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Case Study Alangoo

Alangoo – Global Online Marketplace for Artists and Designers

Platform Adobe Commerce
Industry Fashion
Country United States
case-studies-image

Alangoo is an online artisan marketplace dedicated to artists, artisans, designers, and creative service providers from diverse cultural backgrounds globally.

It was founded in 2013, headquartered in New York City, and now it is proud to be home to more than 480 sellers from Central Asia and the Middle East.

ALANGOO’s mission is to celebrate culture and authenticity by offering a platform for creative individuals to showcase and sell their products or services worldwide.

The company, led by its founder, who grew up in Tehran, initially started with underground fashion, however, her vision brings a unique creation to the world.

Global Online Marketplace for Artists and Designers

The online market for artists, fashions, designers, and other creative individuals has significantly transformed in recent years.

Through e-commerce platforms and social media, Artisans can now reach to globally and can democratize the creative market.

Overall this revolutionary marketplace is a game-changer for the creative industry, bridging the gap between creative individuals and their global audience.

online-marketplace

Designers and artisans can now reach a global audience through online marketplaces like Etsy, eBay, Shopify, etc.

Challanges for Alangoo

Bringing up all the artists or talents from worldwide in one marketplace is not an easy task. Alangoo faced numerous challenges in building the platform.

All they needed was an E-commerce Marketplace Solution so that they can be able to come over the challenges.

challange for online marketplace

Some highlighted challenges are –

  • Limited International Exposure: Many artists, artisans, and designers from culturally rich backgrounds had limited access to international markets and audiences.
  • Lack of Global Outreach: The absence of a platform to present their unique creations to a global audience hindered the growth and appreciation of their work.
  • Resource Constraints: Numerous creative individuals faced resource constraints, making it challenging to establish themselves on a global scale.

Marketplace Solution

Alangoo overcame these challenges with the help of the Multi-vendor Marketplace Solution provided by Webkul.

The Solution has transformed the platform into a marketplace that empowers all the talented and creative vendors.

Now they can present and sell their products or services on a global stage.

online marketplace vendor list

With the help of the solution, any seller can register with Alangoo, also Stores can be shown in the ‘Seller list’ of Alangoo.

Benefits –

Interface

Alangoo online artisan marketplace website features a clean and user-friendly interface that showcases a diverse range of products which provides easy navigation and a seamless shopping experience for customers.

Home View

The homepage of the Alangoo showcase different types of product categories and attract customer through design-full banners and product images.

alangoo homepage

Vendor

The Adobe Marketplace Solution enables sellers to manage their products, set prices, and engage with customers, making it an integral part of the Alangoo ecosystem.

The Alangoo platform allows Store owners to easily personalize their store profiles.

marketplace - vendor page

Product View

The product page shows the details of the product with its beautiful image and also shows the Store’s name who is selling.

Customers can also redirect to the Store’s page by clicking on the Store link to explore more product options of the specific store.

product page

Checkout

The solution made the checkout process easy and less complicated so that customers could ship orders without any hurdles.

Through a multi-vendor marketplace platform, each item is visible from which store it belongs. You can see the “Order From” description above every item.

Alangoo has multiple sellers from worldwide so at the time of shipping it also shows the shipping country.

checkout cart

Proceeding to Checkout, customer can have multiple payment options so that they can pay through their favorable options like G Pay, PayPal, etc.

checkout

Conclusion

The innovative approach of Alangoo has provided an online artisan marketplace global platform for culturally rich artists, artisans, designers, and artistic service providers.

With the help of Magento Development Service solution, Alangoo made a marketplace where every creative individual from all over the world can showcase their product.

Read more case studies on the fashionable online marketplace built with Webkul – Dahab Shops, Find Pros Ja.

Disclaimer – Please note all the images and content used in this article belong to their respective copyright owners. If you have any issues or complaints related to this article, please send us an email at [email protected].
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