Faysal Digimall – Major Islamic Bank Builds Its Ecommerce Marketplace with Webkul
Faysal Digimall is an ecommerce marketplace initiated by the Faysal Bank, a prominent Islamic bank in Pakistan.
Faysal Bank created Faysal DigiMall with the aim of connecting millions of buyers and sellers in Pakistan to enable economic opportunity for everyone.
Bank started the e-commerce platform to provide Faysal Bank customers with a better online shopping experience and to bring multiple sellers in one place.
The Faysal DigiMall case study explores how Webkul enabled Faysal Bank to develop its e-commerce marketplace.
E-Commerce in Pakistan
Pakistan’s E-Commerce rapidly grew as we observe the last decade and the market contributed to the worldwide growth rate of 9.6% in 2023 (source – ecommerceDB).
With the growing number of buyers and sellers, there’s an opportunity to create a marketplace like Faysal DigiMall.
After COVID-19, online shopping is becoming a trend, on the other hand, it also raises the competition for online stores.
With a lot of challenges of localization, market size, competitive landscape, and consumer behaviour Faysal Bank needed to overcome situation and raise business.
Challenges for Faysal Digimall
Creating a multivendor online marketplace brings multiple sets of challenges.
The challenge is not only to offer a variety of products but to run a platform where numerous vendors and shoppers can connect.
Building such a multi-vendor online marketplace for customer success and business growth requires advanced technical and scalable solutions.
Here Adobe Commerce marketplace development acts as a game changer and provides a multi-vendor solution to achieve their goal.
Implementation of Multi Vendor Marketplace
Faysal Bank chose to leverage Magento 2 Marketplace to build its e-commerce platform.
Features –
- It provides an option to view the list of all the sellers in the marketplace in one place.
- Configuration can be done by the admins’ end.
- The admin can use Google Analytics to analyze website data.
Home View
The homepage shows banners and adds different types of categories through which customers can easily explore.
Vendors List
Multivendor Marketplace for Adobe Commerce enables different shop owners, retailers, and small businesses to go online and sell their products.
This inclusive approach allowed sellers of all sizes and locations to create their online stores and commence selling products with ease.
There are a lot of features available for sellers, to easily configure their store, manage catalog, and products, analyze data, and more.
The marketplace solution enables the option for sellers to register on Faysal DigiMall, they can easily register themselves and sell their products.
Vendor Store View
At Vendor Store View, customers can easily explore the seller collection with its store details.
It allows sellers to add, update, and delete products from their dashboards, which eases the product management process.
Vendors can manage their storefront profiles from their dashboards easily.
In addition, the sellers can visualize their top-selling category with the help of the pie chart view.
Seller Product Page
The seller product view showcases the details about the product and shows the store’s name.
As Faysal Digimall is the company of Faysal Bank, it provides different payment options but the marketplace solution enhances this feature for a better experience.
Cart and Checkout
Through a multi-vendor marketplace platform, each item is shown from which store it belongs. You can see the “Sold by” description on every item.
Customers can do a checkout with multiple sellers’ products added to the shopping cart.
After that customers can easily checkout by filling in some details.
The solution enhances the payment system also, customers can have various types of payment methods to order products.
Customers can make the payment transaction through Faysal Pay and other options provided by Faysal Bank. Also “Buy Now, Pay Later” option enhanced accessibility and affordability.
At the End
Faysal DigiMall became a vibrant Pakistan Ecommerce Marketplace with the help of Webkul Multi Vendor solution and empowered individuals, entrepreneurs, and businesses.
By offering economic opportunities and making e-commerce accessible to a broader audience they achieved the target.
Customers can enjoy a better shopping experience on the other hand.
Sellers benefit from lower entry barriers, regardless of their size or location, and find a platform where they can thrive.
Now with the help of Faysal DigiMall, any retail store can lead to a broader audience.