{"id":525017,"date":"2026-02-05T13:25:18","date_gmt":"2026-02-05T13:25:18","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&#038;p=525017"},"modified":"2026-02-06T05:04:10","modified_gmt":"2026-02-06T05:04:10","slug":"clyup-italy-fashion-m2-ai-image-search-webkul","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/clyup-italy-fashion-m2-ai-image-search-webkul\/","title":{"rendered":"ClyUp: Italian Fashion Brand Enables AI Image Search on Magento via Webkul"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Project Snapshot<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>URL: <a href=\"https:\/\/www.clyup.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Clyup.com<\/a><\/strong><\/li>\n\n\n\n<li><strong>Country:<\/strong>\u00a0Italy<\/li>\n\n\n\n<li><strong>Industry Vertical<\/strong>: Fashion<\/li>\n\n\n\n<li><strong>Business Insights<\/strong>: ClyUp, an Italy-based sustainable fashion store, attracts 1,600+ monthly online visits from conscious shoppers.<\/li>\n\n\n\n<li><strong>Solution Provided:<\/strong>\u00a0We implemented <a href=\"https:\/\/store.webkul.com\/magento2-ai-image-search.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 AI Image Search<\/a> extension for ClyUp, enabling smart visual product search &amp; improving user engagement.<\/li>\n\n\n\n<li><strong>Platform<\/strong>: Magento 2<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Merchant Story: ClyUp<\/h3>\n\n\n\n<p>ClyUp is an Italy-based sustainable fashion brand that connects conscious buyers with independent creators through its online platform.<\/p>\n\n\n\n<p>The platform focuses on circular fashion, bringing together upcycled, vintage, handmade, and ethically made clothing and accessories.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1515\" height=\"900\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/02\/clyup-case-study-homepage.webp\" alt=\"clyup-case-study-homepage\" class=\"wp-image-525029\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/02\/clyup-case-study-homepage.webp 1515w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/02\/clyup-case-study-homepage-300x178.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/02\/clyup-case-study-homepage-1200x713.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/02\/clyup-case-study-homepage-250x149.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/02\/clyup-case-study-homepage-768x456.webp 768w\" sizes=\"(max-width: 1515px) 100vw, 1515px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p>It allows independent creators and small brands to sell unique pieces while offering buyers sustainable, responsibly made fashion.<\/p>\n\n\n\n<p>With a strong community focus and simple online experience, ClyUp makes sustainable fashion approachable for everyday shoppers.<\/p>\n\n\n\n<p>The brand aimed to enhance shopping by enabling customers to upload images to efficiently locate similar products.<\/p>\n\n\n\n<p>To achieve this, the brand partnered with Webkul, a trusted provider of\u00a0<a href=\"https:\/\/webkul.com\/magento-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">Magento Development Services<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ClyUp\u2019s Challenge: Limited Product Discovery Impacted Customer Experience<\/h3>\n\n\n\n<p>ClyUp struggled to help customers quickly find the products they wanted, as regular search often showed irrelevant results.<\/p>\n\n\n\n<p>Without an easy way to search visually, shopping felt slower and less engaging for users.<\/p>\n\n\n\n<p>This made it harder for the brand to increase sales, encourage repeat visits, and highlight its unique sustainable fashion collections.<\/p>\n\n\n\n<p>The lack of a smooth product search affected overall customer satisfaction and platform engagement.<\/p>\n\n\n\n<p>This case study shows how ClyUp improved product discovery, enhanced user experience, &amp; boosted engagement with Webkul\u2019s <a href=\"https:\/\/webkul.com\/generative-ai-services-and-solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI-Powered Solutions<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Webkul Helped ClyUp Enhance Product Discovery &amp; Boost Customer Engagement<\/h3>\n\n\n\n<p><strong>AI Image Search for Magento 2<\/strong> extension lets customers at ClyUp find sustainable fashion products by uploading images &amp; improving product discovery.<\/p>\n\n\n\n<p>It removes the limitations of text-based search, ensuring users get accurate and visually relevant results from ClyUp\u2019s unique collections instantly.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1418\" height=\"752\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/02\/clyup-case-study-solution.webp\" alt=\"clyup-case-study-solution\" class=\"wp-image-525043\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/02\/clyup-case-study-solution.webp 1418w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/02\/clyup-case-study-solution-300x159.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/02\/clyup-case-study-solution-1200x636.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/02\/clyup-case-study-solution-250x133.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/02\/clyup-case-study-solution-768x407.webp 768w\" sizes=\"(max-width: 1418px) 100vw, 1418px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p>Admin can control search accuracy, results displayed, and AI models used, tailoring the experience to match ClyUp\u2019s catalog.<\/p>\n\n\n\n<p>This solution makes finding products easier, saves time, and helps ClyUp engage customers while boosting online sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Results of Implementing Magento 2 AI Image Search Extension for ClyUp<\/h3>\n\n\n\n<p>ClyUp made it easier for customers to find the products they want, reducing frustration and saving time.<\/p>\n\n\n\n<p>This intuitive search encouraged shoppers to explore more items, increasing engagement and the likelihood of purchases.<\/p>\n\n\n\n<p>Admin gained better control over product discovery, ensuring customers always see the most relevant results.<\/p>\n\n\n\n<p>As a result, ClyUp experienced higher customer satisfaction, stronger repeat visits, and increased online sales.<\/p>\n\n\n\n<p>Webkul\u2019s\u00a0<a href=\"https:\/\/store.webkul.com\/Magento-2.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Extensions<\/a>\u00a0helped the brand simplify product discovery, boost engagement, and enhance the shopping experience.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improved product discovery &amp; user satisfaction<\/li>\n\n\n\n<li>Easy management of search settings for admin<\/li>\n\n\n\n<li>Smooth, accurate visual search experience<\/li>\n\n\n\n<li>Increased engagement and sales growth<\/li>\n\n\n\n<li>Faster, hassle-free product browsing<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Project Snapshot Merchant Story: ClyUp ClyUp is an Italy-based sustainable fashion brand that connects conscious buyers with independent creators through its online platform. The platform focuses on circular fashion, bringing together upcycled, vintage, handmade, and ethically made clothing and accessories. It allows independent creators and small brands to sell unique pieces while offering buyers sustainable, <a href=\"https:\/\/webkul.com\/blog\/case-studies\/clyup-italy-fashion-m2-ai-image-search-webkul\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":490,"featured_media":525112,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-525017","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","platforms-magento","industries-fashion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ClyUp | Italian Fashion Firm Integrates Magento 2 AI Image Search<\/title>\n<meta name=\"description\" content=\"ClyUp, a sustainable fashion brand in Italy, uses Magento 2 AI Image Search extension by Webkul to simplify product discovery &amp; boost sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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