Equipment Universe: USA Test Equipment Supplier Adds Magento 2 Quotes and Google Feed

Project Snapshot

URL: equipverse.com
Country: United States
Industry Vertical: Electronics and test equipment
Platform: Magento 2
Solution Provided: A Magento 2 quote system for bulk ordering, followed by a Google Shopping feed integration.

Merchant Story: Equipment Universe

Equipment Universe is a test equipment supplier based in Katy, Texas.

The company sells new and refurbished gear, from fiber testers to spectrum analyzers, XRF units and thermal imagers.

Refurbished stock is a core part of the business, sold at a fraction of the price of new equipment.

Its buyers are mostly contractors and technicians working in telecom, utilities, HVAC and plant maintenance.

Retail shoppers buy from the same store, which ships the same day on orders placed by 2pm.

The store runs on Magento 2 and offers free shipping on orders over $199.

Trade buyers rarely order one unit at a time.

They ask for a price on a batch first and then decide, which is normal in B2B eCommerce.

Equipment Universe had no way to handle that on the website itself.

Quote requests came in by email and phone, so staff rekeyed them by hand while buyers waited.

Equipment Universe raised the problem with Webkul through the UVdesk ticket system.

Webkul delivered two projects on the same Magento 2 store.

The first moved quoting onto the website. The second sent the catalogue to Google Shopping.

Webkul set up a Magento 2 quote system so buyers could ask for bulk pricing on the site.

A customer adds items to a quote and sends the request without leaving the store.

Only registered customers can submit one, which keeps casual traffic out of the queue.

Buyers can attach images and files, so staff see the exact model or site photo before pricing it.

Each request lands in the admin, where staff can approve, reject, edit or delete it.

Staff can also set a custom price on a single product for that buyer.

That gives the team one place for bulk order processing instead of a thread of emails.

Later the team wanted its products listed on Google Shopping.

Stock moved fast across new and used units, so a hand-built product feed went stale quickly.

Webkul linked the store to Google Merchant Center with the Magento 2 Google Shopping Feed extension.

The feed builds from the Magento catalogue and refreshes whenever a product is saved.

Store attributes map to Merchant Center fields such as title, brand, GTIN, MPN, colour and image.

Items with no standard identifier go across as custom products, which suits a catalogue of used gear.

Categories map to Google’s product taxonomy, so each item lands in the right group.

Exports run on a set schedule, from daily to quarterly, so nobody uploads a file by hand.

An admin grid lists every exported product with its feed ID and expiry date.

Bulk buyers now request pricing on the site instead of by email or phone.

Staff handle those requests in one admin screen, with the buyer’s files and photos attached.

Product data reaches Google Merchant Center on a schedule, so the feed follows the catalogue.

Webkul delivered both projects through Magento integration services on the store the company already ran.

Aryan Rusiya 18-August-2026

Quick Links