{"id":212602,"date":"2019-12-10T06:30:59","date_gmt":"2019-12-10T06:30:59","guid":{"rendered":"https:\/\/webkul.com\/blog\/?p=212602"},"modified":"2025-07-04T12:30:42","modified_gmt":"2025-07-04T12:30:42","slug":"need-of-digital-asset-management","status":"publish","type":"post","link":"https:\/\/webkul.com\/blog\/need-of-digital-asset-management\/","title":{"rendered":"Need of Digital Asset Management (DAM)"},"content":{"rendered":"\n

Digital Asset Management<\/a> (DAM), is one of the hottest subjects trending in the global digital market, every year!<\/p>\n\n\n\n

If you’re wondering what is Digital asset management and the importance of DAM, read this article to the end.<\/p>\n\n\n\n

\"Digital-Asset-Management\"<\/figure>\n\n\n\n

What is Digital Asset Management?<\/h3><\/div>
\n

Indeed, DAM included a shared secure repository associated with rich media or multimedia files. <\/p>\n\n\n\n

Often, we get in touch and interact with digital media such as images, audio and video files, game, advertising campaigns, and marketing brochures. <\/p>\n\n\n\n

This digital media file is an essential ingredient of digital marketing<\/a>, popularizing and gaining attention across the globe.<\/p>\n\n\n\n

When the volume of digital media grows significantly, a systematic structure is required to keep digital assets organized and centralized. <\/p>\n\n\n\n

This ensures they can be located more easily and used appropriately across all platforms.<\/p>\n\n\n\n

Thus Digital asset management comes and is utilised especially among B2B and large businesses to store and retrieve assets from various channels. <\/p>\n\n\n\n

In short, the DAM is all about creating, organising, finding, and using pieces of digital media.<\/p>\n\n\n\n

Or a simpler way we can say…<\/p>\n\n\n\n

DAM enables enterprises to intuitively manage and store their rich product digital assets across all customer touchpoints.<\/p>\n<\/div>\n\n\n\n

DAM Market Analysis<\/h3><\/div>
\n

The latest research<\/a> on the global digital asset management market reports that:<\/p>\n\n\n\n

\n

“In 2018, the global Digital Asset Management market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% between 2019 and 2025.”<\/p>\n<\/blockquote>\n\n\n\n

The adoption of DAM increasing across the organization to manage and store digital assets.<\/p>\n\n\n\n

Marketers from different fields with different products have raised the bar of competition, vendors are continuously trying to establish themselves in the DAM market.<\/p>\n<\/div>\n\n\n\n

What are Digital Assets?<\/h3><\/div>
\n

Before knowing DAM, you should have a clear image of digital assets. Certainly, digital assets can be text or digital media formatted into a binary source and reside on the storage device.<\/p>\n\n\n\n

Examples of digital assets are photos, eCommerce content, digital media, documents, audio\/video files, and other multimedia content.<\/p>\n\n\n\n

However, the number of stored digital assets will grow, as your business grows. It becomes difficult and time-consuming for multichannel sellers to manage and retrieve.<\/p>\n\n\n\n

Securely storing, updating, managing, indexing and retrieving these assets’ data to the different web channels can be done at one single dashboard with Akeneo DAM<\/a>.<\/p>\n\n\n\n

If you\u2019re looking for open source DAM<\/a> software, check out UnoPIM.<\/p>\n<\/div>\n\n\n\n

Benefits of digital asset management<\/strong><\/h3><\/div>
\n