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Case Study Sellitic

Sellitic – Empowering Artisans with a Decentralized Multi-Vendor Marketplace

Platform Adobe Commerce
Industry Retail
Country Canada

Sellitic is a decentralized multi-vendor online marketplace that offers fair access to a global market for underserved artisans.

It is a purpose-driven handicraft marketplace that AFOMA drives.

AFOMA social enterprise is committed to creating a significant impact by empowering micro and small-scale creators, artists, and artisans across the globe.

Sellitic harnesses the power of blockchain technology in various aspects of its online marketplace platform to bring transparency, security, and efficiency to the artisans marketplace.

Their purpose-driven approach includes –

  • Supporting ethically sourced products
  • Supporting environmentally sustainable practices
  • Celebrating the diversity of its artisans
  • Offering a free tier subscription model that supports micro and small-scale creators

This case study explores how Sellitic, in collaboration with Webkul achieved their target.

The Artisans Marketplace

According to Nest’s State of the Handworker Economy Report, the global handicrafts market is expected to reach $984.8 billion by 2023, which has become true now.

However, artisans in developing regions, especially in Africa, face significant barriers such as –

  • Limited access to the global market
  • Lack of financial access
  • Security and fair pricing
  • Transparency and Ethical Concerns
artisans marketplace

With the mission to empower artisans Sellitic acquires Webkul’s solution to overcome these challenges.

Multi-vendor Marketplace

Sellitic is the perfect example of a Multi-vendor Marketplace driven by AFOMA which is built by Adobe Commerce Marketplace solution.

The attractive homepage highlights the cultural and artistic feel and gives customers a better interface.

It highlights a wide range of categories through which customers can easily explore the products.

Sellitic artisans online marketplace homepage

Multi-vendor marketplace solution has brought about significant benefits:

artisans online marketplace register

Artisans from all over the world can easily register as Sellers to the Sellitic by filling up a few details, free of cost.

Marketplace Vendor List

The platform enables multiple sellers from all over the world to register and sell their artistic products through the Sellitic Marketplace.

Multiple Sellers can join this marketplace easily which is only possible by Magento 2 Marketplace Solution.

artisans online marketplace sellers list

Sellitic also shows all the Stores in one place so that customers can explore all the artisans.

Vendor’s Page

The solution allows sellers to manage their profiles in which they can add, modify, and delete products as per their needs.

In the Seller’s profile, the Seller can add the contact option through which the customer can communicate directly with the Vendor.

artisans online marketplace sellers page

The multi-vendor solution allows sellers to add a wide range of products to grow and earn money.

Here, customer can explore their favorable products at specific stores.

Product Page

The product page showcases multiple images and a perfect description of the product which grabs customers’ attention.

It also allows customers to add personalization so they can add notes before buying the product.

That is how the E-commerce Marketplace Solution gives multiple customizations to build the platform better.

artisans online marketplace product page

Customers can earn OMA rewards by buying products from Sellitic.

OMA Rewards is a loyalty rewards program that is offered on every product purchase made on their marketplace.

Cart & Checkout

The solution made the checkout process easy and less complicated so that customers could ship orders without any hurdles.

Through a multi-vendor marketplace platform, each item is visible from which store it belongs. You can see the “Sold By” description below every item.

sellitic artisans online marketplace cart

After that customer can proceed to the checkout process to make the shipment.

Proceeding to checkout, and after adding address details customer can make the payment.

It allows you to make payments through ‘PayPal’ the most easy global payment method.

artisans online marketplace payment

It allows you to make payments through ‘PayPal’ the most easy global payment method.


Sellitic puts the power back into the hands of artisans and customers while contributing to a more sustainable and equitable economy.

Sellitic, driven by AFOMA, is not just an artisans online marketplace, it’s a community of creators and customers committed to creativity, quality, and fair trade.

With the help of Magento Development Services, Sellitic keeps its marketplace up to date with the help of Webkul.

As Sellitic becomes profitable, it aims to support the United Nations Sustainable Development Goals, reinforcing its commitment to a better future for all.

You can also read more case study on the Artistic online marketplace built with Webkul which is Alangoo.

You can Hire Magento Developers if you also want to build an E-commerce multi-vendor marketplace platform like Sellitic.

Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected].
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