{"id":499903,"date":"2025-07-21T10:10:37","date_gmt":"2025-07-21T10:10:37","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&#038;p=499903"},"modified":"2025-08-07T11:53:53","modified_gmt":"2025-08-07T11:53:53","slug":"prime-gems-brazilian-m2-marketplace-webkul","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/prime-gems-brazilian-m2-marketplace-webkul\/","title":{"rendered":"Prime Gems: Brazil\u2019s Gemstone Marketplace Boosts Global Trade Using Advanced Magento Solutions"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Project Snapshot<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>URL: <a href=\"https:\/\/www.primegems.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PrimeGems.com.br<\/a><\/strong><\/li>\n\n\n\n<li><strong>Country:<\/strong>&nbsp;Brazil<\/li>\n\n\n\n<li><strong>Industry Vertical<\/strong>: Trading<\/li>\n\n\n\n<li><strong>Business Insights<\/strong>: Prime Gems, a premier Brazilian destination for gemstones and fine jewelry, draws 6,500+ monthly visits to its thriving online marketplace.<\/li>\n\n\n\n<li><strong>Platform<\/strong>: Magento 2<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Merchant Story: Prime Gems<\/h3>\n\n\n\n<p>Prime Gems is a Brazilian marketplace for precious gemstones, fine jewelry, gemological tools, and jewelry recommerce.<\/p>\n\n\n\n<p>The platform unites verified global sellers, skilled retailers, and trusted suppliers of natural gemstones and materials.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1120\" height=\"880\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-homepage.webp\" alt=\"prime-gems-case-study-homepage\" class=\"wp-image-499920\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-homepage.webp 1120w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-homepage-300x236.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-homepage-250x196.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-homepage-768x603.webp 768w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>With a team combining IT expertise and industry knowledge, Prime Gems ensures authenticity, quality, and marketplace trust.<\/p>\n\n\n\n<p>The brand features handcrafted jewelry by renowned goldsmiths and designers, plus tools from top manufacturers.<\/p>\n\n\n\n<p>Prime Gems aimed to build a feature-rich marketplace on Magento 2 using advanced marketplace add-ons to expand global reach and streamline operations.<\/p>\n\n\n\n<p>To achieve this, they partnered with a trusted&nbsp;<a href=\"https:\/\/webkul.com\/magento-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">Magento Development Company<\/a>&nbsp;to implement the Adobe Commerce-based solution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Prime Gems\u2019 Challenge: Limited Tools to Scale Marketplace Operations and Drive Higher Conversions<\/h3>\n\n\n\n<p>Prime Gems faced challenges in expanding its digital marketplace and attracting new buyers in the global gemstone trade.<\/p>\n\n\n\n<p>The platform lacked key tools to support independent sellers, manage storefronts, or offer personalized shopping experiences.<\/p>\n\n\n\n<p>Sellers couldn\u2019t run advertisements or highlight products on the storefront to drive visibility and boost engagement.<\/p>\n\n\n\n<p>There was no support for discount coupons, limiting sellers from running promotions to attract or retain buyers.<\/p>\n\n\n\n<p>The checkout process involved multiple steps, causing friction in purchasing and leading to higher cart abandonment.<\/p>\n\n\n\n<p>New buyers had limited login options, making account creation slow and affecting repeat visit convenience.<\/p>\n\n\n\n<p>Dropped carts couldn\u2019t be tracked or recovered, resulting in lost sales and missed follow-up opportunities.<\/p>\n\n\n\n<p>These limitations made it difficult to grow seller participation, improve user experience, and drive sustained digital growth.<\/p>\n\n\n\n<p>This case study explores how Prime Gems addressed these challenges by adopting Webkul\u2019s advanced&nbsp;<a href=\"https:\/\/webkul.com\/ecommerce-marketplaces\/\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce solutions<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Webkul Enabled Prime Gems to Build a Robust Marketplace and Accelerate Global Online Sales<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketplace Multi Vendor Module for Magento 2<\/h3>\n\n\n\n<p><a href=\"https:\/\/store.webkul.com\/magento2-multi-vendor-marketplace.html\" target=\"_blank\" rel=\"noreferrer noopener\">Marketplace Multi Vendor Module for Magento 2<\/a>&nbsp;provided&nbsp;Prime Gems with a powerful foundation to build a feature-rich marketplace and manage multiple gemstone sellers efficiently.<\/p>\n\n\n\n<p>The extension offered sellers a user-friendly dashboard to list products, manage inventory, and process orders with minimal effort.<\/p>\n\n\n\n<p>With this intuitive panel, vendors could register, upload gemstone listings, update stock, manage deliveries, and customize their storefronts with ease.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"690\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution1.webp\" alt=\"prime-gems-case-study-solution1\" class=\"wp-image-499988\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution1.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution1-300x173.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution1-250x144.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution1-768x442.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>To become a seller, users simply visit Prime Gems\u2019 marketplace page, click on \u2018<strong>Open a Store on the Marketplace<\/strong>,\u2019 and submit their business details.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"739\" height=\"1024\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution2-739x1024.webp\" alt=\"prime-gems-case-study-solution2\" class=\"wp-image-499993\" style=\"width:739px;height:auto\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution2-739x1024.webp 739w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution2-217x300.webp 217w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution2-180x249.webp 180w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution2-768x1064.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution2.webp 1013w\" sizes=\"(max-width: 739px) 100vw, 739px\" loading=\"lazy\" \/><\/figure>\n<\/div>\n\n\n<p>Seller applications are reviewed by the Prime Gems team, with approval handled either manually or automatically for streamlined onboarding.<\/p>\n\n\n\n<p>Once approved, vendors gain full access to marketplace features, making their products instantly visible to global buyers.<\/p>\n\n\n\n<p>The simplified vendor dashboard allows seamless management of products, order tracking, stock updates, and delivery coordination.<\/p>\n\n\n\n<p>Sellers can also update their profiles, enhance store presence, and use built-in tools to grow their gemstone business online.<\/p>\n\n\n\n<p>The solution integrates smoothly with the <a href=\"https:\/\/store.webkul.com\/magento2-marketplace-mobile-app.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Multi Vendor Mobile App<\/a>,&nbsp;enabling sellers to manage their stores anytime, from anywhere.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketplace Advertisement Manager for Magento 2<\/h3>\n\n\n\n<p><a href=\"https:\/\/store.webkul.com\/magento2-multi-vendor-advertisement-ads.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Marketplace Advertisement Manager<\/a> extension enabled Prime Gems to let gemstone &amp; jewelry sellers purchase &amp; manage ad spaces directly on the storefront.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"512\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution3-1200x512.webp\" alt=\"prime-gems-case-study-solution3\" class=\"wp-image-500016\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution3-1200x512.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution3-300x128.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution3-250x107.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution3-768x328.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution3-1536x656.webp 1536w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution3-2048x875.webp 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Sellers could preview, book, and control their ad blocks with ease, helping them increase product visibility and reach more buyers.<\/p>\n\n\n\n<p>The Prime Gems team managed ad pricing, display positions, and durations, ensuring a streamlined and effective promotional experience across the marketplace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Magento 2 Seller Coupons Marketplace Add-on<\/h3>\n\n\n\n<p><a href=\"https:\/\/store.webkul.com\/magento2-marketplace-vendor-coupon.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Seller Coupons Marketplace Add-on<\/a> enabled Prime Gems to allow its gemstone and jewelry sellers to create &amp; manage custom discount coupons.<\/p>\n\n\n\n<p>Sellers could personalized coupon details, shared via email, and let buyers use multiple coupons per order, boosting sales and engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Magento 2 One Step Checkout<\/h3>\n\n\n\n<p><a href=\"https:\/\/store.webkul.com\/magento2-one-step-checkout.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 One Step Checkout<\/a> extension helped Prime Gems simplify the buying process by combining all checkout steps into a single, fast-loading page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"665\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution4-1200x665.webp\" alt=\"prime-gems-case-study-solution4\" class=\"wp-image-500020\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution4-1200x665.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution4-300x166.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution4-250x139.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution4-768x426.webp 768w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution4.webp 1443w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>The extension improved the shopping experience and enabled quicker, hassle-free order completion for gemstone and jewelry buyers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Magento 2 Social Login<\/h3>\n\n\n\n<p><a href=\"https:\/\/store.webkul.com\/Magento-2\/magento2-social-login.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Social Login<\/a> extension enabled Prime Gems to offer buyers a quick and simple way to register using their social media accounts.<\/p>\n\n\n\n<p>Customers could log in through platforms like Facebook, Google, and Instagram for faster access to the marketplace.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"1016\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution5.webp\" alt=\"prime-gems-case-study-solution5\" class=\"wp-image-500022\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution5.webp 1200w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution5-300x254.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution5-250x212.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/prime-gems-case-study-solution5-768x650.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>This seamless login experience improved user convenience and encouraged higher engagement across the Prime Gems marketplace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Magento 2 Seller Auction Marketplace Add-on<\/h3>\n\n\n\n<p><a href=\"https:\/\/store.webkul.com\/magento2-marketplace-vendor-auction.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Seller Auction Marketplace Add-on<\/a> allowed Prime Gems to enable its gemstone &amp; jewelry sellers to run product auctions directly from their marketplace accounts.<\/p>\n\n\n\n<p>Sellers could run various auction types, send bid alerts, and set purchase timelines, creating a more engaging and flexible buying experience.<\/p>\n\n\n\n<p>This helped boost buyer interest and provided sellers with more opportunities to maximize sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Magento 2 Abandoned Cart<\/h3>\n\n\n\n<p><a href=\"https:\/\/store.webkul.com\/magento2-abandoned-cart-email.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Abandoned Cart<\/a> extension helped Prime Gems recover lost sales by enabling the team to send follow-up emails to customers who left items in their carts.<\/p>\n\n\n\n<p>The team used custom emails, set reminders, and tracked cart activity to bring back shoppers and improve sales.<\/p>\n\n\n\n<p>This helped Prime Gems bring back more shoppers and increase overall sales on the marketplace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Impact of Building Prime Gems\u2019 Online Marketplace with Magento 2 and Using Advanced Marketplace Add-Ons<\/h3>\n\n\n\n<p>Prime Gems established its online marketplace with features that supported seller growth and made shopping smoother for customers.<\/p>\n\n\n\n<p>These tools allowed sellers to run ads, offer discounts, and hold auctions, while customers enjoyed faster checkout and easy login options.<\/p>\n\n\n\n<p>The platform also recovered more abandoned carts and increased sales through timely follow-ups and better user experience.<\/p>\n\n\n\n<p>As a result, the company saw more engagement, higher conversions, and smoother marketplace operations.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sellers managed ads, offers, and auctions easily.<\/li>\n\n\n\n<li>Quick social logins and one-step checkout for buyers.<\/li>\n\n\n\n<li>More sales through abandoned cart reminders.<\/li>\n\n\n\n<li>Better shopping experience with flexible tools.<\/li>\n\n\n\n<li>Boosted seller growth and customer engagement.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Project Snapshot Merchant Story: Prime Gems Prime Gems is a Brazilian marketplace for precious gemstones, fine jewelry, gemological tools, and jewelry recommerce. The platform unites verified global sellers, skilled retailers, and trusted suppliers of natural gemstones and materials. With a team combining IT expertise and industry knowledge, Prime Gems ensures authenticity, quality, and marketplace trust. <a href=\"https:\/\/webkul.com\/blog\/case-studies\/prime-gems-brazilian-m2-marketplace-webkul\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":490,"featured_media":500067,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-499903","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","platforms-magento","industries-marketplace"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prime Gems Case Study: Brazil&#039;s Marketplace Boosts Global Trade<\/title>\n<meta name=\"description\" content=\"Prime Gems is a Brazilian gemstone marketplace, utilizing advanced Magento 2 solutions to streamline global trade &amp; digital experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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