{"id":556561,"date":"2026-09-10T13:13:42","date_gmt":"2026-09-10T13:13:42","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&#038;p=556561"},"modified":"2026-09-10T13:18:37","modified_gmt":"2026-09-10T13:18:37","slug":"duke-fotografia-odoo-multichannel-integration","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/duke-fotografia-odoo-multichannel-integration\/","title":{"rendered":"Duke Fotograf\u00eda Builds an Odoo Multichannel Integration with Webkul"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Project Snapshot<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>URL:<\/strong> <a href=\"https:\/\/dukefotografia.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">dukefotografia.com<\/a><\/li>\n\n\n\n<li><strong>Country:<\/strong> Spain<\/li>\n\n\n\n<li><strong>Industry Vertical:<\/strong> Photography and Electronics Retail<\/li>\n\n\n\n<li><strong>Platform:<\/strong> Magento 2 and PrestaShop storefronts running against one <a href=\"https:\/\/webkul.com\/odoo-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">Odoo<\/a> database<\/li>\n\n\n\n<li><strong>Solution Provided:<\/strong> An <a href=\"https:\/\/store.webkul.com\/Multi-Channel-Magento-2-x-Odoo-Bridge-Multi-Channel-MOB.html\" target=\"_blank\" rel=\"noreferrer noopener\">Odoo multichannel integration<\/a> covering order and stock sync, custom warehouse routing by postal code, marketplace reference mapping, and posted-invoice downloads.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Merchant Story: Duke Fotograf\u00eda<\/h2>\n\n\n\n<p>Duke Fotograf\u00eda has sold photography gear in Las Palmas de Gran Canaria since 1974. The business trades as Duke Trading S.L. and serves walk-in customers alongside online buyers.<\/p>\n\n\n\n<p>Its range covers cameras, lenses, drones, lighting kits, tripods and studio gear. Shoppers reach the brand through its <a href=\"https:\/\/webkul.com\/prestashop-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrestaShop store<\/a> and through Spanish marketplaces.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1120\" height=\"880\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/09\/webkul-dukefotography-storefront.webp\" alt=\"dukefotografia homepage\" class=\"wp-image-556798\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/09\/webkul-dukefotography-storefront.webp 1120w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/09\/webkul-dukefotography-storefront-300x236.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/09\/webkul-dukefotography-storefront-250x196.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/09\/webkul-dukefotography-storefront-768x603.webp 768w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>A <a href=\"https:\/\/webkul.com\/magento-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2<\/a> storefront sells the same catalogue, so two shops trade side by side. Because Duke sits in the Canary Islands, its delivery rules differ from those on mainland Spain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Did Duke Fotograf\u00eda Need an Odoo Multichannel Integration?<\/h2>\n\n\n\n<p>Duke sells on its storefronts but keeps stock, deliveries and accounts inside Odoo. Yet staff still made three decisions by hand every time an order crossed between the two.<\/p>\n\n\n\n<p>First, stock sits in two places: an island warehouse and a mainland Spanish one. Sending an island parcel from the peninsula is not a plain domestic delivery, so the pick location matters.<\/p>\n\n\n\n<p>Second, orders coming from marketplaces lost their source reference on the way into Odoo. Staff could no longer tell which channel an order came from without opening the storefront again.<\/p>\n\n\n\n<p>Third, Odoo raises the invoice, yet customers ask for it on the shop where they bought. A draft invoice is not final, so showing one to a customer hands them a file that may change.<\/p>\n\n\n\n<p>Duke wanted all three rules inside the order sync rather than in a daily staff routine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Webkul Built the Odoo Multichannel Integration<\/h2>\n\n\n\n<p>Webkul delivered an Odoo multichannel integration that ties both storefronts to a single Odoo database.<\/p>\n\n\n\n<p>The connector carries products, stock, customers and orders between the shops and Odoo.<\/p>\n\n\n\n<p>Webkul then wrote three custom rules on top of that order sync to fit how Duke trades.<\/p>\n\n\n\n<p>The matching <a href=\"https:\/\/store.webkul.com\/Multi-Channel-Prestashop-Odoo-Bridge.html\" target=\"_blank\" rel=\"noreferrer noopener\">PrestaShop Odoo bridge<\/a> handles the second shop, so an order looks the same in Odoo either way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Which Warehouse Should Ship the Order?<\/h3>\n\n\n\n<p>The integration picks the warehouse from the shipping postal code and the stock on hand. Duke holds stock in two Odoo locations: IS\/STOCK on the islands and PE\/STOCK on the mainland.<\/p>\n\n\n\n<p>Postal codes from 35000 to 35999 and from 38000 to 38999 mark a Canary Islands address. Those orders always create their delivery from IS\/STOCK.<\/p>\n\n\n\n<p>The rule skips PE\/STOCK for them, even when the item sits there in quantity. Every other Spanish and European postal code follows a stock-first rule instead.<\/p>\n\n\n\n<p>If PE\/STOCK holds the item, Odoo creates the delivery there. If not, the order falls back to IS\/STOCK and ships from the islands.<\/p>\n\n\n\n<p>That way each order routes itself, and nobody reopens a delivery to correct its source location.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Carrying the Marketplace Reference into Odoo<\/h3>\n\n\n\n<p>Marketplace orders arrive with a reference that names the channel and its order number. Webkul captures that marketplace reference during sync and writes it into the matching Odoo field.<\/p>\n\n\n\n<p>Warehouse and accounts staff can then trace an Odoo order back to the channel it came from. Matching a marketplace payout no longer means checking two systems side by side.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Letting Customers Download the Posted Odoo Invoice<\/h3>\n\n\n\n<p>Duke raises every invoice in Odoo, which stays the record for its books. Customers, though, expect to download that file from the shop where they placed the order.<\/p>\n\n\n\n<p>Webkul joined the two, so the storefront checks Odoo whenever a customer asks for an invoice. The shop offers only an invoice that Odoo has already posted.<\/p>\n\n\n\n<p>Drafts stay hidden, because a draft can still change before the accounts team confirms it. Once Odoo posts the invoice, the shop fetches it and the customer downloads that copy.<\/p>\n\n\n\n<p>So Odoo stays the source of truth, while the storefront only mirrors its status.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Results of the Odoo Multichannel Integration<\/h2>\n\n\n\n<p>Duke now runs two storefronts, its warehouses and its accounting from one Odoo database. Orders choose their own warehouse, so island and mainland buyers follow one written rule.<\/p>\n\n\n\n<p>Marketplace orders reach Odoo still carrying the reference they came in with. Invoice downloads follow Odoo&#8217;s own status, which keeps draft paperwork away from customers.<\/p>\n\n\n\n<p>The Odoo multichannel integration took three manual checks out of the gap between shop and back office.<\/p>\n\n\n\n<p>Webkul has built the same single-Odoo setup for other merchants, including <a href=\"https:\/\/webkul.com\/blog\/case-studies\/pastidea-odoo-manufacturing-implementation\/\" target=\"_blank\" rel=\"noreferrer noopener\">an Italian maker selling on WooCommerce and Amazon<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Routed each delivery to IS\/STOCK or PE\/STOCK from the postal code and stock on hand<\/li>\n\n\n\n<li>Treated postal codes 35000-35999 and 38000-38999 as Canary Islands orders every time<\/li>\n\n\n\n<li>Carried the marketplace reference from the storefront into the matching Odoo field<\/li>\n\n\n\n<li>Offered customers only invoices already posted in Odoo, never drafts<\/li>\n\n\n\n<li>Ran one Odoo database behind both the Magento 2 and the PrestaShop shop<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Project Snapshot Merchant Story: Duke Fotograf\u00eda Duke Fotograf\u00eda has sold photography gear in Las Palmas de Gran Canaria since 1974. The business trades as Duke Trading S.L. and serves walk-in customers alongside online buyers. Its range covers cameras, lenses, drones, lighting kits, tripods and studio gear. Shoppers reach the brand through its PrestaShop store and <a href=\"https:\/\/webkul.com\/blog\/case-studies\/duke-fotografia-odoo-multichannel-integration\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":551,"featured_media":556804,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-556561","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","platforms-odoo","industries-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Duke Fotograf\u00eda Odoo Multichannel Integration | Webkul<\/title>\n<meta name=\"description\" content=\"Duke Fotograf\u00eda runs Magento 2 and PrestaShop on one Odoo. See the Odoo multichannel integration Webkul built for its warehouses and invoices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webkul.com\/blog\/case-studies\/duke-fotografia-odoo-multichannel-integration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Duke Fotograf\u00eda Odoo Multichannel Integration | Webkul\" \/>\n<meta property=\"og:description\" content=\"Duke Fotograf\u00eda runs Magento 2 and PrestaShop on one Odoo. 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