{"id":469106,"date":"2024-10-16T07:56:54","date_gmt":"2024-10-16T07:56:54","guid":{"rendered":"https:\/\/webkul.com\/blog\/?p=469106"},"modified":"2024-10-16T13:23:31","modified_gmt":"2024-10-16T13:23:31","slug":"google-shopping-store-image-rules-crawling","status":"publish","type":"post","link":"https:\/\/webkul.com\/blog\/google-shopping-store-image-rules-crawling\/","title":{"rendered":"Google Shopping Store Image Rules &amp; Crawling"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>Everything You Need to Know<\/strong> &#8220;Google shopping image rules&#8221;<\/p>\n\n\n\n<p>Images play a pivotal role in the success of a Google Shopping store, and they aren&#8217;t just visual representations of your products; <\/p>\n\n\n\n<p>they are critical components that influence customer clicks, conversion rates, and overall store performance by some <a href=\"https:\/\/store.webkul.com\/magento2-google-shopping-feed.html\" target=\"_blank\" rel=\"noreferrer noopener\">Google shopping image<\/a> rules.<\/p>\n\n\n\n<p>Google enforces strict rules on product images and has specific processes for crawling and indexing them.<\/p>\n\n\n\n<p>Whether you\u2019re new to Google Shopping or optimizing your listings, understanding image requirements and crawling is essential because it directly impacts your sales and visibility.<\/p>\n\n\n\n<p>This guide covers Google Shopping image rules, supported image types, crawling processes, troubleshooting, and best practices for compliance and visibility.<\/p>\n\n\n\n<p><a href=\"https:\/\/webkul.com\/blog\/google-shopping-akeneo-connector\/\">You can find the Webkul store link here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Types of Images Supported<\/h3>\n\n\n\n<p>Google Shopping supports various product images, each serving a unique purpose. <\/p>\n\n\n\n<p>Understanding these types is crucial for creating listings that perform well and meet Google\u2019s requirements because effective images can significantly boost customer engagement and conversion rates.<\/p>\n\n\n\n<p>These are some Google shopping image rules bound with these image attributes.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Main Product Image<\/strong> (fig. 1.1)\n<ul class=\"wp-block-list\">\n<li><strong>Description<\/strong>: The primary image that appears in search results and shopping ads. It should clearly and accurately represent the product being sold.<\/li>\n\n\n\n<li><strong>Requirements<\/strong>: The image must show the entire product without any distracting elements. Avoid showing multiple items unless they are part of the sale.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Additional Product Images<\/strong> (fig. 1.2)\n<ul class=\"wp-block-list\">\n<li><strong>Description<\/strong>: These images show different angles, features, or variations of the product. They provide a more comprehensive view, helping customers make informed purchasing decisions.<\/li>\n\n\n\n<li><strong>Requirements<\/strong>: They must still follow the general image rules (discussed later), but can showcase various aspects like close-ups or different views.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Lifestyle or Contextual Images<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Description<\/strong>: Display the product in a real-life setting. For example, a camping tent can be shown set up in a campsite.<\/li>\n\n\n\n<li><strong>Usage<\/strong>: While not usually used as the main image, lifestyle images can enrich the customer experience on product detail pages.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Variant Images<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Description<\/strong>: For products available in multiple variants (e.g., colors, sizes), each variant should have its own image.<\/li>\n\n\n\n<li><strong>Importance<\/strong>: Ensures customers see an accurate representation of the specific product variation they are interested in.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1200\" height=\"557\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/10\/additionalimages-1200x557.webp\" alt=\"additional_images\" class=\"wp-image-469127\" style=\"width:818px;height:auto\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/10\/additionalimages-1200x557.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/10\/additionalimages-300x139.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/10\/additionalimages-250x116.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/10\/additionalimages-768x357.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/10\/additionalimages-1536x713.webp 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/10\/additionalimages.webp 1540w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><figcaption class=\"wp-element-caption\">fig1.1<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"548\" data-id=\"469124\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/10\/imagelinks-1200x548.webp\" alt=\"image_linksandlinks\" class=\"wp-image-469124\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/10\/imagelinks-1200x548.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/10\/imagelinks-300x137.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/10\/imagelinks-250x114.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/10\/imagelinks-768x351.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/10\/imagelinks-1536x701.webp 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/10\/imagelinks.webp 1540w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><figcaption class=\"wp-element-caption\">fig1.2<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Basic Rules<\/h3>\n\n\n\n<p>Google sets foundational rules that all product images must adhere to, and these rules ensure a consistent shopping experience while helping to prevent misleading or low-quality listings. <\/p>\n\n\n\n<p>Some Google shopping image rules are most important.<\/p>\n\n\n\n<p>This is important because customers expect high-quality visuals that accurately represent the products they are considering.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Resolution and Size Requirements<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Minimum Resolution<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Non-apparel: 100&#215;100 pixels<\/li>\n\n\n\n<li>Apparel: 250&#215;250 pixels<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Recommended Resolution<\/strong>: At least 800&#215;800 pixels for optimal quality and engagement.<\/li>\n\n\n\n<li><strong>Maximum File Size<\/strong>: 64 MB<\/li>\n\n\n\n<li><strong>Importance<\/strong>: Higher resolutions offer better detail, increasing the chances of customers clicking on the listing. However, oversized images can lead to longer loading times.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Supported File Formats<\/strong>\n<ul class=\"wp-block-list\">\n<li>Acceptable formats include <strong>JPEG (.jpg\/.jpeg)<\/strong>, <strong>PNG (.png)<\/strong>, <strong>GIF (.gif)<\/strong>, and <strong>BMP (.bmp)<\/strong>.<\/li>\n\n\n\n<li><strong>Recommendation<\/strong>: Use JPEG for the best balance between quality and file size. PNG is ideal if you need a transparent background.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Prohibited Elements<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>No Watermarks, Logos, or Promotional Text<\/strong>: Google Shopping prohibits any text overlays, logos, or watermarks that are not a part of the actual product.<\/li>\n\n\n\n<li><strong>Why It Matters<\/strong>: Images with additional elements can result in disapproval, hurting your visibility and sales.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Background Preferences<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>White or Neutral Background Preferred<\/strong>: While not strictly enforced, Google recommends a plain background to keep the focus on the product.<\/li>\n\n\n\n<li><strong>Dark or Distracting Backgrounds<\/strong>: Avoid using backgrounds that take attention away from the product.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Accurate Representation<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Show the Entire Product<\/strong>: Images should not crop any essential parts of the product. If selling a laptop, show the whole device, not just a portion.<\/li>\n\n\n\n<li><strong>Display the Actual Product Being Sold<\/strong>: Avoid showing additional items unless they are included in the sale.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>No Placeholder or &#8220;Image Not Available&#8221; Graphics<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Reason<\/strong>: Placeholder images do not provide useful information to customers and will cause the listing to be disapproved.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Deep Rules and Advanced Requirements<\/h3>\n\n\n\n<p>Beyond the basics, Google has more in-depth requirements to maintain a high-quality shopping experience.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Handling Product Variants<\/strong>\n<ul class=\"wp-block-list\">\n<li>For products with variations (such as color or size), provide separate images for each variant to ensure accuracy.<\/li>\n\n\n\n<li><strong>Why It\u2019s Important<\/strong>: Misleading images can result in negative user experiences, leading to lower click-through rates and potential policy violations.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Image Compliance for Product Bundles<\/strong>\n<ul class=\"wp-block-list\">\n<li>When selling a bundle of products, the main image should clearly show all the items included. Do not display items that aren&#8217;t part of the bundle.<\/li>\n\n\n\n<li><strong>Example<\/strong>: If selling a camera kit, the main image should feature the camera along with any included accessories.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Displaying Custom and Handmade Products<\/strong>\n<ul class=\"wp-block-list\">\n<li>Ensure that the image reflects the actual product the customer will receive. Avoid using mockups that don\u2019t represent the final item accurately.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Zoom Functionality for High-End Products<\/strong>\n<ul class=\"wp-block-list\">\n<li>While Google Shopping doesn\u2019t directly support zoom in the ads, images that are high-resolution enough to allow zooming on the product detail page can enhance customer experience.<\/li>\n\n\n\n<li><strong>Recommended Resolution for Zoom<\/strong>: Use images with at least 1200&#215;1200 pixels if possible.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Showing Products in Use or Modeled<\/strong>\n<ul class=\"wp-block-list\">\n<li>For items like clothing, showing the product being worn can help customers visualize its appearance. However, make sure the product remains the focal point.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Google Shopping Image Crawling<\/h3>\n\n\n\n<p><strong>How It Works and Why It Matters<\/strong><\/p>\n\n\n\n<p>Crawling is the process by which Google scans and indexes your product images. Proper crawling is essential for your products to appear in relevant searches and to avoid disapprovals.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How Google Crawls Product Images<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Submission of Product Feed<\/strong>\n<ul class=\"wp-block-list\">\n<li>Your product feed includes image URLs that point to your product images. These URLs must be accessible for crawling.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Crawling the Image URL<\/strong>\n<ul class=\"wp-block-list\">\n<li>Google crawlers visit the image URLs to fetch the images. They check for accessibility, quality, and compliance.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Continuous Monitoring<\/strong>\n<ul class=\"wp-block-list\">\n<li>Google regularly re-crawls images to detect any changes or compliance issues. If issues are found, the product may be disapproved until they are resolved.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Ensuring Your Images Are Crawlable<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Accessible URLs<\/strong>\n<ul class=\"wp-block-list\">\n<li>Make sure the image URLs are public and not restricted by login requirements or blocked by robots.txt files.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Static and Permanent URLs<\/strong>\n<ul class=\"wp-block-list\">\n<li>Use static URLs for images that don\u2019t change frequently. If changes are necessary, implement proper redirects.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Avoid Dynamic URLs<\/strong>\n<ul class=\"wp-block-list\">\n<li>Dynamic URLs (e.g., session-based URLs) can cause crawling errors. Stick to static URLs for better reliability.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Troubleshooting Common Image Crawling Issues<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Image Not Found Errors<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Cause<\/strong>: Broken URLs or restricted access.<\/li>\n\n\n\n<li><strong>Solution<\/strong>: Verify the image URLs and ensure they are accessible without any restrictions.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Crawling Delays<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Cause<\/strong>: Large image files or server response times.<\/li>\n\n\n\n<li><strong>Solution<\/strong>: Compress images to reduce file size and improve server performance.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Disapproval Due to Watermarks<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Cause<\/strong>: Images containing promotional text or logos.<\/li>\n\n\n\n<li><strong>Solution<\/strong>: Edit the images to remove any additional elements. Use tools like Photoshop or online editors for quick fixes.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Best Practices for Optimization<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Conduct Regular Image Audits<\/strong>\n<ul class=\"wp-block-list\">\n<li>Regularly check for compliance issues, such as low resolution or incorrect backgrounds, and fix them promptly.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Invest in Professional Photography<\/strong>\n<ul class=\"wp-block-list\">\n<li>Professional images enhance your brand\u2019s appeal and comply more easily with Google&#8217;s standards.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Use a Content Delivery Network (CDN)<\/strong>\n<ul class=\"wp-block-list\">\n<li>A <strong><a href=\"https:\/\/webkul.com\/blog\/how-to-optimize-performance-by-cdn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content Delivery Network<\/a> (CDN)<\/strong> can help ensure fast image loading times and improve accessibility for Google&#8217;s crawlers.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Keep Up with Policy Changes<\/strong>\n<ul class=\"wp-block-list\">\n<li>Google\u2019s policies may change. Stay informed by regularly checking Google Merchant Center updates.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion<\/h3>\n\n\n\n<p>Understanding and adhering to Google Shopping Store&#8217;s image rules and crawling requirements is critical for the success of your store. <\/p>\n\n\n\n<p>From ensuring high-quality, compliant images to making your images easily crawlable, every detail matters. Google shopping image rules are important to be considered before exporting products.<\/p>\n\n\n\n<p>By following the guidelines and best practices discussed in this guide, you can maximize your store&#8217;s visibility, optimize your product listings, and drive higher sales.<\/p>\n\n\n\n<p>Take control of your Google Shopping Store&#8217;s image strategy today. <\/p>\n\n\n\n<p>It\u2019s not just about meeting requirements\u2014it&#8217;s about giving your store the competitive edge it needs to thrive in an ever-evolving e-commerce landscape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Attributes Uses in Google Shopping<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-small-font-size\"><strong>Key Attributes Used by Google Shopping for Product Creation and Updates<\/strong><\/h3>\n\n\n\n<p>In Google Shopping, attributes are crucial elements that define the information about your products and help Google understand, categorize, and display them correctly in search results. <\/p>\n\n\n\n<p>Each attribute provides specific details about the product, and understanding how to use them correctly can greatly influence your listings&#8217; performance. <\/p>\n\n\n\n<p>Below is a comprehensive overview of all key attributes used in Google Shopping, including their definitions, requirements, and use cases.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>ID <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324405?sjid=1875322366595766485-AP\">[id]<\/a><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition<\/strong>: A unique identifier for each product in your feed.<\/li>\n\n\n\n<li><strong>Requirements<\/strong>: Must be unique for each product and should not change once assigned. It can be alphanumeric but should not exceed 50 characters.<\/li>\n\n\n\n<li><strong>Use Case<\/strong>: Helps Google differentiate each product in your catalog. Important for tracking and updating product information.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Title <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324415?sjid=1875322366595766485-AP\">[title]<\/a><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition<\/strong>: The name of the product.<\/li>\n\n\n\n<li><strong>Requirements<\/strong>: Maximum length of 150 characters, with key product details included. Avoid promotional text like &#8220;Free Shipping&#8221; or &#8220;Best Product.&#8221;<\/li>\n\n\n\n<li><strong>Use Case<\/strong>: Serves as the primary text displayed in search results, influencing click-through rates. Include essential details like brand, model, and key attributes.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Description <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324468?sjid=1875322366595766485-AP\">[description]<\/a><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition<\/strong>: Detailed explanation of the product.<\/li>\n\n\n\n<li><strong>Requirements<\/strong>: Maximum length of 5,000 characters. Should clearly describe the product\u2019s features, use, and unique selling points.<\/li>\n\n\n\n<li><strong>Use Case<\/strong>: Helps customers understand what the product is and its benefits. It also contributes to Google&#8217;s indexing for search relevance.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>Link <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324416?hl=en&amp;sjid=1875322366595766485-AP\">[link]<\/a><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition<\/strong>: The landing page URL for the product on your website.<\/li>\n\n\n\n<li><strong>Requirements<\/strong>: Must be a working link that leads to the exact product being advertised. The URL should use &#8220;http&#8221; or &#8220;https.&#8221;<\/li>\n\n\n\n<li><strong>Use Case<\/strong>: Directs users to the specific product page on your site, facilitating the purchase process.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. <strong>Image Link <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324350?hl=en\">[image_link]<\/a><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition<\/strong>: The URL of the main image representing the product.<\/li>\n\n\n\n<li><strong>Requirements<\/strong>: The image should be at least 100&#215;100 pixels for non-apparel and 250&#215;250 pixels for apparel products. It must not contain watermarks, logos, or promotional text.<\/li>\n\n\n\n<li><strong>Use Case<\/strong>: Acts as the visual representation of your product in Google Shopping ads and listings. A high-quality image can attract more clicks.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. <strong>Additional Image Link <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324370?sjid=1875322366595766485-AP\">[additional_image_link]<\/a><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition<\/strong>: URLs of additional images showing different views or angles of the product.<\/li>\n\n\n\n<li><strong>Requirements<\/strong>: Optional but recommended for a better customer experience. Can add up to 10 additional image URLs.<\/li>\n\n\n\n<li><strong>Use Case<\/strong>: Helps provide a comprehensive view of the product, increasing customer confidence and conversion rates.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7. <strong>Price <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324371?hl=en&amp;sjid=1875322366595766485-AP\">[price]<\/a><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition<\/strong>: The product\u2019s price.<\/li>\n\n\n\n<li><strong>Requirements<\/strong>: Include the currency (e.g., USD, EUR). Must match the price on the landing page. Use the format &#8220;100.00 USD&#8221;.<\/li>\n\n\n\n<li><strong>Use Case<\/strong>: Displayed in the product listing, influencing click-through rates. Google may disapprove listings with mismatched prices.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">8. <strong>Sale Price <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324471?hl=en&amp;sjid=1875322366595766485-AP\">[sale_price]<\/a><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition<\/strong>: The discounted price of the product.<\/li>\n\n\n\n<li><strong>Requirements<\/strong>: Must be lower than the original price and match the price on the landing page during the sale period.<\/li>\n\n\n\n<li><strong>Use Case<\/strong>: Attracts attention during promotional periods, potentially increasing clicks and conversions.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">9. <strong>Availability <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324448?hl=en&amp;sjid=1875322366595766485-AP\">[availability]<\/a><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition<\/strong>: Indicates whether the product is in stock.<\/li>\n\n\n\n<li><strong>Requirements<\/strong>: Accepted values are &#8220;in stock,&#8221; &#8220;out of stock,&#8221; and &#8220;preorder.&#8221;<\/li>\n\n\n\n<li><strong>Use Case<\/strong>: Ensures that customers know whether the product is available for purchase. Critical for compliance, as inaccurate availability can result in listing disapproval.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">10. <strong>Brand <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324351?hl=en&amp;sjid=1875322366595766485-AP\">[brand]<\/a><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition<\/strong>: The brand name of the product.<\/li>\n\n\n\n<li><strong>Requirements<\/strong>: Mandatory for most products (except for categories like books or movies). Should accurately reflect the manufacturer or recognized brand.<\/li>\n\n\n\n<li><strong>Use Case<\/strong>: Helps categorize and filter products in searches, especially important for branded searches.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">11. <strong>GTIN <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324461?hl=en&amp;sjid=1875322366595766485-AP\">[gtin]<\/a><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition<\/strong>: Global Trade Item Number, such as UPC, EAN, or JAN.<\/li>\n\n\n\n<li><strong>Requirements<\/strong>: Required for products that have a GTIN. Must match the manufacturer&#8217;s assigned code.<\/li>\n\n\n\n<li><strong>Use Case<\/strong>: Improves product match accuracy in Google Shopping, making it easier for customers to find the exact item.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">12. <strong>MPN <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324482?hl=en&amp;sjid=1875322366595766485-AP\">[mpn]<\/a><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition<\/strong>: Manufacturer Part Number.<\/li>\n\n\n\n<li><strong>Requirements<\/strong>: Required if GTIN is not available. Should be the exact code assigned by the manufacturer.<\/li>\n\n\n\n<li><strong>Use Case<\/strong>: Helps identify products without GTINs, ensuring accurate categorization and display.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">13. <strong>Product Category [google_product_category]<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition<\/strong>: Google-assigned product category used to classify the product.<\/li>\n\n\n\n<li><strong>Requirements<\/strong>: Optional but recommended. Use the most specific category available (e.g., &#8220;Apparel &amp; Accessories &gt; Clothing &gt; Dresses&#8221;).<\/li>\n\n\n\n<li><strong>Use Case<\/strong>: Assists Google in determining which searches the product should appear in, improving targeting.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">14. <strong>Product Type <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324406?hl=en&amp;sjid=1875322366595766485-AP\">[product_type]<\/a><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition<\/strong>: Your own categorization of the product.<\/li>\n\n\n\n<li><strong>Requirements<\/strong>: Can be structured like &#8220;Electronics &gt; Mobile Phones &gt; Smartphones&#8221;.<\/li>\n\n\n\n<li><strong>Use Case<\/strong>: Helps organize your product feed and provides additional categorization for better ad targeting.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">15. <strong>Condition <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324469?hl=en&amp;sjid=1875322366595766485-AP\">[condition]<\/a><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition<\/strong>: Indicates the product&#8217;s condition.<\/li>\n\n\n\n<li><strong>Accepted Values<\/strong>: &#8220;new,&#8221; &#8220;refurbished,&#8221; or &#8220;used.&#8221;<\/li>\n\n\n\n<li><strong>Use Case<\/strong>: Ensures customers know whether they are buying a new, used, or refurbished product, which can affect purchasing decisions.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">16. <strong>Custom Label <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324473?hl=en&amp;sjid=1875322366595766485-AP\">[custom_label_0 &#8211; custom_label_4]<\/a><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition<\/strong>: Custom tags used to group products for campaign management.<\/li>\n\n\n\n<li><strong>Requirements<\/strong>: Up to five custom labels available. You can use them to categorize products based on seasonal sales, high-margin items, or promotions.<\/li>\n\n\n\n<li><strong>Use Case<\/strong>: Enables better segmentation in Google Ads, allowing you to optimize bidding and targeting.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">17. <strong>Item Group ID <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324507?hl=en&amp;sjid=1875322366595766485-AP\">[item_group_id]<\/a><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition<\/strong>: Identifier used to group product variants (e.g., different sizes or colors of the same shirt).<\/li>\n\n\n\n<li><strong>Requirements<\/strong>: Required for products that have multiple variants. Each variant should have a unique ID but share the same item group ID.<\/li>\n\n\n\n<li><strong>Use Case<\/strong>: Helps customers navigate through different versions of the same product, like colors or sizes.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">18. <strong>Shipping <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324484?hl=en&amp;sjid=1875322366595766485-AP\">[shipping]<\/a><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition<\/strong>: Details about shipping costs, regions, and speeds.<\/li>\n\n\n\n<li><strong>Requirements<\/strong>: Format should specify the country, region, service, and cost (e.g., &#8220;US:Standard:5.99 USD&#8221;).<\/li>\n\n\n\n<li><strong>Use Case<\/strong>: Allows customers to see shipping costs upfront, which can influence purchasing decisions.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">19. <strong>Shipping Weight <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324503?hl=en&amp;sjid=1875322366595766485-AP\">[shipping_weight]<\/a><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition<\/strong>: The weight of the product used to calculate shipping costs.<\/li>\n\n\n\n<li><strong>Requirements<\/strong>: Include a value and a unit (e.g., &#8220;1.5 kg&#8221;).<\/li>\n\n\n\n<li><strong>Use Case<\/strong>: Essential for calculating accurate shipping costs for weight-based shipping services.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">20. <strong>Tax <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324454?hl=en&amp;sjid=1875322366595766485-AP\">[tax]<\/a><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition<\/strong>: Information about applicable taxes for the product.<\/li>\n\n\n\n<li><strong>Requirements<\/strong>: Format should include country, region, rate, and tax ship (e.g., &#8220;US:CA:8.25 &#8220;).<\/li>\n\n\n\n<li><strong>Use Case<\/strong>: Ensures accurate tax calculations, especially important for international sales.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">21. <strong>Adult <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324508?sjid=1875322366595766485-AP&amp;visit_id=638646512904786113-3081026414&amp;rd=1\">[adult]<\/a><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition<\/strong>: Indicates if the product is intended for adult audiences.<\/li>\n\n\n\n<li><strong>Accepted Values<\/strong>: &#8220;yes&#8221; or &#8220;no.&#8221;<\/li>\n\n\n\n<li><strong>Use Case<\/strong>: Ensures adult products do not appear in restricted search results, maintaining compliance with content policies.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">22. <strong>Multipack <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324488?sjid=1875322366595766485-AP&amp;visit_id=638646512904786113-3081026414&amp;rd=1\">[multipack]<\/a><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition<\/strong>: Number of identical products sold together.<\/li>\n\n\n\n<li><strong>Requirements<\/strong>: Provide a numerical value (e.g., &#8220;3&#8221; for a three-pack).<\/li>\n\n\n\n<li><strong>Use Case<\/strong>: Useful for products sold in bulk or sets, making the listing clearer to customers.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">23. <strong>Energy Efficiency Class <a href=\"https:\/\/support.google.com\/merchants\/answer\/7562785?sjid=1875322366595766485-AP&amp;visit_id=638646512904786113-3081026414&amp;rd=1\">[energy_efficiency_class]<\/a><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition<\/strong>: The energy efficiency rating of a product.<\/li>\n\n\n\n<li><strong>Requirements<\/strong>: Use standard ratings (e.g., &#8220;A++,&#8221; &#8220;B,&#8221; &#8220;C&#8221;).<\/li>\n\n\n\n<li><strong>Use Case<\/strong>: Important for products like appliances, where energy efficiency may impact the buying decision.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">24. <strong>Age Group <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324463?sjid=1875322366595766485-AP&amp;visit_id=638646512904786113-3081026414&amp;rd=1\">[age_group]<\/a><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition<\/strong>: Indicates the age group for which the product is intended.<\/li>\n\n\n\n<li><strong>Accepted Values<\/strong>: &#8220;newborn,&#8221; &#8220;infant,&#8221; &#8220;toddler,&#8221; &#8220;kids,&#8221; &#8220;adult.&#8221;<\/li>\n\n\n\n<li><strong>Use Case<\/strong>: Essential for products like clothing and toys, ensuring relevance to the target audience.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">25. <strong>Color <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324487?sjid=1875322366595766485-AP&amp;visit_id=638646512904786113-3081026414&amp;rd=1\">[color]<\/a><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition<\/strong>: Specifies the product&#8217;s color.<\/li>\n\n\n\n<li><strong>Requirements<\/strong>: Use descriptive color names, not codes (e.g., &#8220;Red&#8221; instead of &#8220;#FF0000&#8221;).<\/li>\n\n\n\n<li><strong>Use Case<\/strong>: Helps filter products in searches where color is a key criterion.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">26. <strong>Size <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324492?sjid=1875322366595766485-AP&amp;visit_id=638646512904786113-3081026414&amp;rd=1\">[size]<\/a><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition<\/strong>: The product&#8217;s size.<\/li>\n\n\n\n<li><strong>Requirements<\/strong>: Use standard size notations (e.g., &#8220;S,&#8221; &#8220;M,&#8221; &#8220;L,&#8221; &#8220;32&#215;30&#8221;).<\/li>\n\n\n\n<li><strong>Use Case<\/strong>: Important for apparel and other size-sensitive products.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">27. <strong>Material <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324410?sjid=1875322366595766485-AP&amp;visit_id=638646512904786113-3081026414&amp;rd=1\">[material]<\/a><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition<\/strong>: The primary material used in the product.<\/li>\n\n\n\n<li><strong>Requirements<\/strong>: Use descriptive terms (e.g., &#8220;Leather,&#8221; &#8220;Cotton&#8221;).<\/li>\n\n\n\n<li><strong>Use Case<\/strong>: Helps customers identify the quality and feel of the product.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">28. <strong>Pattern <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324483?sjid=1875322366595766485-AP&amp;visit_id=638646512904786113-3081026414&amp;rd=1\">[pattern]<\/a><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definition<\/strong>: The product&#8217;s design or pattern.<\/li>\n\n\n\n<li><strong>Requirements<\/strong>: Use common names like &#8220;Striped,&#8221; &#8220;Polka Dot.&#8221;<\/li>\n\n\n\n<li><strong>Use Case<\/strong>: Adds another layer of specificity for products like clothing or home d\u00e9cor.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion<\/h3>\n\n\n\n<p>Understanding and utilizing the full range of Google Shopping attributes ensures that your products are correctly categorized and optimized for visibility. <\/p>\n\n\n\n<p>Each attribute contributes to how your product is displayed and discovered, making them vital for a successful Google Shopping campaign.<\/p>\n\n\n\n<p>Here are some Important Docs links for better reference:<\/p>\n\n\n\n<p><a href=\"https:\/\/developers.google.com\/shopping-content\/guides\/products\/overview\">https:\/\/developers.google.com\/shopping-content\/guides\/products\/overview<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/merchants\/answer\/7052112?visit_id=638646512904786113-3081026414&amp;hl=en&amp;rd=1\">https:\/\/support.google.com\/merchants\/answer\/7052112?visit_id=638646512904786113-3081026414&amp;hl=en&amp;rd=1<\/a><\/p>\n\n\n\n<p>you can find the connector on webkul store, here is the <a href=\"https:\/\/store.webkul.com\/akeneo-google-shopping-connector.html\">link<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/webkul.com\/blog\/google-shopping-akeneo-connector\/\">Learn more about Google shopping connector by reading this blog.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everything You Need to Know &#8220;Google shopping image rules&#8221; Images play a pivotal role in the success of a Google Shopping store, and they aren&#8217;t just visual representations of your products; they are critical components that influence customer clicks, conversion rates, and overall store performance by some Google shopping image rules. Google enforces strict rules <a href=\"https:\/\/webkul.com\/blog\/google-shopping-store-image-rules-crawling\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":542,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-469106","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Shopping Store Image Rules &amp; Crawling - Webkul Blog<\/title>\n<meta name=\"description\" content=\"Discover the essential image rules and crawling processes for Google Shopping Stores. Learn about supported image types, best practices, and compliance tips to enhance your product listings and boost visibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webkul.com\/blog\/google-shopping-store-image-rules-crawling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Shopping Store Image Rules &amp; Crawling - Webkul Blog\" \/>\n<meta property=\"og:description\" content=\"Discover the essential image rules and crawling processes for Google Shopping Stores. Learn about supported image types, best practices, and compliance tips to enhance your product listings and boost visibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webkul.com\/blog\/google-shopping-store-image-rules-crawling\/\" \/>\n<meta property=\"og:site_name\" content=\"Webkul Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webkul\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-16T07:56:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-16T13:23:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webkul.com\/blog\/wp-content\/uploads\/2024\/10\/additionalimages-1200x557.webp\" \/>\n<meta name=\"author\" content=\"Shubham Deepankar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webkul\" \/>\n<meta name=\"twitter:site\" content=\"@webkul\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Deepankar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/webkul.com\/blog\/google-shopping-store-image-rules-crawling\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/webkul.com\/blog\/google-shopping-store-image-rules-crawling\/\"},\"author\":{\"name\":\"Shubham Deepankar\",\"@id\":\"https:\/\/webkul.com\/blog\/#\/schema\/person\/0c5c1dd741de7abc6fb740fbb94d5a21\"},\"headline\":\"Google Shopping Store Image Rules &amp; Crawling\",\"datePublished\":\"2024-10-16T07:56:54+00:00\",\"dateModified\":\"2024-10-16T13:23:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/webkul.com\/blog\/google-shopping-store-image-rules-crawling\/\"},\"wordCount\":2671,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/webkul.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/webkul.com\/blog\/google-shopping-store-image-rules-crawling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webkul.com\/blog\/wp-content\/uploads\/2024\/10\/additionalimages-1200x557.webp\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/webkul.com\/blog\/google-shopping-store-image-rules-crawling\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webkul.com\/blog\/google-shopping-store-image-rules-crawling\/\",\"url\":\"https:\/\/webkul.com\/blog\/google-shopping-store-image-rules-crawling\/\",\"name\":\"Google Shopping Store Image Rules &amp; Crawling - Webkul Blog\",\"isPartOf\":{\"@id\":\"https:\/\/webkul.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webkul.com\/blog\/google-shopping-store-image-rules-crawling\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webkul.com\/blog\/google-shopping-store-image-rules-crawling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webkul.com\/blog\/wp-content\/uploads\/2024\/10\/additionalimages-1200x557.webp\",\"datePublished\":\"2024-10-16T07:56:54+00:00\",\"dateModified\":\"2024-10-16T13:23:31+00:00\",\"description\":\"Discover the essential image rules and crawling processes for Google Shopping Stores. 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