{"id":224535,"date":"2020-01-22T14:34:48","date_gmt":"2020-01-22T14:34:48","guid":{"rendered":"https:\/\/webkul.com\/blog\/?p=224535"},"modified":"2020-01-22T14:34:50","modified_gmt":"2020-01-22T14:34:50","slug":"what-after-checkout","status":"publish","type":"post","link":"https:\/\/webkul.com\/blog\/what-after-checkout\/","title":{"rendered":"What After Checkout?"},"content":{"rendered":"\n

<\/p>\n\n\n\n

In the race of chasing new customers, you might lose the existing ones if not playing smart enough!<\/p>\n\n\n\n

So, if you are investing more of your time & effort enticing fresh customers, chances are you are dropping your revenue. As the studies show:<\/p>\n\n\n\n

“The average revenue earned by the online stores from repeat purchases is somewhat around 43%.”<\/p>\n\n\n\n

Simultaneously, putting another one: “50% increase in customer<\/a> retention<\/a> can lead to 25-95% profit upliftment.”<\/p>\n\n\n\n

Let’s look into some modifications that you can do to your after checkout strategies and keep your customers coming back!<\/p>\n\n\n\n

We’ll take it from the thank you page<\/strong>…<\/p>\n\n\n\n

Customizing Thank You Page<\/h2>\n\n\n\n

This is the page the customers will land on just after the checkout process. <\/p>\n\n\n\n

Have a look:<\/p>\n\n\n\n

\"Checkout-Thank<\/figure>\n\n\n\n

The page is how it suppose to be; a thank you note with the order confirmation. Nothing is wrong with it. But, it is too subtle with almost zero encouragement for your customers to go ahead to your store again.<\/p>\n\n\n\n

Customers will not find any CTA that will tell them what to do next!<\/p>\n\n\n\n

Here are a few modifications that can be done:<\/p>\n\n\n\n

Customize the Thank-you Note<\/strong><\/p>\n\n\n\n

You can make it more personalized or you can also drop in a discount code that can be used in the next purchase.
Example: “Thank you for shopping with Demo Store. Here is a 10% discount code for your next purchase.”<\/p>\n\n\n\n

For Shopify Store Owners Only<\/span>: Change the default stock text into a personalized one by visiting Shopify backend<\/strong> > Online Store <\/strong>> Themes<\/strong> > Actions<\/strong> > Edit Language<\/strong>:<\/p>\n\n\n\n

\"Edit<\/figure>\n\n\n\n

Now go to the Checkout & System<\/strong> tab:<\/p>\n\n\n\n

\"Checkout<\/figure>\n\n\n\n

And finally, to the ‘Checkout thank you<\/strong>‘ section where you can edit the thank you note:<\/p>\n\n\n\n

\"Checkout<\/figure>\n\n\n\n

Add CTAs to the Thank-you Page<\/strong><\/p>\n\n\n\n

By inserting valid Html, scripts, liquid objects, and more to your Shopify store’s thank you page you can add sections. <\/p>\n\n\n\n

Things like adding related products<\/strong>, share on social media<\/strong> icons, adding video<\/strong>, etc. are great CTAs. There are a lot of things that you can do. Check out the Shopify Manual to see what\u2019s possible<\/a>.<\/p>\n\n\n\n

\"Checkout
Related Product widget added on the Thank you page<\/figcaption><\/figure>\n\n\n\n

Customizing Order Confirmation Template<\/h2>\n\n\n\n

As per one of the Shopify blogs<\/a>, the average open rate for an order confirmation email can be as high as 70%\u201390%, depending on the industry. <\/p>\n\n\n\n

Thus, giving you an opportunity to get your customers back to your store. <\/p>\n\n\n\n

The order confirmation email should include the basic & needful information like when they can expect to receive the order, shipping address, and where they can contact you in case of query. <\/p>\n\n\n\n

\"demo-store-Notifications-Order-Confirmation-Shopify-1-\"<\/figure>
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Here are the things you can add to the order confirmation email:<\/strong><\/p>\n<\/div><\/div>\n\n\n\n