Mobikul Mobile App Builder for Magento 2 and AR (Augmented Reality)

Augmented reality is a diverse field that can be divided into several categories –

Marker-Based Augmented Reality –

This type of Augmented Reality uses a camera and a visual marker (usually a QR/2D code). That gives a set of outputs when sensed by a reader. The camera of a device can distinguish between real-world objects and markers.

The best example of the technology is car interior design selection. Where the customer can view multiple designs for car interiors (like seat colour, steering type, dashboard and many other details).

Markerless Augmented Reality

This type of Augmented Reality uses a GPS, digital compass, velocity meter, or accelerometer which is embedded in the device to provide data based on your location.

Thus, this feature is useful for mapping directions, finding nearby businesses, and other location-centric mobile applications.

Projection-Based Augmented Reality

This works by projecting artificial light on a real-world object surface and then sensing the human interaction of that projected light.

Superimposition-Based Augmented Reality

This type of augmented reality either partially or completely replaces the original view with the new one. This type of feature can be highly useful in furniture shops or in determining the design of a building.

This technology is helpful when we talk about the e-commerce industry due to multiple reasons. After creating a revolution in the gaming industry with games like Pokemon Go.

It is also serving other industries like healthcare (majorly remote surgeries), books and extensively the e-commerce industry.

Hence, the major reasons behind the usage of Augmented Reality in the e-commerce industry are –

• Product Virtualization-Virtualizing the presence of objects that are not there within the customer’s mobile phone. This will undoubtedly influence the customers more rather than the videos or pictures.
• More Customer Engagement -Augmented Reality creates a sense of presence for objects that aren’t really there. As per a study, this will surely increase customer engagement and bring down the number of unsatisfied customers.
• Memorable Shopping Experience -As customers can interact with virtual objects like the real world.  This feature can engage the customer more than the videos or pictures. As of now, the customer can virtually see the real-world object.
• Modify & Customize Selection – Customers love to customize the products they like with the help of this feature. They can modify their selection by resizing the object, rotating it, and placing the same object more than once as required.

The Magento 2 Mobile App is moving towards new advancements where it has introduced a feature of Augmented Reality.

This feature will enable the customer to view the product in real life instead. Thus, facilitating better purchases as stated above in the advantages.

Mobikul team has implemented Augmented Reality in two ways- AR Product Visualisation and AR Virtual Measurement.

You can check for admin end configuration, here- AR Product Backend Management.

AR Product Visualisation

In this case, the customer will have the facility to view the products in AR mode by clicking the AR option. The AR option is available on the product image as shown in the snapshot below.

Here, the customer can click on the AR Button to detect the surface on which we need to place the product.

After which they can click on the detected surface which will make the product visible virtually. The customer can decide the exact section of product placement.

After that, the customers can even resize the object, rotate it, and place the object more than once as required.

So, for more insight check the below video –