{"id":255681,"date":"2020-06-21T00:00:00","date_gmt":"2020-06-21T00:00:00","guid":{"rendered":"https:\/\/webkul.com\/blog\/?p=255681"},"modified":"2020-06-25T08:09:47","modified_gmt":"2020-06-25T08:09:47","slug":"picca-brand-identity","status":"publish","type":"post","link":"https:\/\/webkul.com\/blog\/picca-brand-identity\/","title":{"rendered":"Evolution of Webkul Brand Identity : Introducing Picca"},"content":{"rendered":"\n<p>In early 2010, Webkul.com launched with a red logo. It had both the drop shadow and a gradient. In previous years, we made constant tweaks to match our logo and brand identity with modern trends.<\/p>\n\n\n\n<p>Today, we are introducing &#8211; &#8220;The Picca Ribbon&#8221;, which is named after <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/deepika-singh-hiring-for-salesforce-63321539\/\" target=\"_blank\">Deepika<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"360\" style=\"aspect-ratio: 800 \/ 360;\" width=\"800\" autoplay loop poster=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/picca-poster.png\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/webkul-brand-identity-picca-1.mp4\" playsinline><\/video><\/figure>\n\n\n\n<p>Consistent branding help users to recognize and trust the brand. Branding helps to highlight the perception and values of the company.<\/p>\n\n\n\n<p>We designed &#8220;Picca&#8221; to create a more recognizable Webkul experience for 80,000+ customer base.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why a new brand element?<\/h2>\n\n\n\n<p>We were tweaking our logo for years. We initially had the pungent red, later faded blue, and now the vibrant blue.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/webkul-logo-timeline-1.png\" alt=\"Webkul Logo Timeline\" class=\"wp-image-255715\" width=\"800\" height=\"650\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/webkul-logo-timeline-1.png 800w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/webkul-logo-timeline-1-300x244.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/webkul-logo-timeline-1-250x203.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/webkul-logo-timeline-1-768x624.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/><\/figure><\/div>\n\n\n\n<p>While tweaking our logo for different purposes, we realized we need a more rigid voice for our brand.<\/p>\n\n\n\n<p>Rebranding is not easy. It is hard on the pocket and affects user persuasion. So, we decided not to revamp completely rather introducing a new element.<\/p>\n\n\n\n<p>We were looking for something minimal yet playful, that can fit anywhere from letterheads to social media posts.<\/p>\n\n\n\n<div class=\"wk-remove-shadow wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/picca_print_assets.png\" alt=\"picca_print_assets\" class=\"wp-image-255742\" width=\"800\" height=\"600\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/picca_print_assets.png 800w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/picca_print_assets-300x225.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/picca_print_assets-250x188.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/picca_print_assets-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/><\/figure><\/div>\n\n\n\n<p>We drew numerous iterations and ended up with a minimal geometric form that represented &#8220;W&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Anatomy of Picca<\/h2>\n\n\n\n<p>Picca is composed of two minimal geometric forms, the larger at the top left and the smaller at the bottom right.<\/p>\n\n\n\n<div class=\"wk-remove-shadow wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/Picca-Usage-1.png\" alt=\"Picca Usage\" class=\"wp-image-255745\" width=\"800\" height=\"800\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/Picca-Usage-1.png 800w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/Picca-Usage-1-300x300.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/Picca-Usage-1-250x249.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/Picca-Usage-1-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/><\/figure><\/div>\n\n\n\n<p>We are an agile team, and&nbsp;<em>n<\/em>&nbsp;number of designers can work on the same thing. So, we drafted documentation for Picca usage to avoid any visual pitfalls and maintain consistency.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Usage of Picca<\/h2>\n\n\n\n<p>Picca is branding iron, which is helping us to build a memorable visual experience for the viewers. We are using it everywhere from our social proofs to callouts.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"561\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/picca-at-webkul-1200x561.jpg\" alt=\"picca-at-webkul\" class=\"wp-image-255737\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/picca-at-webkul-1200x561.jpg 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/picca-at-webkul-300x140.jpg 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/picca-at-webkul-250x117.jpg 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/picca-at-webkul-768x359.jpg 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/picca-at-webkul.jpg 1240w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"954\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/picca-poster-usage-1-1200x954.jpg\" alt=\"picca-poster-usage-1\" class=\"wp-image-255768\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/picca-poster-usage-1-1200x954.jpg 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/picca-poster-usage-1-300x239.jpg 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/picca-poster-usage-1-250x199.jpg 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/picca-poster-usage-1-768x611.jpg 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/picca-poster-usage-1.jpg 1240w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"542\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/daniel-kerr-1200x542.jpg\" alt=\"Picca Branding for Webkul Webste\" class=\"wp-image-255763\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/daniel-kerr-1200x542.jpg 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/daniel-kerr-300x135.jpg 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/daniel-kerr-250x113.jpg 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/daniel-kerr-768x347.jpg 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/daniel-kerr.jpg 1240w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure><\/div>\n\n\n\n<p>Picca is the genesis of the future of Webkul brand identity and design. It will lay in the foundation for our brand to create a memorable experience for our users.<\/p>\n\n\n\n<p>We are taking more initiatives to make our brand bold to sound loud until then, Picca will act as a silent brand ambassador to promote our tone in the background.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In early 2010, Webkul.com launched with a red logo. It had both the drop shadow and a gradient. In previous years, we made constant tweaks to match our logo and brand identity with modern trends. Today, we are introducing &#8211; &#8220;The Picca Ribbon&#8221;, which is named after Deepika. Consistent branding help users to recognize and <a href=\"https:\/\/webkul.com\/blog\/picca-brand-identity\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-255681","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Picca - Evolution of Webkul Brand Identity | Webkul<\/title>\n<meta name=\"description\" content=\"To pursuade users and deliver more memorable brand experience, we designed Picca to refine Webkul Brand Identity - Read the branding story.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webkul.com\/blog\/picca-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Picca - Evolution of Webkul Brand Identity | Webkul\" \/>\n<meta property=\"og:description\" content=\"To pursuade users and deliver more memorable brand experience, we designed Picca to refine Webkul Brand Identity - Read the branding story.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webkul.com\/blog\/picca-brand-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"Webkul Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webkul\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-21T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-25T08:09:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/picca-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nitish Kumar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2020\/06\/picca-cover.png\" \/>\n<meta name=\"twitter:creator\" content=\"@webkul\" \/>\n<meta name=\"twitter:site\" content=\"@webkul\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nitish Kumar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/webkul.com\/blog\/picca-brand-identity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/webkul.com\/blog\/picca-brand-identity\/\"},\"author\":{\"name\":\"Nitish Kumar\",\"@id\":\"https:\/\/webkul.com\/blog\/#\/schema\/person\/fee4a399dfbd8dfc6570efdf7295c9aa\"},\"headline\":\"Evolution of Webkul Brand Identity : Introducing Picca\",\"datePublished\":\"2020-06-21T00:00:00+00:00\",\"dateModified\":\"2020-06-25T08:09:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/webkul.com\/blog\/picca-brand-identity\/\"},\"wordCount\":340,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/webkul.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/webkul.com\/blog\/picca-brand-identity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webkul.com\/blog\/wp-content\/uploads\/2020\/06\/webkul-logo-timeline-1.png\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/webkul.com\/blog\/picca-brand-identity\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webkul.com\/blog\/picca-brand-identity\/\",\"url\":\"https:\/\/webkul.com\/blog\/picca-brand-identity\/\",\"name\":\"Picca - 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