{"id":180999,"date":"2019-06-20T12:19:36","date_gmt":"2019-06-20T12:19:36","guid":{"rendered":"https:\/\/webkul.com\/blog\/?p=180999"},"modified":"2019-12-09T13:54:42","modified_gmt":"2019-12-09T13:54:42","slug":"push-notifications-101","status":"publish","type":"post","link":"https:\/\/webkul.com\/blog\/push-notifications-101\/","title":{"rendered":"Push Notifications 101"},"content":{"rendered":"\n<p>After measuring all the dimensions from taking care of the inventories, deliveries, returns to set up customer support; you are up to launch your online store. Great!<br>Now, what next?<br>The next priority that hits a merchant is how he can retain customers &amp; reduce abandoned cart rate thus augmenting sales.<\/p>\n\n\n\n<p>In this article, let&#8217;s put the spotlight on how Push Notifications can help you retain customers &amp; boost sales. Moreover, a suitable solution to implement for yourself.<\/p>\n\n\n\n<p><strong>Push Notifications are the tiny messages you&#8217;ll flash on your customer&#8217;s devices to make them remember you &amp; come back. These tiny notifications have an immense power than you can really think!<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>According to <a rel=\"noreferrer noopener\" aria-label=\"Accengage (opens in a new tab)\" href=\"https:\/\/www.accengage.com\/\" target=\"_blank\">Accengage<\/a>, the average CTR of Push Notifications is <strong>7.8%<\/strong> (<strong>4.9%<\/strong> on ios &amp; <strong>10.7%<\/strong> on Android). Whereas, according to <a rel=\"noreferrer noopener\" aria-label=\"MailChimp (opens in a new tab)\" href=\"https:\/\/mailchimp.com\/\" target=\"_blank\">MailChimp<\/a>, the average CTR of marketing emails is <strong>3.65%<\/strong>.<\/p><\/blockquote>\n\n\n\n<p><em>\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800<\/em><\/p>\n\n\n\n<p>Visiting your store analytics, you&#8217;ll discover the number of one-time visitors that you have. Out of all, only a few will convert to genuine customers. Most of them won&#8217;t even stay in your store for a minute. Stating a fact, only 2% of traffic convert on the first visit.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>So, what can help you to bring back these one-time visitors? <br>The solution is <strong>Push Notifications.<\/strong><\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1920\" height=\"1755\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/08\/01112306\/developer-4027334_1920.png\" alt=\"developer-4027334_1920\" class=\"wp-image-190180\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/08\/01112306\/developer-4027334_1920.png 1920w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/08\/01112306\/developer-4027334_1920.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/08\/01112306\/developer-4027334_1920.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/08\/01112306\/developer-4027334_1920.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/08\/01112306\/developer-4027334_1920.png 1120w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How will Push Notifications help you recover abandoned carts?<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Reach your customers when they are not on your site.<\/strong><\/li><\/ul>\n\n\n\n<p>Even if your customers have installed your website&#8217;s application, they&#8217;ll tend to forget it. Push notifications come to the play here. Sending them notifications about your new offers or arrivals can make them open the app again. This way you can reach out to your customers anytime to remind them about your store.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Push notifications over email marketing. <\/strong><\/li><\/ul>\n\n\n\n<p>The probability of missing an email is much higher than that of notification. People are glued with their mobile devices so even if they won&#8217;t click on the notification, they&#8217;ll definitely see it. Coming to marketing emails, people find it a task to check an email regarding some website by visiting another app (say Gmail). So somehow, push notifications will always place you in a win-win situation. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Increase your conversion rate.<\/strong><\/li><\/ul>\n\n\n\n<p>As stated above, the CTR of push notification is the highest. Moreover, push notifications sent on the right time to the right customers can really help you increase your conversion rate by 25%. The key is to send concise, to-the-point notifications on a relevant time.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>What is CTR?<\/strong><\/p><p>The number of times your ad\/email\/notification is clicked divided by the number of times your ad\/email\/notification is viewed, multiplied by 100.<\/p><\/blockquote>\n\n\n\n<p><em>\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Types of notifications you can send to gain the best out of it?<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>There are several cases in a day when your customers add the products to the cart but don&#8217;t complete the checkout process. Thus, abandoning the cart. This is the best time to send your customers an abandoned cart push notification. Allure them with some discount on the cart items to make them come back &amp; seal the deal.<\/li><li>Notify your customers about the new offers &amp; arrivals on your store. You can send them notifications regarding free shipping offers &amp; limited discounts. If you are having a contest on your store, send them notifications to participate and increase your engagement. <\/li><li>A welcome notification plays an important role to thank your customers for being a part of your family. This notification is sent just once when they first install your application.  <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udca1  Tips<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Keep the notifications short, simple &amp; effective. Inserting an image to the notification can also attract your customers. Thus, the aim is to have their attention &amp; for the most, make them click.<\/li><li>Don&#8217;t go over the board with notifications. Analyze what time your customers are the most active &amp; accordingly set time to send the notifications. Too much poking can also irritate your customers.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">A solution<\/h2>\n\n\n\n<p>As important as the push notifications are, having a mobile application for your store is also equalling important. <\/p>\n\n\n\n<p>As we know, these days no one has the time to specially go to a site and then browse for the products as it is very time-consuming. People look for something which will get to then just by a click otherwise what\u2019s technology for, right?<br>Having a fully-fledged application for your store comes very handy but it also has some limitations like installation hassle, heavy on memory, data-hungry and much more.<\/p>\n\n\n\n<p>So, keeping the motive in hand and eliminating all the hassles,\u00a0Webkul\u00a0is here with an application for Shopify, i.e.,\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/apps.shopify.com\/progressive-application\" target=\"_blank\"><strong>PWAfy<\/strong><\/a>\u00a0which will let you convert your Shopify store into a\u00a0progressive web application\u00a0which can be added to your customer\u2019s portable devices just by a click. Moreover, it facilitates you to send push notifications to your customers. <\/p>\n\n\n\n<p><em>\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800<\/em><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"PWAfy (opens in a new tab)\" href=\"https:\/\/webkul.com\/blog\/progressive-web-application-for-shopify\/\" target=\"_blank\"><strong>PWAfy<\/strong><\/a> uses <strong><a href=\"https:\/\/webkul.com\/blog\/progressive-web-application-for-shopify\/#panel-6\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Firebase Console<\/a><\/strong> to send notifications.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/06\/909ba9a7652bff306356a84a1e2c31bc-1200x675.png\" alt=\"909ba9a7652bff306356a84a1e2c31bc\" class=\"wp-image-181222\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/06\/909ba9a7652bff306356a84a1e2c31bc-1200x675.png 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/06\/909ba9a7652bff306356a84a1e2c31bc-250x141.png 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/06\/909ba9a7652bff306356a84a1e2c31bc-300x169.png 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/06\/909ba9a7652bff306356a84a1e2c31bc-768x432.png 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/06\/909ba9a7652bff306356a84a1e2c31bc.png 1600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Highlighting some of the features of PWA here:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>No need to install. Simply just add on your\u00a0home screen.<\/li><li>Very light on memory.<\/li><li>Less data-hungry.<\/li><li>Works well on flaky networks.<\/li><li>Loaded pages can be viewed even if you don\u2019t have access to your internet i.e., works offline.<\/li><li>Push notification\u00a0is\u00a0one appreciated\u00a0feature of PWA.<\/li><li>A hassle-free way to turn your store into an app.<\/li><li>Makes your\u00a0website lightning fast.<\/li><li>Configure app name &amp; icon on android\/iOS.<\/li><li>Completely responsive on almost all platforms.<\/li><li>Admin can upload and change the application icon.<\/li><li>Admin can set the splash background color of the Progressive Web Application.<\/li><\/ul>\n\n\n\n<p>For more information regarding this app, check out the <a rel=\"noreferrer noopener\" aria-label=\"PWAfy (opens in a new tab)\" href=\"https:\/\/webkul.com\/blog\/progressive-web-application-for-shopify\/\" target=\"_blank\">PWAfy<\/a> blog.<\/p>\n\n\n\n<p>In case of any issue or suggestion, create a ticket at <a rel=\"noreferrer noopener\" aria-label=\"Webkul UV desk (opens in a new tab)\" href=\"https:\/\/webkul.uvdesk.com\/en\/\" target=\"_blank\">Webkul UV desk<\/a>.<\/p>\n\n\n\n<p><em>\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800<\/em><\/p>\n\n\n\n<p>Until next time. \ud83d\udc4b<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After measuring all the dimensions from taking care of the inventories, deliveries, returns to set up customer support; you are up to launch your online store. Great!Now, what next?The next priority that hits a merchant is how he can retain customers &amp; reduce abandoned cart rate thus augmenting sales. In this article, let&#8217;s put the <a href=\"https:\/\/webkul.com\/blog\/push-notifications-101\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":241,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[841],"tags":[8910,8779,8904,8902,8907,8899,74,8912,8898,8911,4159,4583,4158,8906,2722,8908,3813,8909,8903,837,8901,3384,8762,8659,8730,8905,3812,4889,8900],"class_list":["post-180999","post","type-post","status-publish","format-standard","hentry","category-shopify","tag-allow-push-notifications","tag-best-shopify-apps","tag-browser-push-notifications","tag-chrome-push-notification","tag-chrome-push-notifications","tag-dropshipping-with-shopify","tag-ecommerce","tag-firebase-push-notification","tag-how-to-create-a-shopify-store","tag-ios-push-notifications","tag-notification","tag-notifications","tag-push","tag-push-notifcations","tag-push-notification","tag-push-notification-server","tag-push-notifications","tag-push-notifications-tutorial","tag-push-notifications-wordpress","tag-shopify","tag-shopify-app-for-push-notifications","tag-shopify-apps","tag-shopify-products","tag-shopify-store","tag-shopify-tutorial","tag-web-push","tag-web-push-notification","tag-web-push-notifications","tag-web-push-notifications-safari"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Push Notifications for android - Shopify - Webkul Blog<\/title>\n<meta name=\"description\" content=\"How push notifications can help to boost sales, increase conversion rate &amp; reduce abandoned cart-rate. Push notifications for android &amp; ios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webkul.com\/blog\/push-notifications-101\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Push Notifications for android - Shopify - Webkul Blog\" \/>\n<meta property=\"og:description\" content=\"How push notifications can help to boost sales, increase conversion rate &amp; reduce abandoned cart-rate. Push notifications for android &amp; ios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webkul.com\/blog\/push-notifications-101\/\" \/>\n<meta property=\"og:site_name\" content=\"Webkul Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webkul\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-20T12:19:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-09T13:54:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webkul.com\/blog\/wp-content\/uploads\/2019\/08\/developer-4027334_1920-1120x1024.png\" \/>\n<meta name=\"author\" content=\"Mansi Rana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webkul\" \/>\n<meta name=\"twitter:site\" content=\"@webkul\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansi Rana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/webkul.com\/blog\/push-notifications-101\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/webkul.com\/blog\/push-notifications-101\/\"},\"author\":{\"name\":\"Mansi Rana\",\"@id\":\"https:\/\/webkul.com\/blog\/#\/schema\/person\/579102321abcaed83b1e60f0af3c0b9d\"},\"headline\":\"Push Notifications 101\",\"datePublished\":\"2019-06-20T12:19:36+00:00\",\"dateModified\":\"2019-12-09T13:54:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/webkul.com\/blog\/push-notifications-101\/\"},\"wordCount\":923,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/webkul.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/webkul.com\/blog\/push-notifications-101\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webkul.com\/blog\/wp-content\/uploads\/2019\/08\/developer-4027334_1920-1120x1024.png\",\"keywords\":[\"allow push notifications\",\"best shopify apps\",\"browser push notifications\",\"chrome push notification\",\"chrome push notifications\",\"dropshipping with shopify\",\"ecommerce\",\"firebase push notification\",\"how to create a shopify store\",\"ios push notifications\",\"notification\",\"notifications\",\"push\",\"push notifcations\",\"push notification\",\"push notification server\",\"Push Notifications\",\"push notifications tutorial\",\"push notifications wordpress\",\"shopify\",\"shopify app for push notifications\",\"Shopify Apps\",\"shopify products\",\"shopify store\",\"shopify tutorial\",\"web push\",\"Web Push Notification\",\"Web Push Notifications\",\"web push notifications safari\"],\"articleSection\":[\"Shopify\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/webkul.com\/blog\/push-notifications-101\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webkul.com\/blog\/push-notifications-101\/\",\"url\":\"https:\/\/webkul.com\/blog\/push-notifications-101\/\",\"name\":\"Push Notifications for android - Shopify - Webkul Blog\",\"isPartOf\":{\"@id\":\"https:\/\/webkul.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webkul.com\/blog\/push-notifications-101\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webkul.com\/blog\/push-notifications-101\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webkul.com\/blog\/wp-content\/uploads\/2019\/08\/developer-4027334_1920-1120x1024.png\",\"datePublished\":\"2019-06-20T12:19:36+00:00\",\"dateModified\":\"2019-12-09T13:54:42+00:00\",\"description\":\"How push notifications can help to boost sales, increase conversion rate & reduce abandoned cart-rate. 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