Role of PWA in eCommerce
Introduction- Role of PWA in eCommerce
Nowadays, everybody wants easy access to things. Thus, the role of Progressive Web Application in eCommerce is vital for all users of an eCommerce website.
It ensures a fast checkout process, quick loading speed, and efficient usability from anywhere, anytime.
So, in that case, having a Progressive Web Application of an E-commerce store helps to increase the business growth of any online store because it gives all the ease to the customers that they want.
Progressive Web Application of a store provides easy access to the store for the customer from anywhere anytime to its user.
Here we will discuss Progressive Web Application (PWA) roles in increasing the growth of the business of an E-commerce Store.
Introduction of PWA
Progressive Web Application is not a native application that users need to download from the play store or apple store though it provides a native app-like experience to the user by using web compatibility.
It is a web technology of making a website which acts and feels like an application. The PWA develops from a browser tab.
It is highly responsive because of its lightweight on various devices, including smaller mobile devices as well, such as Smartphone where the user have smaller viewing space, less memory, and less operating system space.
Why Use PWA in E-commerce Websites
E-commerce websites nowadays have many competitors in the market. They all have their native applications to make shopping easy for customers.
With the help of the native application, the users shop in the store very quickly, but there are some drawbacks of the native app also.
The native app needs more space and a good internet connection. In that case, due to low memory space in their mobile, the users generally refuse to download the app.
On the other hand, the PWA helps a lot in these things; the user does not need to download the application from the store.
They have to click on Add To Home button on the website view of the store, and a web app will generate known as PWA.
PWA requires very less space in comparison to the native app. So it is easy for customers, who are having less space in their respective devices.
One of the great features of PWA is, it works while the internet connection is low. So in that way, it provides a good user experience.
So, Having an eCommerce PWA App boosts conversions and revenue for any e-commerce website effectively.
PWA Examples
Let’s have a look at how PWA apps are used to develop the conversion rate of various Big brands.
Facebook Lite- As we all know about Facebook, it has already a humongous number of users all across the world, but after using PWA as Facebook Lite, Facebook increases the number of users by more than 100 million per month.
Flipkart Lite- Flipkart is the largest E-commerce platform. Firstly, they use the native application only after that they came up with PWA as Flipkart Lite.
According to the analysis, Flipkart Lite helps to convert 70% of users into customers.
How to Make PWA of Any E-commerce Website?
If you have an E-commerce Website and you want a Progressive Web Application for your Website. Then you can easily do that with the help of below given PWA extensions:
How to enable PWA of any PWA-enabled website?
As we have already discussed, the PWA doesn’t need to install from the App Store. It gets launched simply by Adding the website to the Home Screen.
Below is the procedure for launching the PWA:
Click on Add to Home Screen to launch the Progressive Web Application. in the web view of the store.
Thus, after clicking on the Add to Home Screen, the user can edit the name of the application at their convenience.
However, the application gets launched on the Home Screen of the particular device.
How PWA is Beneficial for E-commerce Business
- According to a study, Progressive Web Applications increase 68% of traffic to the store.
- The PWA is very light weighted, so the loading speed of the application gets increased.
- The Progressive web doesn’t need to install. It is added to the home screen by simply clicking on add to home on the website store.
- PWA reduces the use of device storage up to 25 times.
- It helps to grow the conversion rate to the store as the customers can access the store from anywhere anytime at their convenience.
- Also decreases the Bounce Rate on the store when compared to the mobile website.
- PWA does not require different versions for various devices. So, it significantly reduces the number of efforts of the development, and it results in a decrease in the cost to create a PWA.
- The PWA supports Push Notifications functionality, which keeps the customer updated about the store and hence keeps the customer engaged in the store.
- One of the best features of the PWA is that the app can be functional in a poor network connection or even in offline mode. This feature attracts the customer the most.
In Conclusion – The role of PWA in eCommerce
The case is not that, PWA can replace the Native App. A native app has its benefits.
Though having a PWA for a store would be a plus point for the store. It helps to engage the attention of the new customer or the group of customers who generally do not prefer to download the application of the store first. Also helping in a way to reduce Cart Abandonment.
It may be the case that the customer regularly interacting with the PWA might be inclined to download a native app at some point of time in the future.
Also, read more to know how to build PWA for your e-commerce website. If you have any queries or need more information, please contact webkul.uvdesk.com