{"id":153779,"date":"2018-12-12T07:47:19","date_gmt":"2018-12-12T07:47:19","guid":{"rendered":"https:\/\/webkul.com\/blog\/?p=153779"},"modified":"2025-04-02T11:33:58","modified_gmt":"2025-04-02T11:33:58","slug":"5-e-commerce-trends-for-2019-to-implement-in-odoo","status":"publish","type":"post","link":"https:\/\/webkul.com\/blog\/5-e-commerce-trends-for-2019-to-implement-in-odoo\/","title":{"rendered":"5 E-Commerce Trends to Implement In Odoo"},"content":{"rendered":"<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Keeping up with the current trends helps to learn about the <a href=\"https:\/\/webkul.com\/blog\/influencer-marketplace\/\">demographic audiences<\/a>. It reveals customers\u2019 interaction patterns before purchasing a product or service.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"> Studying these patterns can help you to locate the touch points, implement new strategies for your shop and forecast the future repercussions of those ideas.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Trends also shape the markets and bring innovations that sometimes change the face of an entire industry.\u00a0<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"> For example, Amazon ambitious efforts in the different sectors of e-commerce industry have helped the industrial technology in reaching new heights. From automated <a href=\"https:\/\/webkul.com\/blog\/odoo-warehouse-management-system\/\">warehouse management<\/a> and drone deliveries to ambitious patented Blimp mobile warehousing and delivery system, it feels like nothing is impossible in the future.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"> This has also caused dramatic changes to the customer experience matrix and means to evaluate it. Delivery times have shrunk from weeks to same days and some companies even tried to delivery within a few hours.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"> Suddenly, instant gratification of the customer has become the new parameter of imparting superior experience.<\/span><\/span><\/span><\/p>\n<p><strong><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\">\u201cThere\u2019s a race to be ahead of the curve. Either you match up to its speed or risk falling out of pace.\u201d<\/span><\/span><\/strong><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Despite futuristic advances, long-term success starts with knowing the fundamental market opportunities and potential points of friction.<\/span><\/span><\/span><\/p>\n<p><strong><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"> In this guide, we\u2019ll explore some of these e-commerce trends and point out essential steps for how can you implement them in Odoo.<\/span><\/span><\/strong><\/p>\n<p><strong><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\">Let\u2019s get right to it!<\/span><\/span><\/strong><\/p>\n<h2><span style=\"font-family: Helvetica;\"><strong>E-commerce Localization, personalization and customer Experience Counts<\/strong><\/span><\/h2>\n<hr \/>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"><strong>\u201c Localization is based on personalization of the content of your website according to the target market to render superior customer experience.\u201d<\/strong><\/span><\/span><\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-157707\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2018\/12\/E-commerce-Localization.png\" alt=\"E-commerce-Localization\" width=\"300\" height=\"155\" loading=\"lazy\" \/><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">At a very basic level, localizing your e-commerce store would mean:<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"list-style-type: square;\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Personalizing the user interface so it suits the location in focus.<\/span><\/span><\/span><\/li>\n<li style=\"list-style-type: square;\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Display the content of your website in the local language.<\/span><\/span><\/span><\/li>\n<li style=\"list-style-type: square;\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Providing trusted local payment options.<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">The criteria can geographical or ethnic or both while customizing the website to suit different people.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/store.webkul.com\/Odoo-GeoIP-Redirect.html\" target=\"_blank\" rel=\"noopener noreferrer\">Odoo GeoIP Redirect Module<\/a> automatically detects the customer\u2019s location to display your e-commerce website in their local language and currency to provide a truly localized shopping experience.<\/span><\/span><\/span><\/p>\n<h3><span style=\"text-decoration: underline;\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"><strong>But then, what Is Personalization for an e-commerce website?<\/strong><\/span><\/span><\/span><\/span><\/h3>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Personalization is providing the content according to the tastes and preferences of the customers.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">A simple \u2018You May Also Like\u2019 section that shows the additional purchase options according to the previous purchases or the product you are currently looking at is a good example of personalization.<\/span><\/span><\/span><\/p>\n<p><strong><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\">Personalizing picks up on the customers&#8217; interactions and shopping behaviour to display content according to their preferences.<\/span><\/span><\/strong><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">These can include:<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"list-style-type: square;\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Previous purchases.<\/span><\/span><\/span><\/li>\n<li style=\"list-style-type: square;\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Recent search queries entered.<\/span><\/span><\/span><\/li>\n<li style=\"list-style-type: square;\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Items currently in the cart.<\/span><\/span><\/span><\/li>\n<li style=\"list-style-type: square;\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Location of the customers.<\/span><\/span><\/span><\/li>\n<li style=\"list-style-type: square;\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Popular products in the customer\u2019s region.<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">These two are the hottest topics in the block right now as the technology is paving new ways to reach out to wider audiences.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">The one-size-fits-all mentality is out of the window and everybody wants to associate themselves with a brand at a personal level.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">The flexibility of <a href=\"https:\/\/webkul.com\/odoo-development\/\">Odoo ERP system<\/a> allows you to configure plugins that can deliver a truly personalized experience to your customers.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Here the list of some of the best <a href=\"https:\/\/store.webkul.com\/Odoo.html\">Odoo modules<\/a> that can open up your Odoo website to new e-commerce trends. To know more click on the module:<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"list-style-type: square;\"><a href=\"https:\/\/store.webkul.com\/Odoo-Smart-search-using-Elastic-Search.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Odoo Smartsearch using Elasticsearch<\/span><\/span><\/span><\/a><\/li>\n<li style=\"list-style-type: square;\"><a href=\"https:\/\/store.webkul.com\/Odoo-Shipping-Per-Product.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Shipping Per Product<\/span><\/span><\/span><\/a><\/li>\n<li style=\"list-style-type: square;\"><a href=\"https:\/\/store.webkul.com\/Odoo-Rental-Sale.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Odoo Rental Sale<\/span><\/span><\/span><\/a><\/li>\n<li style=\"list-style-type: square;\"><a href=\"https:\/\/store.webkul.com\/Odoo-Queue-Management.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Odoo Queue Management<\/span><\/span><\/span><\/a><\/li>\n<li style=\"list-style-type: square;\"><a href=\"https:\/\/store.webkul.com\/Odoo-Website-Helpdesk-Support-System.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Website Helpdesk &amp; Support System<\/span><\/span><\/span><\/a><\/li>\n<li style=\"list-style-type: square;\"><a href=\"https:\/\/store.webkul.com\/Odoo-Booking-Reservation-Management.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Odoo Booking &amp; Reservation Management<\/span><\/span><\/span><\/a><\/li>\n<\/ul>\n<h2><strong><span style=\"font-family: Helvetica;\">Building Community, Engaging Customers &amp; CRM for E-commerce Store<\/span><\/strong><\/h2>\n<hr \/>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Once you have solved the riddle of finding the optimum personalization options for your website, you need to convert the visitors to your website into customers.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">You would also need to find ways for retaining those customers because <strong>\u2018The cost of acquiring a new customer is 5 times higher than retaining an old one\u2019<\/strong>.<\/span><\/span><\/span><\/p>\n<p><strong><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\">There is no other way of saying it- Earn loyal customers for your Store by building a community around your online store.<\/span><\/span><\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-157709\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2018\/12\/CRM-for-E-commerce-Store.png\" alt=\"Engaging customers in e-commerce\" width=\"300\" height=\"155\" loading=\"lazy\" \/><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"> Today, more than 70% of the consumers make the decision on purchase depending on the reviews and suggestions from friends, family, and other shoppers.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"> One of the reasons for this behaviour is because online customers cannot touch the product before buying.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"> Building a community around your e-commerce store isn\u2019t just about creating a web page on Facebook or Instagram and asking people to join it. It\u2019s about getting them to know about your brand and build interactions.<\/span><\/span><\/span><\/p>\n<h3><strong><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"> This leads to the next important thing which is Customer Engagement?<\/span><\/span><\/strong><\/h3>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"> Customer engagement is interacting with the customers and prospects. Your products cannot sell themselves. You need a definitive customer base that is happy with your e-commerce store, products, and services.<\/span><\/span><\/span><\/p>\n<p><strong><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\">\u2018Interactions Build Brands\u2019.<\/span><\/span><\/strong><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">You need to convince the customers to come to you. There are a lot of ways to do that;<\/span><\/span><\/span><\/p>\n<h3><span style=\"text-decoration: underline;\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"><strong>Coupons and discounts<\/strong><\/span><\/span><\/span><\/span><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"><strong>:\u00a0<\/strong><\/span><\/span><\/span><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">The most common and ongoing e-commerce trend to continue in 2019 is a discount via coupons and vouchers.<\/span><\/span><\/span><\/h3>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Coupons and discounts work simply because of monetary advantage you are providing to your customers as compared to other stores.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Signup discounts and referral discounts work both ways- spreading awareness about your brand and bringing in new customers.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/store.webkul.com\/Odoo-Website-Voucher.html\" target=\"_blank\" rel=\"noopener noreferrer\">Odoo Website Coupons &amp; Vouchers Module<\/a> lets you create coupons and vouchers in Odoo. The Odoo admin can generate and share a unique coupon code with the customers to be used for availing discount on the Ofoo website.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"><strong>&#8220;Then, there are Rewards. Integrate a Loyalty Rewards Program in your e-commerce store.&#8221;<\/strong><\/span><\/span><\/span><\/p>\n<h3><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><strong>Loyalty Programmes<\/strong><\/span> are much more targeted strategy than simple discounts. They tend to entice the customers in returning back to your store. <strong>HOW?<\/strong><\/span><\/span><\/span><\/h3>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">The online customers make purchases to earn rewards which can be used on the subsequent purchase thus they would be coming back to avail the earned rewards.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">It also helps to Identify your high-end customers, regulars, and newcomers to provide a truly personalized experience to each of them. (Again, you need to personalize their store experience).<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Use <a href=\"https:\/\/store.webkul.com\/Odoo-Website-Loyalty-Management.html\" target=\"_blank\" rel=\"noopener noreferrer\">Odoo Website Loyalty Management App<\/a> on your Odoo e-commerce store to reward loyalty points to the website customers.<\/span><\/span><\/span><\/p>\n<h3><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><strong>Promotional Contests<\/strong><\/span> is another strategy to go with for moving your customers towards your brand.<\/span><\/span><\/span><\/h3>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"> Promotional contests work like a charm in spreading awareness about upcoming products and events.<\/span><\/span><\/span><\/p>\n<h3><strong><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"text-decoration: underline;\">Ambassador Programs<\/span>:<\/span><\/span><\/strong><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"> Make them a part of your e-commerce store. Today, a lot of stores offer Ambassador programs to promote their product through various real-life people on social media sites like Instagram, Facebook etc.<\/span><\/span><\/span><\/h3>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Ambassador programs are effective because people can actually relate to the other ordinary people instead of a model or celebrity using and then promoting a product.<\/span><\/span><\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"><strong>\u2018Every Customer is Unique\u2019<\/strong><\/span><\/span><\/span><\/h3>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Start Combining various discounts and schemes to find the right strategy to engage your different types of customers, to bring in new customers and retain the old ones.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Take a look at what Neil Patel has to say about customer engagement in his blog;\u00a0<\/span><\/span><\/span><a href=\"https:\/\/neilpatel.com\/blog\/32-ways-your-ecommerce-company-can-boost-engagement-and-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">32 Ways Your E-commerce Company Can Boost Engagement and Sales<\/span><\/span><\/span><\/a><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Customer engagement as the latest e-commerce trend is going to continue and its worth is only going to increase as the competition surges.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">There are a plethora of other Odoo modules to interest and engage your website customers such as;<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"list-style-type: square;\"><a href=\"https:\/\/store.webkul.com\/Odoo-Website-Daily-Deals.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Odoo Website Daily Deals<\/span><\/span><\/span><\/a><\/li>\n<li style=\"list-style-type: square;\"><a href=\"https:\/\/store.webkul.com\/Odoo-Website-Gift-Cards.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Website Gift Cards<\/span><\/span><\/span><\/a><\/li>\n<li style=\"list-style-type: square;\"><a href=\"https:\/\/store.webkul.com\/Odoo-Discount-On-Sale-Order.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Odoo Discount on Sale Order<\/span><\/span><\/span><\/a><\/li>\n<\/ul>\n<h3><span style=\"text-decoration: underline;\"><strong><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\">Now, what\u2019s are customer interaction programs without A sound CRM at its base.<\/span><\/span><\/strong><\/span><\/h3>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">A Customer Relation Management system manages your interactions with the customers.\u00a0<\/span><\/span><\/span><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">It allows you to collect customer data, analyze it and use it in its most efficient way to grow your brand.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"> Odoo\u2019s inbuilt CRM provides the essentials to build a CRM for your business.<\/span><\/span><\/span><\/p>\n<h2><span style=\"font-family: Helvetica;\"><b>SEO Optimized Content &amp; Conversion Rate Optimization<\/b><\/span><\/h2>\n<hr \/>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Traffic generated by organic searches in e-commerce sites still outranks those by other promotional modes.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">As the competition stiffens and the market grows, the importance of content will remain one of the major criteria to increase the conversion rate.<\/span><\/span><\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-157710\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2018\/12\/SEO-Optimized-Content.png\" alt=\"SEO Optimization in ecommerce 2019 For Odoo\" width=\"300\" height=\"155\" loading=\"lazy\" \/><\/p>\n<h3><span style=\"text-decoration: underline;\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"><strong> What Is SEO?<\/strong><\/span><\/span><\/span><\/span><\/h3>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">SEO stands for <a href=\"https:\/\/webkul.com\/blog\/search-engine-optimization-crawling-indexing\/\">Search engine optimization<\/a>. It is the technique that aims to rank higher on the search pages of search engines like Google, Bing, etc.<\/span><\/span><\/span><\/p>\n<p><a href=\"http:\/\/www.internetlivestats.com\/google-search-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\">\u2018Almost, 3.5 billion search queries are processed by Google alone every day.\u2019<\/span><\/span><\/strong><\/a><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">SEO content is the latest e-commerce trend that can drive your website through the roof in 2019.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Stats\/Facts to summarizes the importance of content and SEO for your e-commerce store;<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"list-style-type: square;\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Almost 67,000 searches are performed on Google every second of the day.<\/span><\/span><\/span><\/li>\n<li style=\"list-style-type: square;\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">In addition, 39% of all global e-commerce traffic comes from searches.<\/span><\/span><\/span><\/li>\n<li style=\"list-style-type: square;\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"> The statistics show that 46% of all Google searches are local which indicates great opportunities for local businesses.<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"> With Google\u2019s constant updations to its search engine matrix in order to provide the best experience to the customer, high-quality content is imperative towards ranking higher in consumers\u2019 searches.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/store.webkul.com\/Odoo-Google-Tag-Manager.html\" target=\"_blank\" rel=\"noopener noreferrer\"> Odoo Google Tag Manager module<\/a> allows you to set up google analytics for your Odoo website and gather website data and optimize the content for customers.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/store.webkul.com\/Odoo-Google-Rich-Snippets.html\" target=\"_blank\" rel=\"noopener noreferrer\"> Odoo Google Rich Snippets App<\/a> allows you to add structured data to your Odoo website pages so Google can show your website as a rich snippet on the results page. To know what RICH SNIPPET is, click here.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/store.webkul.com\/Odoo-SEO-URL-Redirect-Rewrite.html\" target=\"_blank\" rel=\"noopener noreferrer\"> Odoo SEO URL Redirect\/Rewrite Module<\/a> helps you to automatically redirect visitors from one webpage to another. This is highly useful if a web page is under-maintenance or its content has been moved to another link.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"> But SEO is the just one step towards diverting traffic towards your website.<\/span><\/span><\/span><\/p>\n<h3><span style=\"text-decoration: underline;\"><strong><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"> Next step is to identify the areas that need improvement to optimize conversion i.e Conversion Rate Optimization.<\/span><\/span><\/strong><\/span><\/h3>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">As <a href=\"https:\/\/moz.com\/learn\/seo\/conversion-rate-optimization\" target=\"_blank\" rel=\"noopener noreferrer\">MOZ<\/a> states, CRO is a systematic process of increasing the percentage of website visitors who take the desired action \u2014 be that filling out a form, becoming customers, or otherwise. <\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Tracking various touch points which the customers used to reach your website and studying their behavior patterns on your website can provide you with the knowledge to identify areas of improvement.<\/span><\/span><\/span><\/p>\n<h2><span style=\"font-family: Helvetica;\"><b>Email Marketing, Advertisement Campaigns &amp; Retargeting<\/b><\/span><\/h2>\n<hr \/>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Okay! You\u2019ve done excellent with the content, your website renders highly localized and very user-friendly content which would certainly attract traffic.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Moreover, your Website SEO is good which would bring in more organic traffic.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"><strong>&#8220;The next step is promoting your website and products. Utilizing other channels to bring in the customers.&#8221;<\/strong><\/span><\/span><\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-157711\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2018\/12\/Email-Marketing.png\" alt=\"Email marketing in Ecommerce 2019 for Odoo\" width=\"300\" height=\"155\" loading=\"lazy\" \/><\/p>\n<h3><span style=\"text-decoration: underline;\"><strong><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\">What do customer engagement programs and CRM provides you with? Emails!!<\/span><\/span><\/strong><\/span><\/h3>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Building an extensive mail list is important for the long-term success of your brand.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">But do not bombard your customer with lots of emails on daily basis or you may end up in the junk folder. Cuz no one opens those boring marketing emails anymore.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Successful email marketing campaigns have two things in common;<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"list-style-type: square;\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">They understand their customers&#8217; needs and provides solutions in the emails.<\/span><\/span><\/span><\/li>\n<li style=\"list-style-type: square;\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Timing- They know when to hit the send button.<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Know your target audience and then relate how your products can solve their problems.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"><strong>\u201872% of people would rather receive promotional material via email than social media.<\/strong><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"><strong>\u201838% of people say receiving special offers is the top reason they subscribe to an email list.\u2019<\/strong><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Time your emails so they reach out to them at the particular intended moment.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"> Email marketing is one of the best strategies to bring back the customer to your store. The ROI of mail marketing is 3800%.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Make sure your emails are relevant.<\/span><\/span><\/span><\/p>\n<h3><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><strong> Seasonal mails<\/strong><\/span> include the festive offers and promotions running in the store on various occasions.<\/span><\/span><\/span><\/h3>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"> The customers want these to get discounts on their big Shopping lists.<\/span><\/span><\/span><\/p>\n<h3><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><strong> Newsletters<\/strong><\/span> provide products descriptions to your customers and also make them aware of the upcoming products and events.<\/span><\/span><\/span><\/h3>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"> They are beneficial because they educate your customers about the merits and uses of the products.<\/span><\/span><\/span><\/p>\n<h3><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><strong>Reminder or Churned emails<\/strong><\/span> are used to inform the customers about any events, sales or when certain products are back in the store.<\/span><\/span><\/span><\/h3>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Drip email marketing with <a href=\"https:\/\/store.webkul.com\/Odoo-Drip-Mass-Mailing.html\" target=\"_blank\" rel=\"noopener noreferrer\">Odoo Drip mass mailing module<\/a> can help you to strategize the email marketing campaign for your Odoo website. Send emails to your customers and prospects for newsletters, promotions, offers, etc. at the precise predetermined time intervals.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Sometimes even when customers come to your website, they add products to the cart and leave without purchasing. Or they just browsed and decided to leave.<\/span><\/span><\/span><\/p>\n<h3><span style=\"text-decoration: underline;\"><strong><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"> Now, it\u2019s time to call them back and remind them of your brand And That is Retargeting!!!<\/span><\/span><\/strong><\/span><\/h3>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"> Also known as remarketing, it aims at displaying your brand through various sources to the reneged customers when they surf the web.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"> As the <a href=\"https:\/\/moz.com\/blog\/retargeting-basics-what-it-is-how-to-use-it\" target=\"_blank\" rel=\"noopener noreferrer\">MOZ\u2019s blog<\/a> points out retargeting campaign if executed properly can certainly bring back bounced traffic and increase Conversion ratio for your website.<\/span><\/span><\/span><\/p>\n<h2><span style=\"font-family: Helvetica;\"><b>Mobile Optimization &amp; Mobile-First Websites<\/b><\/span><\/h2>\n<hr \/>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Mobile searches surpassed that on the desktop in 2014.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">As the mobile and net penetration increasing in the world, the trend\u00a0is shooting upwards.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Google also announced that it will eventually start considering mobile versions of the websites as the first version.\u00a0<\/span><\/span><\/span><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">The mobile-optimized websites would rank higher in its search engine.<\/span><\/span><\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-157712\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2018\/12\/Mobile-Optimization.png\" alt=\"Mobile optimized and responsive websites in 2019\" width=\"300\" height=\"155\" loading=\"lazy\" \/><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">With Bing also following suit to Google, mobile optimization for your e-commerce sites become highly important.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">A more advanced approach is designing a website keeping mobile devices in mind instead of the desktop which is the general approach. Hence, the name mobile-First website. <\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">A mobile first website is mobile optimized bur a mobile-optimized website may not be mobile first.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"> The reasons behind supporting mobile-first websites:<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"list-style-type: square;\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">58% of searches come from mobile.<\/span><\/span><\/span><\/li>\n<li style=\"list-style-type: square;\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">According to <a href=\"https:\/\/www.statista.com\/statistics\/241462\/global-mobile-phone-website-traffic-share\/\" target=\"_blank\" rel=\"noopener noreferrer\">Statista.com<\/a>, in 2018 about 52% of the worldwide website traffic was generated through mobile phones.<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><strong><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\">\u201cSlow loading mobile web pages are swiftly killing your prospects and potential customers.\u201d<\/span><\/span><\/strong><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Optimize your websites for mobile phones. Period.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">A website optimized for mobile readjusts itself according to the mobile screen it is being viewed on.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Key features of a mobile optimized site would be:<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"list-style-type: square;\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Reformatted size and text properties to fit the mobile screen.<\/span><\/span><\/span><\/li>\n<li style=\"list-style-type: square;\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Bigger Navigation buttons.<\/span><\/span><\/span><\/li>\n<li style=\"list-style-type: square;\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Thumb-friendly interaction tabs and buttons.<\/span><\/span><\/span><\/li>\n<li style=\"list-style-type: square;\"><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Optimized graphics and images for faster loading.<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Test if your website is mobile optimized with <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u2019s Mobile Friendly test<\/a>.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Then, take a look at the <a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/mobile-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Mobile SEO guide<\/a>.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">And start creating strategies to optimize your web pages for mobile users.<\/span><\/span><\/span><\/p>\n<h2><span style=\"font-family: Helvetica;\"><b>Conclusion<\/b><\/span><\/h2>\n<hr \/>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">The year 2019, is just around the corner and the <\/span><a href=\"https:\/\/webkul.com\/blog\/webkul-odoo-12\/\" target=\"_blank\" rel=\"noopener noreferrer\">Release of Odoo 12<\/a><span style=\"font-weight: 400;\">\u00a0has opened whole new areas of possibility for how can you grow your business with Odoo.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">The highly flexible yet solid structure of Odoo ERP system lets you to effectively customize and personalize the apps to suit your business needs.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"> Combining various elements and analyzing the output is the best way to grow your online e-commerce business.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"> Whether it\u2019s minor customization or a major transition, the experts at Webkul can provide solutions to queries and issues.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Tell us how are you planning to implement top e-commerce trends for 2019 in Odoo.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">If you are looking for something that is not present here, contact us at <strong>support@webkul.com<\/strong><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Or, directly <a href=\"https:\/\/webkul.uvdesk.com\/en\/customer\/create-ticket\/\" target=\"_blank\" rel=\"noopener noreferrer\">RAISE A SUPPORT TICKET HERE<\/a>.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"> Take a minute to let me know what do you think about the blog. Please give your feedback in the comments below.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\"> For more blogs like this please come back again.<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keeping up with the current trends helps to learn about the demographic audiences. It reveals customers\u2019 interaction patterns before purchasing a product or service. Studying these patterns can help you to locate the touch points, implement new strategies for your shop and forecast the future repercussions of those ideas. Trends also shape the markets and <a href=\"https:\/\/webkul.com\/blog\/5-e-commerce-trends-for-2019-to-implement-in-odoo\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":184,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2007],"tags":[1267],"class_list":["post-153779","post","type-post","status-publish","format-standard","hentry","category-odoo","tag-odoo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 E-Commerce Trends to Implement In Odoo<\/title>\n<meta name=\"description\" content=\"Learn how to implement the upcoming e-commerce trends in your Odoo ERP system and find out about best Odoo modules from Webkul.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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