{"id":326342,"date":"2022-03-28T07:25:56","date_gmt":"2022-03-28T07:25:56","guid":{"rendered":"https:\/\/webkul.com\/blog\/?p=326342"},"modified":"2025-06-24T11:12:06","modified_gmt":"2025-06-24T11:12:06","slug":"prestashop-google-ads-user-guide","status":"publish","type":"post","link":"https:\/\/webkul.com\/blog\/prestashop-google-ads-user-guide\/","title":{"rendered":"PrestaShop Google Ads {User-Guide}"},"content":{"rendered":"\n<p><meta http-equiv=\"content-type\" content=\"text\/html; charset=utf-8\"><a href=\"https:\/\/store.webkul.com\/prestashop-google-ads.html\">PrestaShop <meta http-equiv=\"content-type\" content=\"text\/html; charset=utf-8\">Google Ads<\/a> lets you implement Google Adwords conversion tracking on your PrestaShop website effortlessly. Drive more traffic to your store by running advertisements with Google Ads.<\/p>\n\n\n\n<p><strong>Note: PrestaShop Google Ads module is compatible with PrestaShop version 9.x.x.<\/strong><\/p>\n\n\n\n<div class=\"wk-index-wrap\"><div class=\"block-wrap\">\n<h3 class=\"wp-block-heading index-title\">Features of PrestaShop Google Ads<\/h3>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The extension allows you to integrate Google Adwords Conversion tracking on your PrestaShop website.<\/li>\n\n\n\n<li>Track conversion events like add to cart, checkout, order confirmation, sign up, contact, page view, and subscribe.<\/li>\n\n\n\n<li>Turn conversion tracking on and off as per requirement.<\/li>\n\n\n\n<li>Include tax, shipping, and discount deductions to the order total while sending to Google Ads.<\/li>\n\n\n\n<li>The module is MultiShop Compatible.<\/li>\n<\/ul>\n\n\n\n<p><strong>NOTE:<\/strong><\/p>\n\n\n\n<p>For the PrestaShop Google Ads module to work, the admin needs to have a Google Ads account with ads running.<\/p>\n\n\n\n<div class=\"wk-index-wrap\"><div class=\"block-wrap\">\n<h3 class=\"wp-block-heading index-title\">How to Install PrestaShop <meta http-equiv=\"content-type\" content=\"text\/html; charset=utf-8\">Google Ads<\/h3>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Firstly, go to the module manager in the back office and click on \u2018upload a module\u2019.<\/li>\n\n\n\n<li>After that, drag and drop the module file or select the file from the system.<\/li>\n\n\n\n<li>In this way, the module installation will be successful.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/1-5-1200x334.png\" alt=\"PrestaShop Google Ads installation\" loading=\"lazy\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/2-3-1200x424.png\" alt=\"PrestaShop Google Ads installation\" loading=\"lazy\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/3-2-1200x391.png\" alt=\"PrestaShop Google Ads installation\" loading=\"lazy\" \/><\/figure>\n\n\n\n<div class=\"wk-index-wrap\"><div class=\"block-wrap\">\n<h3 class=\"wp-block-heading index-title\">PrestaShop Google Ads Configuration<\/h3>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">General Settings<\/h4>\n\n\n\n<p>To setup Google Ads in PrestaShop, the admin needs to enter Google Ads Conversion ID and label under the Configuration settings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"882\" height=\"1024\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/general-settings-3-882x1024.webp\" alt=\"general settings\" class=\"wp-image-497143\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/general-settings-3-882x1024.webp 882w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/general-settings-3-258x300.webp 258w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/general-settings-3-214x249.webp 214w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/general-settings-3-768x892.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/general-settings-3.webp 1080w\" sizes=\"(max-width: 882px) 100vw, 882px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Admin can choose to track the events like add to cart, proceed to checkout, order confirmation, subscribe, sign up, contact, and page view. <\/p>\n\n\n\n<p>Based on the event, admin needs to specify the conversion label.<\/p>\n\n\n\n<p>Also, the admin can enable Google ads remarketing events to show ads to users who have previously visited his site. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Tracking Data<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1066\" height=\"540\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/tracking-data-1.webp\" alt=\"tracking data\" class=\"wp-image-497146\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/tracking-data-1.webp 1066w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/tracking-data-1-300x152.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/tracking-data-1-250x127.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/tracking-data-1-768x389.webp 768w\" sizes=\"(max-width: 1066px) 100vw, 1066px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>By default, the module sends product price without including tax and shipping amount to Google Ads.<\/p>\n\n\n\n<p>If you want to include tax, shipping, and discount deductions to the order total and send to Google Ads, you can configure under the tracking data tab.<\/p>\n\n\n\n<div class=\"wk-index-wrap\"><div class=\"block-wrap\">\n<h3 class=\"wp-block-heading index-title\">How to Get Conversion ID and Label<\/h3>\n<\/div><\/div>\n\n\n\n<p>To obtain the conversion ID and label, you need to log in to your <a href=\"https:\/\/ads.google.com\/intl\/en_IN\/home\/?pli=1\">Google Ads<\/a> account.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"625\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/03\/1-5-1200x625.jpg\" alt=\"Google Ads account login\" class=\"wp-image-326350\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/03\/1-5-1200x625.jpg 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/03\/1-5-300x156.jpg 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/03\/1-5-250x130.jpg 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/03\/1-5-768x400.jpg 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/03\/1-5.jpg 1283w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Once you have logged in, go to Goals -&gt; Conversions -&gt; Summary.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/storecdn.webkul.com\/showcase\/590\/1744198553.png\" alt=\"google ads\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Create the conversion action you want to work with.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/storecdn.webkul.com\/showcase\/590\/1744198411.png\" alt=\"create conversion action\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Now, select the Website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"425\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/03\/4-4-1200x425.jpg\" alt=\"4-4\" class=\"wp-image-326432\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/03\/4-4-1200x425.jpg 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/03\/4-4-300x106.jpg 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/03\/4-4-250x89.jpg 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/03\/4-4-768x272.jpg 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/03\/4-4.jpg 1279w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Add your website url.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1176\" height=\"493\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/1-10.png\" alt=\"Add website\" class=\"wp-image-365819\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/1-10.png 1176w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/1-10-300x126.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/1-10-250x105.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/1-10-768x322.png 768w\" sizes=\"(max-width: 1176px) 100vw, 1176px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Create a conversion action.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1160\" height=\"505\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/2-13.png\" alt=\"Add page load\" class=\"wp-image-365821\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/2-13.png 1160w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/2-13-300x131.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/2-13-250x109.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/2-13-768x334.png 768w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p><strong>For manual conversion<\/strong>: In the Goal and action optimization field, select the events you want to track.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1168\" height=\"567\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/5-8.png\" alt=\"manual conversion\" class=\"wp-image-365836\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/5-8.png 1168w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/5-8-300x146.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/5-8-250x121.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/5-8-768x373.png 768w\" sizes=\"(max-width: 1168px) 100vw, 1168px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"552\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/4-8-1200x552.png\" alt=\"Select event\" class=\"wp-image-365833\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/4-8-1200x552.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/4-8-300x138.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/4-8-250x115.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/4-8-768x353.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/4-8.png 1284w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>After selecting the events, click on done.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"589\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/6-5-1200x589.png\" alt=\"conversion action\" class=\"wp-image-365837\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/6-5-1200x589.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/6-5-300x147.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/6-5-250x123.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/6-5-768x377.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/6-5.png 1294w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Add more conversion action manually.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1147\" height=\"364\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/3-9.png\" alt=\"3-9\" class=\"wp-image-365822\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/3-9.png 1147w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/3-9-300x95.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/3-9-250x79.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2023\/01\/3-9-768x244.png 768w\" sizes=\"(max-width: 1147px) 100vw, 1147px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>On Tag setup, click on Use Google Tag Manager to get conversion ID and label.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"532\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/03\/8-3-1200x532.jpg\" alt=\"Add conversion\" class=\"wp-image-326443\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/03\/8-3-1200x532.jpg 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/03\/8-3-300x133.jpg 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/03\/8-3-250x111.jpg 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/03\/8-3-768x341.jpg 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/03\/8-3.jpg 1278w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"560\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/1-20-1200x560.png\" alt=\"1-20\" class=\"wp-image-424422\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/1-20-1200x560.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/1-20-300x140.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/1-20-250x117.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/1-20-768x358.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2024\/02\/1-20.png 1249w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Use the above-generated conversion ID and label for each module. For each tracking event, you need to generate a different label.<\/p>\n\n\n\n<p><strong>Track Events on Website<\/strong><\/p>\n\n\n\n<p>With PrestaShop Google Ads, the admin can track the following three events:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Add To Cart<\/li>\n\n\n\n<li>Begin Checkout<\/li>\n\n\n\n<li>Purchase<\/li>\n\n\n\n<li>Subscribe<\/li>\n\n\n\n<li>Sign up<\/li>\n\n\n\n<li>Contact<\/li>\n\n\n\n<li>Page View<\/li>\n<\/ol>\n\n\n\n<p><strong>Add To Cart<\/strong>: When a user adds a product to the cart, PrestaShop Google Ads track and record this event&#8217;s details.<\/p>\n\n\n\n<p><strong>Purchase:<\/strong> Whenever a customer purchases something from the store, the purchase event will be triggered. <\/p>\n\n\n\n<p><strong>Begin Checkout:<\/strong> This event is triggered when a customer initiates the checkout process.<\/p>\n\n\n\n<p><strong>Subscribe:<\/strong> When a user subscribes, this event gets triggered.<\/p>\n\n\n\n<p><strong>Sign up: <\/strong>This event is triggered when a user sign up.<\/p>\n\n\n\n<p><strong>Contact:<\/strong> When a user tries to contact, the contact event gets triggered.<\/p>\n\n\n\n<p><strong>Page View:<\/strong> When a user views the page, the page view event gets triggered.<\/p>\n\n\n\n<p>This was all about the PrestaShop Google Ads Module. I hope this document will help you in checking the functionality of the module in a better way. <\/p>\n\n\n\n<p>Also, do let us know about your views in the comments.<\/p>\n\n\n\n<div class=\"wk-index-wrap\"><div class=\"block-wrap\">\n<h3 class=\"wp-block-heading index-title\"><meta http-equiv=\"content-type\" content=\"text\/html; charset=utf-8\">Support<\/h3>\n<\/div><\/div>\n\n\n\n<p><meta http-equiv=\"content-type\" content=\"text\/html; charset=utf-8\">For any kind of technical assistance or query, please&nbsp;<a href=\"https:\/\/webkul.uvdesk.com\/en\/customer\/create-ticket\/\">raise a ticket<\/a>&nbsp;or send us a mail at&nbsp;<strong>support@webkul.com<\/strong><\/p>\n\n\n\n<p><meta http-equiv=\"content-type\" content=\"text\/html; charset=utf-8\">Also, please explore our <a href=\"https:\/\/webkul.com\/prestashop-development\/\">Prestashop development services<\/a> and vast range of quality <a href=\"https:\/\/store.webkul.com\/PrestaShop-Extensions.html\">Prestashop addons<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PrestaShop Google Ads lets you implement Google Adwords conversion tracking on your PrestaShop website effortlessly. Drive more traffic to your store by running advertisements with Google Ads. Note: PrestaShop Google Ads module is compatible with PrestaShop version 9.x.x. NOTE: For the PrestaShop Google Ads module to work, the admin needs to have a Google Ads <a href=\"https:\/\/webkul.com\/blog\/prestashop-google-ads-user-guide\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":165,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[209],"tags":[6043,12523,12520,12521,12522],"class_list":["post-326342","post","type-post","status-publish","format-standard","hentry","category-prestashop","tag-google-ads","tag-google-ads-campaigns","tag-google-adwords","tag-google-adwords-conversion-tracking","tag-prestashop-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PrestaShop Google Ads | Google Adwords Conversion Tracking<\/title>\n<meta name=\"description\" content=\"Track conversions from your campaigns by integrating Google Adwords conversion tracking on your PrestaShop store.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webkul.com\/blog\/prestashop-google-ads-user-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PrestaShop Google Ads | Google Adwords Conversion Tracking\" \/>\n<meta property=\"og:description\" content=\"Track conversions from your campaigns by integrating Google Adwords conversion tracking on your PrestaShop store.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webkul.com\/blog\/prestashop-google-ads-user-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Webkul Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webkul\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-28T07:25:56+00:00\" \/>\n<meta property=\"article:modified_time\" 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