How to Create Coupons in WooCommerce?

In today’s competitive e-commerce WooCommerce Coupons, offering discounts and promotions can be an effective way to attract and retain customers. WooCommerce, one of the most popular e-commerce platforms, provides a robust coupon system that allows you to create and configure various types of discounts for your customers.

In this dev post, we will guide you through the process of creating and configuring WooCommerce coupons, enabling you to enhance your online store’s promotional capabilities and boost sales.

Step 1: Accessing the WooCommerce Coupons Section

To get started, log in to your WordPress admin dashboard and navigate to the WooCommerce section. Click on “Coupons,” which can be found under the “Marketing” tab. This is where you’ll manage and create your coupons.

Step 2: Creating a New Coupon

Click on the “Add Coupon” button. This will take you to the coupon creation screen. Here, you’ll need to provide basic information such as the coupon code, description, and discount type.

Step 3: Configuring the Discount Type

WooCommerce Coupons offers several discount types to choose from, including percentage discounts, fixed cart discounts, fixed product discounts, and more. Select the discount type that best suits your promotional goals.

• Percentage Discounts: These reduce the total cart value by a percentage. For example, a 10% discount on a $100 order would result in a $10 reduction.
• Fixed Cart Discounts: These deduct a specific amount from the total cart value, regardless of the products in the cart.
• Fixed Product Discounts: These apply a discount to specific products or product categories. For instance, you can offer a $5 discount on all T-shirts.

We are going to give you a brief introduction to the General ‘meta fields’ in WooCommerce Coupons:

Discount Type:

• Meta Key: discount_type
• Values: fixed_cart, percent, fixed_product, percent_product
• Description: This field determines the type of discount applied by the coupon. It can be one of the following:
  • fixed_cart: A fixed amount is deducted from the cart total.
  • percent: A percentage discount is applied to the cart total.
  • fixed_product: A fixed amount is deducted from each eligible product’s price.
  • percent_product: A percentage discount is applied to each eligible product’s price.

Coupon Amount:

• Meta Key: coupon_amount
• Value: Numeric value
• Description: The coupon amount specifies the actual discount value or percentage applied by the coupon. The value will depend on the chosen discount type. For example, if the discount type is set to fixed_cart, the coupon amount would represent the fixed amount to be deducted from the cart total.

Allow Free Shipping:

• Meta Key: free_shipping
• Value: yes or no
• Description: This field determines whether the coupon allows free shipping. If set to yes, the coupon can be used to apply a discount on the entire order while still providing free shipping to the customer.

Coupon Expiry Date:

• Meta Key: expiry_date
• Value: Date in YYYY-MM-DD format
• Description: This field sets the expiry date for the coupon. After the specified date, the coupon will no longer be valid for redemption. Customers will not be able to apply the coupon after the expiry date has passed.

By utilizing these meta fields, you can customize the discount type and amount, enable or disable free shipping, and set an expiry date for your coupons.

These features allow you to create various promotional strategies, offer different types of discounts, and control the duration of your coupon campaigns in Woo Commerce.

Step 4: Setting Usage Restrictions (Optional)

If you wish to apply certain restrictions to your coupon, you can do so in this step. WooCommerce allows you to set limits on the usage of coupons based on various parameters such as minimum order amount, maximum usage per customer, and usage restrictions by product or product category.

Here, we will define meta fields one by one for a clear understanding.

1 Minimum Spend:

• Meta Key: minimum_amount
• Value: Numeric value
• Description: Sets the minimum cart total required for the coupon to be valid. The coupon will only apply if the cart total meets or exceeds the specified minimum spend.

2 Maximum Spend:

• Meta Key: maximum_amount
• Value: Numeric value
• Description: Sets the maximum cart total allowed for the coupon to be valid. If the cart total exceeds the specified maximum spend, the coupon will not be applicable.

3 Individual Use Only :

• Meta Key: individual_use
• Value: yes or no
• Description: Determines whether the coupon can be used in conjunction with other coupons. If set to yes, the coupon cannot be combined with other coupons.

4 Exclude Sale Items:

• Meta Key: exclude_sale_items
• Value: yes or no
• Description: Specifies whether the coupon is applicable to items on sale. If set to yes, the coupon will not be valid for items that are already on sale.

5 Products:

• Meta Key: product_ids
• Value: Array of product IDs
• Description: By specifying product IDs, you can restrict the coupon’s usage to specific products only. The coupon will be valid for the listed products, and customers can apply the coupon to those selected items during the checkout process

6 Exclude Products:

• Meta Key: exclude_product_ids
• Value: Array of product IDs
• Description: This field allows you to exclude specific products from being eligible for the coupon. If a customer’s cart contains any of the excluded products, the coupon will not apply to those items.

7 Product Categories:

• Meta Key: product_categories
• Value: Array of category IDs
• Description: With this field, you can limit the coupon’s usage to specific product categories. The coupon will only apply to products that belong to the specified categories. Customers can apply the coupon to any product within those selected categories.

8 Exclude Categories:

• Meta Key: exclude_product_categories
• Value: Array of category IDs
• Description: By listing category IDs in this field, you can exclude products from specific categories from being eligible for the coupon. If a customer’s cart contains any product from the excluded categories, the coupon will not apply to those items.

9 Allowed Emails:

• Meta Key: customer_emails
• Value: Array of email addresses
• Description: This field allows you to specify email addresses of customers who are eligible to use the coupon. Only customers with the listed email addresses will be able to apply and redeem the coupon during checkout.

These meta fields provide you with fine-grained control over coupon usage based on specific products, categories, and customer email addresses.

By utilizing these restrictions, you can target specific items, exclude certain products or categories, and limit coupon availability to specific customers.

These features enable you to tailor your coupon promotions to specific segments and optimize the impact of your marketing efforts in Woo Commerce.

Step 5: Configuring Coupon Expiry and Usage Limits (Optional)

You can set an expiry date for your coupon, making it valid only within a specific time frame. Additionally, you have the option to limit the number of times a coupon can be used overall or per customer

Step 6: Publish and Promote Your Coupon

Once you have configured all the necessary settings for your coupon, click on the “Publish” button to make it live on your website. Make sure to promote your coupon through various marketing channels to maximize its impact.

Step 7: View Your List Of Coupons

The coupon dashboard in Woo Commerce provides a centralized location for managing and monitoring your coupons effectively.

It offers a user-friendly interface that allows you to view, edit, and Analyze the performance of your coupons

You can also try out our plugins on our site, related to coupons here is the link WooCommerce Plugins

In Woo Commerce coupons, there are two meta fields that control the usage limits for coupons: “Usage Limit Per Coupon” and “Usage Limit Per User.”

1 Usage Limit Per Coupon:

• Meta Key: usage_limit
• Value: Numeric value
• Description: This field sets the maximum number of times a specific coupon can be used overall. Once the coupon reaches this usage limit, it will no longer be valid for redemption. For example, if you set the usage limit to 100, the coupon can only be used by customers a total of 100 times across all transactions.

2 Usage Limit Per User:

• Meta Key: usage_limit_per_user
• Value: Numeric value
• Description: This field limits the number of times an individual user can use the coupon. Once a user has utilized the coupon up to this limit, they will no longer be able to redeem it. For instance, if you set the usage limit per user to 1, each customer can only use the coupon once, regardless of the number of transactions they make.

These usage limit meta fields allow you to control the usage and distribution of coupons in your Woo Commerce store.

The “Usage Limit Per Coupon” will restrict the total number of times a specific coupon utilizes it, while the “Usage Limit Per User” restricts the number of times an individual user will redeem the coupon.

These limits help you manage the availability and exclusivity of your coupon offers, allowing you to tailor your promotional strategies and prevent misuse or excessive usage of coupons.

Sum up

In conclusion, the coupon dashboard in Woo Commerce provides a comprehensive solution for managing and monitoring your coupons. It offers convenience, control, and valuable insights into the performance of your coupon campaigns.

By utilizing the features and analytics provided by the coupon dashboard, you can optimize your promotional strategies, attract customers, drive sales, and foster customer loyalty in your e-commerce store.

WooCommerce Support

If you need any technical assistance, please reach us by mail at [email protected]. Also, discover various solutions to add more features and enhance your online store by visiting the WooCommerce plugins page. Additionally, if you require expert assistance or want to develop custom unique functionality Hire WooCommerce Developers for your project.