{"id":537133,"date":"2026-05-04T14:31:54","date_gmt":"2026-05-04T14:31:54","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&#038;p=537133"},"modified":"2026-05-04T14:32:01","modified_gmt":"2026-05-04T14:32:01","slug":"biofeed-horse-pony-poland-webkul","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/biofeed-horse-pony-poland-webkul\/","title":{"rendered":"BIOFEED enables subscriptions with Webkul&#8217;s custome solution"},"content":{"rendered":"\n<p><a href=\"https:\/\/hp.horseandpony.eu\/\">BIOFEED Horse &amp; Pony<\/a> is a Poland-based eCommerce platform focused on the Horse nutrition and care sector.<\/p>\n\n\n\n<p>The brand offers a wide range of horse feed products, including Granulaty, Muesli, supplementary diet products, horse cookies, and more.<\/p>\n\n\n\n<p>BIOFEED Horse &amp; Pony caters to horse owners, breeders, and stables seeking reliable and high-quality nutrition solutions.<\/p>\n\n\n\n<p>With a strong emphasis on horse health and performance, the brand combines its product offerings with expert guidance to help customers choose the most suitable diet based on their horse\u2019s specific needs.<\/p>\n\n\n\n<p>Through its online store, Horse &amp; Pony aims to simplify the purchasing process while ensuring convenience, accessibility, and trust for its customers.<\/p>\n\n\n\n<p>In this case study, we will analyze how BIOFEED Horse &amp; Pony utilized <a href=\"https:\/\/store.webkul.com\/Prestashop-Subscription-Products.html\">Prestashop Subscription Products<\/a> and <a href=\"https:\/\/webkul.com\/prestashop-development\/\">Prestashop Development service<\/a> to enhance the customer experience of their store and boost conversions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Poland animal nutrition and care sector market<\/h2>\n\n\n\n<p>According to <a href=\"https:\/\/www.indexbox.io\/store\/poland-animal-health-and-nutrition-market-analysis-forecast-size-trends-and-i\">INDEXBOX<\/a>, the Poland animal health and nutrition market is estimated at USD 1.2\u20131.5 billion in 2026.<\/p>\n\n\n\n<p>This growth is driven by Poland\u2019s position as a leading EU livestock producer, along with its emergence as a premium pet food manufacturing hub.<\/p>\n\n\n\n<p>The market is expected to grow at a compound annual growth rate (CAGR) of 4.5% to 6.0% through 2035.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prestashop Subscription Products module<\/h2>\n\n\n\n<p>The <a href=\"https:\/\/store.webkul.com\/Prestashop-Subscription-Products.html\">PrestaShop Subscription Products<\/a> module allows store owners using PrestaShop to convert regular products into subscription-based products, enabling recurring sales rather than one-time purchases.<\/p>\n\n\n\n<p>The store owners can define delivery cycles for products (e.g., daily, weekly, monthly, yearly), and offer frequency-wise discounts for subscription, and for the customers to manage subscriptions efficiently.<\/p>\n\n\n\n<p>With this module, customers can subscribe to products on a daily, weekly, or monthly basis, eliminating the need to place repeated orders.<\/p>\n\n\n\n<p>BIOFEED Horse &amp; Pony uses our Subscription Products module to improve <a href=\"https:\/\/store.webkul.com\/Prestashop-Preorder.html\">customer retention<\/a> and enable stable recurring payments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Challenges Faced by Client<\/h2>\n\n\n\n<p>BIOFEED Horse &amp; Pony was using our PrestaShop Subscription Products module to offer subscription-based purchases, allowing customers to buy products on a recurring basis.<\/p>\n\n\n\n<p>However, they faced a major challenge with their existing payment module, which did not support recurring payment functionality.<\/p>\n\n\n\n<p>As a result, subscription orders were not being generated automatically, and the recurring workflow was not functioning as expected due to the incompatibility between the payment module and the subscription system<\/p>\n\n\n\n<p>Our team understood the requirement and implemented the necessary customization to make the existing payment module compatible with recurring payments, ensuring seamless subscription order processing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>By enabling recurring payments with our PrestaShop Subscription Products module, BIOFEED Horse &amp; Pony automated subscription orders, ensuring consistent revenue and a seamless customer experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BIOFEED Horse &amp; Pony is a Poland-based eCommerce platform focused on the Horse nutrition and care sector. The brand offers a wide range of horse feed products, including Granulaty, Muesli, supplementary diet products, horse cookies, and more. BIOFEED Horse &amp; Pony caters to horse owners, breeders, and stables seeking reliable and high-quality nutrition solutions. With <a href=\"https:\/\/webkul.com\/blog\/case-studies\/biofeed-horse-pony-poland-webkul\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":692,"featured_media":537375,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-537133","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","platforms-prestashop","industries-food"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BIOFEED Horse &amp; Pony Case Study<\/title>\n<meta name=\"description\" content=\"Discover how BIOFEED Horse &amp; Pony enables recurring payments using Webkul\u2019s Subscription Products module.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webkul.com\/blog\/case-studies\/biofeed-horse-pony-poland-webkul\/\" \/>\n<meta property=\"og:locale\" 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