{"id":541160,"date":"2026-06-03T10:32:16","date_gmt":"2026-06-03T10:32:16","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&p=541160"},"modified":"2026-06-03T10:32:21","modified_gmt":"2026-06-03T10:32:21","slug":"webkul-atelier-wagram-france","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/webkul-atelier-wagram-france\/","title":{"rendered":"Elegant Gift Box Builder for Atelier Wagram"},"content":{"rendered":"\n

Atelier Wagram<\/a> is a refined French e-commerce boutique. It specializes in premium, personalized gifts for babies, children, and families. The brand celebrated for its beautiful, custom-embroidered apparel and elegant newborn gift boxes.<\/p>\n\n\n\n

To power these bespoke gift sets, the store utilizes the PrestaShop Bundle Product<\/a><\/strong> module. This module enables the merchant to combine multiple individual products into curated gift packages. It provides a structured way to present complementary items together on a single product page.<\/p>\n\n\n\n

Overview of the Business Market<\/h3>\n\n\n\n

The e-commerce market in France is thriving, particularly within the personalized baby care and children’s apparel segments. According to data published by Statista<\/a>, French e-commerce revenue is projected to grow continuously over the coming years. This growth is driven by a rising consumer demand for premium, custom-made, and ready-to-gift retail products online.<\/p>\n\n\n\n

Challenges Faced by the Client<\/h3>\n\n\n\n

The standard layout of the bundle module displayed items in traditional grids or sliders<\/sup>. Customers had to navigate complex quantity pickers and dynamic price calculations<\/sup>. The client wanted a much simpler, fixed-price “Gift Box Builder” interface<\/sup>.<\/p>\n\n\n\n

Furthermore, they needed to collect custom text for embroidery directly on the bundle page<\/sup>. They also required advanced UI enhancements<\/sup>. These included full-width dropdowns, high-resolution image zoom, and custom variant names<\/sup>. The default system lacked these specific features<\/sup>.<\/p>\n\n\n\n

Our Solution<\/h3>\n\n\n\n

Webkul implemented a comprehensive frontend and backend customization for the PrestaShop store<\/sup>. We completely replaced the default product grid layout with a sleek, step-by-step dropdown selector interface<\/sup>.<\/p>\n\n\n\n

Each dropdown section enforces a strict selection rule of exactly one item per category<\/sup>. We integrated a third-party dynamic personalization module directly into the checkout flow<\/sup>. This allows seamless capture of custom text and typography choices<\/sup>. Additionally, we upgraded the interface with center-aligned, full-width dropdown fields and high-resolution image zoom functionality<\/sup>.<\/p>\n\n\n\n

Solution Benefits<\/h3>\n\n\n\n