{"id":507167,"date":"2025-09-22T07:38:04","date_gmt":"2025-09-22T07:38:04","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&#038;p=507167"},"modified":"2025-09-23T04:47:57","modified_gmt":"2025-09-23T04:47:57","slug":"ataszek-poland-prestashop-ai-semantic-search","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/ataszek-poland-prestashop-ai-semantic-search\/","title":{"rendered":"ATASZEK: Polish Firm Refines Product Search via AI-Powered Webkul Solution"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Project Snapshot<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>URL: <a href=\"https:\/\/ataszek.pl\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ataszek.pl<\/a><\/strong><\/li>\n\n\n\n<li><strong>Country:<\/strong>&nbsp;Poland<\/li>\n\n\n\n<li><strong>Industry Vertical<\/strong>: Industrial<\/li>\n\n\n\n<li><strong>Business Insights<\/strong>: ATASZEK, Poland\u2019s industrial front-runner in material joining, engages 81,000+ online visitors every month on its store.<\/li>\n\n\n\n<li><strong>Platform<\/strong>: PrestaShop<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Merchant Story: ATASZEK<\/h3>\n\n\n\n<p>ATASZEK is a Polish company providing industrial adhesives, plastic welding machines, and material joining tools.<\/p>\n\n\n\n<p>It serves businesses, workshops, and DIY enthusiasts across Europe with expert guidance and training programs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1165\" height=\"781\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/09\/ataszek-case-study-homepage.webp\" alt=\"ataszek-case-study-homepage\" class=\"wp-image-507177\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/09\/ataszek-case-study-homepage.webp 1165w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/09\/ataszek-case-study-homepage-300x201.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/09\/ataszek-case-study-homepage-250x168.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/09\/ataszek-case-study-homepage-768x515.webp 768w\" sizes=\"(max-width: 1165px) 100vw, 1165px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Headquartered in Pozna\u0144, Poland, the company ensures reliable service, shipping, and technical support throughout Europe.<\/p>\n\n\n\n<p>Its catalogue includes over thirty-five types of binders, adhesives, welding machines, burners, and specialized accessories.<\/p>\n\n\n\n<p>ATASZEK decided to optimize its online store search using AI to expand digital reach and enhance customer experience.<\/p>\n\n\n\n<p>To achieve this, they collaborated with a reputable&nbsp;<a href=\"https:\/\/webkul.com\/prestashop-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrestaShop Development<\/a>&nbsp;company to deploy a powerful solution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ATASZEK\u2019s Challenge: Enhancing Online Store Search with AI Technology<\/h3>\n\n\n\n<p>ATASZEK struggled to make its online store search truly intuitive and intelligent.<\/p>\n\n\n\n<p>Customers often couldn\u2019t find products easily because search relied on simple keywords, ignoring context and intent.<\/p>\n\n\n\n<p>There was no way to discover products using images or handle complex queries, limiting how effectively shoppers could explore the catalog.<\/p>\n\n\n\n<p>Filtering and narrowing results by attributes, categories, or price was cumbersome, making navigation slow and frustrating.<\/p>\n\n\n\n<p>Outdated or inconsistent product details further reduced search accuracy, hindering the store\u2019s ability to engage a wide European audience.<\/p>\n\n\n\n<p>This case study shows how ATASZEK successfully addressed these challenges using Webkul\u2019s reliable&nbsp;<a href=\"https:\/\/webkul.com\/ecommerce-website-development-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">E-commerce Solutions<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Webkul Helped ATASZEK Enhance Store Search &amp; Deliver Smarter, Context-Aware Results<\/h3>\n\n\n\n<p><a href=\"https:\/\/store.webkul.com\/prestashop-semantic-search-powered-by-ai.html\" target=\"_blank\" rel=\"noreferrer noopener\">PrestaShop AI Image and Semantic Search<\/a> module helps ATASZEK provide smarter, more accurate product search for customers.<\/p>\n\n\n\n<p>ATASZEK store admin can let customers search using natural language or by uploading images, making it easier to find products.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1530\" height=\"676\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/09\/ataszek-case-study-solution1.webp\" alt=\"ataszek-case-study-solution1\" class=\"wp-image-507195\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/09\/ataszek-case-study-solution1.webp 1530w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/09\/ataszek-case-study-solution1-300x133.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/09\/ataszek-case-study-solution1-1200x530.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/09\/ataszek-case-study-solution1-250x110.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/09\/ataszek-case-study-solution1-768x339.webp 768w\" sizes=\"(max-width: 1530px) 100vw, 1530px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>They can also apply filters for product titles, attributes, categories, and prices to deliver precise results.<\/p>\n\n\n\n<p>The module allows the team to keep search results updated with the latest products and category changes.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1067\" height=\"780\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/09\/ataszek-case-study-solution2.webp\" alt=\"ataszek-case-study-solution2\" class=\"wp-image-507198\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/09\/ataszek-case-study-solution2.webp 1067w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/09\/ataszek-case-study-solution2-300x219.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/09\/ataszek-case-study-solution2-250x183.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/09\/ataszek-case-study-solution2-768x561.webp 768w\" sizes=\"(max-width: 1067px) 100vw, 1067px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p>ATASZEK store admin can set sorting and filtering rules to make search results more relevant to customer needs.<\/p>\n\n\n\n<p>This helps the brand improve the shopping experience, offering fast, accurate, and relevant product results for every visitor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Results of Optimizing ATASZEK\u2019s Online Store Search with PrestaShop AI Image and Semantic Search<\/h3>\n\n\n\n<p>With PrestaShop AI Image and Semantic Search, ATASZEK made store search smarter and faster.<\/p>\n\n\n\n<p>The system interpreted queries to deliver accurate, context-aware results across products and categories.<\/p>\n\n\n\n<p>ATASZEK store admin could set filters, priorities, and keep search results updated automatically.<\/p>\n\n\n\n<p>It simplified search management, ensured relevant results, and improved the shopping experience.<\/p>\n\n\n\n<p>These <a href=\"https:\/\/store.webkul.com\/PrestaShop-Extensions.html\" target=\"_blank\" rel=\"noreferrer noopener\">PrestaShop Addons<\/a> boosted customer satisfaction, strengthened ATASZEK\u2019s digital presence, and increased product discovery efficiency.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensures accurate product and category search.<\/li>\n\n\n\n<li>Keeps search results updated automatically.<\/li>\n\n\n\n<li>Supports natural language and image search.<\/li>\n\n\n\n<li>Simplifies backend management for admin.<\/li>\n\n\n\n<li>Delivers relevant and precise results.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Project Snapshot Merchant Story: ATASZEK ATASZEK is a Polish company providing industrial adhesives, plastic welding machines, and material joining tools. It serves businesses, workshops, and DIY enthusiasts across Europe with expert guidance and training programs. Headquartered in Pozna\u0144, Poland, the company ensures reliable service, shipping, and technical support throughout Europe. Its catalogue includes over thirty-five <a href=\"https:\/\/webkul.com\/blog\/case-studies\/ataszek-poland-prestashop-ai-semantic-search\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":490,"featured_media":507366,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-507167","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","platforms-prestashop","industries-industrial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ATASZEK Case Study: Polish Firm Refines Product Search<\/title>\n<meta name=\"description\" content=\"ATASZEK, a Poland-based industrial firm, implements PrestaShop AI Image and Semantic Search extension by Webkul to optimize its store search.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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