{"id":66938,"date":"2016-12-06T11:09:07","date_gmt":"2016-12-06T11:09:07","guid":{"rendered":"http:\/\/webkul.com\/blog\/?p=66938"},"modified":"2024-10-16T13:39:33","modified_gmt":"2024-10-16T13:39:33","slug":"track-website-conversion-rate-via-facebook-pixel","status":"publish","type":"post","link":"https:\/\/webkul.com\/blog\/track-website-conversion-rate-via-facebook-pixel\/","title":{"rendered":"Track Website Conversion Rate Via Facebook Pixel"},"content":{"rendered":"

In recent times Facebook has become the most popular social media of all times. It has attracted and indulged users from every part of the world.<\/p>\n

Also users who are not fond off using with internet have 70% possibilities of operating Facebook at their end. Being a social media, many use it to advertise or share their products and services.<\/p>\n

Few link up their online sites to increase the engagement of audience.<\/p>\n

So, to check the conversion rate and keep a track of target audience Facebook has developed the concept of Facebook Pixel<\/a>.<\/p>\n

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What is Facebook Pixel<\/h2>\n<\/div>\n<\/div>\n

As per Facebook, it is the conversion pixel which allows site owners to track and measure the effectiveness of their related business.<\/p>\n

It helps them to recognise and distinguish specific pages or ads which is leading to conversion on basis of activities.
\nFacebook has two tracking pixel at their end :<\/p>\n