{"id":499563,"date":"2025-07-17T12:45:09","date_gmt":"2025-07-17T12:45:09","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&#038;p=499563"},"modified":"2025-12-22T10:56:36","modified_gmt":"2025-12-22T10:56:36","slug":"pfd-wholesale-uk-shows-price-after-login","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/pfd-wholesale-uk-shows-price-after-login\/","title":{"rendered":"PFD Wholesale: UK-Based Distributor Refines its Pricing Strategy"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Project Snapshot<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>URL<\/strong>:  <a href=\"https:\/\/pfdwholesale.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PfdWholesale.co.uk<\/a><\/li>\n\n\n\n<li><strong>Country:<\/strong> United Kingdom<\/li>\n\n\n\n<li><strong>Industry Vertical<\/strong>: Retail<\/li>\n\n\n\n<li><strong>Business Insights<\/strong>: PFD Wholesale receives over 300+ monthly visits, solidifying its position as a trusted UK supplier of freeze-dried candy.<\/li>\n\n\n\n<li><strong>Platform<\/strong>: WooCommerce<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Merchant Story: PFD Wholesale<\/h3>\n\n\n\n<p>PFD Wholesale is a UK-based supplier specializing in freeze-dried candy, novelty snacks, and gifting essentials for trade customers.<\/p>\n\n\n\n<p>Their catalog features freeze-dried sweets, gift kits, and accessories perfect for hampers, retail, and seasonal gifting.<\/p>\n\n\n\n<p>Known for its focus on quality and presentation, the company delivers products that stand out both in stores and online.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1120\" height=\"880\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/pfd-wholesale-case-study-store.webp\" alt=\"pfd-wholesale-store\" class=\"wp-image-499601\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/pfd-wholesale-case-study-store.webp 1120w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/pfd-wholesale-case-study-store-300x236.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/pfd-wholesale-case-study-store-250x196.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/pfd-wholesale-case-study-store-768x603.webp 768w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>To protect wholesale pricing, PFD Wholesale restricts product prices and ordering access to registered, logged-in users only.<\/p>\n\n\n\n<p>The integration supports their B2B model by maintaining exclusivity while offering a seamless browsing experience to visitors.<\/p>\n\n\n\n<p>To accomplish this, they partnered with Webkul\u2019s <a href=\"https:\/\/webkul.com\/Woocommerce-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">WooCommerce development<\/a> team to implement a tailored solution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PFD Wholesale Challenge: Needed to Restrict Pricing Visibility for Guest<\/h3>\n\n\n\n<p>PFD Wholesale encountered challenges in restricting product price visibility for guest users on its B2B website.<\/p>\n\n\n\n<p>Publicly displaying wholesale prices made it easier for competitors to track and undercut pricing, weakening their competitive edge.<\/p>\n\n\n\n<p>It lowered the urgency to register, limiting access to trade offers and personalized marketing.<\/p>\n\n\n\n<p>Lack of price control led to missed customer insights and repeat sales opportunities.<\/p>\n\n\n\n<p>This case study explores how the company addressed these challenges using Webkul\u2019s comprehensive <a href=\"https:\/\/webkul.com\/ecommerce-marketplaces\/\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce solutions<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Webkul Helped PFD Wholesale to Achieve Its Business Objectives<\/h3>\n\n\n\n<p><a href=\"https:\/\/store.webkul.com\/woocommerce-show-price-after-login.html#wsShowScreenShots\" target=\"_blank\" rel=\"noreferrer noopener\">WooCommerce Show Price After Login<\/a> plugin proved to be a valuable addition to the PFD Wholesale online store.<\/p>\n\n\n\n<p>It hides product prices and disables the add-to-cart feature for guest users until they log in with an approved wholesale account.<\/p>\n\n\n\n<p>Visitors are prompted to sign in or register to view prices and place orders, ensuring only verified businesses access trade pricing.<\/p>\n\n\n\n<p>The image below demonstrates how products appear to users on its site before logging in.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1064\" height=\"1035\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/pfd-wholesale-case-study-product1-1.webp\" alt=\"pfd-wholesale-product\" class=\"wp-image-499608\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/pfd-wholesale-case-study-product1-1.webp 1064w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/pfd-wholesale-case-study-product1-1-300x292.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/pfd-wholesale-case-study-product1-1-1053x1024.webp 1053w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/pfd-wholesale-case-study-product1-1-250x243.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/pfd-wholesale-case-study-product1-1-768x747.webp 768w\" sizes=\"(max-width: 1064px) 100vw, 1064px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>With this setup, PFD Wholesale maintains full control over price visibility while encouraging more visitors to register and engage.<\/p>\n\n\n\n<p>The plugin is also fully responsive, offering a smooth experience across desktop and mobile devices for wholesale buyers on the go.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Impact of Using WooCommerce Show Price After Login for PFD Wholesale<\/h3>\n\n\n\n<p>WooCommerce Show Price After Login plugin helped it to enhance its B2B store by showing prices only to registered users.<\/p>\n\n\n\n<p>By hiding prices from guests and showing them after login, the brand boosted registrations and buyer engagement.<\/p>\n\n\n\n<p>This strategy protected pricing from competitors, supported personalized interactions, and simplified trade customer onboarding.<\/p>\n\n\n\n<p>As a result, it grew its B2B customer base, improved conversions, and solidified its place in the UK freeze-dried candy market.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Allowed price access only for logged-in wholesale users..<\/li>\n\n\n\n<li>Increased business account registrations and return visits.<\/li>\n\n\n\n<li>Secured wholesale pricing from competitor monitoring.<\/li>\n\n\n\n<li>Boosted buyer engagement with a personalized experience.<\/li>\n\n\n\n<li>Strengthened brand value and increased B2B sales.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Project Snapshot Merchant Story: PFD Wholesale PFD Wholesale is a UK-based supplier specializing in freeze-dried candy, novelty snacks, and gifting essentials for trade customers. Their catalog features freeze-dried sweets, gift kits, and accessories perfect for hampers, retail, and seasonal gifting. Known for its focus on quality and presentation, the company delivers products that stand out <a href=\"https:\/\/webkul.com\/blog\/case-studies\/pfd-wholesale-uk-shows-price-after-login\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":703,"featured_media":499685,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-499563","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","platforms-woocommerce","industries-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PFD Wholesale Case Study: UK Supplier Optimizes B2B Pricing<\/title>\n<meta name=\"description\" content=\"PFD Wholesale, a UK supplier,uses Webkul&#039;s WooCommerce Show Price After Login plugin to show prices only to logged-in customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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