{"id":531178,"date":"2026-03-19T08:22:56","date_gmt":"2026-03-19T08:22:56","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&#038;p=531178"},"modified":"2026-03-19T11:28:08","modified_gmt":"2026-03-19T11:28:08","slug":"rockler-us-m2-frequently-bought-together","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/rockler-us-m2-frequently-bought-together\/","title":{"rendered":"Rockler: US Firm Drives Sales via Cross-Selling Magento 2 Solution by Webkul"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Project Snapshot<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>URL:&nbsp;<a href=\"https:\/\/www.rockler.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rockler.com<\/a><\/strong><\/li>\n\n\n\n<li><strong>Country:<\/strong>&nbsp;United States<\/li>\n\n\n\n<li><strong>Industry Vertical<\/strong>: Retail<\/li>\n\n\n\n<li><strong>Business Insights<\/strong>: Rockler is a USA-based woodworking tools &amp; hardware retailer that attracts over 1.5 million monthly digital visitors to its website.<\/li>\n\n\n\n<li><strong>Solution Provided:&nbsp;<\/strong>We helped Rockler implement <a href=\"https:\/\/store.webkul.com\/magento2-frequently-bought-together.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2&nbsp;Frequently Bought Together<\/a> to showcase frequently bought products on its Magento store.<\/li>\n\n\n\n<li><strong>Platform<\/strong>: Magento 2<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Merchant Story:&nbsp;Rockler<\/h3>\n\n\n\n<p>Rockler is a US-based company specializing in woodworking tools, hardware, &amp; supplies for hobbyists and professional woodworkers.<\/p>\n\n\n\n<p>Its offerings include hand tools, power tools, clamps, fasteners, finishes, project kits, and woodworking accessories.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1288\" height=\"687\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/03\/rockler-case-study-homepage.webp\" alt=\"rockler-case-study-homepage\" class=\"wp-image-531186\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/03\/rockler-case-study-homepage.webp 1288w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/03\/rockler-case-study-homepage-300x160.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/03\/rockler-case-study-homepage-1200x640.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/03\/rockler-case-study-homepage-250x133.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/03\/rockler-case-study-homepage-768x410.webp 768w\" sizes=\"(max-width: 1288px) 100vw, 1288px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>With a focus on craftsmanship &amp; innovation, it delivers quality products designed to support creative woodworking projects and practical applications.<\/p>\n\n\n\n<p>The brand helps customers bring their woodworking ideas to life through reliable tools, project resources, and educational guidance.<\/p>\n\n\n\n<p>It sought to boost sales &amp; increase average order value by enabling cross-selling of frequently bought products for improved conversions.<\/p>\n\n\n\n<p>To accomplish this, they partnered with Webkul, a trusted&nbsp;<a href=\"https:\/\/webkul.com\/magento-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">Magento Development<\/a>&nbsp;service partner,&nbsp;to deploy the Adobe Commerce solution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rockler\u2019s Challenge: Limited Cross-Selling Opportunities on Magento Store<\/h3>\n\n\n\n<p>Rockler struggled to showcase often bought products effectively on its Magento store without a built-in cross-selling feature on product pages.<\/p>\n\n\n\n<p>Limited product recommendations reduced customer engagement, making it difficult for shoppers to discover complementary items during purchases.<\/p>\n\n\n\n<p>Without flexible options to add purchased products together, limiting opportunities to increase average order value.<\/p>\n\n\n\n<p>Showcasing recently purchased products across multiple listings manually required repetitive effort and was time-consuming.<\/p>\n\n\n\n<p>This case study shows how they improved product recommendations &amp; enhanced the shopping experience using Webkul\u2019s <a href=\"https:\/\/webkul.com\/ecommerce-website-development-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">E-commerce Solutions<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Webkul Helped Rockler Boost Sales with Cross-Selling on Magento 2<\/h3>\n\n\n\n<p><strong>Frequently Bought Together for Magento 2<\/strong> enabled Rockler to showcase frequently purchased products on any product page efficiently.<\/p>\n\n\n\n<p>Admin can assign multiple frequently purchased products to a product, improving cross-selling opportunities across the store.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1287\" height=\"1651\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/03\/rockler-case-study-solution-1.webp\" alt=\"rockler-case-study-solution\" class=\"wp-image-531341\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/03\/rockler-case-study-solution-1.webp 1287w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/03\/rockler-case-study-solution-1-234x300.webp 234w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/03\/rockler-case-study-solution-1-798x1024.webp 798w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/03\/rockler-case-study-solution-1-194x249.webp 194w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/03\/rockler-case-study-solution-1-768x985.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/03\/rockler-case-study-solution-1-1197x1536.webp 1197w\" sizes=\"(max-width: 1287px) 100vw, 1287px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Customers can easily select products alongside the main item while viewing updated total payable amounts instantly.<\/p>\n\n\n\n<p>The extension calculates the total price by combining the main product cost with selected frequently bought together items seamlessly.<\/p>\n\n\n\n<p>Displaying products increases average order value, encourages product discovery, and ultimately boosts Magento 2 store sales.<\/p>\n\n\n\n<p>Hiring&nbsp;<a href=\"https:\/\/webkul.com\/hire-magento-developers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Magento Developers<\/a>&nbsp;helped the firm&nbsp;launch an online store, boosting user engagement, conversions, and sustainable growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Result of Implementing Magento 2 Frequently Bought Together<\/h3>\n\n\n\n<p>With Magento 2 Frequently Bought Together, Rockler showcased often bought products directly on product pages for better product discovery.<\/p>\n\n\n\n<p>Easy product selection enabled the company to add multiple frequently bought items effortlessly, improving customer purchase decisions.<\/p>\n\n\n\n<p>The solution allowed customers to select additional products and view the combined total price dynamically before checkout.<\/p>\n\n\n\n<p>Flexible configuration helped them add and manage frequently bought products on product pages with ease.<\/p>\n\n\n\n<p>These Webkul&#8217;s <a href=\"https:\/\/store.webkul.com\/Magento-2.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Extensions<\/a> helped the brand increase sales and improve the overall shopping experience with ease.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Easy Addition of Frequently Bought Products<\/li>\n\n\n\n<li>Enhanced Product Page Visibility<\/li>\n\n\n\n<li>Dynamic Total Price Calculation<\/li>\n\n\n\n<li>Increase Average Order Value<\/li>\n\n\n\n<li>Boost Sales via Cross-Selling<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Project Snapshot Merchant Story:&nbsp;Rockler Rockler is a US-based company specializing in woodworking tools, hardware, &amp; supplies for hobbyists and professional woodworkers. Its offerings include hand tools, power tools, clamps, fasteners, finishes, project kits, and woodworking accessories. With a focus on craftsmanship &amp; innovation, it delivers quality products designed to support creative woodworking projects and practical <a href=\"https:\/\/webkul.com\/blog\/case-studies\/rockler-us-m2-frequently-bought-together\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":657,"featured_media":531536,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-531178","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","platforms-magento","industries-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rockler USA | Magento 2 Frequently Bought Together by Webkul<\/title>\n<meta name=\"description\" content=\"Rockler, a USA firm, adopts Magento 2 Frequently Bought Together by Webkul to showcase frequently bought products on its Magento store.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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