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Case Study Sportires

Sportires: Online Mexican Tires Retailer Generating Revenue Via Multi Channel Selling

Platform Adobe Commerce
Industry Automotive
Country Mexico

Sportires is an online retailer for purchasing high-performance tires for all types of vehicles.

It offers a variety of tire brands, models, and sizes according to the needs of owners, including Run Flat or ZP sports tires and competition tires.


They want to make it easy for customers to find the tires for their vehicles without leaving home.

The website has a simple and efficient workflow, as well as a variety of payment options and shipping options throughout Mexico.

Overall, Sportires is a great option for purchasing high-performance tires for cars and trucks in Mexico.

Magento Development Services helped them expand their business on multiple online platforms and marketplaces without any hassle.

Overview of the Mexican Tire Market

The online tire market in Mexico is a growing segment, caused by the increasing demand for convenience in buying tires.

According to ECDB, the Mexican Tires eCommerce market is expected to reach US$328.9 million by 2024 and contribute 47.7% to the Car Parts eCommerce market in Mexico.


Several factors, such as the rising number of e-commerce platforms and the growth of the automotive industry influence this market.

Leading tire manufacturers, including Continental, Bridgestone, and Goodyear, have established their online presence to fulfill consumer needs.

These companies provide a wide range of tires, from passenger cars to commercial vehicles, through their websites and other digital channels.

The Mexican eCommerce marketplace has also seen the development of local online retailer focusing on tires and automotive accessories.

Challenges Ahead of Sportires

Sportires wanted to expand its market reach beyond its website to attract more customers and increase sales.

Managing inventory, orders, and data of several platforms altogether was a challenge for Sportires and increased the chance of errors.

Integrating the Magento 2 store with the Amazon marketplace account with data accuracy and consistency was a difficult task.


Amazon Store Connector

Amazon Connector for Magento 2 helped sportires to sync their Magento 2 store with existing Amazon marketplace account.


The connector enabled real-time synchronization of products, inventory, orders, and customer data between Magento 2 and Amazon marketplace.


Sportires could manage their Amazon marketplace directly from their Magento 2 backend, providing a common panel for monitoring and control.

The support and maintenance service provided by Webkul was up to the mark.


With this multi-channel integration, Sportires expanded its market by reaching a wider audience of customers beyond its Adobe commerce store.


With Webkul and the Magento 2 Amazon Connector, Sportires successfully improved its online presence.

This improved its online operations and expanded its market reach in Mexico using the Magento 2 extensions.

Sportires has been leading and well-positioned in the competitive high-performance tire market across Mexico.

Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected].
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