{"id":521475,"date":"2026-01-15T05:58:52","date_gmt":"2026-01-15T05:58:52","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&#038;p=521475"},"modified":"2026-01-16T06:32:18","modified_gmt":"2026-01-16T06:32:18","slug":"kobray-uae-m2-mp-buyer-seller-chat-webkul","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/kobray-uae-m2-mp-buyer-seller-chat-webkul\/","title":{"rendered":"Kobray: UAE-Based Marketplace Enables Buyer-Vendor Chat on Magento 2"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Project Snapshot<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>URL:&nbsp;<a href=\"https:\/\/www.kobray.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kobray.com<\/a><\/strong><\/li>\n\n\n\n<li><strong>Country:<\/strong>&nbsp;United Arab Emirates<\/li>\n\n\n\n<li><strong>Industry Vertical<\/strong>: E-commerce<\/li>\n\n\n\n<li><strong>Business Insights<\/strong>: Kobray, UAE\u2019s premier online B2B marketplace for industrial, lifestyle products, &amp; curated essentials.<\/li>\n\n\n\n<li><strong>Solution Provided:<\/strong>&nbsp;We helped Kobray launch a reliable marketplace with built-in buyer-seller chat using <a href=\"https:\/\/store.webkul.com\/magento2-multi-seller-marketplace-chat.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Marketplace Buyer Seller Chat<\/a> module.<\/li>\n\n\n\n<li><strong>Platform<\/strong>: Magento 2<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Merchant Story: Kobray<\/h3>\n\n\n\n<p>Kobray is a UAE-based B2B online marketplace offering industrial, commercial, and wholesale products from trusted suppliers.<\/p>\n\n\n\n<p>The platform connects verified manufacturers, distributors, and vendors with business buyers to enable bulk purchasing across the UAE.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1366\" height=\"751\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-homepage.webp\" alt=\"kobray-webkul-casestudy-homepage\" class=\"wp-image-521522\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-homepage.webp 1366w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-homepage-300x165.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-homepage-1200x660.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-homepage-250x137.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-homepage-768x422.webp 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Kobray blends digital innovation and B2B marketplace expertise to deliver reliable sourcing and business trust across the UAE.<\/p>\n\n\n\n<p>The platform unites industrial, commercial, and wholesale products from verified suppliers, ensuring quality and consistency.<\/p>\n\n\n\n<p>It aimed to build a scalable marketplace managing vendors, bulk orders, inventory, and instant buyer-supplier communication efficiently.<\/p>\n\n\n\n<p>To accomplish this, they partnered with a trusted&nbsp;<a href=\"https:\/\/webkul.com\/magento-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">Magento Development Company<\/a>&nbsp;to implement the Adobe Commerce-based solution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kobray\u2019s Challenge: Limited Tools to Scale B2B Marketplace Operations and Boost Sales<\/h3>\n\n\n\n<p>Kobray struggled to expand its digital marketplace globally and attract global buyers due to inefficient multi-vendor management.<\/p>\n\n\n\n<p>The company faced challenges with vendor onboarding, inconsistent profiles, limited visibility, insecure uploads, and restricted scalability.<\/p>\n\n\n\n<p>Lack of direct communication with vendors delayed customer queries, reducing overall trust and engagement levels.<\/p>\n\n\n\n<p>Found it difficult to manage multiple vendors without unique subdomains, causing branding, catalog, SEO, and customer engagement challenges.<\/p>\n\n\n\n<p>Managing tax rates manually across multiple regions and zip codes caused frequent calculation errors and compliance issues.<\/p>\n\n\n\n<p>This case study explores how they addressed these challenges by adopting Webkul\u2019s advanced&nbsp;<a href=\"https:\/\/webkul.com\/ecommerce-marketplaces\/\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce marketplace solutions<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Webkul Helped Kobray Build a Scalable B2B Marketplace &amp; Boost Online Sales<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Building a Multi-Vendor Marketplace<a href=\"https:\/\/store.webkul.com\/magento2-multi-vendor-marketplace.html#reviews\"><\/a><\/h3>\n\n\n\n<p><a href=\"https:\/\/store.webkul.com\/magento2-multi-vendor-marketplace.html\" target=\"_blank\" rel=\"noreferrer noopener\">Marketplace Multi Vendor Module for Magento 2<\/a>&nbsp;provided them with a foundation to build a feature-rich, scalable marketplace &amp; manage sellers efficiently.<\/p>\n\n\n\n<p>The extension offered sellers a user-friendly dashboard to list products, manage inventory, and process orders with minimal effort.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1293\" height=\"1013\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-marketplace.webp\" alt=\"kobray-webkul-casestudy-solution-marketplace\" class=\"wp-image-521657\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-marketplace.webp 1293w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-marketplace-300x235.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-marketplace-1200x940.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-marketplace-250x196.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-marketplace-768x602.webp 768w\" sizes=\"(max-width: 1293px) 100vw, 1293px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Sellers can easily register, upload products, update stock, manage deliveries, and customize their storefronts through this intuitive panel.<\/p>\n\n\n\n<p>They can also update their profiles, enhance store presence, and use built-in tools to grow their business online efficiently.<\/p>\n\n\n\n<p>It integrates smoothly with the&nbsp;<a href=\"https:\/\/store.webkul.com\/magento2-marketplace-mobile-app.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Multi Vendor Mobile App<\/a>,&nbsp;enabling sellers to manage their stores anytime, from anywhere.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Streamlined Online Buyer-Seller Interaction<\/h3>\n\n\n\n<p><strong>Marketplace Buyer Seller Chat for Magento 2<\/strong> extension enables Kobray to facilitate smooth, direct communication between buyers and vendors.<\/p>\n\n\n\n<p>Users can share attachments, update profile images, and access complete chat history easily, anytime, from anywhere.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"1037\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-chat.webp\" alt=\"kobray-webkul-casestudy-solution-chat\" class=\"wp-image-521662\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-chat.webp 1280w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-chat-300x243.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-chat-1200x972.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-chat-250x203.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-chat-768x622.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>The system sends push notifications, shows online status, and delivers alerts and emails when users are offline.<\/p>\n\n\n\n<p>Vendors can manage users by blocking or unblocking them, while both sides enjoy secure chats with emojis.<\/p>\n\n\n\n<p>Hiring&nbsp;<a href=\"https:\/\/webkul.com\/hire-magento-developers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Magento Developers<\/a>&nbsp;helped the firm&nbsp;launch a modern online store, boosting engagement, conversions, and sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimized Seller Tax Management<\/h3>\n\n\n\n<p><a href=\"https:\/\/store.webkul.com\/magento2-multi-vendor-tax.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Seller Tax Manager Marketplace Add-on<\/a> empowers sellers to manage taxes by region, zip code, and country.<\/p>\n\n\n\n<p>Admins can define tax rules, product tax classes, and customer tax classes specifically for each marketplace seller.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1293\" height=\"684\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-tax.webp\" alt=\"kobray-webkul-casestudy-solution-tax\" class=\"wp-image-521729\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-tax.webp 1293w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-tax-300x159.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-tax-1200x635.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-tax-250x132.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-tax-768x406.webp 768w\" sizes=\"(max-width: 1293px) 100vw, 1293px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Sellers can independently create tax rules, product tax classes, and tax rates directly from their seller panel interface.<\/p>\n\n\n\n<p>The module displays tax amounts for seller products in a dedicated grid for easy admin monitoring and reporting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Centralized Vendor Data Control<\/h3>\n\n\n\n<p><a href=\"https:\/\/store.webkul.com\/magento2-marketplace-vendor-attribute.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Vendor Attribute Manager Marketplace Add-On<\/a> enables admins to create and manage custom fields on vendor registration forms.<\/p>\n\n\n\n<p>Admins can define different types of vendor attributes, controlling visibility, status, and inclusion in registration groups effectively.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1294\" height=\"654\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-attribute.webp\" alt=\"kobray-webkul-casestudy-solution-attribute\" class=\"wp-image-521753\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-attribute.webp 1294w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-attribute-300x152.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-attribute-1200x606.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-attribute-250x126.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-attribute-768x388.webp 768w\" sizes=\"(max-width: 1294px) 100vw, 1294px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Vendor custom attributes can be displayed on profiles, with admin control over which attributes are publicly visible.<\/p>\n\n\n\n<p>The module supports setting allowed file and image extensions for vendor uploads, ensuring proper content management and security.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Increased Vendor Brand Recognition<\/h3>\n\n\n\n<p><a href=\"https:\/\/store.webkul.com\/Magento2-Marketplace-Vendor-Subdomain.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Vendor Subdomain<\/a> allows vendors to create personalized subdomains or domains, giving them distinct online identities.<\/p>\n\n\n\n<p>Each vendor receives a dedicated microsite with a unique URL, enabling independent branding and product showcasing effectively.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1294\" height=\"894\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-subdomain.webp\" alt=\"kobray-webkul-casestudy-solution-subdomain\" class=\"wp-image-521752\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-subdomain.webp 1294w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-subdomain-300x207.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-subdomain-1200x829.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-subdomain-250x173.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2026\/01\/kobray-webkul-casestudy-solution-subdomain-768x531.webp 768w\" sizes=\"(max-width: 1294px) 100vw, 1294px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Admins can assign subdomains or domains per store view, controlling visibility and structure across the marketplace efficiently.<\/p>\n\n\n\n<p>Vendor pages can display only their products or include admin listings, offering flexible catalog management options conveniently.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Impact of Building Kobray\u2019s B2B Marketplace with Advanced Magento 2 Solutions<\/h3>\n\n\n\n<p>Kobray established its online marketplace with features that supported vendor growth and enhanced the shopping experience for buyers.<\/p>\n\n\n\n<p>Customers benefited from real-time vendor chat, quick responses, instant updates, engagement, and improved overall interaction.<\/p>\n\n\n\n<p>Seller Tax Manager enabled sellers set regional tax rules easily while admins gained clear reporting, improving accuracy, compliance, &amp; transparency.<\/p>\n\n\n\n<p>As a result, the firm achieved higher conversions, improved vendor engagement, branding, customer access, and optimized marketplace workflow.<\/p>\n\n\n\n<p>Leverage Webkul\u2019s&nbsp;<a href=\"https:\/\/store.webkul.com\/Magento-2.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Extensions<\/a>&nbsp;to optimize operations, enhance efficiency, &amp; accelerate your brand\u2019s growth seamlessly.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Accurate tax automation across regions &amp; zip codes<\/li>\n\n\n\n<li>Streamlined vendor registration with flexible fields<\/li>\n\n\n\n<li>Efficient management of multiple vendor accounts<\/li>\n\n\n\n<li>Improved vendor visibility boosts engagement<\/li>\n\n\n\n<li>Instant communication via buyer-seller chat<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Project Snapshot Merchant Story: Kobray Kobray is a UAE-based B2B online marketplace offering industrial, commercial, and wholesale products from trusted suppliers. The platform connects verified manufacturers, distributors, and vendors with business buyers to enable bulk purchasing across the UAE. Kobray blends digital innovation and B2B marketplace expertise to deliver reliable sourcing and business trust across <a href=\"https:\/\/webkul.com\/blog\/case-studies\/kobray-uae-m2-mp-buyer-seller-chat-webkul\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":657,"featured_media":521513,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-521475","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","platforms-magento","industries-marketplace"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kobray | UAE-Based B2B Marketplace on Magento 2 by Webkul<\/title>\n<meta name=\"description\" content=\"Kobray is a UAE-based B2B marketplace built on Magento 2 with Webkul solutions, delivering an enhanced user experience &amp; boosting sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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