{"id":200647,"date":"2019-10-01T10:58:24","date_gmt":"2019-10-01T10:58:24","guid":{"rendered":"https:\/\/webkul.com\/blog\/?p=200647"},"modified":"2020-02-06T14:36:28","modified_gmt":"2020-02-06T14:36:28","slug":"building-a-converting-product-page","status":"publish","type":"post","link":"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/","title":{"rendered":"Building a Converting Product Page"},"content":{"rendered":"\n<p>Designing an online store makes us focus on the homepage since it\u2019s the prime thing that visitors see when they arrive. But to get ecommerce sales there\u2019s no way you can achieve that without a perfect product page.<\/p>\n\n\n\n<p>Dropping down seven ways you can build a robust product page with good design and conversion-oriented elements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">High-Quality Images<\/h2>\n\n\n\n<p>If they like what they see, they&#8217;ll hopefully make a purchase!<\/p>\n\n\n\n<p>Living in a visual world, product photography makes or breaks the eCommerce game. A customer is more likely to enter a brick &amp; mortar store if he sees something catchy from outside. The same goes for online stores. <\/p>\n\n\n\n<p>The first thing the customer sees on a product page is the product image. And if it is not enticing enough, the chances are they&#8217;ll leave the page. Thus, product images are a big way to increase conversion rate, build engagement and overall sales. <\/p>\n\n\n\n<p>Tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Use background and lighting to take the professional photo.<\/li><li>Retouch the images.<\/li><li>Play with the ambiance, tones, saturation, shadows, and highlights of the image.<\/li><\/ul>\n\n\n\n<p>Images grab consumer attention,&nbsp;so to build that perfect first impression, make the images unique and resonating. Likewise, <a href=\"https:\/\/www.apple.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Apple (opens in a new tab)\">Apple<\/a> has the strongest visual aesthetic images to make their customer want to have the product.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1286\" height=\"640\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/Apple-Watch-Series-3-Apple.png\" alt=\"High Quality Product Image\" class=\"wp-image-200711\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/Apple-Watch-Series-3-Apple.png 1286w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/Apple-Watch-Series-3-Apple.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/Apple-Watch-Series-3-Apple.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/Apple-Watch-Series-3-Apple.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/Apple-Watch-Series-3-Apple.png 1200w\" sizes=\"(max-width: 1286px) 100vw, 1286px\" loading=\"lazy\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Product Description<\/h2>\n\n\n\n<p>The next that comes after the product images is the product description. Product descriptions give voice to your products. <\/p>\n\n\n\n<p>They are basically a way to pitch your product to the visitors. Since they can&#8217;t feel the product, the description should be convincing enough to make the worth. Write every necessary detail regarding the product because if you miss one, you&#8217;ll miss quite a few sales. One doubt and you&#8217;ll lose the customer.<\/p>\n\n\n\n<p>A good way to overcome these factors is to have a product <a rel=\"noreferrer noopener\" aria-label=\"FAQ (opens in a new tab)\" href=\"https:\/\/apps.shopify.com\/product-faq\" target=\"_blank\">FAQ<\/a> widget on the description page. This widget will have all the frequently asked questions related to your product (see image below). On top of all, a <a rel=\"noreferrer noopener\" aria-label=\"query requesting (opens in a new tab)\" href=\"https:\/\/apps.shopify.com\/ask-a-question\" target=\"_blank\">query requesting<\/a> a button (see &#8216;ask a question&#8217; button in the image below) on the product description page can allow your visitors to give you another chance.<\/p>\n\n\n\n<p>(Use <a rel=\"noreferrer noopener\" aria-label=\"product dreamlist (opens in a new tab)\" href=\"https:\/\/apps.shopify.com\/product-wishlist\" target=\"_blank\">product dreamlist<\/a> app to display an &#8216;add to wishlist&#8217; button on the product description page of your Shopify store.)<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"3290\" height=\"1490\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/collage-1-.png\" alt=\"Product Dreamlist\" class=\"wp-image-200811\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/collage-1-.png 3290w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/collage-1-.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/collage-1-.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/collage-1-.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/collage-1-.png 1200w\" sizes=\"(max-width: 3290px) 100vw, 3290px\" loading=\"lazy\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Sense of Urgency with Tags<\/h2>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/conversionxl.com\/creating-urgency\/\" target=\"_blank\">According to Conversion XL<\/a>, you can increase sales by as much as 332% by creating a sense of urgency.&nbsp;Make the buy now by either displaying a sale timer on the product page or by putting sale <a href=\"https:\/\/apps.shopify.com\/product-label\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"tags (opens in a new tab)\">tags<\/a> with limited offer message. <\/p>\n\n\n\n<p>This is a good way to enhance your store&#8217;s conversion rate. Make sure not to do this with every single product of your store but a few selected ones.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/4-png-1600%C3%97900-.png\" alt=\"PRODUCT TAGS\" class=\"wp-image-200665\" loading=\"lazy\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Social Media Buttons<\/h2>\n\n\n\n<p>Data suggest that more than 800 million&nbsp;people&nbsp;are&nbsp;using social media. Thus, 7 out of 10 visitors must be using one of the social media platforms that you have linked. <\/p>\n\n\n\n<p>Social share buttons might not impact your conversion rate to a greater extent but they are a good way to increase your reach. They mainly work as CTAs for your product page. Overall, there is no harm in putting them up when they are just a source of free promotion. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/Black-Classy-Slingbag-with-Gold-Detailing-%E2%80%93-multivendor-marketplace-4.png\" alt=\"PRODUCT DESCRIPTION\" class=\"wp-image-200666\" loading=\"lazy\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Related Products<\/h2>\n\n\n\n<p>Suggesting items to customers based on what they have bought, what other customers have bought, what customers have recently viewed, you may also like section and more.<\/p>\n\n\n\n<p>It is very important to examine your products &amp; the nature of your customers in order to have the most out of it. If the products in the \u2018related products\u2019 section are not relevant to what the customer is looking for, it is of zero worth. Learn your customer\u2019s behavior of shopping and know what products go with what. This could be easily learned from your history of sales in your store.<\/p>\n\n\n\n<p>Implement it right and make your revenue grow by maximizing the potential value of each purchase.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/09\/Chair-with-Rug-%E2%80%93-multivendor-marketplace-5-1098x1024.png\" alt=\"Related Products\" loading=\"lazy\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Help them with comparison<\/h2>\n\n\n\n<p>You can\u2019t assume that visitors will know which product is the best for them without having a compare option. Thus, offer your customers a comparison tool that allows shoppers to see products side by side. &nbsp;<\/p>\n\n\n\n<p>Help them make the decision to get the sale by the <a href=\"https:\/\/apps.shopify.com\/product-differentiator?surface_detail=differentiator&amp;surface_inter_position=1&amp;surface_intra_position=1&amp;surface_type=search\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"product differentiator (opens in a new tab)\">product differentiator<\/a> app for Shopify.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/Product-Differentiator-%E2%80%93-Ecommerce-Plugins-for-Online-Stores-%E2%80%93-Shopify-App-Store-1.png\" alt=\"PRODUCT COMPARISON \" class=\"wp-image-200669\" loading=\"lazy\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Product Availability<\/h2>\n\n\n\n<p>Facilitates your customers to search for product\u2019s <a href=\"https:\/\/apps.shopify.com\/product-zipcode-validator\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"availability (opens in a new tab)\">availability<\/a> at their location. It&#8217;s good to let your customers know if the product is available for shipping at the location they want prepurchase. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/Product-Zipcode-Validator-%E2%80%93-Ecommerce-Plugins-for-Online-Stores-%E2%80%93-Shopify-App-Store.png\" alt=\"PRODUCT AVAILABLITY\" class=\"wp-image-200670\" width=\"693\" height=\"371\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/Product-Zipcode-Validator-%E2%80%93-Ecommerce-Plugins-for-Online-Stores-%E2%80%93-Shopify-App-Store.png 684w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/Product-Zipcode-Validator-%E2%80%93-Ecommerce-Plugins-for-Online-Stores-%E2%80%93-Shopify-App-Store.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/Product-Zipcode-Validator-%E2%80%93-Ecommerce-Plugins-for-Online-Stores-%E2%80%93-Shopify-App-Store.png 300w\" sizes=\"(max-width: 693px) 100vw, 693px\" loading=\"lazy\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Over to you!<\/h2>\n\n\n\n<p>The above-mentioned steps could actually help you build the perfect product page for your eCommerce store. You don&#8217;t have to implement all in once. Go according to your preference &amp; need.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Don\u2019t Have An Online Store?<\/h2>\n\n\n\n<p>To start your <a href=\"https:\/\/webkul.com\/blog\/lets-break-the-customer-trust-conundrums\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"online business (opens in a new tab)\">online business<\/a>, go for the Shopify\u2019s 14-days free trial period and put your imagination into reality.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.shopify.com\/?ref=webkul\" target=\"_blank\">Create an Online Store for free!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udca1 Need Help?<\/h2>\n\n\n\n<p>Moreover, you can drop your query at shopify@webkul.com or raise a ticket at&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/webkul.uvdesk.com\/\" target=\"_blank\">Webkul UV Desk<\/a>.<\/p>\n\n\n\n<p>Until next time. \ud83d\udc4b<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Designing an online store makes us focus on the homepage since it\u2019s the prime thing that visitors see when they arrive. But to get ecommerce sales there\u2019s no way you can achieve that without a perfect product page. Dropping down seven ways you can build a robust product page with good design and conversion-oriented elements. <a href=\"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":241,"featured_media":205732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2032,2047,2990,841],"tags":[9974,9904,74,9969,9971,9972,9975,8496,9967,6883,9973,9970,9966,9968],"class_list":["post-200647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-2","category-ecommerce-tips","category-featured","category-shopify","tag-best-product-page","tag-conversion-rate","tag-ecommerce","tag-high-converting-product-page","tag-high-converting-product-pages","tag-landing-page","tag-landing-page-design","tag-product-description","tag-product-descriptions","tag-product-page","tag-product-page-shopify","tag-shopify-product-description","tag-shopify-product-page","tag-shopify-store-convert-on-product-page"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to build a converting product page - Webkul Blog<\/title>\n<meta name=\"description\" content=\"Dropping down seven ways you can build a robust product page with good design and conversion-oriented elements.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to build a converting product page - Webkul Blog\" \/>\n<meta property=\"og:description\" content=\"Dropping down seven ways you can build a robust product page with good design and conversion-oriented elements.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/\" \/>\n<meta property=\"og:site_name\" content=\"Webkul Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webkul\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-01T10:58:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-06T14:36:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/banner.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"498\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansi Rana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webkul\" \/>\n<meta name=\"twitter:site\" content=\"@webkul\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansi Rana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/\"},\"author\":{\"name\":\"Mansi Rana\",\"@id\":\"https:\/\/webkul.com\/blog\/#\/schema\/person\/579102321abcaed83b1e60f0af3c0b9d\"},\"headline\":\"Building a Converting Product Page\",\"datePublished\":\"2019-10-01T10:58:24+00:00\",\"dateModified\":\"2020-02-06T14:36:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/\"},\"wordCount\":837,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/webkul.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/banner.jpg\",\"keywords\":[\"best product page\",\"conversion rate\",\"ecommerce\",\"high converting product page\",\"high converting product pages\",\"landing page\",\"landing page design\",\"product description\",\"product descriptions\",\"product page\",\"product page shopify\",\"shopify product description\",\"shopify product page\",\"shopify store convert on product page\"],\"articleSection\":[\"E-commerce\",\"Ecommerce Tips\",\"featured\",\"Shopify\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/\",\"url\":\"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/\",\"name\":\"How to build a converting product page - Webkul Blog\",\"isPartOf\":{\"@id\":\"https:\/\/webkul.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/banner.jpg\",\"datePublished\":\"2019-10-01T10:58:24+00:00\",\"dateModified\":\"2020-02-06T14:36:28+00:00\",\"description\":\"Dropping down seven ways you can build a robust product page with good design and conversion-oriented elements.\",\"breadcrumb\":{\"@id\":\"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/#primaryimage\",\"url\":\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/banner.jpg\",\"contentUrl\":\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/banner.jpg\",\"width\":1100,\"height\":498,\"caption\":\"Product Page Optimization\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/webkul.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Building a Converting Product Page\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/webkul.com\/blog\/#website\",\"url\":\"https:\/\/webkul.com\/blog\/\",\"name\":\"Webkul Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/webkul.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/webkul.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/webkul.com\/blog\/#organization\",\"name\":\"WebKul Software Private Limited\",\"url\":\"https:\/\/webkul.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webkul.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/08\/webkul-logo-accent-sq.png\",\"contentUrl\":\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/08\/webkul-logo-accent-sq.png\",\"width\":380,\"height\":380,\"caption\":\"WebKul Software Private Limited\"},\"image\":{\"@id\":\"https:\/\/webkul.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/webkul\/\",\"https:\/\/x.com\/webkul\",\"https:\/\/www.instagram.com\/webkul\/\",\"https:\/\/www.linkedin.com\/company\/webkul\",\"https:\/\/www.youtube.com\/user\/webkul\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/webkul.com\/blog\/#\/schema\/person\/579102321abcaed83b1e60f0af3c0b9d\",\"name\":\"Mansi Rana\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webkul.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/81e851f84dacc9f7d76f77082f49d76fbb83788fea5123c43a4fbd3b6497f766?s=96&d=https%3A%2F%2Fcdnblog.webkul.com%2Fblog%2Fwp-content%2Fuploads%2F2019%2F10%2Feva.png&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/81e851f84dacc9f7d76f77082f49d76fbb83788fea5123c43a4fbd3b6497f766?s=96&d=https%3A%2F%2Fcdnblog.webkul.com%2Fblog%2Fwp-content%2Fuploads%2F2019%2F10%2Feva.png&r=g\",\"caption\":\"Mansi Rana\"},\"description\":\"Quora\",\"url\":\"https:\/\/webkul.com\/blog\/author\/mansi-rana628\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to build a converting product page - Webkul Blog","description":"Dropping down seven ways you can build a robust product page with good design and conversion-oriented elements.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/","og_locale":"en_US","og_type":"article","og_title":"How to build a converting product page - Webkul Blog","og_description":"Dropping down seven ways you can build a robust product page with good design and conversion-oriented elements.","og_url":"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/","og_site_name":"Webkul Blog","article_publisher":"https:\/\/www.facebook.com\/webkul\/","article_published_time":"2019-10-01T10:58:24+00:00","article_modified_time":"2020-02-06T14:36:28+00:00","og_image":[{"width":1100,"height":498,"url":"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/banner.jpg","type":"image\/jpeg"}],"author":"Mansi Rana","twitter_card":"summary_large_image","twitter_creator":"@webkul","twitter_site":"@webkul","twitter_misc":{"Written by":"Mansi Rana","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/#article","isPartOf":{"@id":"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/"},"author":{"name":"Mansi Rana","@id":"https:\/\/webkul.com\/blog\/#\/schema\/person\/579102321abcaed83b1e60f0af3c0b9d"},"headline":"Building a Converting Product Page","datePublished":"2019-10-01T10:58:24+00:00","dateModified":"2020-02-06T14:36:28+00:00","mainEntityOfPage":{"@id":"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/"},"wordCount":837,"commentCount":2,"publisher":{"@id":"https:\/\/webkul.com\/blog\/#organization"},"image":{"@id":"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/#primaryimage"},"thumbnailUrl":"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/banner.jpg","keywords":["best product page","conversion rate","ecommerce","high converting product page","high converting product pages","landing page","landing page design","product description","product descriptions","product page","product page shopify","shopify product description","shopify product page","shopify store convert on product page"],"articleSection":["E-commerce","Ecommerce Tips","featured","Shopify"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/webkul.com\/blog\/building-a-converting-product-page\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/","url":"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/","name":"How to build a converting product page - Webkul Blog","isPartOf":{"@id":"https:\/\/webkul.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/#primaryimage"},"image":{"@id":"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/#primaryimage"},"thumbnailUrl":"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/banner.jpg","datePublished":"2019-10-01T10:58:24+00:00","dateModified":"2020-02-06T14:36:28+00:00","description":"Dropping down seven ways you can build a robust product page with good design and conversion-oriented elements.","breadcrumb":{"@id":"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webkul.com\/blog\/building-a-converting-product-page\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/#primaryimage","url":"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/banner.jpg","contentUrl":"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/10\/banner.jpg","width":1100,"height":498,"caption":"Product Page Optimization"},{"@type":"BreadcrumbList","@id":"https:\/\/webkul.com\/blog\/building-a-converting-product-page\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/webkul.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Building a Converting Product Page"}]},{"@type":"WebSite","@id":"https:\/\/webkul.com\/blog\/#website","url":"https:\/\/webkul.com\/blog\/","name":"Webkul Blog","description":"","publisher":{"@id":"https:\/\/webkul.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/webkul.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/webkul.com\/blog\/#organization","name":"WebKul Software Private Limited","url":"https:\/\/webkul.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webkul.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/08\/webkul-logo-accent-sq.png","contentUrl":"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/08\/webkul-logo-accent-sq.png","width":380,"height":380,"caption":"WebKul Software Private Limited"},"image":{"@id":"https:\/\/webkul.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/webkul\/","https:\/\/x.com\/webkul","https:\/\/www.instagram.com\/webkul\/","https:\/\/www.linkedin.com\/company\/webkul","https:\/\/www.youtube.com\/user\/webkul\/"]},{"@type":"Person","@id":"https:\/\/webkul.com\/blog\/#\/schema\/person\/579102321abcaed83b1e60f0af3c0b9d","name":"Mansi Rana","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webkul.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/81e851f84dacc9f7d76f77082f49d76fbb83788fea5123c43a4fbd3b6497f766?s=96&d=https%3A%2F%2Fcdnblog.webkul.com%2Fblog%2Fwp-content%2Fuploads%2F2019%2F10%2Feva.png&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/81e851f84dacc9f7d76f77082f49d76fbb83788fea5123c43a4fbd3b6497f766?s=96&d=https%3A%2F%2Fcdnblog.webkul.com%2Fblog%2Fwp-content%2Fuploads%2F2019%2F10%2Feva.png&r=g","caption":"Mansi Rana"},"description":"Quora","url":"https:\/\/webkul.com\/blog\/author\/mansi-rana628\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/posts\/200647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/users\/241"}],"replies":[{"embeddable":true,"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/comments?post=200647"}],"version-history":[{"count":12,"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/posts\/200647\/revisions"}],"predecessor-version":[{"id":214328,"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/posts\/200647\/revisions\/214328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/media\/205732"}],"wp:attachment":[{"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/media?parent=200647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/categories?post=200647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/tags?post=200647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}