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Case Study Up Farma

Up Farma: Online Pharmacy Store Based in Italy Modified its Registration and Does Multi Channel Selling

Platform Adobe Commerce
Industry Health
Country Italy

Up Farma is a pharmacy store in Italy run by the Santo Spirito pharmacy, authorized by the Italian Ministry of Health for the online sale of various products.

Dott. Antonio Zaccariello runs the pharmacy located in Pozzuoli, Naples.


The store sells medications, homeopathic products, dietary supplements, cosmetics, fragrances, and essential oils.

Up Farma partners with international companies to bring innovative and valuable treatments to patients.

Magento Development Services played a key role in simplifying its online process and gathering additional information.

The Online Pharmacy Industry in Italy

The online pharmacy industry in Italy is growing, with more and more pharmacies offering their products and services online.

According to Statista, the Online Pharmacy market in Italy is expected to reach US$1.26bn in 2024.


However, the advertising of medicinal products online is subject to the same regulations as offline advertising.

Companies must ensure that their online advertising is compliant with the laws and codes of practice.

In conclusion, the online pharmacy industry in Italy is a dynamic and evolving sector, but it is subject to strict regulations to ensure the safety and health of the public.

Challenges Ahead For Up Farma

Up Farma knew the importance of simplifying its online functions to serve its customers better.

However, they faced several challenges in managing their Magento 2-based online store.

Up Farma required additional custom fields in the registration process to gather specific customer information for improving service.

Up Farma wanted to integrate its Magento 2 store with Amazon to reach a wider audience and increase sales.

To address these challenges, Up Farma turned to Webkul, a leading provider of e-commerce solutions.

Custom Registration Fields for Magento 2

Magento 2 Custom Registration Fields extension allowed Up Farma to customize its registration process by adding, editing, or deleting custom fields.


This allowed them to collect additional information from customers during registration.


Amazon Connector for Magento 2

Amazon Connector for Magento 2 extension helped Up Farma in integrating their Magento 2 store with their existing Amazon marketplace account.


This allowed automatic product listings, inventory synchronization, order management, and shipping updates between the two platforms.


With Amazon’s vast marketplace, Up Farma expanded its reach while keeping centralized control over operations through Magento 2.



With Webkul, Up Farma successfully overcame its challenges and transformed its online store into a more efficient and scalable platform.

With Webkul’s Extensions, Up Farma improved its processes, enhanced customer experiences, and expanded its market presence.

This helped Up Farma to position itself as a leader in the competitive e-commerce industry.

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