{"id":130516,"date":"2018-06-29T11:59:36","date_gmt":"2018-06-29T11:59:36","guid":{"rendered":"https:\/\/webkul.com\/blog\/?p=130516"},"modified":"2023-07-25T13:17:59","modified_gmt":"2023-07-25T13:17:59","slug":"role-of-gdpr-in-marketplaces","status":"publish","type":"post","link":"https:\/\/webkul.com\/blog\/role-of-gdpr-in-marketplaces\/","title":{"rendered":"Role of GDPR in Marketplaces"},"content":{"rendered":"

With effect from May 2018, the role of GDPR has become very crucial for businesses running on marketplaces<\/strong>, eCommerce platforms<\/strong>, SaaS<\/strong> and even Cryptocurrency<\/strong>. It’s time, you make a checklist of compliances<\/strong> and get your business GDPR compliant.<\/p>\n

The General Data Protection Regulation<\/strong> or GDPR is an EU data protection regulation<\/strong> that specifies how the data of the customers living in EU should be used and protected.<\/p>\n

The regulation applies<\/strong> to all the organisation<\/strong> either operating in EU<\/strong> or outside EU<\/strong> which processes the data of EU customers.<\/p>\n

The regulation has been termed as the basic data fundamental rights<\/strong> granted to citizens which gives them more control <\/strong>of their personal data<\/strong>. GDPR was adopted by the European Union on April 2016 and came into effect on 25th May 2018.<\/p>\n

What changes with GDPR?<\/h2>\n

Before GDPR, there was the Directive 95\/46\/EC<\/strong> which protected the free movement of customer data. But with the fall of Safe Harbor Agreement<\/strong> in 2010 and revelations <\/strong>as made by Edward Snowden<\/strong>, EU decided to change the policies by making it more transparent.<\/p>\n

Getting Your Marketplace Ready for GDPR
\n\"GDPR<\/h2>\n

Being non-compliant to GDPR<\/strong> can have huge implications<\/strong> and can cost you up to 4% of global turnover<\/strong> or \u20ac20 million<\/strong> or whichever is greater<\/strong>. Below are the few compliance checklists that you can use to make your business GDPR compliant.<\/p>\n

Transparent Privacy Policy<\/h3>\n

You ought to revise your privacy policy <\/strong>as per regulations keeping in adherence to Right to be Informed<\/strong>. List out the cookies collected by you when a customer comes on your Marketplace.<\/p>\n

Mention information regarding what data you collect<\/strong>, to whom you share<\/strong> and how you use<\/strong> your customer personal data.<\/p>\n

You can use Magento 2\u00a0Custom Registration Fields Extension<\/a> to customise the policies on your Magento Store. Admin can go to Stores > Configuration > Webkul > Customer Terms & Conditions<\/strong> to configure the front-end view.<\/p>\n

\"Customer-terms-and-conditions\"<\/p>\n

Take Customers Consent<\/h3>\n

GDPR hold its core importance on consent. You should allow customers to give consent<\/strong> for promotional emails<\/strong> and newsletters<\/strong> and allowing to positively opt-in<\/strong> for that. Provide checkboxes to opt-in for newsletters and agreeing to the privacy policy<\/strong>\u00a0and terms & conditions<\/strong>.<\/p>\n

Customers can go to their Customer Dashboard > Newsletter Subscription (Check\/Uncheck)<\/strong>.<\/p>\n

\"Manage<\/p>\n

Manage Consent List<\/h3>\n

Track your customer’s<\/strong>\u00a0list who have given consent<\/strong> for your newsletters or promotional messages while signing up. To view the list go to Admin Dashboard ><\/strong>\u00a0Marketing > Newsletters Subscribers.<\/strong><\/p>\n

\"Newsletters<\/p>\n

<\/h3>\n

<\/h3>\n

<\/h3>\n

<\/h3>\n

Cookie Management<\/h3>\n

The\u00a0Right to Object<\/strong>\u00a0to the processing of personal data and\u00a0Right to be Informed<\/strong>, oblige you to\u00a0mention the cookies<\/strong> to the customer you are capturing when they come to your store.<\/p>\n

A\u00a0cookie banner<\/strong>\u00a0should be displayed with the option to Agree or change settings to your customer.<\/p>\n

\"Cookie<\/p>\n

One such extension you can use for your Virtuemart marketplace<\/strong> is Joomla GDPR Compliance<\/strong>. After installing the extension, Admin can go to Components > GDPR Compliance > Cookie Settings (View Details)<\/strong> to configure the cookie and mention cookie list.<\/p>\n

\"General\"<\/p>\n

Exercise Data Rights<\/h3>\n

It’s important that you allow your customers<\/strong> to exercise data rights<\/strong> from customer dashboard. Data rights are one of the core changes made by EU in new Data Protection Regulation.<\/p>\n

\"Exercise<\/p>\n

With the help of Prestashop GDPR Compliance<\/strong><\/a> module, you can easily allow customers to request<\/strong> for data deletion<\/strong>, rectification<\/strong> and downloading personal Data<\/strong>. Admin can set the configuration by going to Admin > Manage GDPR > GDPR General Configuration\/Mail Configuration\/Cookie Block<\/strong>.<\/p>\n

\"GDPR<\/p>\n

<\/h3>\n

<\/h3>\n

<\/h3>\n

<\/h3>\n

<\/h3>\n

<\/h3>\n

Frequently Asked Questions<\/h3>\n

Keep your customers up to date with the most common questions and how they can access their data rights by creating a list of questions on your store. FAQs keep your customers remain\u00a0acquainted with the GDPR changes<\/strong> on your store.<\/p>\n

\"Accordion<\/p>\n

You can use Accordion FAQ Extension<\/a> to create FAQs on your Magento Store. Admin can go to their Admin Dashboard > WebkulAccordionFAQ > Add\/Manage FAQ<\/strong>.<\/p>\n

\"Accordion<\/p>\n

Announce Updates and Re-Consent<\/h3>\n

The new users can now give you consent<\/strong> and see you policies before proceeding to buy something from your store but what about your old customers?<\/p>\n

It’s very important that you should communicate<\/strong> with them about the changes<\/strong> and take a re-consent<\/strong> from them about continuing to receive your newsletters<\/strong> and promotional emails<\/strong>.<\/p>\n

On you Magento Store, you can create Newsletters<\/strong> by going to Marketing > Newsletter Template<\/strong> to check out the existing template or create one.<\/p>\n

\"Newsletter<\/p>\n

Put the specific newsletter in Queue<\/strong> from Action Column<\/strong>. Go to Marketing > Newsletter Queue<\/strong>, to check the status<\/strong> of the newsletter as sent or pending.<\/p>\n

\"Newsletter<\/p>\n

Let us know in comments what techniques you have used for making your store GDPR compliant.<\/p>\n

Even better, we have made a dedicated Magento 2 GDPR extension<\/a> with all the features you need to make your online store comply with EU laws and secure customer data.<\/p>\n

For any query regarding GDPR modules, you can email us at support@webkul.com<\/p>\n","protected":false},"excerpt":{"rendered":"

With effect from May 2018, the role of GDPR has become very crucial for businesses running on marketplaces, eCommerce platforms, SaaS and even Cryptocurrency. It’s time, you make a checklist of compliances and get your business GDPR compliant. The General Data Protection Regulation or GDPR is an EU data protection regulation that specifies how the […]<\/a><\/p>\n","protected":false},"author":161,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2383],"tags":[7246,6777,7248,7000,6863,7247],"class_list":["post-130516","post","type-post","status-publish","format-standard","hentry","category-blog","tag-consent","tag-gdpr","tag-joomla-gdpr","tag-magento-2-gdpr","tag-prestashop-gdpr","tag-privacy-policy"],"yoast_head":"\nRole Of GDPR In Marketplaces | eCommerce Compliance Checklist<\/title>\n<meta name=\"description\" content=\"GDPR or General Data Protection Regulation has become crucial for marketplaces and eCommerce platforms denying which can lead to heavy implications. 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