{"id":498048,"date":"2025-07-03T13:02:21","date_gmt":"2025-07-03T13:02:21","guid":{"rendered":"https:\/\/webkul.com\/blog\/?post_type=case_studies&#038;p=498048"},"modified":"2025-08-07T12:57:26","modified_gmt":"2025-08-07T12:57:26","slug":"bezzegh-hungarian-firm-uses-google-analytics","status":"publish","type":"case_studies","link":"https:\/\/webkul.com\/blog\/case-studies\/bezzegh-hungarian-firm-uses-google-analytics\/","title":{"rendered":"Bezzegh: Hungarian Industrial &amp; Garden Center Boosts Sales with Google Analytics"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Project Snapshot<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>URL:&nbsp;<a href=\"https:\/\/iparoseskertcentrum.bezzeghkft.hu\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">IparosEsKertcentrum.Bezzeghkft.hu<\/a><\/strong><\/li>\n\n\n\n<li><strong>Country:<\/strong>&nbsp;Hungary<\/li>\n\n\n\n<li><strong>Industry Vertical<\/strong>: Industrial<\/li>\n\n\n\n<li><strong>Business Insights<\/strong>: Bezzegh, a leading Hungarian industrial and garden supply firm, drives steady online growth with 400+ monthly visits.<\/li>\n\n\n\n<li><strong>Platform<\/strong>: OpenCart<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Merchant Story: Bezzegh<\/h3>\n\n\n\n<p>Bezzegh Iparos \u00e9s Kertcentrum is a family-owned Hungarian business with over thirty years of industry experience.<\/p>\n\n\n\n<p>It offers a wide range of industrial, garden, and plumbing products including tools, fittings, and safety gear.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1120\" height=\"700\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/bezzegh-case-study-homepage.webp\" alt=\"bezzegh-case-study-homepage\" class=\"wp-image-498070\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/bezzegh-case-study-homepage.webp 1120w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/bezzegh-case-study-homepage-300x188.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/bezzegh-case-study-homepage-250x156.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/bezzegh-case-study-homepage-768x480.webp 768w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>Bezzegh operates an industrial store, a garden center, and a bathroom showroom serving both individuals and professionals.<\/p>\n\n\n\n<p>It ensures reliable product availability &amp; competitive pricing through strong partnerships with trusted suppliers.<\/p>\n\n\n\n<p>Bezzegh decided to gain deeper insights and perform advanced analysis of their OpenCart store using some advanced solution.<\/p>\n\n\n\n<p>To achieve this, they partnered with a trusted <a href=\"https:\/\/webkul.com\/opencart-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">OpenCart Development Company<\/a> to implement the solution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bezzegh\u2019s Challenge: Inadequate Tracking Capabilities in OpenCart Store Limiting Strategic Sales<\/h3>\n\n\n\n<p>Bezzegh faced challenges in gaining clear performance insights due to limited tracking capabilities in their OpenCart store.<\/p>\n\n\n\n<p>Without advanced analytics integration, it was difficult to monitor user behavior, optimize marketing efforts, and make data-driven decisions.<\/p>\n\n\n\n<p>To resolve these issues, the team contacted Webkul through the support ticket system for a tailored solution.<\/p>\n\n\n\n<p>This case study highlights how Bezzegh enhanced its online store\u2019s performance tracking &amp; strengthened its sales strategy using Webkul\u2019s solution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Webkul Empowered Bezzegh\u2019s Digital Growth with Google Tag Manager Integration for OpenCart<\/h3>\n\n\n\n<p><a href=\"https:\/\/store.webkul.com\/OpenCart-Google-Tag-Manager.html\" target=\"_blank\" rel=\"noreferrer noopener\">OpenCart Google Tag Manager<\/a> Module enabled Bezzegh to integrate GTM code across product, cart, and checkout pages without manual coding.<\/p>\n\n\n\n<p>This allowed the team to manage all tags, scripts, and analytics from a single dashboard, improving marketing accuracy and insights.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1119\" height=\"484\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/bezzegh-case-study-solution.webp\" alt=\"bezzegh-case-study-solution\" class=\"wp-image-498119\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/bezzegh-case-study-solution.webp 1119w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/bezzegh-case-study-solution-300x130.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/bezzegh-case-study-solution-250x108.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/bezzegh-case-study-solution-768x332.webp 768w\" sizes=\"(max-width: 1119px) 100vw, 1119px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>By removing the need for hardcoded snippets, Bezzegh gained faster update capabilities and easier tag management.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1120\" height=\"783\" src=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/bezzegh-case-study-solution2-1.webp\" alt=\"bezzegh-case-study-solution2\" class=\"wp-image-500616\" srcset=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/bezzegh-case-study-solution2-1.webp 1120w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/bezzegh-case-study-solution2-1-300x210.webp 300w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/bezzegh-case-study-solution2-1-250x175.webp 250w, https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/bezzegh-case-study-solution2-1-768x537.webp 768w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p>The module also helped the company track conversions, user behavior, and events across the store more efficiently.<\/p>\n\n\n\n<p>With better data visibility, Bezzegh strengthened its marketing decisions and boosted overall store performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Result of Enhancing Store Analytics at Bezzegh with OpenCart Google Tag Manager<\/h3>\n\n\n\n<p>Using Webkul\u2019s OpenCart Google Tag Manager module, Bezzegh gained centralized control over all tracking scripts and marketing tags.<\/p>\n\n\n\n<p>The integration enabled seamless performance monitoring across key pages like product, cart, and checkout\u2014without any manual coding.<\/p>\n\n\n\n<p>The team could efficiently track user behavior, conversions, and events, helping improve targeting and campaign effectiveness.<\/p>\n\n\n\n<p>This enhanced data visibility empowered faster decision-making and more precise marketing strategies across their online store.<\/p>\n\n\n\n<p>With better analytics, Bezzegh improved store performance, optimized campaigns, and delivered a more responsive customer experience.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enabled tracking of conversions and customer actions.<\/li>\n\n\n\n<li>Centralized tag and script management for efficiency.<\/li>\n\n\n\n<li>No manual coding required for GTM setup.<\/li>\n\n\n\n<li>Improved marketing precision and campaign results.<\/li>\n\n\n\n<li>Enhanced store performance through better analytics.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Project Snapshot Merchant Story: Bezzegh Bezzegh Iparos \u00e9s Kertcentrum is a family-owned Hungarian business with over thirty years of industry experience. It offers a wide range of industrial, garden, and plumbing products including tools, fittings, and safety gear. Bezzegh operates an industrial store, a garden center, and a bathroom showroom serving both individuals and professionals. <a href=\"https:\/\/webkul.com\/blog\/case-studies\/bezzegh-hungarian-firm-uses-google-analytics\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":490,"featured_media":498324,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-498048","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","platforms-opencart","industries-industrial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bezzegh Case Study: Hungarian Firm Uses Google Analytics<\/title>\n<meta name=\"description\" content=\"Bezzegh, a Hungary-based industrial and garden supply store, boosts sales using OpenCart Google Tag Manager extension by Webkul.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webkul.com\/blog\/case-studies\/bezzegh-hungarian-firm-uses-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bezzegh Case Study: Hungarian Firm Uses Google Analytics\" \/>\n<meta property=\"og:description\" content=\"Bezzegh, a Hungary-based industrial and garden supply store, boosts sales using OpenCart Google Tag Manager extension by Webkul.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webkul.com\/blog\/case-studies\/bezzegh-hungarian-firm-uses-google-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Webkul Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webkul\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-07T12:57:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/bezzegh.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1110\" \/>\n\t<meta property=\"og:image:height\" content=\"686\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@webkul\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/bezzegh-hungarian-firm-uses-google-analytics\/\",\"url\":\"https:\/\/webkul.com\/blog\/case-studies\/bezzegh-hungarian-firm-uses-google-analytics\/\",\"name\":\"Bezzegh Case Study: Hungarian Firm Uses Google Analytics\",\"isPartOf\":{\"@id\":\"https:\/\/webkul.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/bezzegh-hungarian-firm-uses-google-analytics\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/bezzegh-hungarian-firm-uses-google-analytics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/bezzegh.webp\",\"datePublished\":\"2025-07-03T13:02:21+00:00\",\"dateModified\":\"2025-08-07T12:57:26+00:00\",\"description\":\"Bezzegh, a Hungary-based industrial and garden supply store, boosts sales using OpenCart Google Tag Manager extension by Webkul.\",\"breadcrumb\":{\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/bezzegh-hungarian-firm-uses-google-analytics\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/webkul.com\/blog\/case-studies\/bezzegh-hungarian-firm-uses-google-analytics\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/bezzegh-hungarian-firm-uses-google-analytics\/#primaryimage\",\"url\":\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/bezzegh.webp\",\"contentUrl\":\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/bezzegh.webp\",\"width\":1110,\"height\":686,\"caption\":\"featured\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/webkul.com\/blog\/case-studies\/bezzegh-hungarian-firm-uses-google-analytics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/webkul.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study\",\"item\":\"https:\/\/webkul.com\/blog\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Bezzegh: Hungarian Industrial &amp; Garden Center Boosts Sales with Google Analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/webkul.com\/blog\/#website\",\"url\":\"https:\/\/webkul.com\/blog\/\",\"name\":\"Webkul Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/webkul.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/webkul.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/webkul.com\/blog\/#organization\",\"name\":\"WebKul Software Private Limited\",\"url\":\"https:\/\/webkul.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webkul.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/08\/webkul-logo-accent-sq.png\",\"contentUrl\":\"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/08\/webkul-logo-accent-sq.png\",\"width\":380,\"height\":380,\"caption\":\"WebKul Software Private Limited\"},\"image\":{\"@id\":\"https:\/\/webkul.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/webkul\/\",\"https:\/\/x.com\/webkul\",\"https:\/\/www.instagram.com\/webkul\/\",\"https:\/\/www.linkedin.com\/company\/webkul\",\"https:\/\/www.youtube.com\/user\/webkul\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bezzegh Case Study: Hungarian Firm Uses Google Analytics","description":"Bezzegh, a Hungary-based industrial and garden supply store, boosts sales using OpenCart Google Tag Manager extension by Webkul.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webkul.com\/blog\/case-studies\/bezzegh-hungarian-firm-uses-google-analytics\/","og_locale":"en_US","og_type":"article","og_title":"Bezzegh Case Study: Hungarian Firm Uses Google Analytics","og_description":"Bezzegh, a Hungary-based industrial and garden supply store, boosts sales using OpenCart Google Tag Manager extension by Webkul.","og_url":"https:\/\/webkul.com\/blog\/case-studies\/bezzegh-hungarian-firm-uses-google-analytics\/","og_site_name":"Webkul Blog","article_publisher":"https:\/\/www.facebook.com\/webkul\/","article_modified_time":"2025-08-07T12:57:26+00:00","og_image":[{"width":1110,"height":686,"url":"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/bezzegh.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@webkul","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/webkul.com\/blog\/case-studies\/bezzegh-hungarian-firm-uses-google-analytics\/","url":"https:\/\/webkul.com\/blog\/case-studies\/bezzegh-hungarian-firm-uses-google-analytics\/","name":"Bezzegh Case Study: Hungarian Firm Uses Google Analytics","isPartOf":{"@id":"https:\/\/webkul.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/webkul.com\/blog\/case-studies\/bezzegh-hungarian-firm-uses-google-analytics\/#primaryimage"},"image":{"@id":"https:\/\/webkul.com\/blog\/case-studies\/bezzegh-hungarian-firm-uses-google-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/bezzegh.webp","datePublished":"2025-07-03T13:02:21+00:00","dateModified":"2025-08-07T12:57:26+00:00","description":"Bezzegh, a Hungary-based industrial and garden supply store, boosts sales using OpenCart Google Tag Manager extension by Webkul.","breadcrumb":{"@id":"https:\/\/webkul.com\/blog\/case-studies\/bezzegh-hungarian-firm-uses-google-analytics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webkul.com\/blog\/case-studies\/bezzegh-hungarian-firm-uses-google-analytics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webkul.com\/blog\/case-studies\/bezzegh-hungarian-firm-uses-google-analytics\/#primaryimage","url":"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/bezzegh.webp","contentUrl":"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2025\/07\/bezzegh.webp","width":1110,"height":686,"caption":"featured"},{"@type":"BreadcrumbList","@id":"https:\/\/webkul.com\/blog\/case-studies\/bezzegh-hungarian-firm-uses-google-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/webkul.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Case Study","item":"https:\/\/webkul.com\/blog\/case-studies\/"},{"@type":"ListItem","position":3,"name":"Bezzegh: Hungarian Industrial &amp; Garden Center Boosts Sales with Google Analytics"}]},{"@type":"WebSite","@id":"https:\/\/webkul.com\/blog\/#website","url":"https:\/\/webkul.com\/blog\/","name":"Webkul Blog","description":"","publisher":{"@id":"https:\/\/webkul.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/webkul.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/webkul.com\/blog\/#organization","name":"WebKul Software Private Limited","url":"https:\/\/webkul.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webkul.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/08\/webkul-logo-accent-sq.png","contentUrl":"https:\/\/cdnblog.webkul.com\/blog\/wp-content\/uploads\/2021\/08\/webkul-logo-accent-sq.png","width":380,"height":380,"caption":"WebKul Software Private Limited"},"image":{"@id":"https:\/\/webkul.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/webkul\/","https:\/\/x.com\/webkul","https:\/\/www.instagram.com\/webkul\/","https:\/\/www.linkedin.com\/company\/webkul","https:\/\/www.youtube.com\/user\/webkul\/"]}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/case_studies\/498048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/types\/case_studies"}],"author":[{"embeddable":true,"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/users\/490"}],"replies":[{"embeddable":true,"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/comments?post=498048"}],"version-history":[{"count":24,"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/case_studies\/498048\/revisions"}],"predecessor-version":[{"id":502861,"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/case_studies\/498048\/revisions\/502861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/media\/498324"}],"wp:attachment":[{"href":"https:\/\/webkul.com\/blog\/wp-json\/wp\/v2\/media?parent=498048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}