{"id":449283,"date":"2024-08-07T10:37:28","date_gmt":"2024-08-07T10:37:28","guid":{"rendered":"https:\/\/webkul.com\/blog\/?p=449283"},"modified":"2024-09-06T09:21:35","modified_gmt":"2024-09-06T09:21:35","slug":"how-to-create-customer-to-customer-c2c-marketplace-in-shopify","status":"publish","type":"post","link":"https:\/\/webkul.com\/blog\/how-to-create-customer-to-customer-c2c-marketplace-in-shopify\/","title":{"rendered":"How to Create Customer-to-Customer (C2C) Marketplace in Shopify."},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Introduction<\/h2>\n\n\n\n<p>A C2C (Consumer-to-Consumer) <a href=\"https:\/\/webkul.com\/blog\/shopify-multivendor-marketplace-new-theme-launched\/\">marketplace<\/a> is a dynamic online platform where individuals can seamlessly buy and sell goods and services directly to one another.<\/p>\n\n\n\n<p>Unlike traditional business models such as B2B (Business-to-Business) or B2C (Business-to-Consumer),<\/p>\n\n\n\n<p> C2C marketplaces operate on peer-to-peer transactions, creating an energetic community of buyers and sellers.<\/p>\n\n\n\n<p>Imagine a bustling virtual bazaar, where everyday people turn into entrepreneurs, offering unique products and services.<\/p>\n\n\n\n<p>Popular examples of C2C marketplaces include eBay, Craigslist, Facebook Marketplace, and Poshmark. <\/p>\n\n\n\n<p>These platforms allow individuals to engage in commerce without requiring a traditional business infrastructure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How C2C marketplace works:<\/h2>\n\n\n\n<p>It&#8217;s no Rocket Science, By designing a streamlined user flow, you can master the functionality of your e-commerce platform with ease. Follow these steps to understand:<\/p>\n\n\n\n<p>Users sign up and create their accounts on the platform.<\/p>\n\n\n\n<p>Admin reviews and approves the listed products.<\/p>\n\n\n\n<p>Approved products are displayed for customers to view.<\/p>\n\n\n\n<p>Customers browse and make purchases from the available products.<\/p>\n\n\n\n<p>The C2C marketplace owner earns a commission on each transaction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits:<\/h2>\n\n\n\n<p><strong>Zero to Minimal Set-Up Costs:<\/strong> Low initial expenses for starting the platform.<\/p>\n\n\n\n<p><strong>Lower Prices for Buyers:<\/strong> Competitive pricing from multiple sellers.<\/p>\n\n\n\n<p><strong>Large Selection of Products &amp; Services:<\/strong> Diverse offerings from various sellers.<\/p>\n\n\n\n<p><strong>Convenience:<\/strong> Easy and streamlined transactions for both buyers and sellers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Steps to Create C2C Marketplace <\/h2>\n\n\n\n<p>To enable your users to access the C2C feature, <\/p>\n\n\n\n<p>the admin must configure and activate the C2C marketplace settings from the Admin panel in Webkul&#8217;s Multi Vendor Marketplace app.<\/p>\n\n\n\n<p>Admin needs to navigate to:<\/p>\n\n\n\n<p>The multi-vendor marketplace app&#8217;s Admin panel &gt;&gt; Configuration &gt;&gt; General Configuration: enable C2C marketplace.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"567\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/06\/c2c.webp\" alt=\"image\" class=\"wp-image-449328\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/06\/c2c.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/06\/c2c-300x142.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/06\/c2c-250x118.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/06\/c2c-768x363.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p>Once the admin enables the C2C Marketplace, Admin will get the field &#8220;<strong>Choose when you want to create customers<\/strong>&#8221; with the dropdown:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>At the time of sign-up.<\/li>\n\n\n\n<li>At a time of Seller approval.<\/li>\n\n\n\n<li>Do not need to create a Customer.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"646\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/06\/s2w-1200x646.webp\" alt=\"image\" class=\"wp-image-449330\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/06\/s2w-1200x646.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/06\/s2w-300x162.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/06\/s2w-250x135.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/06\/s2w-768x414.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/06\/s2w.webp 1240w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Additionally, If Admin wants then she\/he can add a tag to the customer by enabling the configuration option &#8220;<strong>Add Tag to Customer<\/strong>&#8220;. As you can see in the image below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"569\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/cc1-1200x569.webp\" alt=\"image\" class=\"wp-image-455698\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/cc1-1200x569.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/cc1-300x142.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/cc1-250x119.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/cc1-768x364.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/cc1.webp 1308w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Once enabled, customers will have the option to convert into sellers. This allows them to list their own products and participate in peer-to-peer transactions directly on your platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Convert Customer into Seller:<\/h2>\n\n\n\n<p>In a Multi-vendor marketplace, To Convert your Customer into a Seller. <\/p>\n\n\n\n<p>The Admin will need to Paste the following code into the <strong>customer\/account.liquid<\/strong>\u00a0theme to display the &#8220;seller portal&#8221; button on the Customer&#8217;s account page.<\/p>\n\n\n\n<pre class=\"EnlighterJSRAW\" data-enlighter-language=\"generic\" data-enlighter-theme=\"\" data-enlighter-highlight=\"\" data-enlighter-linenumbers=\"\" data-enlighter-lineoffset=\"\" data-enlighter-title=\"\" data-enlighter-group=\"\">&lt;a class=\"btn btn--small wk_c2c_marketplace\" target=\"_blank\" href=\"https:\/\/sp-seller.webkul.com\/?p=c2c_marketplace_process&amp;customer_id={{customer.id}}&amp;shop={{shop.permanent_domain}}\" style=\"display: none;float: right;\">Seller Portal&lt;\/a><\/pre>\n\n\n\n<p> To paste the above code. Follow the below process.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go To Themes.<\/li>\n\n\n\n<li>Further, click on the edit code button.<\/li>\n\n\n\n<li>Select <strong>customer\/account.liquid<\/strong> file from the templates.<\/li>\n\n\n\n<li>Paste the above code.<\/li>\n\n\n\n<li>Click Save<\/li>\n<\/ul>\n\n\n\n<p>After pasting the code, <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Front end<\/h3>\n\n\n\n<p>On the account page, customers will get a &#8216;<strong>Seller Portal<\/strong>&#8216; button that allows them to become a seller. As mentioned in the image below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"569\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/sdfsdf-1200x569.webp\" alt=\"image\" class=\"wp-image-456689\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/sdfsdf-1200x569.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/sdfsdf-300x142.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/sdfsdf-250x119.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/sdfsdf-768x364.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/sdfsdf.webp 1308w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>After clicking the &#8216;<strong>Seller Portal<\/strong>&#8216; button on the customer account page, the Customer will be redirected to the Terms &amp; Conditions page established by the store owner.<\/p>\n\n\n\n<p>To proceed further, the customer can click on the checkbox &#8220;Accept terms and conditions&#8221; and finish Recaptcha verification. As mentioned in the below image:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"569\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/cc3-1200x569.webp\" alt=\"image\" class=\"wp-image-455701\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/cc3-1200x569.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/cc3-300x142.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/cc3-250x119.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/cc3-768x364.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/cc3.webp 1308w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Clicking on the submit button will redirect the customer to the seller portal. As shown in the image below:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"569\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/seller.webp\" alt=\"image\" class=\"wp-image-457895\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/seller.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/seller-300x142.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/seller-250x119.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/seller-768x364.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Admins have the option to add a &#8216;Join as Seller&#8217; in the main menu of the online store. To add this menu, they need to navigate to:<\/p>\n\n\n\n<p>Shopify Backend &gt;&gt; Sales Channels &gt;&gt; Online Store &gt;&gt; Navigation. Add menu item, enter the name, and paste the link to <strong>YOUR PUBLIC URL FOR YOUR SELLERS<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"569\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/seller2.webp\" alt=\"image\" class=\"wp-image-457896\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/seller2.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/seller2-300x142.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/seller2-250x119.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/seller2-768x364.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Admin can get public URL from:<\/p>\n\n\n\n<p>Multi-vendor Admin panel &gt;&gt; configuration &gt;&gt; Instructions to Marketplace &gt;&gt; &#8220;Your Public URL for your Seller&#8221; Copy Public URL. As mentioned in the image below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1048\" height=\"494\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/sdgdfgdfg.webp\" alt=\"image\" class=\"wp-image-455812\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/sdgdfgdfg.webp 1048w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/sdgdfgdfg-300x141.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/sdgdfgdfg-250x118.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/sdgdfgdfg-768x362.webp 768w\" sizes=\"(max-width: 1048px) 100vw, 1048px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1032\" height=\"494\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/seller3.webp\" alt=\"image\" class=\"wp-image-457897\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/seller3.webp 1032w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/seller3-300x144.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/seller3-250x120.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/seller3-768x368.webp 768w\" sizes=\"(max-width: 1032px) 100vw, 1032px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Paste this public URL into the &#8216;Add menu&#8217; option. This will display the &#8216;Join as Seller&#8217; menu on the front end, as shown in the image below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"569\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/dfsadfsadfsdf-2-1200x569.webp\" alt=\"image\" class=\"wp-image-456692\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/dfsadfsadfsdf-2-1200x569.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/dfsadfsadfsdf-2-300x142.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/dfsadfsadfsdf-2-250x119.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/dfsadfsadfsdf-2-768x364.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/dfsadfsadfsdf-2.webp 1308w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>After clicking on the &#8216;Join as a Seller&#8217; menu, customers will be redirected to the Seller Dashboard, where customer can register themself as sellers, add products, and start selling.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"569\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/seller-1.webp\" alt=\"image\" class=\"wp-image-457898\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/seller-1.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/seller-1-300x142.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/seller-1-250x119.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/08\/seller-1-768x364.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Once a customer registers as a seller, they can seamlessly list and sell their own products, while other users can browse and purchase these items. <\/p>\n\n\n\n<p>This seamless integration enhances the marketplace experience, creating a vibrant community and driving increased engagement and sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SUPPORT<\/h2>\n\n\n\n<p><strong>Furthermore, if you need any kind of support\/consultancy then please raise a ticket at\u00a0<a href=\"http:\/\/webkul.uvdesk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/webkul.uvdesk.com\/<\/a>.<\/strong>\u00a0<strong>\u00a0<\/strong><\/p>\n\n\n\n<p><strong>You can also drop a mail at\u00a0support@webkul.com<\/strong><\/p>\n\n\n\n<p>Thanks for reading this blog!!!&nbsp;\ud83d\ude42<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction A C2C (Consumer-to-Consumer) marketplace is a dynamic online platform where individuals can seamlessly buy and sell goods and services directly to one another. Unlike traditional business models such as B2B (Business-to-Business) or B2C (Business-to-Consumer), C2C marketplaces operate on peer-to-peer transactions, creating an energetic community of buyers and sellers. Imagine a bustling virtual bazaar, where <a href=\"https:\/\/webkul.com\/blog\/how-to-create-customer-to-customer-c2c-marketplace-in-shopify\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":627,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15591,1],"tags":[837],"class_list":["post-449283","post","type-post","status-publish","format-standard","hentry","category-knowledge-base-multivendor-marketplace","category-uncategorized","tag-shopify"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer-to-Customer (C2C) marketplace<\/title>\n<meta name=\"description\" content=\"C2C marketplaces empower individuals to buy and sell directly to each other, fostering community-driven commerce and reducing intermediaries.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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