{"id":263754,"date":"2020-08-20T12:34:10","date_gmt":"2020-08-20T12:34:10","guid":{"rendered":"https:\/\/webkul.com\/blog\/?p=263754"},"modified":"2020-08-20T12:34:13","modified_gmt":"2020-08-20T12:34:13","slug":"managing-up-selling-cross-selling-in-odoo","status":"publish","type":"post","link":"https:\/\/webkul.com\/blog\/managing-up-selling-cross-selling-in-odoo\/","title":{"rendered":"Managing Up-Selling & Cross Selling in Odoo"},"content":{"rendered":"\n

Up-Sell and Cross Sell your products for boost in Sales!<\/em><\/strong><\/p>\n\n\n\n

Cross promotion is a type of business strategy that will never go out of trend. It is a type of marketing promotion where buyers of a product\/service are targeted with promotion of a related product. Such related products can be a similar product with higher quality or an add-on. <\/p>\n\n\n\n

Marketing sectors has to work really hard especially these days when businesses are facing issues.<\/p>\n\n\n\n

Affect on Businesses<\/h3>\n\n\n\n

As you all know, amid Covid 19 pandemic time people are suffering from high losses and due to this market is degrading day by day.<\/p>\n\n\n\n

Many offline businesses are in huge loss during this pandemic but there are multiple sectors which are booming during this pandemic like IT industry, medical, online sectors(like E-commerce), etc.<\/p>\n\n\n\n

Hence, this is the best time when you can switch from offline to online businesses(like switching your physical store to an e-commerce). Moreover, you can make establishment in both worlds i.e online as well as offline.<\/p>\n\n\n\n

\"Businesses\"
Credit:<\/strong> Unsplash<\/figcaption><\/figure>\n\n\n\n

Earlier, it was not easy to set up an E-Commerce shop because at that time high capital was needed to set it also there were multiple security concerns.<\/p>\n\n\n\n

But now multiple powerful as well as affordable E-commerce frameworks are available which are easy to use and come with the major security precautions like Magento, Odoo etc.<\/p>\n\n\n\n

\"Managing
Credit: <\/strong>Unsplash<\/figcaption><\/figure>\n\n\n\n

Bringing offline stores to light<\/h3>\n\n\n\n

In the trend of online stores, there are still many people who believe in offline stores. As different marketing strategies in an ecommerce, offline stores also follow some great marketing strategies.<\/p>\n\n\n\n

The efforts of marketing team plays a crucial role as they are able to convince customers to buy some products along with a product by addressing their relatability, quality, or with some lucrative offers. Moreover, at the time of billing some billers also keep a few attractive and relatable products, so that they can convince customers to buy them before paying the bill.<\/p>\n\n\n\n

These are the marketing concepts which are known as up-selling<\/strong> and cross-selling<\/strong>. However, e-commerce platforms should also look into these concepts for the boost in sales as well as building customer trust. As, your suggestion presents as a positive gesture to your customers that you care for them.<\/p>\n\n\n\n

\"e-commerce
Credit: <\/strong>Unsplash<\/figcaption><\/figure>\n\n\n\n

Odoo <\/strong>comes up with multiple marketing concepts includes some other concepts like SEO, Custom Search, related products<\/strong> like up sell and cross sell, etc.<\/p>\n\n\n\n

Digging more about Up Selling and Cross Selling!<\/strong><\/p><\/blockquote>\n\n\n\n

Up Selling<\/h3>\n\n\n\n
\"Upsell\"<\/figure>\n\n\n\n

Up Selling is one of the marketing concepts where one can convince the customer to buy the high valued and high marginal products from the same category. \u00a0<\/p>\n\n\n\n

For example<\/strong> a customer visits to buy a laptop with intel i3 processor and 512 GB HDD configuration but at that time you are able convince the customer to buy a laptop with i5 processor and 1TB HDD configuration which gives high value and high margin. Then, such marketing strategy comes under up selling.<\/p>\n\n\n\n

Advantages & Disadvantages<\/h4>\n\n\n\n

Advantage <\/strong>of this strategy is that you get high value and high margin but sometimes can be at a loss due to this. Below mentioned is an example of the use case:<\/p>\n\n\n\n

A customer has a budget of 15k but he\/she finds some good quality or good feature product as compared to his\/her chosen product but that product goes over budget then in that case customer also refuses to buy the chosen product.<\/p>\n\n\n\n

Cross Selling<\/h3>\n\n\n\n
\"Cross-sell\"<\/figure>\n\n\n\n

Cross selling is a marketing strategy to buy a complementary like or a relatable product along with your primary product. This strategy helps to add some addon amount to an existing sale that\u2019s why it is also known as attachment selling.<\/p>\n\n\n\n

For example<\/strong> a customer is coming to buy a laptop then along with the laptop you can also offer the customer to buy a laptop bag as well with some special price or discount.<\/p>\n\n\n\n

Advantages & Disadvantages<\/h4>\n\n\n\n

Advantage <\/strong>of this strategy is that you can sell extra products along with the product customer intends to buy. Below mentioned is an example of the use case:<\/p>\n\n\n\n

A customer came to buy a laptop along with the laptop bag but the customer found the laptop bag costly and that\u2019s why the customer cancel the plan to buy a laptop bag but during checkout he\/she found the same bag with 20% discount<\/strong> (as you have added the product for cross selling with without margin<\/em>). Now customers also bought the laptop bag but due to that you face some marginal losses.<\/p>\n\n\n\n

But most of the time cross selling reduces the disadvantages of cross selling.<\/p>\n\n\n\n

Odoo is one of the most efficient software to help you manage your business perfectly. Apart from that, it eases marketing strategies for you. You can also use Up-Selling & Cross Selling in Odoo easily.<\/p>\n\n\n\n

How to manage Up-selling and Cross-selling in Odoo?<\/h3>\n\n\n\n

Up-Selling in Odoo<\/h4>\n\n\n\n

To setup up-sell product in Odoo you can go through the below path,<\/p>\n\n\n\n

Setup in backend<\/strong>:<\/p>\n\n\n\n

Navigate to the website and then select the product in which you want up-sell other products. After selecting that product go to the \u201ceCommerce<\/strong>\u201d tab and add the products inside the \u201cAlternative Products<\/strong>\u201d field to enable up-selling for that product in Odoo.<\/p>\n\n\n\n

\"Add<\/figure>\n\n\n\n

Website View for Upselling<\/h4>\n\n\n\n
\"Website<\/figure>\n\n\n\n

Cross-Selling in Odoo<\/h4>\n\n\n\n

In Odoo, you can manage cross selling in two ways<\/strong>:<\/p>\n\n\n\n

Accessory Products<\/strong><\/h5>\n\n\n\n

To setup accessory product in Odoo you can go through the below path,<\/p>\n\n\n\n

Setup in backend<\/strong><\/p>\n\n\n\n

Navigate to the website then select the product in which you want to cross sell any product. After selecting that product go to the \u201ceCommerce<\/strong>\u201d tab and add the products inside the \u201cAccessory Products<\/strong>\u201d field.<\/p>\n\n\n\n

\"cross<\/figure>\n\n\n\n
Website View<\/h5>\n\n\n\n

Accessory products are visible during checkout (just before payment) in Odoo.<\/p>\n\n\n\n

\"crossweb\"<\/figure>\n\n\n\n

Optional Products<\/h4>\n\n\n\n

It is like a complementary product for the customer which helps to add-on some extra amount inside the cart.<\/p>\n\n\n\n

To setup accessory product in Odoo you can go through the below path,<\/p>\n\n\n\n

Setup in backend<\/h5>\n\n\n\n

Navigate to the website then select the product in which you want to add up-selling. After opening that product go to the \u201cSales<\/strong>\u201d tab and add the products inside the \u201cOptional Products<\/strong>\u201d field.<\/p>\n\n\n\n

\"optional<\/figure>\n\n\n\n
Website View<\/h5>\n\n\n\n

Accessory products are visible inside cart in Odoo<\/strong><\/p>\n\n\n\n

\"optional<\/figure>\n\n\n\n

So this is how you can use up-selling and cross-selling in Odoo !!<\/em><\/p><\/blockquote>\n\n\n\n

However, if you are running an offline store in Odoo i.e. Odoo and want to cross sell your products then Webkul has solution for your problem.<\/p>\n\n\n\n

Webkul<\/strong><\/a> is one of the most leading Odoo Development<\/a> Companies worldwide. We have more than 9 years of experience in Odoo. With the dedicated team of 400+ professionals, we at Webkul have catered to more than 1 lac. clients from various other platforms including Magento, woocommerce, Prestashop, Shopify and others.<\/p>\n\n\n\n

Odoo POS Optional Product<\/a><\/h3>\n\n\n\n
\"Odoo<\/figure>\n\n\n\n

Odoo POS Optional Product facilitates you to add multiple optional products which can be seen in Odoo POS. Now as a POS user, you can suggest multiple optional products when your customer visits you to buy a product. You can add various accessory products to an associated product from Odoo backend.\u00a0<\/p>\n\n\n\n

Some of the top features of the module are:<\/strong><\/p>\n\n\n\n