Hagemarked: Norwegian Garden Centre Optimizes its Pricing Strategy

Hagemarked is a Norwegian Garden Centre that provides a wide selection of garden plants for personal and commercial purposes.

They provide all types of shrubs, conifers, and hedge plants that are healthy and will thrive in customer’s beautiful gardens.

Their products are carefully selected and produced at Norway’s leading nurseries and are shipped directly to the customers.

With their commitment to legitimacy, they guarantee both growth and quality of their products to their customers.

Also, they are known for providing a wholesale rate that gives customers high-quality plants at a reasonable price.

Shopware Development Services helped them increase their business sales by attracting genuine customers to their website.

Lawn and Garden Market in Norway

Norway is a country that is known for its lush green landscape and beautiful gardens all over the world.

According to Statista, the Lawn and Garden market in Norway is making about USD42 million and is growing at 3.18% annually.

There are about 2000 nurseries in the country that are the main source where these plants are nurtured and grown which has led to a boom in eCommerce marketplaces.

Local and eco-friendly plants are very high in demand and are easy to maintain and look wonderful in the environment.

Additionally, as people are embracing sustainable lifestyles they spend more time gardening and growing plants.

What challenges did Hagemarked face?

Hagemarked had a problem with showing prices on their website and needed a way to do this without making things too complicated for their customers.

By revealing prices in the first place, they risk competitors copying them and offering lower prices which they do not want.

When everyone can see prices, there’s not much reason for visitors to make an account or log in on their website.

Without personalized interactions, Hagemarked missed chances to connect with potential customers and make them feel special.

They wanted to cater to serious buyers and build lasting relationships to increase their business sales.

Addressing these issues is crucial for the company’s growth so they contacted Webkul via UVdesk support to solve their issues.

This case study tells how Webkul used its solutions to resolve Hagemarked challenges.

Solutions:

Integrated Show Price After Login for Shopware

The Shopware Show Price After Login extension is a helpful tool for online stores like Hagemarked.

It works by hiding product prices and not enabling the add-to-cart feature until customers log in to their accounts.

Instead of seeing the price, customers see a message asking them to log in to view the price and add the item to their cart.

The following image shows the products before the customer have logged in to the website.

The below image shows the product page before the customer login.

Now Hagemarked can control who sees their prices and encourage more people to create accounts on their website.

This extension also works fine with the Shopware Mobile app which helps the customer to shop anytime with their phones.

The following image shows the product catalog and Add to Cart option after the customer has logged in.

The below image shows the prices and the Add to Cart feature after the customer has logged in.

It offers different prices for business purchase orders and keeps its prices private, so competitors can’t easily copy them and offer better deals.

The product can also be used with the Multi Vendor Marketplace module which enables a business to bring more sellers on their platform.

End Note

With Webkul’s Show Price After Login extension, Hagemarked can control who sees their prices and encourage more people to make an account on their website.

This Shopware Extension helped this Norwegian Garden Centre to hide prices until the customer logged in on their website

This helps Hagemarked build relationships with customers to sell more plants and increase their business reach and revenue.

Now, Hagemarked can keep providing healthy plants that make gardens look beautiful with the help of this pricing strategy.