{"id":93471,"date":"2017-08-24T10:30:57","date_gmt":"2017-08-24T10:30:57","guid":{"rendered":"https:\/\/webkul.com\/blog\/?p=93471"},"modified":"2025-07-17T08:29:28","modified_gmt":"2025-07-17T08:29:28","slug":"magento2-google-tag-manager","status":"publish","type":"post","link":"https:\/\/webkul.com\/blog\/magento2-google-tag-manager\/","title":{"rendered":"User Guide for Magento 2 Google Tag Manager"},"content":{"rendered":"\n<p><a href=\"https:\/\/store.webkul.com\/Magento2-Google-Tag-Manager.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 GTM Extension<\/a> allows you to quickly and easily update tags and code snippets on your e-commerce website that are intended for traffic analysis and marketing optimization.<\/p>\n\n\n\n<p>Hence this tag managing system can also be said as a code management platform that fires all of your other tags according to triggers that you will specify in the Google Tag Manager interface. <\/p>\n\n\n\n<p>Google Tag Manager for Magento 2 can also handle third-party tags with ease. After the container snippet is deployed on your website no technical help is necessary to deploy new tags or edit the existing tags.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/m2-gtm.png\" alt=\"m2-gtm\" class=\"wp-image-391460\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/m2-gtm.png 800w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/m2-gtm-300x150.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/m2-gtm-250x125.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/m2-gtm-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How does the Google Tag Manager work?<\/h3>\n\n\n\n<p>You just need to place a small snippet of code on your website. This snippet of code connects your app to the tag manager servers.<\/p>\n\n\n\n<p>You can now make use of the web-based user interface to install the tracking codes on your website, like &#8211; the Google Analytics tags.<\/p>\n\n\n\n<p>Now, you can configure triggers to fire when an event occurs. An event can be something like &#8211; a page load, a tap on a screen, or a form submission.<\/p>\n\n\n\n<p>It&#8217;s all done through Tag Manager&#8217;s web interface. When a user interacts with your content, triggers will be evaluated based on the events that you have specified, and the tags will fire accordingly.<\/p>\n\n\n\n<p>Advantages of using the Google Tag Manager:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Improves your website performance<\/strong><br>Google Analytics and Adwords surely slow down your website speed after you have put the codes on the source website. <br><br>Google Tag Manager allows third-party to handle all your script-tags and you only need to add its code to your website.<br><\/li>\n\n\n\n<li><strong>Remarketing<\/strong> <strong>Support<\/strong><br>This allows you to show your website ads repeatedly to the customers who have visited your site and clicked on certain products. This helps you to get back your visitors again to your store.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">The admin can implement Google Tag Manager Featured tags:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Analytics 4<\/li>\n\n\n\n<li>Google Ads Conversion Tracking<\/li>\n\n\n\n<li>Google Ads Re-marketing<\/li>\n\n\n\n<li>Floodlight Counter<\/li>\n\n\n\n<li>Floodlight Sales<\/li>\n\n\n\n<li>Conversion Linker<\/li>\n\n\n\n<li>Google Optimize<\/li>\n\n\n\n<li>Google Surveys Website Satisfaction<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Also, you can implement some more tags such as:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AB TASTY Generic Tag<\/li>\n\n\n\n<li>Adometry<\/li>\n\n\n\n<li>AdRoll Smart Pixel<\/li>\n\n\n\n<li>Audience Center 360<\/li>\n\n\n\n<li>AWIN Conversion<\/li>\n\n\n\n<li>AWIN Journey<\/li>\n\n\n\n<li>Bizrate Insights Buyer Survey Solution<\/li>\n\n\n\n<li>Bizrate Insights Site Abandonment Survey Solution<\/li>\n\n\n\n<li>ClickTale Standard Tracking<\/li>\n\n\n\n<li>comScore Unified Digital Measurement<\/li>\n\n\n\n<li>Crazy Egg<\/li>\n\n\n\n<li>Criteo OneTag<\/li>\n\n\n\n<li>DistroScale Tag<\/li>\n\n\n\n<li>Dstillery Universal Pixel<\/li>\n\n\n\n<li>Eulerian Analytics<\/li>\n\n\n\n<li>Google Trusted Stores<\/li>\n\n\n\n<li>Hotjar Tracking Code<\/li>\n\n\n\n<li>Infinity Call Tracking Tag<\/li>\n\n\n\n<li>Intent Media &#8211; Search Compare Ads<\/li>\n\n\n\n<li>K50 tracking tag<\/li>\n\n\n\n<li>LeadLab<\/li>\n\n\n\n<li>LinkedIn Insight<\/li>\n\n\n\n<li>Lytics JS Tag<\/li>\n\n\n\n<li>Marin Software<\/li>\n\n\n\n<li>Mediaplex &#8211; IFRAME MCT Tag<\/li>\n\n\n\n<li>Mediaplex &#8211; Standard IMG ROI Tag<\/li>\n\n\n\n<li>Bing Ads Universal Event Tracking<\/li>\n\n\n\n<li>Mouseflow<\/li>\n\n\n\n<li>AdAdvisor<\/li>\n\n\n\n<li>DCR Static Lite<\/li>\n\n\n\n<li>Nudge Content Analytics<\/li>\n\n\n\n<li>Oktopost Tracking Code<\/li>\n\n\n\n<li>Optimise Conversion Tag<\/li>\n\n\n\n<li>Message Mate<\/li>\n\n\n\n<li>Perfect Audience Pixel<\/li>\n\n\n\n<li>Personali Canvas<\/li>\n\n\n\n<li>Placed<\/li>\n\n\n\n<li>Pulse Insights Voice of Customer Platform<\/li>\n\n\n\n<li>Quantcast Measure<\/li>\n\n\n\n<li>SaleCycle JavaScript Tag<\/li>\n\n\n\n<li>SaleCycle Pixel Tag<\/li>\n\n\n\n<li>SearchForce JavaScript Tracking for Conversion Page<\/li>\n\n\n\n<li>SearchForce JavaScript Tracking for Landing Page<\/li>\n\n\n\n<li>Shareaholic<\/li>\n\n\n\n<li>SearchForce Redirection Tracking<\/li>\n\n\n\n<li>Survicate Widget<\/li>\n\n\n\n<li>Tradedoubler Lead Conversion<\/li>\n\n\n\n<li>Tradedoubler Sale Conversion<\/li>\n\n\n\n<li>Turn Conversion Tracking<\/li>\n\n\n\n<li>Turn Data Collection<\/li>\n\n\n\n<li>Twitter Universal Website Tag<\/li>\n\n\n\n<li>Upsellit Confirmation Tag<\/li>\n\n\n\n<li>Upsellit Global Footer Tag<\/li>\n\n\n\n<li>Ve Interactive JavaScript<\/li>\n\n\n\n<li>Ve Interactive Pixel<\/li>\n\n\n\n<li>VisualDNA Conversion Tag<\/li>\n\n\n\n<li>Xtremepush &#8211; Web Push &amp; Onsite Engagement<\/li>\n\n\n\n<li>Yieldify<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Facebook Pixel<\/h3>\n\n\n\n<p>The Facebook pixel is one analytics tool that lets you check how effective your advertisements are by letting you understand the actions that people take on your website.<\/p>\n\n\n\n<p>The Facebook pixel has been merged with the Magento 2 Google Tag Manager extension for ease of use of both in a single module.<\/p>\n\n\n\n<p>Using the Facebook pixel, the admin can send the data to Facebook for the various actions that the people take on your e-commerce store.<\/p>\n\n\n\n<p>We have a <a href=\"https:\/\/store.webkul.com\/Magento2-Facebook-Pixel.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Facebook Pixel<\/a> plugin that seamlessly integrates your store with Facebook, allowing precise tracking of customer behavior and ad performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Magento 2 Google Tag Manager &#8211; Features<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Easily configure Google Tag Manager in your Magento 2 webstore.<\/li>\n\n\n\n<li>Takes less time to configure scripts within your store.<\/li>\n\n\n\n<li>Track and check Analytics on Google.<\/li>\n\n\n\n<li>Integrate Facebook Pixel to your website.<\/li>\n\n\n\n<li>Can add multiple Facebook Pixel IDs as per multiple store views.<\/li>\n\n\n\n<li>Track standard events like Product View, Category View, Add to Cart, Add to Wishlist, Initiate Checkout, Purchase, Product Search, and Customer Registration.<\/li>\n\n\n\n<li>Each event can be enabled or disabled separately.<\/li>\n\n\n\n<li>Can create the custom audience and reach them via targeted Facebook ads.<\/li>\n\n\n\n<li>Can also target your audience via dynamic Ads. But for dynamic ads, you need to have your product catalog on Facebook as well.<\/li>\n\n\n\n<li>Easy access to manage the Magento 2 Google Tag Manager module configurations by the admin panel.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Google Ads Remarketing and Google Ads Conversion Tracking<\/h3>\n\n\n\n<p>The Google Ads Remarketing is a feature which allows the admin to create and manage the remarketing campaigns in Google ads through GTM. <\/p>\n\n\n\n<p>Google Ads Conversion Tracking helps the admin to track the conversions and other metrics which are related to the Google Ads campaign through GTM. Admin can check the number of customers who visited the website through Google ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Installation- Google Tag Manager<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"451\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/04\/m2_installation-1200x451.png\" alt=\"m2_installation\" class=\"wp-image-377650\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/04\/m2_installation-1200x451.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/04\/m2_installation-300x113.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/04\/m2_installation-250x94.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/04\/m2_installation-768x289.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/04\/m2_installation-1536x577.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/04\/m2_installation.png 1855w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Customers will get a <strong>zip folder<\/strong> and they have to extract the contents of this zip folder on their system. The extracted folder has an <strong>src<\/strong> folder, inside the <strong>src<\/strong> folder you have the <strong>app <\/strong>folder.<\/p>\n\n\n\n<p>You need to transfer this <strong>app<\/strong> folder into the Magento 2 root directory on the server as shown below in the snapshot.<\/p>\n\n\n\n<p>After the successful installation, you have to run these commands in the Magento2 root directory.<\/p>\n\n\n\n<p><strong>First command- php bin\/magento setup:upgrade<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/06\/command1-upgrade-3.png\"><img decoding=\"async\" width=\"601\" height=\"132\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/06\/command1-upgrade-3.png\" alt=\"Run Command -1\" class=\"wp-image-88117\" title=\"Run Command -1\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/06\/command1-upgrade-3.png 601w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/06\/command1-upgrade-3-250x55.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/06\/command1-upgrade-3-300x66.png 300w\" sizes=\"(max-width: 601px) 100vw, 601px\" loading=\"lazy\" \/><\/a><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/06\/command2-compile-2.png\"><img decoding=\"async\" width=\"601\" height=\"132\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/06\/command2-compile-2.png\" alt=\"Run Command - 2\" class=\"wp-image-88118\" title=\"Run Command - 2\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/06\/command2-compile-2.png 601w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/06\/command2-compile-2-250x55.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/06\/command2-compile-2-300x66.png 300w\" sizes=\"(max-width: 601px) 100vw, 601px\" loading=\"lazy\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><strong>Second Command &#8211; php bin\/magento setup:di:compile<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/06\/command3-deploy-1.png\"><img decoding=\"async\" width=\"601\" height=\"132\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/06\/command3-deploy-1.png\" alt=\"Run Command - 3\" class=\"wp-image-88119\" title=\"Run Command - 3\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/06\/command3-deploy-1.png 601w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/06\/command3-deploy-1-250x55.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/06\/command3-deploy-1-300x66.png 300w\" sizes=\"(max-width: 601px) 100vw, 601px\" loading=\"lazy\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><strong>Third Command &#8211; php bin\/magento setup:static-content:deploy<\/strong><\/p>\n\n\n\n<p>After running the commands, you have to flush the cache from Magento admin panel by navigating through<strong>-&gt;System-&gt;Cache management<\/strong> as shown below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"490\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-7-1200x490.png\" alt=\"Screenshot-7\" class=\"wp-image-390702\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-7-1200x490.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-7-300x122.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-7-250x102.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-7-768x314.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-7-1536x627.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-7.png 1896w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Translation- Google Tag Manager<\/h3>\n\n\n\n<p>For translating the Magento 2 Google Tag Manager module language, please go to <strong>app<\/strong>&gt;<strong>code<\/strong>&gt;<strong>Webkul<\/strong>&gt;<strong>GoogleTagManager<\/strong>&gt;<strong>i18n<\/strong> and edit the <strong>en_US.csv<\/strong> file. <\/p>\n\n\n\n<p>Now, translate the words on the right and upload the modified file to the same location. <\/p>\n\n\n\n<p>The filename of the translated file should be according to the language and region code in which you want to translate like <strong>de_DE.csv<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"479\" height=\"228\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/08\/webkul_magento2_gtm_facebook_pixel_translation_1.png\" alt=\"Module Translation\" class=\"wp-image-162539\" title=\"Module Translation\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/08\/webkul_magento2_gtm_facebook_pixel_translation_1.png 479w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/08\/webkul_magento2_gtm_facebook_pixel_translation_1-250x119.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/08\/webkul_magento2_gtm_facebook_pixel_translation_1-300x143.png 300w\" sizes=\"(max-width: 479px) 100vw, 479px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Module Configuration<\/h2>\n\n\n\n<p>After the successful installation of the extension the admin will navigate to <strong>Stores<\/strong> &gt; <strong>Configuration<\/strong> &gt; <strong>Webkul<\/strong> &gt; <strong>Google Tag Manager Configuration<\/strong> there you will find the General settings to configure the Google Tag Manager.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">Configuration of GTM:<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1052\" height=\"736\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-9-.png\" alt=\"Screenshot-9-\" class=\"wp-image-391671\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-9-.png 1052w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-9--300x210.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-9--250x175.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-9--768x537.png 768w\" sizes=\"(max-width: 1052px) 100vw, 1052px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">General Settings:<\/h4>\n\n\n\n<p><strong>Enable &#8211; <\/strong>Enable the extension By selecting a Yes which brings up a section to enter the Container ID. Selecting a No will disable the extension.<\/p>\n\n\n\n<p><strong>Container Id &#8211; <\/strong>Here the admin will enter the Container ID to update some information on an event.<\/p>\n\n\n\n<p><strong>GTM Account Id &#8211;<\/strong> The admin will connect automatically with Google Tag Manager. <\/p>\n\n\n\n<p><strong>Google Analytics Id &#8211; <\/strong>The admin will enter the Google Analytics Id here.<\/p>\n\n\n\n<p><strong>Google Analytics Measurement Id &#8211; <\/strong> The admin will enter the Google Analytics Measurement Id here.<\/p>\n\n\n\n<p><strong>Impression Chunk Size<\/strong> &#8211; It allows the admin to break up the payload into smaller chunks.<\/p>\n\n\n\n<p><strong>Product Identifier &#8211;<\/strong> It is a unique code that identifies a specific product and shared the data of the product to Google Analytics. <\/p>\n\n\n\n<p><strong>Enable Brand &#8211;<\/strong> It captures the brand information associated with the products on the website and shows it on Google Tag Assistant Data Layer. <\/p>\n\n\n\n<p><strong>Order Success Page Total Calculation &#8211;<\/strong> It calculates the total amount on the success page based on Subtotal or Grandtotal and reflects this on the Google Tag Assistant Data Layer. <\/p>\n\n\n\n<p><strong>Exclude Tax From Transaction &#8211;<\/strong> Add or remove the tax amount from the transaction by selecting Yes or No. <\/p>\n\n\n\n<p><strong>Exclude Shipping From Transaction &#8211;<\/strong> Add or remove the shipping cost from the transaction by selecting Yes or No. <\/p>\n\n\n\n<p><strong>Use Base Currency &#8211;<\/strong> It is an option in &#8220;Google Analytics&#8221; that determines whether the e-commerce data should be sent to Google Analytics in the base currency of the website or not. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1037\" height=\"733\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-10-2.png\" alt=\"Screenshot-10-2\" class=\"wp-image-391401\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-10-2.png 1037w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-10-2-300x212.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-10-2-250x177.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-10-2-768x543.png 768w\" sizes=\"(max-width: 1037px) 100vw, 1037px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Enhance E-commerce:<\/strong><\/h4>\n\n\n\n<p>Under Enhance E-commerce, the admin can enable or disable the various option on their website to get that measure by GTM such as <\/p>\n\n\n\n<p><strong>Measure Purchase<\/strong> &#8211; It helps you to measure the purchase rate on your website.<\/p>\n\n\n\n<p><strong>Measure<\/strong> <strong>Checkout<\/strong> &#8211; It helps to measure how many people have reached the checkout page.<\/p>\n\n\n\n<p> <strong>Add-to-Cart<\/strong> Measure &#8211; It helps to measure the add-to-cart product rate.<\/p>\n\n\n\n<p> <strong>Measure Remove from Cart<\/strong> &#8211; It helps to measure the rate of products which are removed from the cart.<\/p>\n\n\n\n<p><strong>Product Details<\/strong> <strong>Measure<\/strong> &#8211;  It helps to measure the activity on the product detail page.<\/p>\n\n\n\n<p><strong>Measure Product Impressions from &#8211; <\/strong>The admin can select the available options from which they want to measure the product information. <\/p>\n\n\n\n<p>Available options are Category, Wishlist, Compare, Search, Advance Search, Related Products, and Upsell Products.<\/p>\n\n\n\n<p><strong>Export GTM Container &#8211;<\/strong> From here the admin can export the container, which they have to import on their Google Analytics account.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1093\" height=\"221\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-11-1.png\" alt=\"Screenshot-11-1\" class=\"wp-image-391402\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-11-1.png 1093w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-11-1-300x61.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-11-1-250x51.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-11-1-768x155.png 768w\" sizes=\"(max-width: 1093px) 100vw, 1093px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Checkout Behaviour:<\/strong><\/h4>\n\n\n\n<p><strong>Add Carrier Title &#8211; <\/strong>It allows you to include the carrier name or shipping method that was used to deliver an e-commerce order in your Google Analytics tracking.<\/p>\n\n\n\n<p><strong>Add Payment Title &#8211;<\/strong> It allows you to include the payment method that was used for an e-commerce transaction in your Google Analytics tracking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Configuration of Facebook Pixel:<\/h3>\n\n\n\n<p>To configure <strong>Facebook Pixel <\/strong>navigate through <strong>Stores<\/strong>-&gt;<strong>Configuration<\/strong>-&gt;<strong>Webkul<\/strong>-&gt;<strong>Facebook Pixel<\/strong> there you will find the General settings and can manage the events you wish to track.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1088\" height=\"720\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-12-1.png\" alt=\"Screenshot-12-1\" class=\"wp-image-391403\" title=\"Facebook Pixel Configuration Settings\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-12-1.png 1088w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-12-1-300x199.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-12-1-250x165.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-12-1-768x508.png 768w\" sizes=\"(max-width: 1088px) 100vw, 1088px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p>Here, the admin will be able to configure the Magento 2 Google Tag Manager <strong>General Settings<\/strong> and <strong>Manage the Events<\/strong> that the admin wants to <strong>track<\/strong> &#8211;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><u><span style=\"text-decoration: underline;\">General Settings<\/span><\/u><\/strong><\/h4>\n\n\n\n<p>Here, the admin will &#8211;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enable FB Pixel <\/strong>&#8211; Select <strong>Yes<\/strong> to enable else set it as <strong>No<\/strong> to keep disabled<strong>.<\/strong><\/li>\n\n\n\n<li><strong>Enter Facebook Pixel ID<\/strong> &#8211; Enter the Facebook pixel ID.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><u>Manage Events you Want to Track<\/u><\/strong><\/h4>\n\n\n\n<p>Here, the admin will be able to manage various events that can be tracked. Each of these events can be <strong>enabled<\/strong> or <strong>disabled<\/strong> for use by the admin.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Product View <\/strong>&#8211; Tracks the event when someone visits the product page of the web store.<\/li>\n\n\n\n<li><strong>Category View <\/strong>&#8211; Tracks the event when someone visits the category page of the web store.<\/li>\n\n\n\n<li><strong>Add to Cart<\/strong> &#8211; Tracks the event when someone clicks on the add to cart button.<\/li>\n\n\n\n<li><strong>Add to Wishlist <\/strong>&#8211; Tracks the event when someone adds a product to his wishlist.<\/li>\n\n\n\n<li><strong>Initiate Checkout <\/strong>&#8211; Track the event when someone initiates a checkout on the web store.<\/li>\n\n\n\n<li><strong>Purchase <\/strong>&#8211; Track the event when someone purchases a product from the webstore.<\/li>\n\n\n\n<li><strong>Product Search <\/strong>&#8211; Track the event when someone searches for something using the search feature.<\/li>\n\n\n\n<li><strong>Customer Registration <\/strong>&#8211; Track the event when someone registers on the web store.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Configuration of Google Ads Conversion Tracking &amp; Google Ads Remarketing<\/h3>\n\n\n\n<p>To configure <strong>Google Ads Conversion Tracking &amp; Google Ads Remarketing <\/strong>navigate through <strong>Stores<\/strong>-&gt;<strong>Configuration<\/strong>-&gt;<strong>Webkul<\/strong>-&gt;<strong>Google Ads<\/strong> from there you can make the changes. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1065\" height=\"561\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-13-3.png\" alt=\"Screenshot-13-3\" class=\"wp-image-391404\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-13-3.png 1065w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-13-3-300x158.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-13-3-250x132.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-13-3-768x405.png 768w\" sizes=\"(max-width: 1065px) 100vw, 1065px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Google Ads Conversion Tracking<\/h4>\n\n\n\n<p>Here the admin can track the number of customers who visited the website through Google ads. <\/p>\n\n\n\n<p><strong>Enable &#8211; <\/strong>Enable or Disable Google Ads by selecting Yes or No. <\/p>\n\n\n\n<p><strong>Google Conversion Id &#8211;<\/strong> Enter your Google Conversion Id. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Google Ads Remarketing<\/h4>\n\n\n\n<p>It allows the admin to create and manage remarketing campaigns in Google Ads through GTM.<\/p>\n\n\n\n<p><strong>Enable &#8211;<\/strong> Enable or Disable Google Ads Remarketing by selecting Yes or No. <\/p>\n\n\n\n<p><strong>Conversion Code &#8211;<\/strong>  Enter the Conversion Code. <\/p>\n\n\n\n<p><strong>Conversion Label &#8211; <\/strong>Enter the Conversion Label. <\/p>\n\n\n\n<p><strong>Exclude Orders with 0 Value &#8211;<\/strong> Enable exclude orders with 0 value by selecting Yes or No. <\/p>\n\n\n\n<p><strong>Note:<\/strong> Google Conversion Id and Conversion Code will be same. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to get GTM Container ID?<\/h3>\n\n\n\n<p>To get the <strong>Container Id<\/strong> you must first<strong> create an account<\/strong> at Google Tag Manager (Signup is free), for that, you can click <a href=\"https:\/\/tagmanager.google.com\/?hl=en#\/admin\/accounts\/create\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">here<\/a>. Now, after going to this link follow the below steps-<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1st Step<\/strong>:<\/h4>\n\n\n\n<p>Enter the <strong>account name<\/strong>(as per your requirement) and then click <strong>Continue<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/08\/Set-Up-Container-ID-1.png\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/08\/Set-Up-Container-ID-1.png\" alt=\"Set-Up-Container-ID_Google Tag Manager\" loading=\"lazy\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2nd Step<\/strong>:<\/h4>\n\n\n\n<p>Now set up the <strong>Container<\/strong> <strong>name<\/strong>(as per your requirement), select <strong>where<\/strong> to use the<strong> container<\/strong> and then click <strong>Create<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/08\/Set-Up-Container-ID-2.png\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/08\/Set-Up-Container-ID-2.png\" alt=\"Set-Up-Container-ID-2_Google Tag Manager\" loading=\"lazy\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3rd Step<\/strong>:<\/h4>\n\n\n\n<p>Now on the pop-up, click <strong>Yes <\/strong>to confirm to the<strong> Google Tag Manager Terms of Service<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/08\/Set-Up-Container-ID-3.png\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/08\/Set-Up-Container-ID-3.png\" alt=\"Set-Up-Container-ID-3\" loading=\"lazy\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4th Step<\/strong>:<\/h4>\n\n\n\n<p>Now the screen that appears, here you will see the container Id on the top menu bar. This container ID is to be put in the admin back-end configuration of the extension.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"384\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-14-2-1200x384.png\" alt=\"Screenshot-14-2\" class=\"wp-image-391405\" title=\"tag manager \" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-14-2-1200x384.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-14-2-300x96.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-14-2-250x80.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-14-2-768x246.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-14-2-1536x491.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-14-2.png 1898w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>5th Step<\/strong>:<\/p>\n\n\n\n<p>Now, for importing the container, click on <strong>Admin<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"487\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-15-2-1200x487.png\" alt=\"Screenshot-15-2\" class=\"wp-image-391406\" title=\"tag manager \" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-15-2-1200x487.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-15-2-300x122.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-15-2-250x101.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-15-2-768x312.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-15-2-1536x623.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-15-2.png 1881w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6th Step:<\/h4>\n\n\n\n<p>Now, click on import container and choose container file, that has downloaded from Google Tag Manager configuration. Also, choose the workspace as <strong>New<\/strong> and import option as <strong>Overwrite<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"435\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-16-2-1200x435.png\" alt=\"Screenshot-16-2\" class=\"wp-image-391407\" title=\"choose tag type\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-16-2-1200x435.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-16-2-300x109.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-16-2-250x91.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-16-2-768x278.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-16-2-1536x556.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-16-2.png 1626w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>7th Step<\/strong>:<\/h4>\n\n\n\n<p>To publish click the <strong>Submit<\/strong> button on the top right-hand side.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"426\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-17-2-1200x426.png\" alt=\"Screenshot-17-2\" class=\"wp-image-391408\" title=\"container not published \" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-17-2-1200x426.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-17-2-300x107.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-17-2-250x89.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-17-2-768x273.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-17-2-1536x546.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-17-2.png 1891w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>8th Step<\/strong>:<\/h4>\n\n\n\n<p>A Sliding section comes up, here select <strong>Publish and Create version<\/strong>, <strong>enter version name<\/strong>, <strong>description<\/strong> and hit the <strong>Publish<\/strong> button.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1364\" height=\"625\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/08\/rq4.png\" alt=\"submit changes\" class=\"wp-image-160184\" title=\"submit changes\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/08\/rq4.png 1364w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/08\/rq4-250x115.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/08\/rq4-300x137.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/08\/rq4-768x352.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/08\/rq4-1200x550.png 1200w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>9th Step<\/strong>:<\/h4>\n\n\n\n<p>You will see the <strong>container<\/strong> is <strong>published<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1366\" height=\"471\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/08\/rq5.png\" alt=\"container published \" class=\"wp-image-160185\" title=\"container published \" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/08\/rq5.png 1366w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/08\/rq5-250x86.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/08\/rq5-300x103.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/08\/rq5-768x265.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/08\/rq5-1200x414.png 1200w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>10th Step<\/strong>:<\/h4>\n\n\n\n<p>Lastly, click on the <strong>Tag Manager<\/strong> icon on the<strong> top left-hand<\/strong> corner or go to <strong>All Accounts<\/strong>. Here, you will see the <strong>Container ID. <\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"991\" height=\"362\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/08\/tag-manager-container-id.png\" alt=\"container id visible \" class=\"wp-image-160208\" title=\"container id visible \" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/08\/tag-manager-container-id.png 991w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/08\/tag-manager-container-id-250x91.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/08\/tag-manager-container-id-300x110.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2017\/08\/tag-manager-container-id-768x281.png 768w\" sizes=\"(max-width: 991px) 100vw, 991px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to get the GTM Account Id?<\/h3>\n\n\n\n<p>After creating the GTM container ID, Now follow the mentioned steps for getting the Google Account ID:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"348\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-6-2-1200x348.png\" alt=\"Screenshot-6-2\" class=\"wp-image-391010\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-6-2-1200x348.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-6-2-300x87.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-6-2-250x72.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-6-2-768x222.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-6-2-1536x445.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-6-2.png 1913w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Click on the container name:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"499\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-7-2-1200x499.png\" alt=\"Screenshot-7-2\" class=\"wp-image-391011\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-7-2-1200x499.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-7-2-300x125.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-7-2-250x104.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-7-2-768x319.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-7-2-1536x638.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-7-2.png 1903w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Now go to Admin, and click on Account Settings:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"489\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-8-1-1200x489.png\" alt=\"Screenshot-8-1\" class=\"wp-image-391012\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-8-1-1200x489.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-8-1-300x122.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-8-1-250x102.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-8-1-768x313.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-8-1-1536x626.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-8-1.png 1892w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>From there only you will get the Account Id:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"595\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-9-2-1200x595.png\" alt=\"Screenshot-9-2\" class=\"wp-image-391192\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-9-2-1200x595.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-9-2-300x149.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-9-2-250x124.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-9-2-768x381.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-9-2-1536x762.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-9-2.png 1544w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to get Conversion Code &amp; Conversion Label?<\/h3>\n\n\n\n<p>For getting this you need to <a href=\"https:\/\/ads.google.com\/intl\/en_in\/start\/overview-ha\/?subid=in-en-ha-awa-bk-c-c00!o3~CjwKCAjw5MOlBhBTEiwAAJ8e1v1WwJge1Mk3qUpx2nqKSoHM2TRPN12VVNqBEYB_zX57SUszDnzcPBoCW54QAvD_BwE~140706620052~aud-1225341333742:kwd-94527731~16862088904~592470418766&amp;&amp;&amp;gclid=CjwKCAjw5MOlBhBTEiwAAJ8e1v1WwJge1Mk3qUpx2nqKSoHM2TRPN12VVNqBEYB_zX57SUszDnzcPBoCW54QAvD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noreferrer noopener\">click here<\/a> and then click on Sign in you will redirect towards the page as mentioned in the snap:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"519\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-32-1-1200x519.png\" alt=\"Screenshot-32-1\" class=\"wp-image-391142\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-32-1-1200x519.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-32-1-300x130.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-32-1-250x108.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-32-1-768x332.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-32-1-1536x665.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-32-1.png 1909w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Then go to tools and settings, and click on conversions :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"376\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-33-1-1200x376.png\" alt=\"Screenshot-33-1\" class=\"wp-image-391143\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-33-1-1200x376.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-33-1-300x94.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-33-1-250x78.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-33-1-768x240.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-33-1-1536x481.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-33-1.png 1901w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Next, Click on add conversion:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"513\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-34-1200x513.png\" alt=\"Screenshot-34\" class=\"wp-image-391144\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-34-1200x513.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-34-300x128.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-34-250x107.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-34-768x329.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-34-1536x657.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-34.png 1912w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>On the next page, click on the website:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"287\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-13-2-1200x287.png\" alt=\"Screenshot-13-2\" class=\"wp-image-391171\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-13-2-1200x287.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-13-2-300x72.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-13-2-250x60.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-13-2-768x184.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-13-2-1536x368.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-13-2.png 1916w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Once clicking on the website, next enter the domain name:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"288\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-14-1-1200x288.png\" alt=\"Screenshot-14-1\" class=\"wp-image-391172\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-14-1-1200x288.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-14-1-300x72.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-14-1-250x60.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-14-1-768x184.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-14-1-1536x369.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-14-1.png 1912w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Next, Click on Add a conversion action manually: <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"492\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-15-1-1200x492.png\" alt=\"Screenshot-15-1\" class=\"wp-image-391173\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-15-1-1200x492.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-15-1-300x123.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-15-1-250x102.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-15-1-768x315.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-15-1-1536x630.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-15-1.png 1910w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Enter all the relevant details, once entering all the details click on done: <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"581\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-16-1-1200x581.png\" alt=\"Screenshot-16-1\" class=\"wp-image-391174\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-16-1-1200x581.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-16-1-300x145.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-16-1-250x121.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-16-1-768x372.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-16-1-1536x743.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-16-1.png 1682w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Once clicking on done, Next, click on save continue&gt;&gt;Done. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"469\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-17-1-1200x469.png\" alt=\"Screenshot-17-1\" class=\"wp-image-391183\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-17-1-1200x469.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-17-1-300x117.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-17-1-250x98.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-17-1-768x300.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-17-1-1536x600.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-17-1.png 1914w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Now go to the conversion which you have just created:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"351\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/unnamed-file-1200x351.png\" alt=\"unnamed-file\" class=\"wp-image-391185\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/unnamed-file-1200x351.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/unnamed-file-300x88.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/unnamed-file-250x73.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/unnamed-file-768x225.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/unnamed-file-1536x450.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/unnamed-file.png 1909w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Now on the next page, click on Tag setup as mentioned in the snapshot will appear then go to Use Google Tag Manager <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"496\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-19-1200x496.png\" alt=\"Screenshot-19\" class=\"wp-image-391186\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-19-1200x496.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-19-300x124.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-19-250x103.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-19-768x318.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-19-1536x635.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-19.png 1900w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Here you will get the Google Conversion code and label:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1085\" height=\"513\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-21-1.png\" alt=\"Screenshot-21-1\" class=\"wp-image-391189\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-21-1.png 1085w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-21-1-300x142.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-21-1-250x118.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-21-1-768x363.png 768w\" sizes=\"(max-width: 1085px) 100vw, 1085px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to get Google Analytics Id?<\/h3>\n\n\n\n<p>In order to get Google Analytics Id you must need to Sign in to&nbsp;<a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">your Analytics account<\/a>, after that follow  the following steps:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1st Step:<\/h4>\n\n\n\n<p>Now, click on Admin.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"489\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-from-2023-07-14-16-22-02-1-1200x489.png\" alt=\"Screenshot-from-2023-07-14-16-22-02-1\" class=\"wp-image-391202\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-from-2023-07-14-16-22-02-1-1200x489.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-from-2023-07-14-16-22-02-1-300x122.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-from-2023-07-14-16-22-02-1-250x102.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-from-2023-07-14-16-22-02-1-768x313.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-from-2023-07-14-16-22-02-1-1536x625.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-from-2023-07-14-16-22-02-1.png 1913w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">2nd Step:<\/h4>\n\n\n\n<p>Now click on Create Account, if not created.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"450\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-30-1-1200x450.png\" alt=\"Screenshot-30-1\" class=\"wp-image-391203\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-30-1-1200x450.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-30-1-300x112.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-30-1-250x94.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-30-1-768x288.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-30-1-1536x575.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-30-1.png 1898w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">3rd Step:<\/h4>\n\n\n\n<p>Give the account name and click on next.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"485\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-35-1200x485.png\" alt=\"Screenshot-35\" class=\"wp-image-391205\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-35-1200x485.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-35-300x121.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-35-250x101.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-35-768x310.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-35-1536x620.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-35.png 1907w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">4th Step:<\/h4>\n\n\n\n<p>Next, enter the Property Creation details:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"512\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-36-1200x512.png\" alt=\"Screenshot-36\" class=\"wp-image-391206\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-36-1200x512.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-36-300x128.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-36-250x107.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-36-768x328.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-36-1536x656.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-36.png 1900w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">5th Step:<\/h4>\n\n\n\n<p>Enter the business details like Industry Category and Business Size:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"483\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-37-1200x483.png\" alt=\"Screenshot-37\" class=\"wp-image-391207\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-37-1200x483.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-37-300x121.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-37-250x101.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-37-768x309.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-37-1536x619.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-37.png 1899w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">6th Step:<\/h4>\n\n\n\n<p>Now enter your business objectives, For reports that are personalized to your business,<br>select the topics most important to you.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"548\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-38-1200x548.png\" alt=\"Magento 2 Google Tag Manager\" class=\"wp-image-391208\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-38-1200x548.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-38-300x137.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-38-250x114.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-38-768x350.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-38-1536x701.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-38.png 1900w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">7th Step:<\/h4>\n\n\n\n<p>Once clicking on next there will be a pop-up of terms &amp; conditions, click on I agree, Next choose the  data collection option as mentioned in the snapshot:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"374\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-39-1200x374.png\" alt=\"Screenshot-39\" class=\"wp-image-391211\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-39-1200x374.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-39-300x93.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-39-250x78.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-39-768x239.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-39-1536x478.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-39.png 1910w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">8th Step:<\/h4>\n\n\n\n<p>Once you choose your option,  you have to now enter the Website URL and stream name:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"384\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-40-1200x384.png\" alt=\"Magento 2 Google Tag Manager\" class=\"wp-image-391214\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-40-1200x384.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-40-300x96.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-40-250x80.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-40-768x246.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-40-1536x491.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-40.png 1805w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">9th Step:<\/h4>\n\n\n\n<p>Once entering the details you will be able to see the Google Analytics Id as mentioned in the snapshot:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"625\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-41-1200x625.png\" alt=\"Screenshot-41\" class=\"wp-image-391227\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-41-1200x625.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-41-300x156.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-41-250x130.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-41-768x400.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-41.png 1469w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to get the Facebook Pixel ID?<\/h3>\n\n\n\n<p>To use Magento 2 Google Tag Manager module, you first need to create a Facebook Pixel in your Facebook Business Manager. For this, click on the link \u2013&nbsp;<strong><a href=\"https:\/\/www.facebook.com\/ads\/manager\/pixel\">https:\/\/www.facebook.com\/ads\/manager\/pixel<\/a><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2018\/02\/FACEBOOK-PIXEL.png\" alt=\"Webkul-magento2-FbPixel-Fb-login\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p>After login, you get navigated to the Facebook Event Manager account of your Facebook.<\/p>\n\n\n\n<p><strong>Note:<\/strong>&nbsp;Click on&nbsp;<strong>Login&nbsp;<\/strong>if you already have a Facebook account. Else click on&nbsp;<strong>Sign up&nbsp;<\/strong>to create the facebook account first.<\/p>\n\n\n\n<p>Now, you need to goto&nbsp;<strong>Business Settings<\/strong>&nbsp;under&nbsp;<strong>Event Manager<\/strong>&nbsp;as per below image:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2018\/02\/webkul-magento2-Fbpixel-business-setting.png\" alt=\"webkul-magento2-Fbpixel-business-setting\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>After that, you need to select&nbsp;<strong>Pixels<\/strong>&nbsp;under<strong>&nbsp;Data Sources<\/strong>&nbsp;and can add new pixel by clicking on Add, as per below image:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2018\/02\/webkul-magento2-Fbpixel-data-source.png\" alt=\"webkul-magento2-Fbpixel-data-source\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Here, after clicking on \u201cAdd\u201d, you will get a pop when you will click on the&nbsp;<strong>Create&nbsp;<\/strong>button.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2018\/02\/Facebook-1.jpg\" alt=\"Webkul-magento2-FbPixel\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>After clicking on the&nbsp;<strong>Create&nbsp;<\/strong>button you will get a success message as per the below image.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2018\/02\/success.png\" alt=\"Webkul-magento2-FbPixel-create-fb-pixel\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>After this, you will get the Facebook Pixel ID.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2018\/02\/PIXEL-ID.png\" alt=\"Webkul-magento2-FbPixel\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Thus, in this way, the admin will get the Facebook pixel Id.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to validate that GTM Extension is Installed Correctly?<\/h3>\n\n\n\n<p>To check if the <strong>Google Tag Manager<\/strong> is properly installed, the data on your website should get displayed as shown below in the snapshots.<\/p>\n\n\n\n<p>Note: To check this, please follow the mentioned steps of Google Tag Assistant, For that <a href=\"https:\/\/tagassistant.google.com\/?authuser=6\" target=\"_blank\" rel=\"noreferrer noopener\">Click here<\/a>, After that click on add domain as mentioned in the snapshot below:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"217\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-27-1-1200x217.png\" alt=\"Magento 2 Google Tag Manager\" class=\"wp-image-391099\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-27-1-1200x217.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-27-1-300x54.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-27-1-250x45.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-27-1-768x139.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-27-1-1536x278.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-27-1.png 1907w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Now enter your Domain URL:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"966\" height=\"574\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-28-1.png\" alt=\"Magento 2 Google Tag Manager\" class=\"wp-image-391102\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-28-1.png 966w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-28-1-300x178.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-28-1-250x149.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-28-1-768x456.png 768w\" sizes=\"(max-width: 966px) 100vw, 966px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Once entering the URL, click on connect, it will appear as mentioned below and start debugging all the data of the Google Tags on that domain. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"489\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-24--1200x489.png\" alt=\"Magento 2 Google Tag Manager\" class=\"wp-image-391094\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-24--1200x489.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-24--300x122.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-24--250x102.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-24--768x313.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-24--1536x626.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-24-.png 1906w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>Category Page:<\/strong> On the category page, the data layer shows the product details on the category page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1161\" height=\"874\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/gtm.png\" alt=\"Magento 2 Google Tag Manager\" class=\"wp-image-392052\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/gtm.png 1161w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/gtm-300x226.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/gtm-250x188.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/gtm-768x578.png 768w\" sizes=\"(max-width: 1161px) 100vw, 1161px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p><strong>Product Page: <\/strong>On the product page, the data layer shows the current product details.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"484\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-22-1-1200x484.png\" alt=\"Magento 2 Google Tag Manager\" class=\"wp-image-391098\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-22-1-1200x484.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-22-1-300x121.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-22-1-250x101.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-22-1-768x310.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-22-1-1536x619.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-22-1.png 1905w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>Cart-Page\/Add to Cart:<\/strong> Here, the data layer shows the checkout cart data and the cart data.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"507\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-23-1-1200x507.png\" alt=\"Screenshot-23-1\" class=\"wp-image-391096\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-23-1-1200x507.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-23-1-300x127.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-23-1-250x106.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-23-1-768x325.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-23-1-1536x650.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-23-1.png 1899w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>All the data go into the analytics, and from there, the admin can analyse the action on the website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Analysis of the Website<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>E-commerce Overview<\/strong><\/h4>\n\n\n\n<p>It shows the result in a graph, including the E-commerce conversion rate, Revenue, Transactions, and Average Order value.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"477\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-5-2-1200x477.png\" alt=\"Screenshot-5-2\" class=\"wp-image-391047\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-5-2-1200x477.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-5-2-300x119.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-5-2-250x99.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-5-2-768x305.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-5-2-1536x611.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-5-2.png 1896w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">E-commerce Purchase <\/h4>\n\n\n\n<p>It shows the e-commerce purchase items details including the Items viewed by Item name over time and Items viewed and Items added to the cart by Item name. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"551\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-25-1200x551.png\" alt=\"Screenshot-25\" class=\"wp-image-391051\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-25-1200x551.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-25-300x138.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-25-250x115.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-25-768x353.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-25-1536x706.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-25.png 1909w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">User Purchase Journey<\/h4>\n\n\n\n<p>It shows the user&#8217;s purchase history via Product, Checkout, Purchase and Add to Cart options.  <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"513\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-26-1200x513.png\" alt=\"Magento 2 Google Tag Manager\" class=\"wp-image-391052\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-26-1200x513.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-26-300x128.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-26-250x107.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-26-768x328.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-26-1536x656.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-26.png 1912w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Page and Screens <\/h4>\n\n\n\n<p>It shows the Views of Raise brand Awareness by Page path and screen class over time. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"514\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-27-1200x514.png\" alt=\"Magento 2 Google Tag Manager\" class=\"wp-image-391054\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-27-1200x514.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-27-300x129.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-27-250x107.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-27-768x329.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-27-1536x658.png 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-27.png 1911w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Facebook Pixel &#8211; Workflow Front-end<\/h3>\n\n\n\n<p>Once you have configured the module settings, log in to your Facebook Business Manager account.<\/p>\n\n\n\n<p>In the&nbsp;<strong>Data Sources&nbsp;<\/strong>section, select the&nbsp;<strong>Overview tab&nbsp;<\/strong>as shown below.<\/p>\n\n\n\n<p>The admin can view Events and can view details of the Event by selecting \u201c<strong>View Details<\/strong>\u201c.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2018\/02\/download1-3.png\" alt=\"Magento 2 Google Tag Manager\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>On selecting&nbsp;<strong>View Details<\/strong>, a pop box will appear as shown below:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2018\/02\/download-5.png\" alt=\"Magento 2 Google Tag Manager\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Here, the admin can track the information for all the dynamic events of the Magento store conveniently.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Verify Events<\/h3>\n\n\n\n<p>The admin can even verify individual pages and make sure that the events are installed correctly. For this, the admin needs to install the&nbsp;<a href=\"https:\/\/chrome.google.com\/webstore\/detail\/fb-pixel-helper\/fdgfkebogiimcoedlicjlajpkdmockpc\">Facebook Pixel Helper<\/a>&nbsp;as a chrome extension. This is optional.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2018\/02\/HELPER.png\"><img decoding=\"async\" width=\"1173\" height=\"472\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2018\/02\/HELPER.png\" alt=\"Magento 2 Google Tag Manager\" class=\"wp-image-114193\" title=\"Facebook Pixel Helper At Work\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2018\/02\/HELPER.png 1173w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2018\/02\/HELPER-250x101.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2018\/02\/HELPER-300x121.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2018\/02\/HELPER-768x309.png 768w\" sizes=\"(max-width: 1173px) 100vw, 1173px\" loading=\"lazy\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><br>Facebook Pixel Helper is a tool that checks the accuracy of the Facebook Pixel and tests that the pixel is working fine.<\/p>\n\n\n\n<p><strong>Note<\/strong>&nbsp;\u2013 (Facebook Pixel will not work if any ad-blocker is enabled in your browser.)<\/p>\n\n\n\n<p>That&#8217;s all for the <strong>Magento 2 Google Tag Manager<\/strong> extension. Still, have any issue feel free to add a ticket and let us know your views to make the module better <strong><a href=\"http:\/\/webkul.uvdesk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">webkul.uvdesk.com<\/a><\/strong>.<\/p>\n\n\n\n<p>Boost your store\u2019s performance with our <a href=\"https:\/\/store.webkul.com\/Magento-2.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 extensions<\/a> designed for success. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Magento 2 GTM Extension allows you to quickly and easily update tags and code snippets on your e-commerce website that are intended for traffic analysis and marketing optimization. Hence this tag managing system can also be said as a code management platform that fires all of your other tags according to triggers that you will <a href=\"https:\/\/webkul.com\/blog\/magento2-google-tag-manager\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":79,"featured_media":93484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[302],"tags":[5352],"class_list":["post-93471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magento2","tag-google-tag-manager"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>User Guide for Magento 2 Google Tag Manager<\/title>\n<meta name=\"description\" content=\"Magento 2 Google Tag Manager, helps the store admin to track the behavior of the customers who are visiting their website.\" \/>\n<meta name=\"robots\" content=\"index, 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