Shira USA: Enhances User Registration Process to Gather More Customer Data

Shira Cosmetics was Founded in 1990 by Sara Nezaria, a nurse, and now has developed luxurious, natural skin care treatments for over 30 years. It manages its eCommerce on the Magento 2 store.

The New Jersey-based Shira with roots back in Israel, specializes in organic ingredients and advanced cosmetics products.

Shira mostly supplies products to luxurious spas and skincare experts, providing effective solutions crafted from the finest botanical extracts.

They elevated their legacy by growing distribution to over 2,000 spa locations worldwide.

Shira was searching for a company providing Magento development services to help them in their business.

Cosmetic Industry in the USA

The beauty market in the US is estimated at $93B and grows annually at a rate of 2.6%.

According to statista.com, The US made up 26% of the global cosmetics market in 2021.

The cosmetics industry considers the USA as one of its most important geographic areas.

A handful of multi-national corporations, including L’Oréal, Unilever, P&G, and The Estee Lauder Companies, control the production of cosmetics and beauty products in the US.

What were the problems that Shira faced?

As a premium skincare brand providing to spas and beauty professionals, Shira struggled to gather crucial customer data through their basic registration fields. 

With fields limited to name, email, and address, Shira missed out on capturing insights from customers signing up on their website. 

Without this data, Shira faced challenges personalizing recommendations to customers after signup. 

However, building custom registration fields for the website from scratch required extensive development efforts.

Shira needed an easy way to extend their default registration fields to collect valuable customer details at signup. 

How does Webkul solve Shira’s problem?

Shira came to know about Webkul while they were searching for products for their business problem.

They contacted Webkul in the hope of resolving their problem.

Through discussions on the UVdesk ticket, Webkul worked closely with Shira to understand their specific goals and requirements.

Webkul came to know that Shira wanted to have custom registration fields on their website so that they could understand their customer better.

Shira wanted all this data so that they could make the shopping experience for the customer much more personalized.

Solution Regarding Magento 2

Custom Registration Fields in Magento 2

Magento 2 Custom Registration Feilds extension provided the perfect solution. 

It allowed Shira to quickly add additional custom input fields along with their existing registration fields. 

Managing Custom Feilds

Shira can now also manage custom fields that are displayed on the registration page from the backend admin panel.

They have full control over the custom field’s visibility over both the email and the order placed by the customer.

With this feature, Shira can decide which custom field should be enabled and which is not.

This gives Shira the ability to turn off the visibility of the custom attribute information in the order details and transactional email of the shopper.

Order and Invoice Information in Magento 2

The information that is given by the customer through custom fields will also be displayed in the order detail section and invoices.

Setting Up Custom Attributes in Magento 2

Shira can now add custom fields that are required for their registration page with the Magento 2 Custom Registration extension.

These fields will help Shira gather the information that is required to know more about their customers.

The admin just needs to define the default label, the attribute code, and the website for which the attribute is applicable.

Additionally, this feature gives different input types to enter data such as text field and area, date, multiple select, dropdown, media image, file type, and radio buttons.

Configuring Terms & Conditions

Shira wanted to have customized terms and conditions for their customers who are registering on their website.

With this extension, the admin can configure the front-end view of its terms and conditions that will be visible on the registration page.

Also, the admin can edit the privacy and cookie policy for the customers.

Manage Customer Additional Information

Shira wanted to manage information on all the customers who registered on their website.

This extension helps Shira to easily view and manage all additional information pertaining to the customer.

Conclusion 

By combining cosmetic chemistry with premium natural ingredients, Shira has established itself as a top brand in professional skincare. 

Thanks to the Magento 2 Custom Registration extension, Shira users enjoyed a great shopping experience and well-organized customer data.

With the extension introduced, Shira was able to capture customer additional details to personalize promotions and recommendations.

Additionally, the result was more engaged, loyal customers and increased repeat purchases.