{"id":210421,"date":"2019-12-06T08:18:21","date_gmt":"2019-12-06T08:18:21","guid":{"rendered":"https:\/\/webkul.com\/blog\/?p=210421"},"modified":"2024-08-30T07:10:40","modified_gmt":"2024-08-30T07:10:40","slug":"sales-suffering-evaluate-potential-causes-improve-your-shopify-store","status":"publish","type":"post","link":"https:\/\/webkul.com\/blog\/sales-suffering-evaluate-potential-causes-improve-your-shopify-store\/","title":{"rendered":"Sales Suffering? Evaluate Potential Causes &#038; Improve Your Shopify Store"},"content":{"rendered":"\n<p><span style=\"text-decoration: underline;\"><strong> 10 Strategies to Improve Your Shopify Store<\/strong><\/span><\/p>\n\n\n\n<p>Sometimes, even if you get the right traffic on your website, the result is Zero Sales! \ud83d\ude41<br>It&#8217;s high time to figure out exactly what stops the visitors from converting into customers.<\/p>\n\n\n\n<p>From the color of your store theme to the checkout process, anything in between this journey can stop potential customers from making a purchase. <\/p>\n\n\n\n<p>Ultimately, it affects the sales performance of your online store.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cPractice is just as valuable as a sale. The sale will make you a living; the skill will make you a fortune.\u201d \u2013 Jim Rohn<\/p>\n<\/blockquote>\n\n\n\n<p>In this article, we are discussing 10 points that need to be taken care of while running an eCommerce store. <\/p>\n\n\n\n<p>Here, I am discussing with respect to <a aria-label=\"Shopify (opens in a new tab)\" href=\"https:\/\/shopify.com\/free-trial?ref=webkul\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Shopify<\/strong><\/a>, a leading eCommerce platform for online stores.<\/p>\n\n\n\n<p>There are lots of factors that matter in making customer&#8217;s mind to make the purchase.<\/p>\n\n\n\n<p>Being a merchant, you just need to evaluate the potential causes that lead to zero sales &amp; work to improve your Shopify store.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"702\" height=\"335\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Screenshot-67.png\" alt=\"Online Sales\" class=\"wp-image-211251\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Screenshot-67.png 702w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Screenshot-67-300x143.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Screenshot-67-250x119.png 250w\" sizes=\"(max-width: 702px) 100vw, 702px\" loading=\"lazy\" \/><figcaption class=\"wp-element-caption\">Pic Credit: Pexels<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Let\u2019s diagnose the 10 important factors that will help to improve a Shopify store and boost your sales:- <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Use Value-oriented Headline on Your Homepage<\/h2>\n\n\n\n<p>The headline gives an idea to the visitors what the website is all about, ultimately expresses your brand voice.<\/p>\n\n\n\n<p> Also, in order to achieve a high conversion rate, you must use the catchy headlines on the homepage of your website.<\/p>\n\n\n\n<p>A headline is the first thing visitors notice &amp; decide in seconds whether to stay on the page or to move on. <\/p>\n\n\n\n<p>Moreover, you can make the best use of visuals on the home page to enhance the look &amp; feel of your website.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/themes.shopify.com\/\" target=\"_blank\">Shopify Themes<\/a> plays a major role in creating a captivating website with perfect layouts.<\/p>\n\n\n\n<p>Take a look at some of the Shopify websites showing the eye-catching headlines &amp; captivating visuals: <a rel=\"noreferrer noopener\" aria-label=\"twelve Saturdays (opens in a new tab)\" href=\"https:\/\/www.twelvesaturdays.com\" target=\"_blank\">twelve Saturdays<\/a>,  <a rel=\"noreferrer noopener\" aria-label=\"Kylie Cosmetics (opens in a new tab)\" href=\"https:\/\/www.kyliecosmetics.com\" target=\"_blank\">Kylie Cosmetics<\/a>, <a rel=\"noreferrer noopener\" aria-label=\"the modern shop (opens in a new tab)\" href=\"https:\/\/themodernshop.com\/\" target=\"_blank\">the modern shop<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/College-Gameday-Dresses-Tshirts-Official-Site-Twelve-Saturdays-1200x627.png\" alt=\"Headlines to improve your Shopify store\" class=\"wp-image-210856\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/College-Gameday-Dresses-Tshirts-Official-Site-Twelve-Saturdays-1200x627.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/College-Gameday-Dresses-Tshirts-Official-Site-Twelve-Saturdays-300x157.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/College-Gameday-Dresses-Tshirts-Official-Site-Twelve-Saturdays-250x131.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/College-Gameday-Dresses-Tshirts-Official-Site-Twelve-Saturdays-768x401.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/College-Gameday-Dresses-Tshirts-Official-Site-Twelve-Saturdays.png 1286w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Make the proper use of Announcement Bar<\/h2>\n\n\n\n<p>If you want to display a secondary promotional message on your website then, you can make the best use of the announcement bar at the very top of your homepage in contrast with the banner. <\/p>\n\n\n\n<p>You can add an announcement to the top: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In case you want to <strong>offer Free Shipping<\/strong> after a certain amount.<\/li>\n\n\n\n<li>If you are <strong>offering any discount code<\/strong> above a specific order amount.<\/li>\n\n\n\n<li>You are going to <strong>launch any new feature<\/strong> in your store to benefit customers.<br>or anything else.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/soleRebels-Eco-Friendly-Shoes-Fair-Trade-Footwear-Made-in-Ethiopia-1200x627.png\" alt=\"Announcement \" class=\"wp-image-210855\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/soleRebels-Eco-Friendly-Shoes-Fair-Trade-Footwear-Made-in-Ethiopia-1200x627.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/soleRebels-Eco-Friendly-Shoes-Fair-Trade-Footwear-Made-in-Ethiopia-300x157.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/soleRebels-Eco-Friendly-Shoes-Fair-Trade-Footwear-Made-in-Ethiopia-250x131.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/soleRebels-Eco-Friendly-Shoes-Fair-Trade-Footwear-Made-in-Ethiopia-768x401.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/soleRebels-Eco-Friendly-Shoes-Fair-Trade-Footwear-Made-in-Ethiopia.png 1286w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Header &amp; Footer menus matter a lot  <\/h2>\n\n\n\n<p>Navigation menus play a major role to categorize things on your website. <\/p>\n\n\n\n<p>Referring to the header menus, the visitors will get redirected to the collection page, product page &#8230; to the checkout page, end up making a purchase.<\/p>\n\n\n\n<p> You can also add other links to the menus &amp; make the visitors redirect to some pages that they might be interested to look into. Some of them are FAQ, New Arrivals, Gift Items, Deals, Blogs, etc.<\/p>\n\n\n\n<p>Some of the popular Shopify websites added <strong>header navigation menus<\/strong> to their websites in a smart way: <a rel=\"noreferrer noopener\" aria-label=\"Luxy Hair (opens in a new tab)\" href=\"https:\/\/www.luxyhair.com\" target=\"_blank\">Luxy Hair<\/a>, <a rel=\"noreferrer noopener\" aria-label=\"Uppercase Magazine (opens in a new tab)\" href=\"https:\/\/shop.uppercasemagazine.com\" target=\"_blank\">Uppercase Magazine<\/a>, <a rel=\"noreferrer noopener\" aria-label=\"the modern shop (opens in a new tab)\" href=\"https:\/\/themodernshop.com\" target=\"_blank\">the modern shop<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Luxy-Hair-Clip-in-Hair-Extensions-1200x627.png\" alt=\"Luxy-Hair-Clip-in-Hair-Extensions\" class=\"wp-image-210976\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Luxy-Hair-Clip-in-Hair-Extensions-1200x627.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Luxy-Hair-Clip-in-Hair-Extensions-300x157.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Luxy-Hair-Clip-in-Hair-Extensions-250x131.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Luxy-Hair-Clip-in-Hair-Extensions-768x401.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Luxy-Hair-Clip-in-Hair-Extensions.png 1286w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Now, if a visitor doesn&#8217;t find exactly what he is looking then, he\/she will certainly be scrolling down to the bottom in search of some more info. <\/p>\n\n\n\n<p>Then comes the role of <strong>footer navigation menus. <\/strong>The visitor may get more information from the footer menus &amp; find a reason to make a purchase from your store.<\/p>\n\n\n\n<p>A New Zealand-American footwear company, <a rel=\"noreferrer noopener\" aria-label=\"allbirds (opens in a new tab)\" href=\"https:\/\/www.allbirds.com\" target=\"_blank\">allbirds<\/a> designed the footer navigation menus in an organized manner on their Shopify store. Have a look: <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/The-World%E2%80%99s-Most-Comfortable-Shoes-%E2%80%93-Allbirds-1200x627.png\" alt=\"footer menu\" class=\"wp-image-212274\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>That&#8217;s how header &amp; footer navigation menus can improve your Shopify store &amp; change the look &amp; feel of your website. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Watch the Visitor\u2019s Recorded Sessions<\/h2>\n\n\n\n<p>It&#8217;s important for a merchant to keep tracking the sales &amp; ongoing progress of his\/her store. <\/p>\n\n\n\n<p>Now, if your sale is getting affected, you need to check if the visitors are struggling to understand your brand.<\/p>\n\n\n\n<p>Better find how visitors are clicking, scrolling &amp; what they are searching on your website. This can be achieved using <a rel=\"noreferrer noopener\" aria-label=\"Hotjar (opens in a new tab)\" href=\"https:\/\/www.hotjar.com\" target=\"_blank\">Hotjar<\/a>. <\/p>\n\n\n\n<p>You can watch the recorded session of your website &amp; find out where the visitor is clicking &amp; dropping off. <\/p>\n\n\n\n<p>Thus, you will have an estimated idea of what the visitors are looking for and where your website is lacking in providing relevant info to the visitors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Check the Conversion Rate from Product Page to Checkout<\/h2>\n\n\n\n<p>If you are losing customers at the final stage of their purchasing journey then, it&#8217;s crucial to check what factors are stopping customers. <\/p>\n\n\n\n<p>Is it the payment methods you set up on your store, is it the shipping cost, or anything else?<\/p>\n\n\n\n<p><strong>Mark the points:-<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make sure to set up at least 2-3 payment methods for customers. Example:- PayPal, Google Pay, Apple Pay, COD.<\/li>\n\n\n\n<li>Offer discount benefits on the new arrivals.<\/li>\n\n\n\n<li>Make sure to set a moderate shipping cost in your store.<\/li>\n\n\n\n<li>Offer a referral bonus to the customers.<\/li>\n\n\n\n<li>Reexamine the cost of each item that you sell on your website.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.bookingcommerce.com\/en\/blog\/rev-up-online-sales-achieve-a-high-conversion-rate-for-booking-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Achieve a High Conversion for Your Booking Website (opens in a new tab)\">Achieve a High Conversion for Your Booking Website<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Percentage of Products added to Cart<\/h2>\n\n\n\n<p>Get insight into the performance of your store and the behavior of your customers with the help of Stats!<\/p>\n\n\n\n<p>Shopify allows the merchants to check their online store conversion over time.<\/p>\n\n\n\n<p> Visiting the <strong>Analytics<\/strong> section, you can check the valuable activities of your Shopify store including total sales,returning customer rate,online store conversion rate,<a aria-label=\"average order value (opens in a new tab)\" href=\"https:\/\/webkul.com\/blog\/bundle-up-to-hike-up-the-average-order-value\/\" target=\"_blank\" rel=\"noreferrer noopener\">average order value<\/a> &amp; much more.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1135\" height=\"1024\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Demo-Store-Overview-dashboard-Shopify-1-1135x1024.png\" alt=\"improve your Shopify store\" class=\"wp-image-211528\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Demo-Store-Overview-dashboard-Shopify-1-1135x1024.png 1135w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Demo-Store-Overview-dashboard-Shopify-1-300x271.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Demo-Store-Overview-dashboard-Shopify-1-250x226.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Demo-Store-Overview-dashboard-Shopify-1-768x693.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Demo-Store-Overview-dashboard-Shopify-1.png 1289w\" sizes=\"(max-width: 1135px) 100vw, 1135px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Checking Online store conversion rate, you can identify:-<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Added to Cart:-<\/strong> Total number &amp; percentage of sessions in which customers added one or more products to their shopping carts.<\/li>\n\n\n\n<li><strong>Reached Checkout:-<\/strong> Here, you can check the number &amp; percentage of sessions in which customers added products to cart, entered details, submitted contact information. That&#8217;s all.<\/li>\n\n\n\n<li><strong>Sessions Converted:<\/strong>&#8211;  Total number &amp; percentage of sessions in which customers added a product to their shopping carts, entered details, submitted contact info, proceeded to checkout &amp; then purchased the product.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Do you have <strong>Abandoned<\/strong> Carts in your store?  <\/h2>\n\n\n\n<p>If a visitor comes to your website, add products to the shopping cart, enter the info but leave without completing the purchase then, you can say you have <strong>Abandoned carts<\/strong>. <\/p>\n\n\n\n<p>And this is one of the major reasons that affect the sales performance of your website.<\/p>\n\n\n\n<p>In case you find the sales suffering, check if you have abandoned carts in your store. Shopify provides you a separate section that lists all the <strong>Abandoned<\/strong> <strong>Checkout<\/strong> of your store.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Demo-Store-Checkouts-Shopify-1200x627.png\" alt=\"improve your Shopify store\" class=\"wp-image-211514\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Demo-Store-Checkouts-Shopify-1200x627.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Demo-Store-Checkouts-Shopify-300x157.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Demo-Store-Checkouts-Shopify-250x131.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Demo-Store-Checkouts-Shopify-768x401.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Demo-Store-Checkouts-Shopify.png 1286w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>In order to reduce the abundant cart, you need to follow certain strategies listed below:-<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Send Abandoned Cart Emails<\/strong>:- Abandoned cart emails are the followups that you send to the customers who leave your website just by adding items to cart instead for completing the purchase. <\/li>\n\n\n\n<li>Send <strong>discount codes<\/strong> in the abandoned cart emails sent to the customers to entice them to shop from your website.<\/li>\n\n\n\n<li>Enable <strong><a aria-label=\"dynamic checkout (opens in a new tab)\" href=\"https:\/\/webkul.com\/blog\/buy-button-the-dynamics-of-checkout\/\" target=\"_blank\" rel=\"noreferrer noopener\">dynamic checkout<\/a><\/strong> on your store to let customers complete the purchase in a jiffy.<\/li>\n\n\n\n<li><a aria-label=\"Build an abandoned email sequence (opens in a new tab)\" href=\"https:\/\/www.shopify.com\/partners\/blog\/how-to-build-an-abandoned-cart-email-sequence\" target=\"_blank\" rel=\"noreferrer noopener\">Build an abandoned email sequence<\/a> and increase the likelihood of getting customers coming back to complete the purchase on your store.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Set up Google Analytics &amp; track the ongoing progress<\/h2>\n\n\n\n<p>Other than Shopify Analytics, you can also use <strong>Google Analytics<\/strong> to track your visitors &amp; generate reports. <\/p>\n\n\n\n<p>This will provide you a clear vision to evaluate where your store conversion rate is struggling.<\/p>\n\n\n\n<p>Note:- To set up Google Analytics on your Shopify store, you need to have an account on Google. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Mark<\/strong>:- To avoid the data inaccuracy, make sure that you don&#8217;t have the Google Analytics previously enabled in your store. <\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If not enabled, proceed to <strong>get a Google Account.<\/strong><\/li>\n\n\n\n<li><strong>Enable Google Analytics <\/strong>from Online Store>><strong>Preferences<\/strong> menu of your Shopify store.<\/li>\n\n\n\n<li><strong>Turn ON eCommerce tracking<\/strong>, basic or advanced.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/help.shopify.com\/en\/manual\/reports-and-analytics\/google-analytics\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Know the Complete Set Up in Detail (opens in a new tab)\">Know the Complete Set Up in Detail<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Invite Customers &amp; make them feel secure<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt\u2019s not about having the right opportunities. It\u2019s about handling the opportunities right.\u201d -Mark Hunter<\/p>\n<\/blockquote>\n\n\n\n<p>It&#8217;s no cakewalk to build customer trust if you have zero sales. <\/p>\n\n\n\n<p>So, even if you have no sales, you need to implement a few options on your website that might be helpful for the visitors to make their mind &amp; try your brand:-<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tell Your Business Stories &amp; share with customers.<\/li>\n\n\n\n<li>Provide the Live Chat Option for Customers.<\/li>\n\n\n\n<li>Let customers Ask Questions about the product. <\/li>\n\n\n\n<li>Present Your brand on various social media platforms including <strong>Facebook<\/strong>, <strong>Instagram<\/strong>, <strong>Twitter<\/strong>, <strong>Pinterest<\/strong>, etc.<\/li>\n<\/ul>\n\n\n\n<p>Almost every single website including this Bicycle company, <a rel=\"noreferrer noopener\" aria-label=\"Brilliant (opens in a new tab)\" href=\"https:\/\/www.brilliant.co\/\" target=\"_blank\">Brilliant<\/a> uses the Social Media buttons at the footer of their Shopify store.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Brilliant-Bicycle-Co-Beautiful-Custom-Bikes-from-299-1200x627.png\" alt=\"improve your Shopify store\" class=\"wp-image-212282\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Brilliant-Bicycle-Co-Beautiful-Custom-Bikes-from-299-1200x627.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Brilliant-Bicycle-Co-Beautiful-Custom-Bikes-from-299-300x157.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Brilliant-Bicycle-Co-Beautiful-Custom-Bikes-from-299-250x131.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Brilliant-Bicycle-Co-Beautiful-Custom-Bikes-from-299-768x401.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Brilliant-Bicycle-Co-Beautiful-Custom-Bikes-from-299.png 1286w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Brilliant-Bicycle-Co-ridebrilliant-%E2%80%A2-Instagram-photos-and-videos-1-1200x627.png\" alt=\"Instagram profile\" class=\"wp-image-212275\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Make Your Website Mobile-friendly<\/h2>\n\n\n\n<p>Check if your website looks good on mobile devices or not! If not, you may end up losing sales in no time. <\/p>\n\n\n\n<p>Mobile devices account for almost half of the Internet traffic worldwide. Without any doubt, this will raise enormously in the coming years. <\/p>\n\n\n\n<p>So, better make your Shopify websites perfect fit both for Android &amp; iOS devices.<\/p>\n\n\n\n<p><a href=\"https:\/\/store.webkul.com\/shopify-mobile-app.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Have a Native Mobile App for Shopify (opens in a new tab)\">Have a Native Mobile App for Shopify<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Wrapping Up<\/h3>\n\n\n\n<p>Mark these 10 important points to improve your Shopify store and keep up the sales rolling. Thus, have a better reach to your target audience. <\/p>\n\n\n\n<p>In case of any suggestions\/queries, feel free to write us in the comment section below or simply <a href=\"https:\/\/webkul.uvdesk.com\/en\/customer\/create-ticket\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Raise a Ticket (opens in a new tab)\">Raise a Ticket<\/a>. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Don&#8217;t have a Shopify Store? <a aria-label=\"Create One (opens in a new tab)\" href=\"https:\/\/shopify.com\/free-trial?ref=webkul\" target=\"_blank\" rel=\"noreferrer noopener\">Create One<\/a>!<\/strong><\/p>\n\n\n\n<p><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>10 Strategies to Improve Your Shopify Store Sometimes, even if you get the right traffic on your website, the result is Zero Sales! \ud83d\ude41It&#8217;s high time to figure out exactly what stops the visitors from converting into customers. From the color of your store theme to the checkout process, anything in between this journey can <a href=\"https:\/\/webkul.com\/blog\/sales-suffering-evaluate-potential-causes-improve-your-shopify-store\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":183,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15594],"tags":[9309,9591,8620,9302,8659],"class_list":["post-210421","post","type-post","status-publish","format-standard","hentry","category-knowledge-base-booking-app-by-webkul","tag-grow-your-shopify-store","tag-how-to-improve-bounce-rate","tag-how-to-increase-online-sales","tag-how-to-market-your-shopify-store","tag-shopify-store"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Strategies to Evaluate Potential Cause &amp; Improve Your Shopify Store<\/title>\n<meta name=\"description\" content=\"In case you are losing sales, keep these 10 strategies in mind to first evaluate the potential causes and then, improve your Shopify store.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webkul.com\/blog\/sales-suffering-evaluate-potential-causes-improve-your-shopify-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Strategies to Evaluate Potential Cause &amp; Improve Your Shopify Store\" \/>\n<meta property=\"og:description\" content=\"In case you are losing sales, keep these 10 strategies in mind to first evaluate the potential causes and then, improve your Shopify store.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webkul.com\/blog\/sales-suffering-evaluate-potential-causes-improve-your-shopify-store\/\" \/>\n<meta property=\"og:site_name\" content=\"Webkul Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webkul\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-06T08:18:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-30T07:10:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webkul.com\/blog\/wp-content\/uploads\/2019\/12\/Screenshot-67.png\" \/>\n<meta name=\"author\" content=\"Supriya Srivastava\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webkul\" \/>\n<meta name=\"twitter:site\" content=\"@webkul\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Supriya Srivastava\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/webkul.com\/blog\/sales-suffering-evaluate-potential-causes-improve-your-shopify-store\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/webkul.com\/blog\/sales-suffering-evaluate-potential-causes-improve-your-shopify-store\/\"},\"author\":{\"name\":\"Supriya Srivastava\",\"@id\":\"https:\/\/webkul.com\/blog\/#\/schema\/person\/82e882f9d26265c50d20efca6f27f973\"},\"headline\":\"Sales Suffering? 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