{"id":526033,"date":"2026-02-13T06:34:27","date_gmt":"2026-02-13T06:34:27","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&#038;p=526033"},"modified":"2026-02-13T12:29:52","modified_gmt":"2026-02-13T12:29:52","slug":"bole-sweden-magento2-eu-price-indication","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/bole-sweden-magento2-eu-price-indication\/","title":{"rendered":"Bole : Swedish Firm Integrates Magento 2 EU Price Indication Directive Via Webkul"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Project Snapshot<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>URL<\/strong>: <a href=\"https:\/\/www.bole.no\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bole.no<\/a><\/li>\n\n\n\n<li><strong>Country<\/strong>: Sweden<\/li>\n\n\n\n<li><strong>Industry Vertical<\/strong>: Agriculture &amp; Farm Supplies<\/li>\n\n\n\n<li><strong>Business Insights<\/strong>: Bole is a Swedish online store offering a wide range of agricultural and farm equipment, tools, fencing and supplies for rural life.<\/li>\n\n\n\n<li><strong>Solution Provided<\/strong>: We implemented the <a href=\"https:\/\/store.webkul.com\/magento2-eu-price-indication-directive.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 EU Price Indication Directive<\/a> extension at Bole to display compliant pricing information for EU customers.<\/li>\n\n\n\n<li><strong>Platform<\/strong>: Magento 2<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Merchant Story: Bole<\/strong><\/h3>\n\n\n\n<p>Bole is a Sweden-based online retailer serving farmers, rural households, and landowners with practical farm and agricultural supplies.<\/p>\n\n\n\n<p>The store offers a broad range of products such as fencing solutions, animal care items, watering systems, tools, and equipment used in daily farm operations.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"727\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/02\/webkul-magento2-bole-homepage-1200x727.webp\" alt=\"Bole homepage\" class=\"wp-image-526108\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/02\/webkul-magento2-bole-homepage-1200x727.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/02\/webkul-magento2-bole-homepage-300x182.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/02\/webkul-magento2-bole-homepage-250x151.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/02\/webkul-magento2-bole-homepage-768x465.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/02\/webkul-magento2-bole-homepage-1536x930.webp 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/02\/webkul-magento2-bole-homepage-2048x1240.webp 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Its catalog supports livestock management, fieldwork, and rural maintenance, helping customers choose the right products for professional and personal use.<\/p>\n\n\n\n<p>Bole focuses on clear product details, transparent pricing, and a reliable online shopping experience for agricultural buyers.<\/p>\n\n\n\n<p>With EU pricing rules in place, the business needed a clear and compliant way to show price reductions and reference prices across its catalog.<\/p>\n\n\n\n<p>To address this, the team used <a href=\"https:\/\/webkul.com\/magento-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">Magento Development Services<\/a> to align pricing display with EU requirements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bole&#8217;s Challenge: Meeting EU Pricing Rules with Clear and Accurate Price Display<\/strong><\/h3>\n\n\n\n<p>Bole offers a wide range of agricultural and farm products, where pricing and discounts play a key role in purchase decisions.<\/p>\n\n\n\n<p>With frequent price updates, offers, and campaigns, showing correct reference prices alongside reduced prices became difficult to manage manually.<\/p>\n\n\n\n<p>EU regulations require clear visibility of previous prices when discounts are applied, and any mismatch could lead to compliance issues.<\/p>\n\n\n\n<p>Without an automated system, maintaining consistent and transparent price information across the store increased admin effort and risk.<\/p>\n\n\n\n<p>The business needed a reliable solution to display price reductions correctly while keeping the shopping experience clear for customers.<\/p>\n\n\n\n<p>This case study shows how Bole addressed pricing transparency and compliance using Webkul\u2019s&nbsp;<a href=\"https:\/\/webkul.com\/ecommerce-website-development-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">E-commerce Solutions<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How Webkul Helped Bole Display Clear and Compliant Pricing on Magento 2<\/strong><\/h3>\n\n\n\n<p><strong>EU Price Indication Directive for Magento 2<\/strong> module helped Bole present price reductions clearly and in line with EU rules.<\/p>\n\n\n\n<p>The module automatically shows the lowest prior price alongside the discounted price, giving shoppers clear price context.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1120\" height=\"880\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/02\/webkul-magento2-bole-product-page.webp\" alt=\"Bole product page\" class=\"wp-image-526110\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/02\/webkul-magento2-bole-product-page.webp 1120w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/02\/webkul-magento2-bole-product-page-300x236.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/02\/webkul-magento2-bole-product-page-250x196.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/02\/webkul-magento2-bole-product-page-768x603.webp 768w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>This removed manual price tracking and reduced the risk of incorrect or missing reference prices across the catalog.<\/p>\n\n\n\n<p>Admins can manage discounts with confidence, knowing price history is displayed correctly on product and listing pages.<\/p>\n\n\n\n<p>The setup improved price clarity for customers, built trust during checkout, and supported smooth compliance with EU pricing regulations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Results of Using Magento 2 EU Price Indication Directive at Bole<\/strong><\/h3>\n\n\n\n<p>With the Magento 2 EU Price Indication Directive module, Bole displayed discounts with clear and transparent pricing across the store.<\/p>\n\n\n\n<p>Customers can see the lowest prior price next to discounted prices, which helps them understand offers before buying.<\/p>\n\n\n\n<p>This clear price display reduced confusion and built trust during product comparison and checkout.<\/p>\n\n\n\n<p>Admins saved time as price history and discount rules were shown automatically without manual tracking.<\/p>\n\n\n\n<p>Webkul\u2019s <a href=\"https:\/\/store.webkul.com\/Magento-2.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Extension<\/a> helped Bole stay aligned with EU pricing rules while improving buyer confidence.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear display of discounted and prior prices<\/li>\n\n\n\n<li>Improved customer trust and price clarity<\/li>\n\n\n\n<li>Reduced admin effort for price history tracking<\/li>\n\n\n\n<li>Better shopping confidence during promotions<\/li>\n\n\n\n<li>Aligned pricing display with EU regulations<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Project Snapshot Merchant Story: Bole Bole is a Sweden-based online retailer serving farmers, rural households, and landowners with practical farm and agricultural supplies. The store offers a broad range of products such as fencing solutions, animal care items, watering systems, tools, and equipment used in daily farm operations. Its catalog supports livestock management, fieldwork, and <a href=\"https:\/\/webkul.com\/blog\/case-studies\/bole-sweden-magento2-eu-price-indication\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":551,"featured_media":526480,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-526033","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","platforms-magento","industries-other"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bole | Swedish Firm Integrates Magento 2 EU Price Indication<\/title>\n<meta name=\"description\" content=\"Bole is a Swedish Magento 2 store offering clear EU-compliant pricing with transparent discounts for better customer trust.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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