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Role of PIM in Headless Marketplace Development

Updated 24 January 2024

In this blog, we’ll discuss the Role of PIM in Headless Marketplace Development.

Going headless is a trend not just in the Content Management and experience management industries, but also in the product information.

Within the overall system design, the objective is to decouple separate applications while allowing data to flow freely between all components.


What is Headless eCommerce?

The separation of the customer-facing front end of your eCommerce experience from the commerce functions and business logic in the backend system that supports your organization is referred to as Headless Commerce.

Headless Commerce APIs are at the heart of this decoupled design.

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These tools allow developers to provide consumer experiences to whatever screen or platform they choose.


Benefits of Headless eCommerce

Here are the benefits of Headless eCommerce Services

Increased Employee Adoption

However, with a contemporary platform like headless commerce on their side, your staff can quickly access and update the front end without any sophisticated knowledge.

Improved Client Service

Headless commerce provides brands and businesses with the tools they need to provide their important consumers with the greatest shopping experience possible.

Furthermore, you will be able to give a consistent experience to your clients across all of your channels.

Saves a Lot of Time for Developers

Changes to the front end may be made easier with a headless commerce model, saving a lot of developer effort.

Agile Marketing

As soon as new technologies are released to the market, a headless commerce system may accommodate them.

As a result, if your organization or brand uses a headless commerce solution, you will be able to offer new front-end experiences rapidly.

Long-term Cost Reductions

Managing a headless eCommerce platform may appear to be more expensive than operating a regular eCommerce platform since front-end development expenses will increase when employing a headless commerce solution.


How Headless Architecture Resolves the Monolithic vs. Microservices Debate

Headless architecture (also known as “decoupled”) is part of a wider movement in software and internet services toward connecting specialized pieces over a unified network rather than a holistic software deployment.

When it comes to Monolithic vs Microservices software, the split is as follows:

  • Monolithic = a classic, all-in-one CMS.
  • Microservices = a headless, decoupled CMS

Within a CMS, headless architecture decouples the frontend from the backend.

This separation enables users to store data in a single location while transmitting it over several channels and services.

In the monolithic vs. microservices debate, there are multiple compelling arguments for the ongoing move toward headless design. The most important is speed.

Another reason for the shift toward decoupled architecture is the demand for omnichannel content distribution.

Because the frontend and backend are closely intertwined, omnichannel distribution needs the flexibility that old monolithic systems can not provide.

When comparing monolithic with microservices software, a decoupled design lowers costs and risks while allowing for consistent distribution across channels and a consistent user experience.

The following are the most common services in a Microservices Architecture:

  • Product information Management (PIM) is a centralized repository for all of your product information.
  • Your shopping cart and payment functionality includes in your Order Management System.
  • Your pricing engine determines the price of your products and allows customers to redeem discounts at the time of purchase.

What is Headless Marketplace Development?

Unlike traditional eCommerce store development, marketplaces are designed to support a greater number of product SKUs as well as entities such as separate vendor management.

Entities such as vendor product listings, vendor storefronts, vendor customers, vendor orders & transactions, and many other data sets are linked via a robust API.

The frontend is built using JavaScript frameworks (React, Vue, Next.js, and so on) and API.


Features of Headless Marketplace Development

Here is the list of features for Headless Marketplace Development.

Scalability and Performance

Headless development is highly scalable and as well as extremely fast. Server-side rendering and code split are two technologies that significantly improve the performance of the marketplace platform.

Search Engine Optimisation (SEO)

Because of the faster rendering (Google Core Web Vitals) and improved User Experience, it provides additional SEO benefits.

Bringing Multiple Services Together (Microservices Architecture)

Headless architecture-based marketplaces are also well-suited for integrating multiple services, such as connecting product data to PIM Solutions.

Upgrades are Simple (No Downtime)

It is critical to update the framework and platform on a regular basis, but the issue is downtime. The headless approach solves the same problem.

As a result, neither Vendors nor Customers need to be concerned about marketplace site downtime.

API-First Strategy

The most significant advantage of a headless-based multi-vendor solution is the ability to use the same API across multiple platforms, such as mobile apps.

The API can be linked to vendors’ inventory and as well as order management software.


What is PIM?

PIM is an abbreviation for Product Information Management, and it serves as a centralized hub for merchandisers to control all products and as well as catalog data.

A CMS with basic content models can function as a basic PIM, but a dedicated PIM has more features and functionality for managing much larger catalogs.

A PIM collects data from multiple sources to create a single source of truth for products, which is then fed into other systems such as a commerce platform or multiple sales channels.


PIM in Headless Marketplace Development

With a headless PIM, you can have a service ready to manage product information in seconds.

Headless PIM is extremely simple to use and has enabled our customers to launch catalogs across multiple sales channels on a global scale.

An API use to deliver product information and content. There are no templates or webpages, only structured content.

The headless architecture allows for decoupled Marketplace Development. Essentially, you can treat the frontend (the presentation layer) and as well as backend (the services layer) separately.

However, with the development of frontend technologies moving at such a breakneck pace, an API-driven eCommerce backend ensures that you are always on the cutting edge.

It doesn’t matter if you prefer building web-based front ends in React, Angular, Vue.js, or native Apps in React Native, Flutter, or Ionic.


Features of PIM in Headless Marketplace Development

Here are the features of PIM in Headless Marketplace Development

Organize and Improve your Product Data

To create your central product repository, simply import from an excel, CSV, or connect your ERP. Add content, images, videos, attributes, and more to the product data.

Optimized for Syndication

Sell your products anywhere and everywhere. Add a new sales channel with a single click; simply select products and relevant attributes, and we’ll generate the feed-in in under a minute.

Product Repository Centralized

A single source of truth for all teams and data types. It is simple to translate and adapt to various international standards and market norms.

Simple to Handle

Using our PIM, you can easily create simple products or complex variants of products in any size, color, and dimension.

Countless Variations

Create unlimited variants maintaining SKU level inventory and content at the product level, making it easier for your merchandising team to maintain the data.

Product Classification at n Levels

Product classification taxonomy is an important component of product discovery. To create category landing pages, our PIM allows you to create n-level classifications.

Content in Multiple Languages

Within our versatile PIM, you can manage multilingual rich content, multiple images, meta information, YouTube videos, product reviews, and more.


PIM as a Service (PIM-as-a-Service)

PIM as a Service entails having a cloud-based service available at the click of a button that scales with your business’s growth.

You don’t have to worry about server management or database management, and you don’t have to worry about backups or predictable costs.

All of the backend annoyances have been eliminated.

This puts you in a good position to use PIM as a commodity service.

Simultaneously, you can concentrate your efforts on your core business while constantly optimizing the shopping experience for maximum conversion and customer satisfaction.

With a properly designed API, all of this is possible. As you may be aware, there are two approaches to API design: REST and GraphQL.

The Most Powerful PIM Software for your Headless Marketplace Development

When it comes to PIM systems for your Headless Marketplace, there are two clear leaders:


Akeneo will consolidate all product data and gather, transmit, and augment it more efficiently. It’s simple to integrate into a variety of tools and systems.



Pimcore is a widely used open-source platform for managing digital experiences by businesses all over the world.

Web content management (CMS), product information management and master data management (PIM/MDM), and digital asset management are all integrated into this unified platform for content, community, and commerce.

Pimcore comes with a built-in caching system.

We can ensure that the response time of our web pages is as short as possible with a high-quality caching system in place, especially for static sites.


Conclusion: PIM for your Headless Marketplace

PIM for your Headless Marketplace enables developers to create custom eCommerce experiences in their preferred front-end framework.

It is ideal for companies that want to future-proof their product information and easily change their frontend or add new eCommerce channels.

Remember that a good product information management system allows you to define products however you want while keeping them structured, organized, and easily managed.


That’s all for the Role of PIM in Headless Marketplace Development still have any issues feel free to add a ticket and let us know your views to make the module better.

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