{"id":538454,"date":"2026-05-14T11:11:14","date_gmt":"2026-05-14T11:11:14","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&#038;p=538454"},"modified":"2026-05-14T11:26:03","modified_gmt":"2026-05-14T11:26:03","slug":"vet-trade","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/vet-trade\/","title":{"rendered":"Vet Trade Stopped Entering Data Twice. Here&#8217;s How."},"content":{"rendered":"\n<p><a href=\"https:\/\/vet-trade.eu\/\">Vet Trade<\/a> is a France-based company with a very specific and demanding market.<\/p>\n\n\n\n<p>They source, refurbish, and sell high-precision flexible endoscopes and ultrasound equipment to healthcare institutions worldwide.<\/p>\n\n\n\n<p>Every product they handle carries significant value and requires careful attention. Their PrestaShop store managed: product listings, customer accounts, and incoming orders.<\/p>\n\n\n\n<p>And, Salesforce CRM handled: tracking leads, managing follow-ups, and keeping the sales team aligned.<\/p>\n\n\n\n<p>On paper, the setup looked complete. In practice, neither platform knew what the other was doing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Challenge: Two Platforms, Two Separate Realities<\/strong><\/h2>\n\n\n\n<p>Running a B2B operation in the medical equipment space means the stakes around data accuracy are higher than in most industries.<\/p>\n\n\n\n<p>An order that does not appear in the CRM until someone manually enters it is a gap in visibility that the sales team simply cannot afford.<\/p>\n\n\n\n<p>Vet Trade was working with that reality, and the business felt the consequences across its operations.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New customer registrations on PrestaShop were not visible in Salesforce until someone manually transferred them.<\/li>\n\n\n\n<li>Abandoned carts generated no automatic record in the CRM. The data existed in PrestaShop but went nowhere.<\/li>\n\n\n\n<li>When a customer finally placed an order, the CRM had no automatic way of knowing. The team was often working off outdated information during follow-ups.<\/li>\n\n\n\n<li>Product updates made in Salesforce did not reflect in the PrestaShop store without a separate manual process.<\/li>\n\n\n\n<li>There was no intelligent way to deal with duplicate records. The same person could exist as a lead and a customer in Salesforce, with no link between the two records.<\/li>\n<\/ul>\n\n\n\n<p>The manual workload was constant, and the risk of error only increased as transaction volume grew.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Requirements: Precise, Practical, and Purpose-Driven<\/strong><\/h2>\n\n\n\n<p>Vet Trade came to Webkul with a clear picture of what they needed. They wanted data sync between their two platforms with specific conditions attached to each flow.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They did not want every Salesforce product to sync with PrestaShop. Instead, a checkbox on each product record in Salesforce that, when checked, would trigger the sync to PrestaShop.<\/li>\n\n\n\n<li>A Lead record had to be created in Salesforce when a new customer was registered in PrestaShop, using the email to check whether one already existed.<\/li>\n\n\n\n<li>When a cart was abandoned, that too should generate a Lead, with the cart items captured in a related custom object.<\/li>\n\n\n\n<li>Handling lead conversion intelligently by searching for a matching Contact by email and Account by company name. If neither is found, then only create new records.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Vet Trade Chose Webkul<\/strong><\/h2>\n\n\n\n<p>Vet Trade was looking for a prebuilt solution that could handle the exact combination they were running. And a team that understood the nuances of both.<\/p>\n\n\n\n<p>The Webkul <a href=\"https:\/\/store.webkul.com\/Prestashop-Salesforce-Connector.html\">PrestaShop Salesforce Connector<\/a> was purpose-built for this setup. <\/p>\n\n\n\n<p>More importantly, the Webkul team had the experience to configure it around Vet Trade&#8217;s specific business logic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Solution: Intelligent Data Flows, Built Around Their Business<\/strong><\/h2>\n\n\n\n<p>The Webkul team configured the connector with careful attention to each requirement.<\/p>\n\n\n\n<p><strong>Conditional Product Sync<\/strong><\/p>\n\n\n\n<p>A custom checkbox was added to product records in Salesforce. In this way, products sync to PrestaShop when the checkbox is enabled.<\/p>\n\n\n\n<p><strong>New Customer Registration as Lead<\/strong><\/p>\n\n\n\n<p>Every new registration on the PrestaShop store automatically creates a Lead in Salesforce. An email is used to check for an existing record before creating one, preventing duplicates.<\/p>\n\n\n\n<p><strong>Abandoned Cart Capture<\/strong><\/p>\n\n\n\n<p>Abandoned carts now generate a Lead record in Salesforce, with each item from the cart stored in a custom related object.<\/p>\n\n\n\n<p><strong>Smart Lead Conversion on Order<\/strong><\/p>\n\n\n\n<p>After confirming payment for placing an order, the system triggers a structured conversion process \u2013 creating a new record only when no match exists, keeping CRM data clean and consistent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Impact: A CRM That Finally Reflects the Business<\/strong><\/h2>\n\n\n\n<p>The change was immediate and tangible. Once the connector went live, Vet Trade&#8217;s Salesforce CRM began reflecting what was actually happening in the store.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The sales team can now open any Lead or Contact record in Salesforce and see the full picture.<\/li>\n\n\n\n<li>Abandoned carts are no longer invisible. They are now active signals that the team can follow up on.<\/li>\n\n\n\n<li>Lead conversion happens automatically and intelligently. The risk of duplicate records is now gone.<\/li>\n\n\n\n<li>Salesforce directly controls product listings in PrestaShop.<\/li>\n\n\n\n<li>The manual data transfer process that once consumed time every day is no longer part of the workflow.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Vet Trade had two capable platforms. What they lacked was the connection between them.<\/p>\n\n\n\n<p>Webkul provided that connection. The PrestaShop Salesforce Connector brought the two systems together in a clean, consistent, and long-lasting way.<\/p>\n\n\n\n<p>Is your PrestaShop store and Salesforce CRM still running as two separate systems?<\/p>\n\n\n\n<p>Reach out to the Webkul team at <a href=\"mailto:support@webkul.com\" target=\"_blank\" rel=\"noreferrer noopener\">support@webkul.com<\/a> or <a href=\"https:\/\/webkul.uvdesk.com\/en\/customer\/create-ticket\/\">raise a ticket<\/a>. We will take you through the right configuration \u2014 step by step.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vet Trade is a France-based company with a very specific and demanding market. They source, refurbish, and sell high-precision flexible endoscopes and ultrasound equipment to healthcare institutions worldwide. Every product they handle carries significant value and requires careful attention. Their PrestaShop store managed: product listings, customer accounts, and incoming orders. And, Salesforce CRM handled: tracking <a href=\"https:\/\/webkul.com\/blog\/case-studies\/vet-trade\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":647,"featured_media":538546,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-538454","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","platforms-salesforce","industries-health"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vet Trade Stopped Entering Data Twice. Here&#039;s How.<\/title>\n<meta name=\"description\" content=\"Vet Trade had slipping leads, unnoticed carts and missing orders from CRM. Until they connected PrestaShop to Salesforce with Webkul.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webkul.com\/blog\/case-studies\/vet-trade\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vet Trade Stopped Entering Data Twice. Here&#039;s How.\" \/>\n<meta property=\"og:description\" content=\"Vet Trade had slipping leads, unnoticed carts and missing orders from CRM. Until they connected PrestaShop to Salesforce with Webkul.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webkul.com\/blog\/case-studies\/vet-trade\/\" \/>\n<meta property=\"og:site_name\" content=\"Webkul Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webkul\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-14T11:26:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/05\/vet-trade.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"686\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@webkul\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/vet-trade\/\",\"url\":\"https:\/\/webkul.com\/blog\/case-studies\/vet-trade\/\",\"name\":\"Vet Trade Stopped Entering Data Twice. Here's How.\",\"isPartOf\":{\"@id\":\"https:\/\/webkul.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/vet-trade\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/vet-trade\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/05\/vet-trade.webp\",\"datePublished\":\"2026-05-14T11:11:14+00:00\",\"dateModified\":\"2026-05-14T11:26:03+00:00\",\"description\":\"Vet Trade had slipping leads, unnoticed carts and missing orders from CRM. Until they connected PrestaShop to Salesforce with Webkul.\",\"breadcrumb\":{\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/vet-trade\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/webkul.com\/blog\/case-studies\/vet-trade\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/vet-trade\/#primaryimage\",\"url\":\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/05\/vet-trade.webp\",\"contentUrl\":\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/05\/vet-trade.webp\",\"width\":1100,\"height\":686,\"caption\":\"vet trade\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/vet-trade\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/webkul.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study\",\"item\":\"https:\/\/webkul.com\/blog\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Vet Trade Stopped Entering Data Twice. Here&#8217;s How.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/webkul.com\/blog\/#website\",\"url\":\"https:\/\/webkul.com\/blog\/\",\"name\":\"Webkul Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/webkul.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/webkul.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/webkul.com\/blog\/#organization\",\"name\":\"WebKul Software Private Limited\",\"url\":\"https:\/\/webkul.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webkul.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/08\/webkul-logo-accent-sq.png\",\"contentUrl\":\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/08\/webkul-logo-accent-sq.png\",\"width\":380,\"height\":380,\"caption\":\"WebKul Software Private Limited\"},\"image\":{\"@id\":\"https:\/\/webkul.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/webkul\/\",\"https:\/\/x.com\/webkul\",\"https:\/\/www.instagram.com\/webkul\/\",\"https:\/\/www.linkedin.com\/company\/webkul\",\"https:\/\/www.youtube.com\/user\/webkul\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vet Trade Stopped Entering Data Twice. Here's How.","description":"Vet Trade had slipping leads, unnoticed carts and missing orders from CRM. Until they connected PrestaShop to Salesforce with Webkul.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webkul.com\/blog\/case-studies\/vet-trade\/","og_locale":"en_US","og_type":"article","og_title":"Vet Trade Stopped Entering Data Twice. Here's How.","og_description":"Vet Trade had slipping leads, unnoticed carts and missing orders from CRM. Until they connected PrestaShop to Salesforce with Webkul.","og_url":"https:\/\/webkul.com\/blog\/case-studies\/vet-trade\/","og_site_name":"Webkul Blog","article_publisher":"https:\/\/www.facebook.com\/webkul\/","article_modified_time":"2026-05-14T11:26:03+00:00","og_image":[{"width":1100,"height":686,"url":"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/05\/vet-trade.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@webkul","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/webkul.com\/blog\/case-studies\/vet-trade\/","url":"https:\/\/webkul.com\/blog\/case-studies\/vet-trade\/","name":"Vet Trade Stopped Entering Data Twice. Here's How.","isPartOf":{"@id":"https:\/\/webkul.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/webkul.com\/blog\/case-studies\/vet-trade\/#primaryimage"},"image":{"@id":"https:\/\/webkul.com\/blog\/case-studies\/vet-trade\/#primaryimage"},"thumbnailUrl":"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/05\/vet-trade.webp","datePublished":"2026-05-14T11:11:14+00:00","dateModified":"2026-05-14T11:26:03+00:00","description":"Vet Trade had slipping leads, unnoticed carts and missing orders from CRM. Until they connected PrestaShop to Salesforce with Webkul.","breadcrumb":{"@id":"https:\/\/webkul.com\/blog\/case-studies\/vet-trade\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webkul.com\/blog\/case-studies\/vet-trade\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webkul.com\/blog\/case-studies\/vet-trade\/#primaryimage","url":"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/05\/vet-trade.webp","contentUrl":"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/05\/vet-trade.webp","width":1100,"height":686,"caption":"vet trade"},{"@type":"BreadcrumbList","@id":"https:\/\/webkul.com\/blog\/case-studies\/vet-trade\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/webkul.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Case Study","item":"https:\/\/webkul.com\/blog\/case-studies\/"},{"@type":"ListItem","position":3,"name":"Vet Trade Stopped Entering Data Twice. Here&#8217;s How."}]},{"@type":"WebSite","@id":"https:\/\/webkul.com\/blog\/#website","url":"https:\/\/webkul.com\/blog\/","name":"Webkul Blog","description":"","publisher":{"@id":"https:\/\/webkul.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/webkul.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/webkul.com\/blog\/#organization","name":"WebKul Software Private Limited","url":"https:\/\/webkul.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webkul.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/08\/webkul-logo-accent-sq.png","contentUrl":"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/08\/webkul-logo-accent-sq.png","width":380,"height":380,"caption":"WebKul Software Private Limited"},"image":{"@id":"https:\/\/webkul.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/webkul\/","https:\/\/x.com\/webkul","https:\/\/www.instagram.com\/webkul\/","https:\/\/www.linkedin.com\/company\/webkul","https:\/\/www.youtube.com\/user\/webkul\/"]}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/case_studies\/538454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/types\/case_studies"}],"author":[{"embeddable":true,"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/users\/647"}],"replies":[{"embeddable":true,"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/comments?post=538454"}],"version-history":[{"count":5,"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/case_studies\/538454\/revisions"}],"predecessor-version":[{"id":538558,"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/case_studies\/538454\/revisions\/538558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/media\/538546"}],"wp:attachment":[{"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/media?parent=538454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}