{"id":502054,"date":"2025-08-05T12:27:52","date_gmt":"2025-08-05T12:27:52","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&#038;p=502054"},"modified":"2025-12-22T10:22:38","modified_gmt":"2025-12-22T10:22:38","slug":"mercaporta-spanish-magento-2-webkul","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/mercaporta-spanish-magento-2-webkul\/","title":{"rendered":"Mercaporta: Spanish Home Interiors Brand Adopts User Tracking to Boost Sales"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Project Snapshot<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>URL:<\/strong> <a href=\"https:\/\/www.mercaporta.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Mercaporta.com<\/strong><\/a><\/li>\n\n\n\n<li><strong>Country:<\/strong> Spain<\/li>\n\n\n\n<li><strong>Industry Vertical:<\/strong> Retail<\/li>\n\n\n\n<li><strong>Business Insights: <\/strong>Mercaporta, a Spanish door supplier with 2,100+ visits, uses a user activity tracking module to improve engagement and gain insights.<\/li>\n\n\n\n<li><strong>Platform:<\/strong> Magento 2<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Merchant Story: Mercaporta<\/strong><\/h3>\n\n\n\n<p>Mercaporta is a Spain-based retailer offering interior doors, flooring, cabinets, and carpentry accessories to homeowners and professionals across Catalonia.<\/p>\n\n\n\n<p>With multiple showrooms and an 8,000\u202fm\u00b2 warehouse, the company serves both online and in-store customers through a unified sales system.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1513\" height=\"884\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/mercaporta-casestudy-homepage.webp\" alt=\"mercaporta-casestudy-homepage.webp\n\" class=\"wp-image-502154\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/mercaporta-casestudy-homepage.webp 1513w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/mercaporta-casestudy-homepage-300x175.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/mercaporta-casestudy-homepage-1200x701.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/mercaporta-casestudy-homepage-250x146.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/mercaporta-casestudy-homepage-768x449.webp 768w\" sizes=\"(max-width: 1513px) 100vw, 1513px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Focused on availability, quality, and variety, Mercaporta supports a range of renovation and carpentry needs.<\/p>\n\n\n\n<p>To improve operations, the team looked to gain clearer insights into customer behavior and product performance across digital channels.<\/p>\n\n\n\n<p>Aiming to improve product strategy, they collaborated with an <a href=\"https:\/\/webkul.com\/magento-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe Commerce company<\/a> to track user activity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong><strong>Mercaporta\u2019s Challenge: Limited Customer Insights Impacted Merchandising<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Mercaporta struggled to understand customer behavior across digital touchpoints, limiting sales and inventory optimization.<\/p>\n\n\n\n<p>Lack of visibility into product performance made it hard to adjust offerings or make informed merchandising decisions.<\/p>\n\n\n\n<p>To overcome this, the company contacted Webkul through their support system, seeking a solution to monitor user activity and improve decision-making.<\/p>\n\n\n\n<p>This case study explores how Mercaporta addressed these limitations using a tailored Magento 2 solution delivered by Webkul.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How Webkul Helped Mercaporta Enhance Merchandising with a Magento 2 Solution<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Magento 2 Product User Activity<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/store.webkul.com\/magento2-product-user-activity.html#wsShowScreenShots\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Product User Activity<\/a> module gave Mercaporta clear insights into customer interactions and product performance across its digital storefront.<\/p>\n\n\n\n<p>With the new setup, the team gained better visibility into user behavior and interest across the site.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1420\" height=\"672\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/mercaporta-casestudy-solution1-e1754396836664.webp\" alt=\"mercaporta-casestudy-solution1.webp\" class=\"wp-image-502381\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/mercaporta-casestudy-solution1-e1754396836664.webp 1420w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/mercaporta-casestudy-solution1-e1754396836664-300x142.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/mercaporta-casestudy-solution1-e1754396836664-1200x568.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/mercaporta-casestudy-solution1-e1754396836664-250x118.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/08\/mercaporta-casestudy-solution1-e1754396836664-768x363.webp 768w\" sizes=\"(max-width: 1420px) 100vw, 1420px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Their merchandising and content decisions are now based on data, improving accuracy and reducing guesswork.<\/p>\n\n\n\n<p>The system also helps track engagement trends, enabling more relevant product displays and a smoother shopping experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Results of Implementing Webkul\u2019s Magento 2 Product User Activity at Mercaporta<\/strong><\/h3>\n\n\n\n<p>Webkul\u2019s Magento 2 Product User Activity module gave Mercaporta deeper insight into how customers interacted with products online.<\/p>\n\n\n\n<p>By tracking views, clicks, and behavior patterns, the team improved merchandising and updated content based on real usage data.<\/p>\n\n\n\n<p>This enabled more accurate decisions, stronger product performance, and a better shopping experience for users.<\/p>\n\n\n\n<p>As a result, Mercaporta saw improved engagement, reduced guesswork in planning, and offerings that better matched customer interest.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Actionable insights from user behavior.<\/li>\n\n\n\n<li>Data-driven merchandising improvements.<\/li>\n\n\n\n<li>Real-time product performance tracking.<\/li>\n\n\n\n<li>Increased engagement and conversions.<\/li>\n\n\n\n<li>Personalized shopping based on behavior.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Project Snapshot Merchant Story: Mercaporta Mercaporta is a Spain-based retailer offering interior doors, flooring, cabinets, and carpentry accessories to homeowners and professionals across Catalonia. With multiple showrooms and an 8,000\u202fm\u00b2 warehouse, the company serves both online and in-store customers through a unified sales system. Focused on availability, quality, and variety, Mercaporta supports a range of <a href=\"https:\/\/webkul.com\/blog\/case-studies\/mercaporta-spanish-magento-2-webkul\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":715,"featured_media":502402,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-502054","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","platforms-magento","industries-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mercaporta Case Study: Spanish Home interior Firm Tracks Users<\/title>\n<meta name=\"description\" content=\"Mercaporta, a Spanish home interior brand, uses Magento 2 analytics to enhance engagement and optimize product performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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