{"id":471014,"date":"2024-11-21T11:27:20","date_gmt":"2024-11-21T11:27:20","guid":{"rendered":"https:\/\/webkul.com\/blog\/?p=471014"},"modified":"2025-01-13T10:31:12","modified_gmt":"2025-01-13T10:31:12","slug":"salesforce-data-cloud","status":"publish","type":"post","link":"https:\/\/webkul.com\/blog\/salesforce-data-cloud\/","title":{"rendered":"Salesforce Data Cloud"},"content":{"rendered":"\n<p>Salesforce has taken a significant step forward in the AI(<a href=\"https:\/\/webkul.com\/artificial-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">Artificial Intelligence<\/a>) realm with the release of <strong>Data Cloud<\/strong>.<\/p>\n\n\n\n<p>It offers a unified platform helping organizations leverage their data more effectively.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/11\/salesforce-data-cloud-2.webp\" alt=\"Salesforce Data Cloud\" class=\"wp-image-474877\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/11\/salesforce-data-cloud-2.webp 800w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/11\/salesforce-data-cloud-2-300x150.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/11\/salesforce-data-cloud-2-250x125.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/11\/salesforce-data-cloud-2-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is Salesforce Data Cloud?<\/strong><\/h3>\n\n\n\n<p>Data Cloud is a platform that organizes, unifies, and consolidates data into a single source. It enables businesses to create unified customer profiles, run targeted marketing campaigns, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Overview of the Data Cloud Architecture<\/strong><\/h3>\n\n\n\n<p>As mentioned above, businesses can leverage their data effectively, but they must ingest data stored in external databases with different schemas into the Data Cloud instance.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data Ingestion<\/strong>: Salesforce offers 250+ built-in connectors, like Salesforce CRM, <a href=\"https:\/\/webkul.com\/salesforce-commerce-cloud-services\/\">B2C Commerce<\/a>, and <a href=\"https:\/\/webkul.com\/blog\/the-future-of-marketing-salesforce-marketing-cloud\/\">Marketing Cloud<\/a>, to connect external data sources to Data Cloud. Data can also be ingested from data lakehouses like Google Cloud Storage and Amazon S3.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data Streams &amp; Mapping<\/strong>: After connecting to external databases, users can create a data stream for each table, requiring a Data Lake Object (DLO) with the exact same schema and metadata as the table.<\/li>\n<\/ul>\n\n\n\n<p>However, actionable insights and customer profile unification can only process data that follows Salesforce&#8217;s standardized metadata and schema. <\/p>\n\n\n\n<p>Therefore, you need to map the attributes of the data lake objects to the attributes of the Data Model Object (DMO). You can map multiple Data Lake Objects to a single Data Model Object.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identity Resolution Ruleset<\/strong>: Since users ingest data from various sources, data duplication is possible, and a single customer may have different names on different platforms. The system uses the<strong> identity resolution ruleset<\/strong> to resolve these identities.<\/li>\n<\/ul>\n\n\n\n<p>However, you need to store the unified customer profile data in different objects to ensure that the data ingested from external sources remains unchanged. <\/p>\n\n\n\n<p>The object used in this case is the <strong>Unified Data Model Object (Unified DMO)<\/strong>.<\/p>\n\n\n\n<p>Once you have the records in the Unified Data Model Object, you can apply AI-powered actions to those records, such as generating calculated insights, performing customer segmentation, and more.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"475\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/11\/flow-data-cloud.webp\" alt=\"Data flow in Data Cloud\" class=\"wp-image-474878\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/11\/flow-data-cloud.webp 800w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/11\/flow-data-cloud-300x178.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/11\/flow-data-cloud-250x148.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/11\/flow-data-cloud-768x456.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What if There\u2019s No Built-in Connector for Your External Database?<\/strong><\/h3>\n\n\n\n<p>Salesforce provides many built-in connectors with Data Cloud to maintain the no-code policy. However, there may be instances where a default connector doesn\u2019t meet your specific requirements. <\/p>\n\n\n\n<p>In such cases, you can use Salesforce Ingestion APIs to connect to your specific data source. Ingestion APIs need the schema file to be in OpenAPI format.<\/p>\n\n\n\n<p>They act as the interface between external data systems (such as databases, applications, or third-party platforms) and the Data Cloud.<\/p>\n\n\n\n<p>Ready to integrate your system with Salesforce Data Cloud? <a href=\"https:\/\/webkul.com\/hire-salesforce-developers\/\">Hire Salesforce Developers<\/a>, our team of experienced developers is here to help! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How Do Ingestion APIs Work in Data Cloud?<\/strong><\/h3>\n\n\n\n<p>Salesforce Data Cloud offers two interaction patterns \u2014 <strong>bulk<\/strong> and <strong>streaming<\/strong> \u2014 to cater to various business requirements.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Streaming APIs for Real-Time Data<\/strong>: The Streaming API helps ingest real-time data. It allows external systems to push updates to Salesforce Data Cloud in a continuous stream. This is ideal for scenarios where you need to capture data as events happen.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bulk Data Ingestion<\/strong>: For large volumes of data, Salesforce Data Cloud supports bulk ingestion through the <strong>Bulk API<\/strong>, which accepts <strong>CSV files<\/strong>. This is a more efficient method for handling massive datasets, allowing you to load data periodically. <br>The Bulk API is ideal for importing historical data or performing large-scale migrations and supports high throughput for big data use cases.<\/li>\n<\/ul>\n\n\n\n<p><strong>Need Help Integrating Your System?<\/strong><\/p>\n\n\n\n<p>With our expertise in data integration, we\u2019ll guide you through an efficient transition. <a target=\"_blank\" href=\"https:\/\/eshopsync.com\/contact-us\/\" rel=\"noopener\"><strong>Reach out to us today<\/strong><\/a> to learn how we can assist you in harnessing Salesforce Data Cloud&#8217;s full potential.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce has taken a significant step forward in the AI(Artificial Intelligence) realm with the release of Data Cloud. It offers a unified platform helping organizations leverage their data more effectively. What is Salesforce Data Cloud? Data Cloud is a platform that organizes, unifies, and consolidates data into a single source. It enables businesses to create <a href=\"https:\/\/webkul.com\/blog\/salesforce-data-cloud\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":653,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1887,1],"tags":[590],"class_list":["post-471014","post","type-post","status-publish","format-standard","hentry","category-salesforce","category-uncategorized","tag-webkul"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salesforce Data Cloud - Webkul Blog<\/title>\n<meta name=\"description\" content=\"Salesforce Data Cloud: Learn about data ingestion, integration options, and AI-driven insights to enhance your business operations\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webkul.com\/blog\/salesforce-data-cloud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Data Cloud - 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