STIHL Australia: Launching a Scalable B2C Marketplace for Outdoor Equipment
Project Snapshot
- URL: Shop.Stihl.com.au
- Country: Australia
- Industry Vertical: Gardening Tools & Essentials
- Business Insights: STIHL, a globally trusted leader in outdoor power tools, draws 70,000+ monthly visits to its Australian online store.
- Platform: Magento 2
Merchant Story: STIHL
STIHL is a popular Australian brand for gardening tools and outdoor equipment, known for reliable performance and quality engineering.
It offers a wide range of tools for both home users and professionals, including lawn mowers, hedge trimmers, grass trimmers, blowers, and robotic mowers.
To support their retail network, an eCommerce marketplace for STIHL was created, enabling local dealers across Australia to sell products online through a centralized, brand-consistent platform.
With a strong dealer network across Australia, STIHL makes it easy to get expert help, servicing, and access to the right tools.
The brand helps people take better care of their gardens by offering strong, easy-to-use tools built to last.
STIHL aimed to build a robust online store for gardening and power tools using advanced Magento marketplace solutions to enhance the customer experience.
To accomplish this, they collaborated with a reliable Magento Development company to deploy the Magento-based solution.
STIHL’s Challenge: Managing Sellers Without Unified Control, Secure Login, Discounts, or Flexible Payments
STIHL struggled to build a scalable marketplace model due to missing key tools for managing sellers.
Sellers couldn’t independently manage their products, orders, stock, or personalize their storefronts on the platform.
The system didn’t have secure login methods, leaving important actions like sign-in and checkout without proper checks.
Vendors were unable to create or manage product discounts, limiting their ability to run offers and attract buyers.
Without a built-in split-payment system, handling payouts was slow and manual, lowering seller confidence and efficiency.
These issues made it difficult for STIHL to improve marketplace processes, keep the platform secure, and support seller growth.
This case study shows how STIHL resolved these challenges by adopting Webkul’s advanced e-commerce Marketplace Solutions.
How Webkul Enabled STIHL to Build a Unified Marketplace with Smarter Seller Control
Marketplace Multi Vendor Module for Magento 2
Marketplace Multi Vendor Module for Magento 2 extension helped STIHL convert its Magento store into a scalable online marketplace platform.
It allowed vendors to manage products, inventory, orders, shipments, and design their own custom storefront layouts.
The solution supported multiple product types like simple, configurable, virtual, and downloadable for flexible selling options.
Sellers could easily join by visiting STIHL’s marketplace page and registering with a custom shop URL.
Once approved, STIHL vendors could instantly list their tools online and reach a broader customer base.
With this setup, the company built a scalable marketplace and empowered sellers to run their stores independently.
Magento 2 OTP (One Time Password)
Magento 2 OTP (One Time Password) module helped STIHL secure key customer actions across its online marketplace platform.
It enabled OTP-based authentication during login, registration, checkout, and password recovery for verified access.
Customers received single-use OTPs via email or mobile, ensuring only authorized users completed sensitive operations.
This layer of security helped STIHL minimize fraudulent activities and boost customer trust in the buying process.
By adding seamless OTP verification, STIHL strengthened user authentication without disrupting the shopping experience.
Magento 2 Seller Coupons Marketplace Add-on
Magento 2 Seller Coupons Marketplace Add-on helped STIHL empower its marketplace vendors with direct coupon management tools.
It allowed sellers to create unlimited product-specific coupons from their dashboards with full control over discounts, limits, and expiry.
Store admins could also generate coupons on behalf of sellers, ensuring flexible promotion strategies across the platform.
The module supported multi-store, multi-language (including RTL), and let buyers apply multiple seller coupons in one order.
This capability helped STIHL boost vendor-driven promotions and attract more value-seeking customers.
Magento 2 Stripe Payment Gateway Marketplace Add-On
Magento 2 Stripe Payment Gateway Marketplace Add-On enabled STIHL to offer secure, flexible payments through Stripe Connect.
It allowed split payments between sellers, supported card-saving via Vault, and let vendors process refunds from their dashboards.
Admins could configure the Stripe integration type, set custom payment rules, and manage seller onboarding via Stripe Connect.
With this setup, STIHL streamlined payment workflows and ensured sellers received faster payouts within a secure system.
The integration enhanced both seller and buyer confidence by offering a trusted and seamless checkout experience.
Results of Building STIHL’s Marketplace on Magento with Advanced Seller Tools
STIHL launched its online marketplace with Magento 2 and useful tools to make selling easier and shopping smoother.
Sellers could create their own coupons, handle refunds, and receive payments securely, buyers could easily apply discounts.
The marketplace also supported different languages, seller-run promotions, and safe Stripe payments managed by the admin.
This helped STIHL give sellers more control, make customers happier, and manage the store more easily.
- Streamlined marketplace setup and onboarding.
- Seller-driven coupon creation and control.
- Multi-coupon support in a single order.
- Secure payments via Stripe Connect.
- Faster refunds managed by sellers.