{"id":222062,"date":"2020-01-13T09:42:47","date_gmt":"2020-01-13T09:42:47","guid":{"rendered":"https:\/\/webkul.com\/blog\/?p=222062"},"modified":"2024-08-30T07:06:37","modified_gmt":"2024-08-30T07:06:37","slug":"improving-the-seo-of-a-shopify-store","status":"publish","type":"post","link":"https:\/\/webkul.com\/blog\/improving-the-seo-of-a-shopify-store\/","title":{"rendered":"Improving the SEO of a Shopify Store"},"content":{"rendered":"\n

There are numerous articles out there on the internet stating tactics for improving the SEO of your website. But just like astrological predictions, not everything might be relatable to you.<\/p>\n\n\n\n

There are various eCommerce platforms and every single online store, apart from having a different platform base, is also unique. Be in terms of goals, content, audience, location, etc.<\/p>\n\n\n\n

So, not all those hundreds and thousands of strategies might work for your store.<\/p>\n\n\n\n

here, we’ll outline a few strategies specifically for Shopify store owners, all using Shopify’s built-in features\u2014no paid tools needed!<\/p>\n\n\n\n

SEO<\/strong> at a glance<\/h2>\n\n\n\n

People go to a search engine like Google in search for anything they need. Google uses a variety of information from different websites to create a ranked list of results(SERP) for particular query. <\/p>\n\n\n\n

Google or any other search engine determine which websites are most likely to be relevant to the search query entered by the customer, and then displays the results as per their relevance.<\/p>\n\n\n\n

Let’s dig more into this:<\/h2>\n\n\n\n

Many factors can make your online store appear above in search results:<\/p>\n\n\n\n