Eco Battery Integration Journey to Real-Time Sync

Eco Battery is known for one thing: building the most reliable lithium-ion batteries on the planet. As the brand grew, so did the number of dealers, B2B customers, and repeat buyers ordering directly through their Shopify store.

Behind the scenes, Salesforce had become their primary source of truth for every dealer and customer relationship. But the two systems weren’t synced with each other as Eco Battery required.

This was making their team spend a lot of time stitching data together. Eco Battery knew this wasn’t sustainable. They needed both platforms to stay perfectly in sync.

That’s when they partnered with Webkul.

The Challenges Eco Battery Wanted to Fix

Eco Battery didn’t simply want “integration.” They wanted every part of their customer and dealer experience to stay accurate across both Shopify and Salesforce.

Here’s what the team struggled with before coming to Webkul:

• Dealer Account Sync: Only a specific set of Salesforce Accounts was intended to sync into Shopify as Companies. Without precise rules, data were either missing or mismatched.
• Tracking Company Records: Sometimes a dealer already existed in Salesforce, but the system didn’t know it was the same dealer from Shopify. At Other times, names didn’t match exactly, causing duplication or missed updates.
• Multiple Location Update: Shopify Companies often had multiple locations, but Eco Battery only wanted the primary location to sync into Salesforce.
• Customer Mapping: Shopify customers needed to be automatically converted into Salesforce contacts. Without this, the sales and support teams had to organize data manually.
• Real Time Sync: Eco Battery didn’t want to sync in batches. They needed instant updates: every change in Shopify reflected in Salesforce.

In short, Eco Battery needed a reliable, rules-driven, fully automated sync that could keep pace with their fast-growing operations.

The Search for a Partner: Why Eco Battery Chose Webkul

Eco Battery explored multiple solutions but found that most tools were either too rigid or couldn’t handle their unique dealer structure.

Webkul stood out for three reasons:

• A ready-to-use Shopify Salesforce Connector that was already trusted by thousands of global brands.
• The ability to customize the connector to match Eco Battery’s exact business rules.
• A hands-on team that understood how B2B commerce and CRM processes work together.

How Webkul Built the Perfect Sync for Eco Battery

With Webkul’s connector as the foundation, the team tailored every part of the sync to match Eco Battery’s workflow.

1. Account Sync: Webkul added logic to ensure only Salesforce Accounts marked with a custom field were allowed to sync into Shopify as Companies. This gave Eco Battery clear control over which records entered Shopify.

2. Smart Matching: When Shopify sent a Company record:

• The system first checked if the matching Shopify ID already existed in Salesforce.
• If not, it looked for the Account by name.
• If a match was found, it was updated.
• If not, Salesforce created a new Account and linked it automatically, ensuring every dealer record stayed clean and well-organized.

3. First Location Sync: Webkul set up a logic so that only the first location’s billing and shipping info flowed into Salesforce. This gave Eco Battery clarity and consistency.

4. Customer-Contact Mapping: Every Shopify customer automatically became a Salesforce Contact.

5. Real-Time Sync: Whether an update was made in Shopify or Salesforce, it was reflected in the other system right away.

The Impact: A More Confident and Connected Eco Battery

After the integration, Eco Battery’s internal operations began running smoother than ever.

• Dealers are now synced perfectly, eliminating the need for manual checks.
• Contact records are linked and organized automatically.
• Addresses stay updated across both systems.
• The team spends less time fixing data and more time supporting customers and partners.
• Every part of their workflow, from new dealer registration to customer communication, is now backed by accurate, real-time data.

Most importantly, Eco Battery now has a system that grows with their business, not one that slows them down.

Conclusion

Eco Battery continues to develop industry-leading lithium-ion batteries trusted worldwide. With Webkul’s help, they created a powerful backend system that keeps every customer record, dealer account, and contact detail in perfect sync.

If your business is struggling with Shopify–Salesforce sync challenges, Webkul can help you achieve the same success.

Contact us at support@webkul.com to start your integration journey. Or

Raise a ticket for any related queries.