{"id":512123,"date":"2025-11-06T14:07:39","date_gmt":"2025-11-06T14:07:39","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&p=512123"},"modified":"2025-11-10T06:34:50","modified_gmt":"2025-11-10T06:34:50","slug":"proietta-italy-webkul","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/proietta-italy-webkul\/","title":{"rendered":"PROIETTA Boosts sales with Webkul’s custom solution"},"content":{"rendered":"\n

Proietta<\/a> is an Italian company that provides architectural projection and decorative lighting. They specialize in designing, manufacturing, and supplying high-quality projection systems and lighting effects.<\/p>\n\n\n\n

Proietta offers products that are tailored to a wide range of applications, including architectural projectors, festive and Christmas lighting, dynamic lighting effects, and customised gobos.<\/p>\n\n\n\n

Apart from manufacturing, they offer technical consultation, custom design services, and support for installation and setup, ensuring that each project achieves its full creative and operational implementation.<\/p>\n\n\n\n

In this case study, we will explore how Proietta utilized the Prestashop Custom Product Options<\/a> module and PrestaShop Development Services<\/a> to increase average order value.<\/p>\n\n\n\n

Italy’s projection\u2010technology and architectural lighting ecommerce market<\/h2>\n\n\n\n

Italy’s architectural lighting sector is expanding, boosting products that combine both lighting and projection for landmarks, events.<\/p>\n\n\n\n

According to Ground View Research<\/a>, the Italy architectural lighting market generated a revenue of USD 244.6 million in 2024 and is expected to reach USD 393.7 million by 2030.<\/p>\n\n\n\n

Italy’s architectural lighting market is expected to grow at a CAGR of 8.1% from 2025 to 2030.<\/p>\n\n\n\n

Prestashop Custom Product Options<\/h2>\n\n\n\n

PrestaShop Custom Product Options<\/a> module enables to add additional customization fields for multiple products directly on the product page.<\/p>\n\n\n\n

The module enables to create an ideal shopping experience by providing customers with options they need to customize their order.<\/p>\n\n\n\n

The PrestaShop Custom Product Options extension lets store owners add input fields like text, textarea, checkbox, dropdown, image upload, radio buttons, date, time, and date & time to multiple products simultaneously for customization.<\/p>\n\n\n\n

Proietta uses our Custom Product Options extension to offer personalization services to their customers, thus enhancing their shopping experience.<\/p>\n\n\n\n

Custom Requirement of the Client<\/h2>\n\n\n\n

Proietta had a custom requirement for which they contacted us.<\/p>\n\n\n\n

Proeitta was looking for a feature that would allow their customer to introduce a custom “Diameter” input option for products that allows customers to enter values in input boxes (in mm).<\/p>\n\n\n\n

Our team understood the requirement and implemented the necessary customization to achieve the functionality.<\/p>\n\n\n\n

Conclusion<\/h2>\n\n\n\n

By using our Prestashop Custom Product Option module, Proietta provided a tailored shopping experience to their customers, thus enhancing their experience and boosting sales.<\/p>\n","protected":false},"excerpt":{"rendered":"

Proietta is an Italian company that provides architectural projection and decorative lighting. They specialize in designing, manufacturing, and supplying high-quality projection systems and lighting effects. Proietta offers products that are tailored to a wide range of applications, including architectural projectors, festive and Christmas lighting, dynamic lighting effects, and customised gobos. Apart from manufacturing, they offer […]<\/a><\/p>\n","protected":false},"author":692,"featured_media":512660,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-512123","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","platforms-prestashop","industries-it-solution"],"yoast_head":"\nProietta Case-Study<\/title>\n<meta name=\"description\" content=\"Learn how Proietta increased their average order value with Webkul's custom product options module.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webkul.com\/blog\/case-studies\/proietta-italy-webkul\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proietta Case-Study\" \/>\n<meta property=\"og:description\" content=\"Learn how Proietta increased their average 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