{"id":197435,"date":"2019-09-12T09:48:36","date_gmt":"2019-09-12T09:48:36","guid":{"rendered":"https:\/\/webkul.com\/blog\/?p=197435"},"modified":"2019-10-01T11:30:30","modified_gmt":"2019-10-01T11:30:30","slug":"how-do-empathy-maps-help-to-make-better-products","status":"publish","type":"post","link":"https:\/\/webkul.com\/blog\/how-do-empathy-maps-help-to-make-better-products\/","title":{"rendered":"How do empathy maps help to make better products?"},"content":{"rendered":"\n<p>Empathy maps are used to understand what a user is saying, thinking, hearing, saying or doing about their needs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/09\/Empathy-Map1.png\" alt=\"Empathy Map\" class=\"wp-image-199011\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/09\/Empathy-Map1.png 800w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/09\/Empathy-Map1.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/09\/Empathy-Map1.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/09\/Empathy-Map1.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Why Empathy maps are essential?<\/h3>\n\n\n\n<p>Empathy maps are created to visualize the user&#8217;s behavior and actual needs, which in return helps to make better product design-oriented decisions prioritizing the user&#8217;s need.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How empathy maps are created?&nbsp;&nbsp;<\/h3>\n\n\n\n<p>Set of one on one or group interviews with users are conducted to collect the unstructured insights and feelings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Role of Empathy Map<\/h3>\n\n\n\n<p>Empathy map acts as the foundation of the UX process and hints on what further steps are needed in UX research to create the full-fledged user-persona.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How does an empathy map look like?<\/h3>\n\n\n\n<p>Traditionally empathy map has four quadrants &#8211; Says, Thinks, Does and Feels.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Says<\/h4>\n\n\n\n<p>What so ever a user says goes to the &#8220;Says&#8221; segment. It generally highlights the problem set and focuses upon what exactly a user is looking for.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Thinks<\/h4>\n\n\n\n<p>&#8220;Thinks&#8221; segment concludes what the user is thinking all the time while performing different actions in their journey.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Does<\/h4>\n\n\n\n<p>&#8220;Does&#8221; segment is used to jot down the observed user behavior while they were performing a set of different actions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> Feels<\/h4>\n\n\n\n<p>&#8220;Feels&#8221; segment collects the general human emotions like frustration or delight whichsoever is experienced by the interviewee.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use Case : Understanding with Example <\/h3>\n\n\n\n<p>Let&#8217;s say there is a boy named Sandie and he lives independently and needs dairy products every day. After a one on one Interview with Sandie, we knew a few things like &#8211;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>He has a tight schedule and doesn&#8217;t have time to buy the daily dairy.<\/li><li> He is a busy whole day and cannot visit any groceries daily.<\/li><li> He manages to visit the grocery store occasionally.<\/li><li> He is a night owl and finds waking up early too hard. <\/li><li> He is health concerned and at least needs milk top of everything.<\/li><li> He doesn&#8217;t like when someone knocks the doorbell before 9 a.m.<\/li><li> He is firmly educated and mostly transacts using his mobile phone.<\/li><li> He understands the in-app buying environment.<\/li><li> He is concerned about the quality and fresh delivery.<\/li><li> He values time and can pay extra charges to avail the comfort.<\/li><li>He sometimes don&#8217;t want daily dairy when he is out station for business meeting\/vacations.<\/li><\/ul>\n\n\n\n<p>On basis of above unstructured data, a possible empathy map will look like &#8211;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/09\/empathy-map-1.png\" alt=\"\" class=\"wp-image-197544\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/09\/empathy-map-1.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/09\/empathy-map-1.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/09\/empathy-map-1.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/09\/empathy-map-1.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Conclusion<\/h4>\n\n\n\n<p>Empathy maps are the foundation of user research and plays an important role while creating user personas. Empathy maps are cost friendly and helps to understand and prioritize the needs of customers better. An&nbsp;empathy&nbsp;map&nbsp;is&nbsp;generally&nbsp;composed&nbsp;of&nbsp;four segments which are&nbsp;Says,Thinks,&nbsp;Does&nbsp;and&nbsp;Feels. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Extra Tip<\/h4>\n\n\n\n<p>If you want to make an easy start with empathy mapping you can give <strong><a href=\"https:\/\/uxem.webkul.com\">UXem<\/a><\/strong><a href=\"https:\/\/uxem.webkul.com\"> &#8211; a free to use tool to create empathy maps<\/a> a try. Do let me know what do you think about empathy maps and whats your take on them by writing a comment below.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Empathy maps are used to understand what a user is saying, thinking, hearing, saying or doing about their needs. Why Empathy maps are essential? Empathy maps are created to visualize the user&#8217;s behavior and actual needs, which in return helps to make better product design-oriented decisions prioritizing the user&#8217;s need. How empathy maps are created?&nbsp;&nbsp; <a href=\"https:\/\/webkul.com\/blog\/how-do-empathy-maps-help-to-make-better-products\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":29,"featured_media":197553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2824,4934],"class_list":["post-197435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-design","tag-ux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How do empathy maps help to make better products? - Webkul Blog<\/title>\n<meta name=\"description\" content=\"Learn how to create empathy maps while conducting user research and create more concrete user personas to make better ux oriented decsions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webkul.com\/blog\/how-do-empathy-maps-help-to-make-better-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do empathy maps help to make better products? - Webkul Blog\" \/>\n<meta property=\"og:description\" content=\"Learn how to create empathy maps while conducting user research and create more concrete user personas to make better ux oriented decsions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webkul.com\/blog\/how-do-empathy-maps-help-to-make-better-products\/\" \/>\n<meta property=\"og:site_name\" content=\"Webkul Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webkul\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-12T09:48:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-01T11:30:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/09\/empathy-map-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nitish Kumar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webkul\" \/>\n<meta name=\"twitter:site\" content=\"@webkul\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nitish Kumar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/webkul.com\/blog\/how-do-empathy-maps-help-to-make-better-products\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/webkul.com\/blog\/how-do-empathy-maps-help-to-make-better-products\/\"},\"author\":{\"name\":\"Nitish Kumar\",\"@id\":\"https:\/\/webkul.com\/blog\/#\/schema\/person\/fee4a399dfbd8dfc6570efdf7295c9aa\"},\"headline\":\"How do empathy maps help to make better products?\",\"datePublished\":\"2019-09-12T09:48:36+00:00\",\"dateModified\":\"2019-10-01T11:30:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/webkul.com\/blog\/how-do-empathy-maps-help-to-make-better-products\/\"},\"wordCount\":507,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/webkul.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/webkul.com\/blog\/how-do-empathy-maps-help-to-make-better-products\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/09\/empathy-map-cover.png\",\"keywords\":[\"Design\",\"ux\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/webkul.com\/blog\/how-do-empathy-maps-help-to-make-better-products\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webkul.com\/blog\/how-do-empathy-maps-help-to-make-better-products\/\",\"url\":\"https:\/\/webkul.com\/blog\/how-do-empathy-maps-help-to-make-better-products\/\",\"name\":\"How do empathy maps help to make better products? 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