MorenoCare: German Healthcare Transforms into Marketplace and Increases User Registrations
MorenoCare is a German healthcare marketplace company specializing in personalized healthcare solutions through advanced medical technologies.
MorenoCare leads with innovative orthopedic solutions, aiming to enhance lives through comfort and care via its online healthcare marketplace.
Their product line includes orthopedic shoes, custom-made insoles, and a range of orthopedic materials for all ages.
MorenoCare improves mobility and comfort for people with foot challenges, with a compassionate approach in every product.
They wanted to implement price restrictions on their Magento 2 store and transition it into a multi-vendor healthcare marketplace model.
They sought out a Magento 2 Development Company that was reliable and specialized to assist them with their need for an Adobe Commerce solution.
Challenges Faced by MorenoCare
MorenoCare faced challenges and sought an effective strategy to hide product prices from guest users using a marketing strategy.
By revealing prices in the first place, they risk competitors copying them and offering lower prices which they do not want.
When everyone can see prices, there’s not much reason for visitors to make an account or log in on their website.
Additionally, they aimed to establish a multi-vendor marketplace, allowing numerous sellers to register, list, and sell their products.
They were also looking for an option by which their products would appear in Google shopping search results whenever customers search for the specific items available on their store as well.
In order to resolve this they contacted Webkul for their business requirements.
This case study will explore how MorenoCare utilized prescribed solutions to overcome their obstacles.
Solution
Adobe Commerce Show Price After Login
Magento 2 Show Price After Login extension is a helpful tool for online healthcare stores like MorenoCare.
It works by hiding product prices and not enabling the add-to-cart feature until customers log in to their accounts.
Instead of seeing the price, customers see a message asking them to log in to view the price and add the item to their cart.
The following image shows the products before the customer have logged in to the website.
The below image shows the product page before the customer login.
MorenoCare can now control who sees their prices and encourage more people to do a quick and easy sign up on their website.
The following image shows the product catalog and Add to Cart option after the customer has logged in.
The below image shows the prices and the Add to Cart feature after the customer has logged in.
Magento 2 Multi Vendor Marketplace
Magento 2 Multi Vendor Marketplace helped them to convert their online healthcare store to a multi vendor marketplace where the sellers can register themselves, and add & sell their products.
The users can select to become a seller and add their shop URL. In addition to this, they will have a dedicated panel from where they can control their sales.
Once the request to become a seller is approved by the admin, the users can add different types of products to their profiles and start selling as vendors.
Google Shopping Feeds
Magento 2 Google Shopping Feed empowers Moreno Care to visually display its products on Google search results and enhance its online presence.
This module facilitates them to export their products to a Google Merchant account and can also map the categories with Google shopping feeds categories.
We can see below the product of Moreno Care which has been added to the Google shopping feeds.
That same product can also be seen in Google search results shopping section.
By using this service, their products appear in the Google shopping search results, whenever the customers make a related search on Google.
So, the users will now be redirected to their website.
End Note
Moreno Care was fully satisfied with the certified Magento Development Company that helped the achieved their online eCommerce business goal.
With Webkul’s Show Price After Login extension, MorenoCare can control who sees their prices and encourage more people to make an account on their website.
They have become a healthcare marketplace with Magento 2 Multi Vendor Module, enabling sellers to list and manage products.
Thanks to these Magento 2 extensions, MorenoCare has become a leading provider of orthopedic solutions across Germany.