{"id":279006,"date":"2021-01-05T08:22:09","date_gmt":"2021-01-05T08:22:09","guid":{"rendered":"https:\/\/webkul.com\/blog\/?p=279006"},"modified":"2021-01-14T08:48:52","modified_gmt":"2021-01-14T08:48:52","slug":"live-stream-shopping-the-new-ecommerce-trend","status":"publish","type":"post","link":"https:\/\/webkul.com\/blog\/live-stream-shopping-the-new-ecommerce-trend\/","title":{"rendered":"Live Stream Shopping &#8211; The New eCommerce Trend"},"content":{"rendered":"\n<p>Stay home stay safe has promoted online shopping to the next level. Consequently, live stream shopping is a trending feature with the ability to allow product purchase directly from the live stream.<\/p>\n\n\n\n<p>Moreover, as the pandemic continues online commerce has started developing new trends to <strong><a href=\"https:\/\/store.webkul.com\/magento2-alexa-integration.html\" target=\"_blank\" rel=\"noreferrer noopener\">make shopping easier for shoppers<\/a><\/strong>. <\/p>\n\n\n\n<p>Thus live streaming or live broadcasts have really become the number one <strong><a href=\"https:\/\/store.webkul.com\/magento2-customer-credit-extension.html\" target=\"_blank\" rel=\"noreferrer noopener\">source of revenue<\/a><\/strong> per hour across the globe.<\/p>\n\n\n\n<p>The prime motive of live stream shopping is to represent products and broadcast live video over a platform, <strong><a href=\"https:\/\/store.webkul.com\/magento2-social-login.html\" target=\"_blank\" rel=\"noreferrer noopener\">social network<\/a><\/strong>, or website.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/store.webkul.com\/magento2-amazon-personalize.html\" target=\"_blank\" rel=\"noreferrer noopener\">Customers&#8217; convenience<\/a><\/strong> and providing them a <strong><a href=\"https:\/\/store.webkul.com\/magento2-search-suggestion.html\" target=\"_blank\" rel=\"noreferrer noopener\">better shopping experience<\/a><\/strong> is the only key for online merchants to thrive in the eCommerce Market.<\/p>\n\n\n\n<p><strong>Let your live visitors have physical store visit like experince to finalize live product purchase online.<\/strong><\/p>\n\n\n\n<div class=\"wk-index-wrap\"><h3 class=\"index-title\">What Is Live Stream Shopping, Actually?<\/h3><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming1.png\" alt=\"Live Stream Shopping\" class=\"wp-image-279104\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming1.png 800w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming1-300x225.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming1-250x188.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming1-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>eCommerce has been very successful in the past few years. Nowadays, online businesses are experimenting with live streaming. And it is beneficial for not only providers but also for shoppers.<\/p>\n\n\n\n<p>Live streaming in eCommerce is broadcasting of pre-informed live video in real-time using the internet to showcase the product directly from the physical store.<\/p>\n\n\n\n<p>It&#8217;s an <a href=\"https:\/\/store.webkul.com\/Magento-2\/Marketing-Promotions.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>opportunity to promote and sell goods and services<\/strong><\/a>. It also gives a totally similar experience of going shopping in person.<\/p>\n\n\n\n<p>&#8220;<strong>A big thanks to popular live-streaming apps including <a href=\"https:\/\/store.webkul.com\/magento2-facebook-messenger-chat.html\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Live<\/a>, <a href=\"https:\/\/store.webkul.com\/magento2-sell-on-instagram.html\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Live<\/a> stories helping in the same.<\/strong>&#8220;<\/p>\n\n\n\n<p>Even the live broadcasts are to show somebody reviewing their favorite product to influences other viewers to purchase products in real-time. <\/p>\n\n\n\n<p>Also, facilitates the visitors to have a real-time <strong><a href=\"https:\/\/store.webkul.com\/magento2-virtual-try-on.html\" target=\"_blank\" rel=\"noreferrer noopener\">visual experience<\/a><\/strong> of the product to make the <strong><a href=\"https:\/\/store.webkul.com\/magento2-chat-extension.html\" target=\"_blank\" rel=\"noreferrer noopener\">instant buying decision<\/a><\/strong>.<\/p>\n\n\n\n<p>Soon we will see the practical use of Live Stream Commerce in all the known or developing brands near us.<\/p>\n\n\n\n<div class=\"wk-index-wrap\"><h3 class=\"index-title\">Top Benefits of Live Streaming Commerce<\/h3><\/div>\n\n\n\n<p>Live streaming tech facilitates to watch, create, and share videos related to the product and services in real-time, like live TV. Let the visitors join, view, and ask all related inquiries to finalize the purchase.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming2.png\" alt=\"Live Stream Selling\" class=\"wp-image-279106\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming2.png 800w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming2-300x225.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming2-250x188.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming2-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Improves the customer <a href=\"https:\/\/store.webkul.com\/magento2-buy-button.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>buying experience<\/strong><\/a> and <strong><a href=\"https:\/\/store.webkul.com\/magento2-product-360-view.html\" target=\"_blank\" rel=\"noreferrer noopener\">sales conversion rate<\/a><\/strong>.<\/li><li>Doubles the time a user spends on the page.<\/li><li>Increases the average amount spent per purchase.<\/li><li>Attracts new customers via valuable content delivery that answers questions.<\/li><li>Gives better click ratios and the content is shared more times.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>New Way to Sell Online<\/strong><\/h4>\n\n\n\n<p>Live broadcasting or <strong><a href=\"https:\/\/store.webkul.com\/magento2-sales-feed-popup.html\" target=\"_blank\" rel=\"noreferrer noopener\">live sales Order<\/a><\/strong> is a miracle to make the entire online shopping experience amazing, interesting, and worthwhile for shoppers. It is the new technological enhancement in eCommerce to accomplish the goal of a high jump in <strong><a href=\"https:\/\/store.webkul.com\/Magento2-Reward-Points.html\" target=\"_blank\" rel=\"noreferrer noopener\">revenue and customer satisfaction<\/a><\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Reach Highly Targeted Audience<\/strong><\/h4>\n\n\n\n<p>As we know viewing a live stream needs <strong><a href=\"https:\/\/store.webkul.com\/Magento-2\/Mobile.html\" target=\"_blank\" rel=\"noreferrer noopener\">more involvement from followers via eMobile<\/a><\/strong> because they need to match with your time, no matter whether that time is fit for their schedule or not. Therefore this type of dedication in followers keeps irrelevant audiences away.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Enhance Customer Engagement<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming4.png\" alt=\"Live Stream Shopping\" class=\"wp-image-279108\" height=\"600\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming4.png 800w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming4-300x225.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming4-250x188.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming4-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Real-time conversation enhances <strong><a href=\"https:\/\/store.webkul.com\/magento2-product-user-activity.html\" target=\"_blank\" rel=\"noreferrer noopener\">customer engagement<\/a><\/strong>. Even live streaming drives potential customers. Also, they can watch and ask the presentation to try the product to see how it will look to get a more realistic experience. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Provide Visual Experience<\/strong><\/h4>\n\n\n\n<p><strong><a href=\"https:\/\/store.webkul.com\/magento2-image-product-search.html\" target=\"_blank\" rel=\"noreferrer noopener\">Visual experience<\/a> <\/strong>gives an astonishing advantage in such a pandemic scenario to offer your shoppers with physical store visit like experience and show them products directly from the physical store.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Boost Online Sale<\/strong><\/h4>\n\n\n\n<p>An engaging product video can represent way more than content or audio. It is actually a miracle offering what an online customer could expect from providers or from online shopping. <\/p>\n\n\n\n<p>Hence undoubtedly live stream selling is <strong><a href=\"https:\/\/store.webkul.com\/Magento2-Reward-Points.html\" target=\"_blank\" rel=\"noreferrer noopener\">fourfolding the business profit and sale<\/a><\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Convenient and Easy<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming5.png\" alt=\"Live Stream Shopping\" class=\"wp-image-279109\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming5.png 800w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming5-300x225.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming5-250x188.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming5-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>A myth about live streaming is that it\u2019s too complicated and technical for the average individual to piss off. On the other side, live streaming is simple.  Even it is <strong><a href=\"https:\/\/store.webkul.com\/magento2-daily-deal.html\" target=\"_blank\" rel=\"noreferrer noopener\">convenient and helpful<\/a><\/strong> for merchants and shoppers to accomplish their <strong><a href=\"https:\/\/store.webkul.com\/magento2-google-shopping-feed.html\" target=\"_blank\" rel=\"noreferrer noopener\">shopping goals<\/a><\/strong>. <\/p>\n\n\n\n<p>Henceforth, all you need are related video and audio devices, an internet connection, an encoder, and a reliable streaming platform.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Interruption-Free Streaming<\/strong><\/h4>\n\n\n\n<p>One of the most obvious drawbacks of <strong><a href=\"https:\/\/store.webkul.com\/YouTube-Channel-Feeds-Magento2.html\" target=\"_blank\" rel=\"noreferrer noopener\">free streaming services like YouTube<\/a><\/strong> is irrelevant ads and third-party logos tend to clutter the screen and take the focus away of live followers. <\/p>\n\n\n\n<p>Moreover, the live stream selling helps here to create precise, interesting, engaging realistic video broadcasting to <strong><a href=\"https:\/\/store.webkul.com\/magento2-product-bundle-discount.html\" target=\"_blank\" rel=\"noreferrer noopener\">keep the customers connected<\/a><\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Face to Face Interaction<\/strong><\/h4>\n\n\n\n<p>Human involvement makes anything more genuine and natural. It builds more trust, clears more doubts, further gives an opportunity to <strong><a href=\"https:\/\/store.webkul.com\/magento2-quick-order.html\" target=\"_blank\" rel=\"noreferrer noopener\">convince to make quick order<\/a><\/strong> the visitors with product quality and specification.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming6.png\" alt=\"Live Stream Commerce\" class=\"wp-image-279110\" width=\"800\" height=\"600\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming6.png 800w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming6-300x225.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming6-250x188.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming6-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Track and Analyze Entire Process<\/h4>\n\n\n\n<p>To <strong><a href=\"https:\/\/store.webkul.com\/magento2-crm.html\" target=\"_blank\" rel=\"noreferrer noopener\">understand customer&#8217;s online buying behavior<\/a><\/strong> and pathways it is important to <strong><a href=\"https:\/\/store.webkul.com\/magento2-vendor-reports.html\" target=\"_blank\" rel=\"noreferrer noopener\">track &amp; analyze<\/a><\/strong> live stream selling through various tools. <\/p>\n\n\n\n<p>As the host, you will be able to experience <strong><a href=\"https:\/\/store.webkul.com\/magento2-whatsapp-contact.html\" target=\"_blank\" rel=\"noreferrer noopener\">customers&#8217; involvement and behavior<\/a><\/strong> while communicating, showcasing, and trying products for them. <\/p>\n\n\n\n<p>Henceforth tracking and analysis tools will give a chance of what you need to improve in the next broadcasting.<\/p>\n\n\n\n<div class=\"wk-index-wrap\"><h3 class=\"index-title\">How live-stream shopping is helpful for e-customers?<\/h3><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming3.png\" alt=\"Live Stream Selling\" class=\"wp-image-279107\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming3.png 800w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming3-300x225.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming3-250x188.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming3-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p><strong>Physical Shopping Like Experience<\/strong>&nbsp; &#8211; In such a panic pandemic situation live stream selling proved a boon for shoppers. Let your shoppers have a <strong><a href=\"https:\/\/store.webkul.com\/magento2-shopping-list.html\" target=\"_blank\" rel=\"noreferrer noopener\">live shopping experience<\/a><\/strong> like they used to do in the physical market.<\/p>\n\n\n\n<p><strong>Clarity&nbsp;<\/strong>&#8211; Live broadcasting provides very clear live video with voice including activity moreover real-time experience to the end-user.<\/p>\n\n\n\n<p><strong>Immediate Viewing<\/strong> &#8211; Allows visitors with immediate access to your ongoing live session to influence them to meet your business goal.&nbsp;<\/p>\n\n\n\n<p><strong>No Download Time<\/strong> &#8211; Streaming platforms have made the online selling process simpler for people to watch their favorite products and checking services without worrying about download time. All you need is a stable internet connection to stay tuned to the live session.<\/p>\n\n\n\n<p><strong>Many Streaming Options<\/strong> &#8211; Streaming websites allow you to pick needed options from their huge list. Put unlimited live videos with a wide variety of content like audio, video, <strong><a href=\"https:\/\/store.webkul.com\/Magento-2\/magento2-social-login.html\" target=\"_blank\" rel=\"noreferrer noopener\">clicks to quick login<\/a><\/strong>, <strong><a href=\"https:\/\/store.webkul.com\/magento2-form-builder.html\" target=\"_blank\" rel=\"noreferrer noopener\">custom forms<\/a>, checkboxes, <\/strong>and<strong> <a href=\"https:\/\/store.webkul.com\/magento2-multi-merchant-buy-button.html\" target=\"_blank\" rel=\"noreferrer noopener\">buy buttons<\/a><\/strong> to make a successful broadcast to reach more audiences.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Summing Up!!!!<\/h3>\n\n\n\n<p>As per the above summary, you must have understood the importance of live stream shopping in the eCommerce space. Even live stream selling is a remarkably powerful channel to adopt for eCommerce and retail business.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/store.webkul.com\/Magento-2\/Multichannel-Selling.html\" target=\"_blank\" rel=\"noreferrer noopener\">Multichannel selling and omnichannel shopping<\/a><\/strong> are helpful for merchants and shoppers to meet their respective needs.<\/p>\n\n\n\n<p>But just like other marketing medium it is also comes with its own parameters and challenges.<\/p>\n\n\n\n<p>Hence before jumping into it, carefully understand all the pros and cons and decide whether it\u2019s suitable for your business needs or not.<\/p>\n\n\n\n<p>Hence, that\u2019s all for the <strong>Live Stream Shopping &#8211; The New eCommerce Trend<\/strong>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Support<\/h3>\n\n\n\n<p>For <strong><a href=\"https:\/\/store.webkul.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">eCommerce Solution or Mobile App Development<\/a><\/strong> please check our store also don\u2019t forget to share your feedback and suggestions under the comment box given below.<\/p>\n\n\n\n<p>Moreover, If you have any queries or suggestions, then feel free to add a ticket at our&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/webkul.uvdesk.com\/en\/customer\/create-ticket\/\" target=\"_blank\">HelpDesk<\/a>&nbsp;system.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stay home stay safe has promoted online shopping to the next level. Consequently, live stream shopping is a trending feature with the ability to allow product purchase directly from the live stream. Moreover, as the pandemic continues online commerce has started developing new trends to make shopping easier for shoppers. Thus live streaming or live <a href=\"https:\/\/webkul.com\/blog\/live-stream-shopping-the-new-ecommerce-trend\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":195,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2047],"tags":[],"class_list":["post-279006","post","type-post","status-publish","format-standard","hentry","category-ecommerce-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Live Stream Shopping - The New eCommerce Trend<\/title>\n<meta name=\"description\" content=\"Live stream shopping is a trending feature for eCommerce to let your buyers have a physical shop visit like experience through live broadcasting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webkul.com\/blog\/live-stream-shopping-the-new-ecommerce-trend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live Stream Shopping - The New eCommerce Trend\" \/>\n<meta property=\"og:description\" content=\"Live stream shopping is a trending feature for eCommerce to let your buyers have a physical shop visit like experience through live broadcasting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webkul.com\/blog\/live-stream-shopping-the-new-ecommerce-trend\/\" \/>\n<meta property=\"og:site_name\" content=\"Webkul Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webkul\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-05T08:22:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-14T08:48:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webkul.com\/blog\/wp-content\/uploads\/2021\/01\/streaming1.png\" \/>\n<meta name=\"author\" content=\"Vidushi Singh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webkul\" \/>\n<meta name=\"twitter:site\" content=\"@webkul\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vidushi Singh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/webkul.com\/blog\/live-stream-shopping-the-new-ecommerce-trend\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/webkul.com\/blog\/live-stream-shopping-the-new-ecommerce-trend\/\"},\"author\":{\"name\":\"Vidushi Singh\",\"@id\":\"https:\/\/webkul.com\/blog\/#\/schema\/person\/911e77712b07b5d0fa077af4017df485\"},\"headline\":\"Live Stream Shopping &#8211; 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