{"id":298109,"date":"2021-07-29T10:53:51","date_gmt":"2021-07-29T10:53:51","guid":{"rendered":"https:\/\/webkul.com\/blog\/?p=298109"},"modified":"2026-04-08T05:37:58","modified_gmt":"2026-04-08T05:37:58","slug":"a-complete-guide-to-prestashop-google-tag-manager","status":"publish","type":"post","link":"https:\/\/webkul.com\/blog\/a-complete-guide-to-prestashop-google-tag-manager\/","title":{"rendered":"User Guide for Prestashop Google Tag Manager"},"content":{"rendered":"\n<p><strong><a href=\"https:\/\/store.webkul.com\/Prestashop-Google-Tag-Manager.html\" target=\"_blank\" rel=\"noreferrer noopener\">Prestashop Google Tag Manager<\/a><\/strong>: Tags are snippets of code that are added to a site and used to gather unique information about visitors and their on-site behaviours.<\/p>\n\n\n\n<p>Manually assigning the tags to web pages and managing them can be a tedious and time-consuming process.<\/p>\n\n\n\n<p>Integrate Google Tag Manager with your Prestashop store to easily manage and deploy the marketing tags without the need to change the code.<\/p>\n\n\n\n<p>Google Tag Manager is a code management system that allows you to add, update, and manage tags easily and quickly.<\/p>\n\n\n\n<p>Simply place a small snippet of code in your Prestashop store to connect it to the Tag Manager Servers.<\/p>\n\n\n\n<p>Whenever an event like product view, customer sign-in, category page load, etc occurs on your store, the triggers are evaluated based on the events and the tags will fire accordingly. <\/p>\n\n\n\n<p>Multiple other events can also be configured as explained further in this user guide.<\/p>\n\n\n\n<div class=\"wk-index-wrap\"><div class=\"block-wrap\">\n<h3 class=\"wp-block-heading index-title\">Note<\/h3>\n<\/div><\/div>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Prestashop Google Tag Manager module is compatible with PrestaShop multi-store feature.<\/li>\n\n\n\n<li>The module is compatible with the standard classic PrestaShop theme. All the events are compatible with the classic PrestaShop theme. For purchase events, we use the default confirmation page. <\/li>\n\n\n\n<li>Starting on July 1, 2023, standard Universal Analytics properties will stop processing new data. To maintain your website measurement, you&#8217;ll need a Google Analytics 4 property.<\/li>\n\n\n\n<li>Google Universal Analytics (GUA) has been deprecated. So, the module does not support this feature now.<\/li>\n<\/ol>\n\n\n\n<div class=\"wk-index-wrap\"><div class=\"block-wrap\">\n<h3 class=\"wp-block-heading index-title\">Features of Prestashop Google Tag Manager<\/h3>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Easily Configure the Google Tag Manager within your Prestashop store.<\/li>\n\n\n\n<li>The Module works for all the products on various store pages &#8211; Product page, Category page, Cart page, Order page and other product listing pages also.<\/li>\n\n\n\n<li>Track standard events like Product View, Category View, Add to Cart, Customer Sign in, customer profile update, contact form submission, and orders placed.<\/li>\n\n\n\n<li>Track multiple other events such as view product listing, product sharing, adding product to wishlist, select product, view cart, remove from cart, begin checkout, etc<\/li>\n\n\n\n<li>Implement Facebook Meta Pixel using Google Tag Manager to measure and optimise the results of your Facebook advertising.<\/li>\n\n\n\n<li>Implement Microsoft Universal Events Tracking Tag to track Microsoft advertising.<\/li>\n\n\n\n<li>Include tax, shipping, and discount deductions to the order total while sending to Google Tag Manager.<\/li>\n\n\n\n<li>Check and download Google Tag Manager (tags and triggers) sample container files.<\/li>\n\n\n\n<li>Import tags in bulk using sample container files.<\/li>\n\n\n\n<li>Add code snippets of Google Tag Manager in your Prestashop store.<\/li>\n\n\n\n<li>Enable or disable sending of data on Google Tag Manager.<\/li>\n\n\n\n<li>Track and check analytics of your Prestashop store on Google.<\/li>\n\n\n\n<li>Also, measure your eCommerce conversion rate with customer shopping and checkout behavior from the Google Analytics dashboard. <\/li>\n\n\n\n<li>Prestashop Google Tag Manager module<strong> supports Google Analytics 4<\/strong> (GA4).<\/li>\n<\/ul>\n\n\n\n<div class=\"wk-index-wrap\"><div class=\"block-wrap\">\n<h3 class=\"wp-block-heading index-title\">How to Install Prestashop Google Tag Manager<\/h3>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Firstly, go to the module manager in the back office and click on \u2018upload a module\u2019.<\/li>\n\n\n\n<li>After that, drag and drop the module file or select the file from the system.<\/li>\n\n\n\n<li>In this way, the module installation will be successful.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/1-5-1200x334.png\" alt=\"Prestashop Google Tag Manager installation\" loading=\"lazy\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/2-3-1200x424.png\" alt=\"Prestashop Google Tag Manager installation\" loading=\"lazy\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/3-2-1200x391.png\" alt=\"Prestashop Google Tag Manager installation\" loading=\"lazy\" \/><\/figure>\n\n\n\n<div class=\"wk-index-wrap\"><div class=\"block-wrap\">\n<h3 class=\"wp-block-heading index-title\">Prestashop Google Tag Manager Configuration<\/h3>\n<\/div><\/div>\n\n\n\n<p>After the installation of the module, you need to configure it.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Configuration Settings<\/h4>\n\n\n\n<p>Under the configuration settings, the admin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Has to specify the Tag ID that he obtained after creating a container in Google Tag Manager account.<\/li>\n\n\n\n<li>Needs to enter the Tracking ID (Measurement ID) they got from Google Analytics account.<\/li>\n\n\n\n<li>Can choose to show consent banner on the front end.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1077\" height=\"463\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/configuration-settings-1.webp\" alt=\"configuration settings\" class=\"wp-image-496762\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/configuration-settings-1.webp 1077w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/configuration-settings-1-300x129.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/configuration-settings-1-250x107.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/configuration-settings-1-768x330.webp 768w\" sizes=\"(max-width: 1077px) 100vw, 1077px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p><strong>Consent banner<\/strong><\/p>\n\n\n\n<p>If enabled, then a banner will display on the front end asking for customer&#8217;s consent for tracking their data.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"538\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/consent-banner-1200x538.webp\" alt=\"consent banner\" class=\"wp-image-496763\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/consent-banner-1200x538.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/consent-banner-300x135.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/consent-banner-250x112.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/consent-banner-768x345.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/consent-banner-604x270.webp 604w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/consent-banner.webp 1268w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>After saving the configuration settings, the admin can configure the events they want to track.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Events Settings<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"851\" height=\"1024\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/events-851x1024.webp\" alt=\"events\" class=\"wp-image-496770\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/events-851x1024.webp 851w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/events-249x300.webp 249w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/events-207x249.webp 207w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/events-768x924.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/events.webp 1080w\" sizes=\"(max-width: 851px) 100vw, 851px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Under Events tab, the admin can decide which data they want to send to Google Tag Manager.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer Data<\/strong>&nbsp;\u2013 Tracks the event when a customer login creates an account on the store, or update profile. The admin can view customer\u2019s ID, name, and email ID when he sign in on the store.<\/li>\n\n\n\n<li><strong>Cart Data<\/strong>&nbsp;\u2013 Tracks the event when a customer adds a product to the cart, removes a product from cart or proceeds to checkout. View details of the product added to cart and cart details such as cart ID and cart price on Google Tag Manager.<\/li>\n\n\n\n<li><strong>Order Data<\/strong>&nbsp;\u2013 Track the event when someone orders a product on the store. View details of products purchased and details such as payment and shipping method used for placing order.<\/li>\n\n\n\n<li><strong>Product Data<\/strong>&nbsp;\u2013 Track the event when someone visits the product page, search a product, share product via social platforms, view product listing or selects a product. View details such as product ID, name, price, and category on Google Tag Manager.<\/li>\n\n\n\n<li><strong>Category Data<\/strong>&nbsp;\u2013 Track the event when someone visits the category page. View category ID, category name, and the parent category on Google Tag Manager.<\/li>\n\n\n\n<li><strong>Purchase Data&nbsp;<\/strong>\u2013 Track the events when someone purchases a product, adds shipping or payment. Also track event for refund.<\/li>\n\n\n\n<li><strong>Add to wishlist <\/strong>\u2013 Track the event when a customer adds product to the wishlist. Please note that in order to track this event, PrestaShop Wishlist module needs to be enabled.<\/li>\n\n\n\n<li><strong>Contact form<\/strong> \u2013 Tracks the event when someone submits the contact form.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">HTML event selector Settings<\/h4>\n\n\n\n<p>The module uses the predefined classic theme&#8217;s html element selectors to trigger the events.&nbsp;<\/p>\n\n\n\n<p>If you are using any custom theme which has different elements instead of default selectors then you need to define the replacement of element selectors shown in the below screenshot.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1073\" height=\"843\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/html-event-selector.webp\" alt=\"html event selector\" class=\"wp-image-496782\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/html-event-selector.webp 1073w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/html-event-selector-300x236.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/html-event-selector-250x196.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/html-event-selector-768x603.webp 768w\" sizes=\"(max-width: 1073px) 100vw, 1073px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Tracking data<\/h4>\n\n\n\n<p>By default, the module sends product price without including tax and shipping amount to Google Tag Manager. <\/p>\n\n\n\n<p>If you want to include tax, shipping, and discount deductions to the order total and send to Google Tag Manager, you can configure under the tracking data tab.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1079\" height=\"606\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/tracking-data.webp\" alt=\"tracking data\" class=\"wp-image-496813\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/tracking-data.webp 1079w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/tracking-data-300x168.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/tracking-data-250x140.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/tracking-data-768x431.webp 768w\" sizes=\"(max-width: 1079px) 100vw, 1079px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Facebook<\/h4>\n\n\n\n<p>The admin can choose to implement Facebook Meta Pixels tags using Google Tag Manager.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1065\" height=\"490\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/facebook.webp\" alt=\"facebook\" class=\"wp-image-496785\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/facebook.webp 1065w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/facebook-300x138.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/facebook-250x115.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/facebook-768x353.webp 768w\" sizes=\"(max-width: 1065px) 100vw, 1065px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Add Meta pixel to Google Tag Manager account to measure and optimize the results of your Facebook advertising.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Bing<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1073\" height=\"382\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/bing.webp\" alt=\"bing\" class=\"wp-image-496831\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/bing.webp 1073w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/bing-300x107.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/bing-250x89.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/bing-768x273.webp 768w\" sizes=\"(max-width: 1073px) 100vw, 1073px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>The admin can track advertisements on Microsoft using Google Tag Manager.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Sample Files<\/h4>\n\n\n\n<p>Admin can check sample container files of the google tag manager (tags and triggers) and download it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1081\" height=\"445\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/sample-files.webp\" alt=\"sample files\" class=\"wp-image-496784\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/sample-files.webp 1081w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/sample-files-300x123.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/sample-files-250x103.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/06\/sample-files-768x316.webp 768w\" sizes=\"(max-width: 1081px) 100vw, 1081px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Admin can use the sample container files to import tags in bulk instead of creating them one by one. <\/p>\n\n\n\n<p>To import tags go to Tag Manager  &gt; Admin &gt; Import Container : <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"614\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/12\/12-1-1200x614.png\" alt=\"12-1\" class=\"wp-image-360376\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/12\/12-1-1200x614.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/12\/12-1-300x153.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/12\/12-1-250x128.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/12\/12-1-768x393.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/12\/12-1.png 1306w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"614\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/12\/13-1-1200x614.png\" alt=\"13-1\" class=\"wp-image-360377\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/12\/13-1-1200x614.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/12\/13-1-300x153.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/12\/13-1-250x128.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/12\/13-1-768x393.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/12\/13-1.png 1306w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<div class=\"wk-index-wrap\"><div class=\"block-wrap\">\n<h3 class=\"wp-block-heading index-title\">How to get the Tag ID?<\/h3>\n<\/div><\/div>\n\n\n\n<p>To obtain the<strong>&nbsp;<\/strong>tag Id&nbsp;you must first<strong>&nbsp;<\/strong>create an account (Signup is free) at <a href=\"https:\/\/accounts.google.com\/signin\/v2\/identifier?service=analytics&amp;passive=1209600&amp;continue=https%3A%2F%2Ftagmanager.google.com%2F%3Fhl%3Den&amp;followup=https%3A%2F%2Ftagmanager.google.com%2F%3Fhl%3Den&amp;hl=en&amp;flowName=GlifWebSignIn&amp;flowEntry=ServiceLogin#\/admin\/accounts\/create\">Google Tag Manager<\/a>. <\/p>\n\n\n\n<p>Now, after going to this link follow the below steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Click on &#8220;Create Account&#8221; button.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"330\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/1-1-3-1200x330.png\" alt=\"1-1-3\" class=\"wp-image-298151\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/1-1-3-1200x330.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/1-1-3-300x82.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/1-1-3-250x69.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/1-1-3-768x211.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/1-1-3.png 1340w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>2. Enter the&nbsp;account name as per your requirement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"496\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/2-1-1-1200x496.png\" alt=\"2-1-1\" class=\"wp-image-298152\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/2-1-1-1200x496.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/2-1-1-300x124.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/2-1-1-250x103.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/2-1-1-768x317.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/2-1-1.png 1331w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>3. Now specify the container name, select&nbsp;where&nbsp;to use the&nbsp;container&nbsp;and then click on Create button.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"935\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/3A-2-1200x935.png\" alt=\"3A-2\" class=\"wp-image-298154\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/3A-2-1200x935.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/3A-2-300x234.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/3A-2-250x195.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/3A-2-768x598.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/3A-2.png 1341w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>4. On clicking the create button, a popup appears on the screen where you have to click on the Yes button to confirm Google Tag Manager Terms of Service.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"603\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/4-11-1200x603.png\" alt=\"4-11\" class=\"wp-image-298156\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/4-11-1200x603.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/4-11-300x151.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/4-11-250x126.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/4-11-768x386.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/4-11.png 1203w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>5. Now the screen that appears, here you will see the tag Id on the top menu bar. You need to put this tag ID in the back office configuration to connect your website to tag manager servers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"376\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/5-10-1200x376.png\" alt=\"5-10\" class=\"wp-image-298157\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/5-10-1200x376.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/5-10-300x94.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/5-10-250x78.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/5-10-768x241.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/5-10.png 1339w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Also, you can view the tag ID under Accounts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"272\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/6-8-1200x272.png\" alt=\"6-8\" class=\"wp-image-298161\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/6-8-1200x272.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/6-8-300x68.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/6-8-250x57.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/6-8-768x174.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/6-8.png 1344w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<div class=\"wk-index-wrap\"><div class=\"block-wrap\">\n<h3 class=\"wp-block-heading index-title\">Deploy Google Analytics And Other 3rd Party Tag With Google Tag Manager<\/h3>\n<\/div><\/div>\n\n\n\n<p>Using Prestashop Google Tag Manager, you can deploy Google Analytics and other 3rd party tags with Google Tag Manager.<\/p>\n\n\n\n<p>To configure and deploy Google Analytics with Google Tag Manager, you need a Google Analytics tracking ID.<\/p>\n\n\n\n<p>For example<strong>,<\/strong>&nbsp;we are using the Google Analytics tag to configure it with Google Tag Manager. <\/p>\n\n\n\n<p><strong>Note: To configure other 3rd party tags, there must be a tag Id.<\/strong><\/p>\n\n\n\n<p><strong>Here we used the Google Analytics measurement id to configure the Google Analytics with Google Tag Manager.<\/strong><\/p>\n\n\n\n<div class=\"wk-index-wrap\"><div class=\"block-wrap\">\n<h3 class=\"wp-block-heading index-title\">How to get the Tracking ID or Measurement ID?<\/h3>\n<\/div><\/div>\n\n\n\n<p>In order to get the tracking ID, you need to sign in to&nbsp;<a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">your Analytics account<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/storecdn.webkul.com\/showcase\/590\/1713250322.png\" alt=\"process to get tracking id\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Under Account creation, enter account name and click on next button.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/storecdn.webkul.com\/showcase\/590\/1713252539.png\" alt=\"process to get tracking id\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Now, under Property creation, specify the property name, select time zone, currency, and click on next.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/storecdn.webkul.com\/showcase\/590\/1713250520.png\" alt=\"process to get tracking id\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Now, under Business details, select industry category, business size, and click on next.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/storecdn.webkul.com\/showcase\/590\/1713250519.png\" alt=\"process to get tracking id\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>After selecting the business details, you need to select relevant topics under Business objectives and click on next.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/storecdn.webkul.com\/showcase\/590\/1713252621.png\" alt=\"process to get tracking id\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Now accept Google Analytics Terms of Service to proceed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/storecdn.webkul.com\/showcase\/590\/1713250517.png\" alt=\"process to get tracking id\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Now, choose a platform from where you want to collect data.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/storecdn.webkul.com\/showcase\/590\/1713250516.png\" alt=\"process to get tracking id\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Go to Admin &gt; Data Streams and click on &#8216;Create stream&#8217; button.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/storecdn.webkul.com\/showcase\/590\/1713250515.png\" alt=\"process to get tracking id\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Under Web stream details, you can view measurement id.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/storecdn.webkul.com\/showcase\/590\/1713250514.png\" alt=\"process to get tracking id\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>After successfully creating an account, it may take some time before property starts collecting data.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/storecdn.webkul.com\/showcase\/590\/1713250513.png\" alt=\"process to get tracking id\" loading=\"lazy\" \/><\/figure>\n\n\n\n<div class=\"wk-index-wrap\"><div class=\"block-wrap\">\n<h3 class=\"wp-block-heading index-title\">How to add a new tag?<\/h3>\n<\/div><\/div>\n\n\n\n<p>From Google Tag Manager, click on the \u201cAdd a new tag\u201d button as shown in the below image-<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"372\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/25-1200x372.png\" alt=\"25\" class=\"wp-image-298205\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/25-1200x372.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/25-300x93.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/25-250x77.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/25-768x238.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/25.png 1339w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Now enter the name of the tag and click on \u201cTag Configuration\u201d to configure the tag as shown in the above image-<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"550\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/26-1200x550.png\" alt=\"26\" class=\"wp-image-298206\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/26-1200x550.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/26-300x138.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/26-250x115.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/26-768x352.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/26.png 1346w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>On clicking the &#8220;Tag Configuration&#8221; button, a new slide will open from where you can select the tag type.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"556\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/27-1200x556.png\" alt=\"27\" class=\"wp-image-298208\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/27-1200x556.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/27-300x139.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/27-250x116.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/27-768x356.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/27.png 1349w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Now, you can configure the tag and choose the \u201cTrack Type\u201d accordingly from the different tracking type &#8211;&nbsp;Page View, Event, Transaction, Social, Timing, Decorate Link and Decorate Form.<\/p>\n\n\n\n<p>Also, admin can configure the&nbsp;Google Analytics Setting<strong>.<\/strong><\/p>\n\n\n\n<p>Now, by clicking on \u201cEnable overriding settings in this tab<strong>\u201d<\/strong> enter the Google Analytics \u201c<strong>Tracking ID<\/strong>\u201d here.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"576\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/28-1200x576.png\" alt=\"28\" class=\"wp-image-298212\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/28-1200x576.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/28-300x144.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/28-250x120.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/28-768x369.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/07\/28.png 1296w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Also, you can choose a trigger to make the tag fire or can also add a new trigger by clicking&nbsp;Add a new tag&gt;triggering. <\/p>\n\n\n\n<p><strong>Note: <\/strong> You can configure fields to set in the GA4 Configuration tag to set parameters (e.g., measurement ID) that need to remain consistent across all events on a page. <\/p>\n\n\n\n<p>GA4 Event tags inherit the parameters of the GA4 Configuration tag.<\/p>\n\n\n\n<div class=\"wk-index-wrap\"><div class=\"block-wrap\">\n<h3 class=\"wp-block-heading index-title\">Events View &#8211; Google Tag Manager<\/h3>\n<\/div><\/div>\n\n\n\n<p>Easily add code snippets of Google Tag Manager to the Prestashop store and track, check the Analytics for the store. <\/p>\n\n\n\n<p><strong>Various events displayed on Tag Manager<\/strong><\/p>\n\n\n\n<p><strong>Product Data<\/strong><\/p>\n\n\n\n<p>When a user visits the product page, it is visible under Data Layer in the Tag Manager.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/storecdn.webkul.com\/showcase\/590\/1730712979.png\" alt=\"product data\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p><strong>Order Data<\/strong><\/p>\n\n\n\n<p>Whenever a customer orders a product from your store, the data layer shows the details of the product ordered as well as shipping and payment method.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/storecdn.webkul.com\/showcase\/590\/1730712978.png\" alt=\"order data\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p><strong>Cart Data<\/strong><\/p>\n\n\n\n<p>When a customer add multiple products to the cart and then go to the View Cart section, the data layer displays the details of the products within the shopping cart.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/storecdn.webkul.com\/showcase\/590\/1730712977.png\" alt=\"cart data\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p><strong>Customer Data<\/strong><\/p>\n\n\n\n<p>Whenever the customer login to the store it is visible in the tag manager. The customer personal details such as name and email id are displayed in the data layer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/storecdn.webkul.com\/showcase\/590\/1730712976.png\" alt=\"customer data\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p><strong>Category Data<\/strong><\/p>\n\n\n\n<p>Whenever a category page is loaded, the category details such as category ID, category name, and parent category are displayed in the data layer of Google Tag Manager.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/storecdn.webkul.com\/showcase\/590\/1730712975.png\" alt=\"category data\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Similarly, admin can view the data for all the events enabled in the module configuration including <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>View product listing<\/li>\n\n\n\n<li>Select product<\/li>\n\n\n\n<li>View cart<\/li>\n\n\n\n<li>Remove from cart<\/li>\n\n\n\n<li>Begin checkout<\/li>\n\n\n\n<li>Add shipping info<\/li>\n\n\n\n<li>Add payment info <\/li>\n\n\n\n<li>Full or partial refund events<\/li>\n<\/ul>\n\n\n\n<p><strong>Cart Data<\/strong>: Add to cart<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/storecdn.webkul.com\/showcase\/590\/1730712980.png\" alt=\"add to cart\" loading=\"lazy\" \/><\/figure>\n\n\n\n<div class=\"wk-index-wrap\"><div class=\"block-wrap\">\n<h3 class=\"wp-block-heading index-title\">Ecommerce Conversion Rate<\/h3>\n<\/div><\/div>\n\n\n\n<p>Now, on the analytics dashboard, you can also view the shopping behaviour &amp; the checkout behaviour of your customers. <\/p>\n\n\n\n<p><strong>Data display format on Google Analytics 4<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"605\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/12\/15-1-1200x605.png\" alt=\"GA4 dashboard\" class=\"wp-image-360380\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/12\/15-1-1200x605.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/12\/15-1-300x151.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/12\/15-1-250x126.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/12\/15-1-768x387.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2022\/12\/15-1.png 1303w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>This was all about Prestashop Google Tag Manager Module. I hope this document will help you in checking the functionality of the module in a better way.<\/p>\n\n\n\n<p>Also, do let us know about your views in the comments.<\/p>\n\n\n\n<div class=\"wk-index-wrap\"><div class=\"block-wrap\">\n<h3 class=\"wp-block-heading index-title\">Support<\/h3>\n<\/div><\/div>\n\n\n\n<p>\u201cFor any kind of technical assistance or query, please raise a ticket at&nbsp;<a href=\"http:\/\/webkul.uvdesk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/webkul.uvdesk.com<\/a>&nbsp;or send us a mail at&nbsp;<strong>support@webkul.com<\/strong>\u201c<\/p>\n\n\n\n<p><meta http-equiv=\"content-type\" content=\"text\/html; charset=utf-8\">Also, please explore our <a href=\"https:\/\/webkul.com\/prestashop-development\/\">Prestashop development services<\/a> and vast range of quality <a href=\"https:\/\/store.webkul.com\/PrestaShop-Extensions.html\">Prestashop addons<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prestashop Google Tag Manager: Tags are snippets of code that are added to a site and used to gather unique information about visitors and their on-site behaviours. Manually assigning the tags to web pages and managing them can be a tedious and time-consuming process. Integrate Google Tag Manager with your Prestashop store to easily manage <a href=\"https:\/\/webkul.com\/blog\/a-complete-guide-to-prestashop-google-tag-manager\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":165,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[209],"tags":[],"class_list":["post-298109","post","type-post","status-publish","format-standard","hentry","category-prestashop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>User Guide for Prestashop Google Tag Manager<\/title>\n<meta name=\"description\" content=\"Check the performance of your store and analyze the behavior of customers with Prestashop Google Tag Manager.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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