{"id":502280,"date":"2025-08-05T13:20:55","date_gmt":"2025-08-05T13:20:55","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&#038;p=502280"},"modified":"2025-12-31T04:49:57","modified_gmt":"2025-12-31T04:49:57","slug":"stihl-australia-magento2-marketplace-webkul","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/stihl-australia-magento2-marketplace-webkul\/","title":{"rendered":"STIHL Australia: Launching a Scalable B2C Marketplace for Outdoor Equipment"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Project Snapshot<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>URL: <a href=\"https:\/\/shop.stihl.com.au\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Shop.Stihl.com.au<\/a><\/strong><\/li>\n\n\n\n<li><strong>Country:<\/strong>&nbsp;Australia<\/li>\n\n\n\n<li><strong>Industry Vertical<\/strong>: Gardening Tools &amp; Essentials<\/li>\n\n\n\n<li><strong>Business Insights<\/strong>: STIHL, a globally trusted leader in outdoor power tools, draws 70,000+ monthly visits to its Australian online store.<\/li>\n\n\n\n<li><strong>Platform<\/strong>: Magento 2<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Merchant Story: STIHL<\/h3>\n\n\n\n<p>STIHL is a popular Australian brand for gardening tools and outdoor equipment, known for reliable performance and quality engineering.<\/p>\n\n\n\n<p>It offers a wide range of tools for both home users and professionals, including lawn mowers, hedge trimmers, grass trimmers, blowers, and robotic mowers.<\/p>\n\n\n\n<p>To support their retail network, an <a href=\"https:\/\/webkul.com\/ecommerce-marketplaces\/\" target=\"_blank\" rel=\"noreferrer noopener\">eCommerce marketplace<\/a> for STIHL was created, enabling local dealers across Australia to sell products online through a centralized, brand-consistent platform.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1120\" height=\"678\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/stihl-case-study-homepage.webp\" alt=\"stihl-case-study-homepage\" class=\"wp-image-502314\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/stihl-case-study-homepage.webp 1120w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/stihl-case-study-homepage-300x182.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/stihl-case-study-homepage-250x151.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/stihl-case-study-homepage-768x465.webp 768w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>With a strong dealer network across Australia, STIHL makes it easy to get expert help, servicing, and access to the right tools.<\/p>\n\n\n\n<p>The brand helps people take better care of their gardens by offering strong, easy-to-use tools built to last.<\/p>\n\n\n\n<p>STIHL aimed to build a robust online store for gardening and power tools using advanced Magento marketplace solutions to enhance the customer experience.<\/p>\n\n\n\n<p>To accomplish this, they collaborated with a reliable\u00a0<a href=\"https:\/\/webkul.com\/magento-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">Magento Development<\/a> company to deploy the Magento-based solution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">STIHL\u2019s Challenge: Managing Sellers Without Unified Control, Secure Login, Discounts, or Flexible Payments<\/h3>\n\n\n\n<p>STIHL struggled to build a scalable marketplace model due to missing key tools for managing sellers.<\/p>\n\n\n\n<p>Sellers couldn\u2019t independently manage their products, orders, stock, or personalize their storefronts on the platform.<\/p>\n\n\n\n<p>The system didn\u2019t have secure login methods, leaving important actions like sign-in and checkout without proper checks.<\/p>\n\n\n\n<p>Vendors were unable to create or manage product discounts, limiting their ability to run offers and attract buyers.<\/p>\n\n\n\n<p>Without a built-in split-payment system, handling payouts was slow and manual, lowering seller confidence and efficiency.<\/p>\n\n\n\n<p>These issues made it difficult for STIHL to improve marketplace processes, keep the platform secure, and support seller growth.<\/p>\n\n\n\n<p>This case study shows how STIHL resolved these challenges by adopting Webkul\u2019s advanced <a href=\"https:\/\/webkul.com\/ecommerce-marketplaces\/\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce Marketplace Solutions<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Webkul Enabled STIHL to Build a Unified Marketplace with Smarter Seller Control<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Marketplace Multi Vendor Module for Magento 2<\/h3>\n\n\n\n<p><a href=\"https:\/\/store.webkul.com\/magento2-multi-vendor-marketplace.html\" target=\"_blank\" rel=\"noreferrer noopener\">Marketplace Multi Vendor Module for Magento 2<\/a>&nbsp;extension helped STIHL convert its Magento store into a scalable online marketplace platform.<\/p>\n\n\n\n<p>It allowed vendors to manage products, inventory, orders, shipments, and design their own custom storefront layouts.<\/p>\n\n\n\n<p>The solution supported multiple product types like simple, configurable, virtual, and downloadable for flexible selling options.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1120\" height=\"700\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/stihl-case-study-solution1.webp\" alt=\"stihl-case-study-solution1\" class=\"wp-image-502374\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/stihl-case-study-solution1.webp 1120w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/stihl-case-study-solution1-300x188.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/stihl-case-study-solution1-250x156.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/stihl-case-study-solution1-768x480.webp 768w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Sellers could easily join by visiting STIHL\u2019s marketplace page and registering with a custom shop URL.<\/p>\n\n\n\n<p>Once approved, STIHL vendors could instantly list their tools online and reach a broader customer base.<\/p>\n\n\n\n<p>With this setup, the company built a scalable marketplace and empowered sellers to run their stores independently.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Magento 2 OTP (One Time Password) <\/h3>\n\n\n\n<p><a href=\"https:\/\/store.webkul.com\/magento2-otp-module.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 OTP (One Time Password)<\/a> module helped STIHL secure key customer actions across its online marketplace platform.<\/p>\n\n\n\n<p>It enabled OTP-based authentication during login, registration, checkout, and password recovery for verified access.<\/p>\n\n\n\n<p>Customers received single-use OTPs via email or mobile, ensuring only authorized users completed sensitive operations.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"670\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/stihl-case-study-solution2-1200x670.webp\" alt=\"stihl-case-study-solution2\" class=\"wp-image-502390\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/stihl-case-study-solution2-1200x670.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/stihl-case-study-solution2-300x168.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/stihl-case-study-solution2-250x140.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/stihl-case-study-solution2-768x429.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/stihl-case-study-solution2-1536x858.webp 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/stihl-case-study-solution2-2048x1144.webp 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>This layer of security helped STIHL minimize fraudulent activities and boost customer trust in the buying process.<\/p>\n\n\n\n<p>By adding seamless OTP verification, STIHL strengthened user authentication without disrupting the shopping experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Magento 2 Seller Coupons Marketplace Add-on<\/h3>\n\n\n\n<p><a href=\"https:\/\/store.webkul.com\/magento2-marketplace-vendor-coupon.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Seller Coupons Marketplace Add-on<\/a> helped STIHL empower its marketplace vendors with direct coupon management tools.<\/p>\n\n\n\n<p>It allowed sellers to create unlimited product-specific coupons from their dashboards with full control over discounts, limits, and expiry.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"736\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/stihl-case-study-solution3-1200x736.webp\" alt=\"stihl-case-study-solution3\" class=\"wp-image-502439\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/stihl-case-study-solution3-1200x736.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/stihl-case-study-solution3-300x184.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/stihl-case-study-solution3-250x153.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/stihl-case-study-solution3-768x471.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/stihl-case-study-solution3-1536x942.webp 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/stihl-case-study-solution3.webp 1956w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Store admins could also generate coupons on behalf of sellers, ensuring flexible promotion strategies across the platform.<\/p>\n\n\n\n<p>The module supported multi-store, multi-language (including RTL), and let buyers apply multiple seller coupons in one order.<\/p>\n\n\n\n<p>This capability helped STIHL boost vendor-driven promotions and attract more value-seeking customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Magento 2 Stripe Payment Gateway Marketplace Add-On<\/h3>\n\n\n\n<p><a href=\"https:\/\/store.webkul.com\/magento2-marketplace-stripe-vendor-payment.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Stripe Payment Gateway Marketplace Add-On<\/a> enabled STIHL to offer secure, flexible payments through Stripe Connect.<\/p>\n\n\n\n<p>It allowed split payments between sellers, supported card-saving via Vault, and let vendors process refunds from their dashboards.<\/p>\n\n\n\n<p>Admins could configure the Stripe integration type, set custom payment rules, and manage seller onboarding via Stripe Connect.<\/p>\n\n\n\n<p>With this setup, STIHL streamlined payment workflows and ensured sellers received faster payouts within a secure system.<\/p>\n\n\n\n<p>The integration enhanced both seller and buyer confidence by offering a trusted and seamless checkout experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Results of Building STIHL\u2019s Marketplace on Magento with Advanced Seller Tools<\/h3>\n\n\n\n<p>STIHL launched its online marketplace with Magento 2 and useful tools to make selling easier and shopping smoother.<\/p>\n\n\n\n<p>Sellers could create their own coupons, handle refunds, and receive payments securely, buyers could easily apply discounts.<\/p>\n\n\n\n<p>The marketplace also supported different languages, seller-run promotions, and safe Stripe payments managed by the admin.<\/p>\n\n\n\n<p>This helped STIHL give sellers more control, make customers happier, and manage the store more easily.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Streamlined marketplace setup and onboarding.<\/li>\n\n\n\n<li>Seller-driven coupon creation and control.<\/li>\n\n\n\n<li>Multi-coupon support in a single order.<\/li>\n\n\n\n<li>Secure payments via Stripe Connect.<\/li>\n\n\n\n<li>Faster refunds managed by sellers.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Project Snapshot Merchant Story: STIHL STIHL is a popular Australian brand for gardening tools and outdoor equipment, known for reliable performance and quality engineering. It offers a wide range of tools for both home users and professionals, including lawn mowers, hedge trimmers, grass trimmers, blowers, and robotic mowers. To support their retail network, an eCommerce <a href=\"https:\/\/webkul.com\/blog\/case-studies\/stihl-australia-magento2-marketplace-webkul\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":490,"featured_media":503399,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-502280","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","platforms-magento","industries-marketplace"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>STIHL Case Study: Australian Power Tools Firm Turns Multivendor<\/title>\n<meta name=\"description\" content=\"STIHL is an Australian power tools brand, utilizing advanced marketplace solutions to boost sales and enhance customer experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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