{"id":176430,"date":"2019-05-24T10:19:22","date_gmt":"2019-05-24T10:19:22","guid":{"rendered":"https:\/\/webkul.com\/blog\/?p=176430"},"modified":"2026-08-26T04:22:07","modified_gmt":"2026-08-26T04:22:07","slug":"odoo-meta-pixel-integration-documentation","status":"publish","type":"post","link":"https:\/\/webkul.com\/blog\/odoo-meta-pixel-integration-documentation\/","title":{"rendered":"Odoo Meta Pixel Integration User Guide"},"content":{"rendered":"\n<div class=\"wk-index-wrap\"><h3 class=\"index-title\">INTRODUCTION<\/h3><\/div><div class=\"margin-bottom-50\">\n<p><a href=\"https:\/\/store.webkul.com\/Odoo-Facebook-Pixel-Integration.html\" target=\"_blank\" rel=\"noopener\"><b>Odoo Meta Pixel Integration<\/b><\/a><span style=\"font-weight: 400;\"> connects an Odoo website with Meta Pixel to track important customer actions across the online store.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The module sends supported website events from Odoo to Meta Events Manager for event testing, tracking, and review.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Admins can configure Odoo Meta Pixel Integration from the Website settings by adding the required Dataset ID in the Pixel ID field.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once configured, the module tracks e-commerce actions such as PageView, View Content, Add to Cart, Initiate Checkout, Add Payment Info, and Purchase.<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wk-index-wrap\"><h3 class=\"index-title\">FEATURES<\/h3><\/div><div class=\"margin-bottom-50\">\n<ul class=\"wp-block-list\">\n<li>Connect the Odoo website with Meta Pixel.<\/li>\n\n\n\n<li>Configure Meta Pixel using the required Dataset ID.<\/li>\n\n\n\n<li>Track PageView and View Content events.<\/li>\n\n\n\n<li>Track Add to Cart and Initiate Checkout actions.<\/li>\n\n\n\n<li>Track Add Payment Info and Purchase events.<\/li>\n\n\n\n<li>Test Odoo website events in Meta Events Manager.<\/li>\n\n\n\n<li>Check events received from the connected Odoo website.<\/li>\n\n\n\n<li>Review active events and their current status.<\/li>\n\n\n\n<li>Check the total count of tracked Meta events.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wk-index-wrap\"><h3 class=\"index-title\">INSTALLATION<\/h3><\/div><div class=\"margin-bottom-50\">\n<ol class=\"wp-block-list\">\n<li>Once you purchase the App from Webkul Store, you will receive a link to download the module&#8217;s zip file.<\/li>\n\n\n\n<li>Extract the downloaded file on your system. You will be able to see a folder named <strong>fb_pixel<\/strong>.<\/li>\n\n\n\n<li>Copy and paste the <strong>fb_pixel <\/strong>folder inside your Odoo Add-Ons path.<\/li>\n\n\n\n<li>Open the Odoo App and go to Settings. Activate Developer Mode from the Settings menu.<\/li>\n\n\n\n<li>Open the Apps menu and click on <strong>Update Modules List<\/strong>.<\/li>\n\n\n\n<li>Remove all existing filters from the search bar and search for <strong>fb_pixel<\/strong>.<\/li>\n\n\n\n<li>The module will appear in the search results. Click on Activate to install it.<\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wk-index-wrap\"><h3 class=\"index-title\">WORKFLOW<\/h3><\/div><div class=\"margin-bottom-50\">\n<p><span style=\"font-weight: 400;\"><strong>1. After installing Odoo Meta Pixel Integration, open the Odoo dashboard and select the Settings application.<\/strong><\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"943\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/odoo-dashboard-settings-1200x943.webp\" alt=\"odoo dashboard settings\" class=\"wp-image-554484\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/odoo-dashboard-settings-1200x943.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/odoo-dashboard-settings-300x236.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/odoo-dashboard-settings-250x196.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/odoo-dashboard-settings-768x603.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/odoo-dashboard-settings-1536x1207.webp 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/odoo-dashboard-settings-2048x1609.webp 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p><strong>2. In Settings, open the <\/strong><strong>Website<\/strong><strong> section and locate the <\/strong><strong>Tracking &amp; SEO<\/strong><strong> section.<\/strong><\/p>\n\n\n\n<p>Enable <strong>Meta Pixel<\/strong> and enter the required <strong>Dataset ID<\/strong> in the <strong>Pixel ID<\/strong> field.<\/p>\n\n\n\n<p>Click <strong>Save<\/strong> to complete the Meta Pixel configuration for the Odoo website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"943\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/configure-meta-pixel-in-odoo-1200x943.webp\" alt=\"configure meta pixel in odoo\" class=\"wp-image-554485\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/configure-meta-pixel-in-odoo-1200x943.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/configure-meta-pixel-in-odoo-300x236.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/configure-meta-pixel-in-odoo-250x196.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/configure-meta-pixel-in-odoo-768x603.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/configure-meta-pixel-in-odoo-1536x1207.webp 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/configure-meta-pixel-in-odoo-2048x1609.webp 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p><strong>3. Open Meta Events Manager and select the dataset connected with the Odoo website.<\/strong><\/p>\n\n\n\n<p>Go to the <strong>Test events<\/strong> tab to test the events received from the connected website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"943\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/open-meta-test-events-1200x943.webp\" alt=\"open meta test events\" class=\"wp-image-554486\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/open-meta-test-events-1200x943.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/open-meta-test-events-300x236.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/open-meta-test-events-250x196.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/open-meta-test-events-768x603.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/open-meta-test-events-1536x1207.webp 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/open-meta-test-events-2048x1609.webp 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p><strong>4. Expand the website event testing section under Test events.<\/strong><\/p>\n\n\n\n<p>Enter the URL of the connected Odoo website in the provided field and click <strong>Test events<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"943\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/test-odoo-website-events-1200x943.webp\" alt=\"test odoo website events\" class=\"wp-image-554487\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/test-odoo-website-events-1200x943.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/test-odoo-website-events-300x236.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/test-odoo-website-events-250x196.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/test-odoo-website-events-768x603.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/test-odoo-website-events-1536x1207.webp 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/test-odoo-website-events-2048x1609.webp 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p><strong>5. Open the Odoo website and perform the required store actions during the test.<\/strong><\/p>\n\n\n\n<p>Odoo Meta Pixel Integration supports the following e-commerce events:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>PageView<\/strong><\/li>\n\n\n\n<li><strong>View Content<\/strong><\/li>\n\n\n\n<li><strong>Add to Cart<\/strong><\/li>\n\n\n\n<li><strong>Initiate Checkout<\/strong><\/li>\n\n\n\n<li><strong>Add Payment Info<\/strong><\/li>\n\n\n\n<li><strong>Purchase<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>6. Return to the Test events page after performing the website actions.<\/strong><\/p>\n\n\n\n<p>The received events appear under <strong>Events received<\/strong>, where the admin can check the event name, status, source, setup method, and received time<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"943\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/verify-received-test-events-1200x943.webp\" alt=\"verify received test events\" class=\"wp-image-554488\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/verify-received-test-events-1200x943.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/verify-received-test-events-300x236.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/verify-received-test-events-250x196.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/verify-received-test-events-768x603.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/verify-received-test-events-1536x1207.webp 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/verify-received-test-events-2048x1609.webp 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p><strong>7. Open the Overview tab of the connected dataset in Meta Events Manager.<\/strong><\/p>\n\n\n\n<p>The Overview displays active events received from the Odoo website along with their status, connection method, and total event count.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"943\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/review-tracked-meta-events-1200x943.webp\" alt=\"review tracked meta events\" class=\"wp-image-554489\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/review-tracked-meta-events-1200x943.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/review-tracked-meta-events-300x236.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/review-tracked-meta-events-250x196.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/review-tracked-meta-events-768x603.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/review-tracked-meta-events-1536x1207.webp 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2019\/05\/review-tracked-meta-events-2048x1609.webp 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wk-index-wrap\"><h3 class=\"index-title\">NEED HELP?<\/h3><\/div><div class=\"margin-bottom-50\">\n<p>Hope you find the guide helpful! Please feel free to share your feedback in the comments below.<\/p>\n\n\n\n<p>If you still have any issues or queries, please create a ticket at the <a href=\"https:\/\/webkul.uvdesk.com\/en\/customer\/create-ticket\/\">UV Desk<\/a>.<\/p>\n\n\n\n<p>In case of any further queries, contact us at our <a href=\"mailto:support@webkul.com\">support mail<\/a>.<\/p>\n\n\n\n<p>Thanks for paying attention!!<\/p>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":184,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2007],"tags":[1267],"class_list":["post-176430","post","type-post","status-publish","format-standard","hentry","category-odoo","tag-odoo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Odoo Meta Pixel Integration User Guide<\/title>\n<meta name=\"description\" content=\"Odoo Meta Pixel Integration connects Odoo with Meta Pixel to track, test, and review ecommerce events in Meta Events Manager.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webkul.com\/blog\/odoo-meta-pixel-integration-documentation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Odoo Meta Pixel Integration User Guide\" \/>\n<meta property=\"og:description\" content=\"Odoo Meta Pixel Integration connects Odoo with Meta Pixel to track, test, and review ecommerce events in Meta Events Manager.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webkul.com\/blog\/odoo-meta-pixel-integration-documentation\/\" \/>\n<meta property=\"og:site_name\" content=\"Webkul Blog\" \/>\n<meta property=\"article:publisher\" 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